Ngāti Whātua Orākei
Ngāti Whātua Ōrākei is a Māori hapū trust and charitable organization serving approximately 7,000-8,000 registered uri members in Auckland through cultural, health, education, environmental, and commercial property services, structured via Whai Rawa (commercial arm) and Whai Māia (social arm).
- Company typePrivate
- Founded1840
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ngāti Whātua Orākei does
Ngāti Whātua Ōrākei is a Māori hapū (sub-tribe) and charitable trust organization serving approximately 7,000-8,000 registered uri members descended from the common tupuna Tuperiri. As tangata whenua of central Tāmaki Makaurau (Auckland), the organization holds mana over land and sea underpinned by Treaty of Waitangi (1840) recognition, take tupuna, ahi kā, and tuku whenua. Its structure comprises the Ngāti Whātua Ōrākei Trust as the governing entity, with two wholly-owned operating subsidiaries: Whai Rawa Limited (commercial property development and investment) and Whai Māia Limited (social and cultural development). Adjacent operating subsidiaries include Ōrākei Marae (cultural facility), Ōrākei Health Services (general practice clinic), and Te Puna Reo Ōkahukura (early childhood education centre).
The organization's core service portfolio spans health and wellbeing (Hauora programmes, sports centre, housing, Tamariki Ora, whānau navigation), education and employment (Toi Pakihi business support, scholarships, internships, employment pathways), environmental stewardship (Pourewa, Reserves Board, Whenua Rangatira, taiao library), and cultural excellence (Toi Reo, Toi Tikanga, kapa haka, Te Kura o Ngāti Whātua ki Tāmaki). Physical and digital infrastructure includes Ōrākei Marae at Takaparawhau (Bastion Point), the Hiko EV shared transport platform with three BYD electric vehicles and Zilch-powered charging, the Kapa Haka App on iOS and Android (described as the first iwi haka app globally), and the Kiriata Whātua video content hub. Cultural assets include Te Kawau, a 16-metre waka taua carved from native Kauri, launched in June 2024.
The business model is non-commercial by design: services are member entitlements delivered to registered uri rather than priced products, funded through a combination of Whai Rawa commercial property returns, government grants, philanthropic contributions (notably Foundation North), and Kōtuitanga strategic partnerships with entities including SkyCity Auckland, Emirates Team New Zealand, the University of Auckland, Eden Park, the Ministry for Pacific Peoples, and the Ministry for Culture and Heritage. Distribution is direct via marae, satellite offices (Kupe Street, Te Pou Whakairo, Te Pourewa), and digital platforms, targeting a defined community base rather than a commercial market.
Ngāti Whātua Orākei firmographics
Firmographics- Name
- Ngāti Whātua Orākei
- Legal name
- Ngāti Whātua Ōrākei Trust
- Website
- https://ngatiwhatuaorakei.com
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ngāti Whātua Ōrākei is a Māori hapū trust and charitable organization serving approximately 7,000-8,000 registered uri members in Auckland through cultural, health, education, environmental, and commercial property services, structured via Whai Rawa (commercial arm) and Whai Māia (social arm).
- Ownership category
- akta.pro rank
Ngāti Whātua Orākei industry classification
Industry- Product category
- Tribal Community Services
- NAICS
- Other Residential Care Facilities (62399)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Integrated Virtual-First Health Plans / ICHRA-Enabled Virtual Primary Care (HLALADAL)
Keywords
Where Ngāti Whātua Orākei is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Ngāti Whātua Orākei business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Whai Rawa Commercial Investments: Whai Rawa Limited is the commercial investment company of the Ngāti Whātua Ōrākei Group. Primarily a property development and investment company whose principal objective is to maximise financial returns to support Ngāti Whātua Ōrākei whānau for generations to come. Funds generated support the tribal development goals of Whai Maia Limited.
- Whai Māia Social Services: Charitable entity responsible for social and cultural development. Manages programmes covering health, education, small business and employment. Services funded through various channels including government partnerships and commercial returns.
