What Minh Long Motor does

Minh Long Motor (legal name: CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ XE MÁY MINH LONG) is a Vietnamese multi-brand motorcycle retailer and importer headquartered in Ho Chi Minh City. Founded on February 14, 2012, the company operates as a motorcycle Supercenter carrying nine OEM line-ups — Honda, Yamaha, Suzuki, TVS, GPX, Zontes, SYM, VinFast, and Halim — across both fuel-powered and electric categories, with pricing spanning roughly VND 24.9 million (TVS Ntorq 125) to VND 76.9 million (Yamaha XSR155). It holds exclusive Vietnamese distribution rights for GPX (Thailand) and Zontes (China) and serves as a recognized authorized dealer for Yamaha (Top 15 nationally in 2024) and Suzuki (TOP 2 dealer of the year). The company imports directly from factories in Indonesia, Thailand, India, and China, eliminating intermediaries to offer VAT-inclusive transparent pricing.

The business generates revenue through four primary streams: unit sales of new motorcycles (one-time), genuine parts and accessories (hardware sales), maintenance and warranty servicing across all branches (professional services), and financing facilitation through banking partners with a 20-minute approval process (transaction fees). Its go-to-market combines 13+ physical retail showrooms concentrated in Ho Chi Minh City and Bình Dương with an e-commerce storefront (muaxe.minhlongmoto.com