Distribution channels5 records
Marketing channels7 records
Ngāti Whātua Orākei product offering
Product offeringCore offering
Ngāti Whātua Ōrākei delivers integrated cultural, social, health, education, environmental, and commercial services to approximately 7,000-8,000 registered uri (whānau) members of the hapū through Ōrākei Marae and subsidiary entities Whai Māia (social/cultural arm) and Whai Rawa (commercial investment arm). Core offerings include cultural excellence programmes (kapa haka, te reo, tikanga), community health and wellbeing services (GP clinic, Tamariki Ora, housing support, whānau navigation), education and employment pathways (Te Puna Reo Ōkahukura, scholarships, Toi Pakihi business support, internships), environmental stewardship (reserves, Pourewa, sustainability initiatives), and digital tools such as the Ngāti Whātua Ōrākei Kapa Haka App and the Hiko electric vehicle sharing initiative.
Product overview
Ngāti Whātua Ōrākei operates as a tribal organization with a portfolio of community-focused products and services. The main offerings include the Ngāti Whātua Ōrākei Kapa Haka App (a digital platform available on mobile stores), the Hiko electric vehicle sharing initiative, Te Kawau waka taua as a cultural asset, strategic Kōtuitanga partnerships, Ōrākei Marae as a cultural facility, a docuseries documenting waka construction, and a cultural exhibition. The organization is structured around the Trust Board with subsidiaries Whai Rawa (commercial) and Whai Māia (social/charitable) serving approximately 8,000 registered whānau members.
Differentiator
Problem solved
Functional benefit
Brands
- Hiko: Iwi Electric vehicle initiative providing shared electric vehicles for whānau transport needs
- Ngāti Whātua Ōrākei Kapa Haka App
- Te Kawau
- Pūpūtarakihi Tohu Tiketike
- Kiriata Whātua
Products and services
- Ngāti Whātua Ōrākei Kapa Haka App A mobile application (iOS/Android) providing centralised accessibility to Ngāti Whātua waiata and haka, with comprehensive historical and musical information on performed items shared by composers and Māori performing arts experts. For uri members and the wider public interested in Ngāti Whātua performing arts.
- Hiko Iwi Electric Initiative An electric vehicle sharing programme providing three BYD Atto 3 electric vehicles for registered Ngāti Whātua Ōrākei whānau members. Vehicles are bookable for up to 12-hour periods via a Hiko booking system, with charging infrastructure at the Marae Hiko Hub (Wallbox/Zilch). For registered uri members seeking whānau transport.
- Te Kawau Waka Taua A 16-metre traditional Māori waka taua (war canoe) carved from native New Zealand Kauri by Master Carver Hēmi Eruera. Serves as a ceremonial vessel and cultural symbol reaffirming Ngāti Whātua Ōrākei as tangata moana, with tikanga that tāne only are permitted on board. Used for ceremonial occasions including escort duties for Emirates Team New Zealand at the 37th America's Cup.
- Ōrākei Marae The cultural hub for Ngāti Whātua Ōrākei located above Ōkahu Bay on the shores of the Waitematā Harbour (Takaparawhau/Bastion Point). Features the wharenui Tumutumuwhenua and wharekai Te Puru o Tāmaki with three fully equipped kitchens for hosting visitors. Houses administration offices, event facilities, and the Hiko EV charging hub. For whānau, visitors, and event attendees.
- Te Kawau Docuseries A 6-part documentary series (10 minutes each) produced in partnership with Aotearoa Media Collective and Radio New Zealand, documenting the construction of Te Kawau waka taua through to its launch. For general public and cultural audiences.
- Ko Au, Ko Ngāti Whātua Exhibition A cultural exhibition at Tāmaki Paenga Hira — Te Taunga Community Hub showcasing taonga (treasures) and artifacts of Ngāti Whātua Ōrākei. Features items that speak to the physical, cultural, and spiritual threads of the iwi. For museum visitors and the general public.
Companies that use Ngāti Whātua Orākei
Customer profileSegments2 records
Ideal customer profiles3 records
Ngāti Whātua Orākei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ngāti Whātua Orākei partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ministry for Culture and HeritagecorePartner for 2026 Matariki National Broadcast. Working together to welcome people from across the motu to celebrate Matariki across Tāmaki Makaurau and Aotearoa.
- Sky City AucklandcoreKōtuitanga signed March 6, 2024 identifying the unique active relationship. SkyCity has been on a journey to embrace te ao Māori, guided by local iwi Ngāti Whātua Ōrākei.
- Foundation NorthcoreKōtuitanga signed December 4, 2023 for the purpose of continuing to build and strengthen the partnership, including significant commitment and contribution from Foundation North to support the aspirations of Ngāti Whātua Ōrākei.
- Emirates Team New ZealandcoreKōtuitanga signed October 2023 solidifying the over 30-year relationship. Ngāti Whātua Ōrākei has been iwi manaaki for ETNZ for America’s Cup. Kōtuitanga outlines collaboration on sailing academies, internships, R&D, innovation, and taiao/sustainability initiatives.
- Ngā Ana Wai - Eden ParkcoreKōtuitanga signed May 3, 2023 formalizing strategic relationship built on collaboration for major events including Te Matatini. Ngā Ana Wai gifted pouwhenua named Huihuinga carved by Arekatera Maihi.
- Ministry for Pacific PeoplescoreKōtuitanga signed August 29, 2022 at Dawn Raids Apology commemoration ceremony symbolizing past, present and future journey of Pacific in Aotearoa.
- Waipapa Taumata Rau - University of AucklandcoreKōtuitanga signed March 5, 2022 strengthening the ongoing relationship. Builds on the 2003 partnership established by Vice-Chancellor John Hood and Ngāti Whātua Ōrākei rangatira Sir Hugh Kāwharu.
- Auckland One RailminorListed as a partner in the Kōtuitanga page for strategic agreements and partnerships working primarily with Ngāti Whātua Ōrākei.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ngāti Whātua Orākei competitors and assessment
Company assessmentDirect peers
- Ngā Mana Whenua o Tāmaki Makaurau: Ngā Mana Whenua o Tāmaki Makaurau is the collective of 13 Auckland iwi (including NWO) that holds collective Treaty settlement rights over central Auckland. Comparable as a mana whenua collective in Tāmaki Makaurau, and a peer in the same geographic context for cultural and Crown engagement work.
- Ngāpuhi: Ngāpuhi is the largest Māori iwi by population, operating the Ngāpuhi Iwi Social Services unit alongside its trust governance. Comparable as a Māori iwi Trust delivering social, cultural, and member services, with materially larger membership scale than NWO.
- Te Rūnanga o Ngāi Tahu: Te Rūnanga o Ngāi Tahu is the governing iwi authority for Ngāi Tahu, the largest South Island iwi, operating Ngāi Tahu Holdings Corporation (commercial arm) alongside social/cultural programs. Directly comparable as a Māori iwi Trust structure combining property/commercial returns with member social services, though at significantly larger scale than Ngāti Whātua Ōrākei.
- Te Rūnanga o Ngāti Porou: Ngāti Porou is a major East Coast iwi operating a Rūnanga Trust with social services, health, education, and cultural programs for registered members. Comparable to NWO in member-driven social delivery model, though with a different regional base and iwi scale.
- Waikato-Tainui: Waikato-Tainui operates a Trust + Tainui Group Holdings commercial arm structure parallel to NWO's Trust + Whai Rawa model. Both iwi reinvest commercial returns (primarily property) into social, cultural, and education programs for registered members, and Waikato-Tainui is the most direct North Island structural peer.
- Hauraki Māori Trust Board: Hauraki Māori Trust Board represents Hauraki iwi, operating a Trust-based social and cultural services model for registered members including Treaty settlement management. Directly comparable as a regional Māori Trust structure delivering member-targeted social, cultural, and Treaty-derived programs.
Broad incumbents
- Te Kāhui Māngai (National Iwi Chairs Forum): The National Iwi Chairs Forum represents iwi chairs across Aotearoa, including NWO leadership, and convenes on Treaty, policy, and inter-iwi matters. Comparable as the sector-wide governance and policy body that NWO participates in, providing macro context for iwi-level strategy.
- Te Papa Tongarewa (Museum of New Zealand Te Papa Tongarewa): Te Papa is the national museum hosting the Ko Au Ko Ngāti Whātua exhibition and serving as a major venue for iwi cultural programming. Comparable as a cultural institution engaging with Māori iwi on cultural preservation, taonga stewardship, and public exhibitions.
Regional players
- Te Rūnanga o Ngātiwai: Ngātiwai Trust Board represents a Northland Māori iwi operating a Trust governance structure with social, cultural, and Treaty settlement programs for members. Comparable structurally to NWO, though operating in a different geographic rohe (Northland rather than Auckland).
Others
- Auckland Council: Auckland Council is the local government authority engaging with NWO as mana whenua on whenua, reserves, and Treaty matters in Tāmaki Makaurau. Comparable as a key Crown counterparty and funding partner whose policy and budget decisions materially affect NWO's operating environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ngāti Whātua Orākei social profiles
Digital presenceNgāti Whātua Orākei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ngāti Whātua Orākei leadership team
Management profileNumber of profiles
Profiles8 records
Ngāti Whātua Orākei subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ngāti Whātua Orākei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ngāti Whātua Orākei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ngāti Whātua Orākei
What does Ngāti Whātua Orākei do?
Ngāti Whātua Ōrākei delivers integrated cultural, social, health, education, environmental, and commercial services to approximately 7,000-8,000 registered uri (whānau) members of the hapū through Ōrākei Marae and subsidiary entities Whai Māia (social/cultural arm) and Whai Rawa (commercial investment arm). Core offerings include cultural excellence programmes (kapa haka, te reo, tikanga), community health and wellbeing services (GP clinic, Tamariki Ora, housing support, whānau navigation), education and employment pathways (Te Puna Reo Ōkahukura, scholarships, Toi Pakihi business support, internships), environmental stewardship (reserves, Pourewa, sustainability initiatives), and digital tools such as the Ngāti Whātua Ōrākei Kapa Haka App and the Hiko electric vehicle sharing initiative.
Is Ngāti Whātua Orākei a public or private company?
Ngāti Whātua Orākei is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ngāti Whātua Orākei founded?
Ngāti Whātua Orākei was founded in 1840. It employs 51 to 100 people.
Where is Ngāti Whātua Orākei based?
Ngāti Whātua Orākei is headquartered in Auckland, New Zealand, in the Oceania region.
How does Ngāti Whātua Orākei make money?
Two revenue lines are on record. Whai Rawa Commercial Investments are the primary driver. The others are whai Māia Social Services.
Who are Ngāti Whātua Orākei's main competitors?
Direct peers on record are Ngā Mana Whenua o Tāmaki Makaurau, Ngāpuhi, Te Rūnanga o Ngāi Tahu, Te Rūnanga o Ngāti Porou, Waikato-Tainui and Hauraki Māori Trust Board. Broad incumbents are Te Kāhui Māngai (National Iwi Chairs Forum) and Te Papa Tongarewa (Museum of New Zealand Te Papa Tongarewa). Te Rūnanga o Ngātiwai is listed as a regional player. Auckland Council is listed as an others.
Does Ngāti Whātua Orākei have an API?
No public API is recorded for Ngāti Whātua Orākei.
What industry is Ngāti Whātua Orākei in?
Ngāti Whātua Orākei's product category is Tribal Community Services. Its primary akta.pro industry code is HLALADAL, Integrated Virtual-First Health Plans / ICHRA-Enabled Virtual Primary Care. Its NAICS code is 62399 and its SIC code is 8300.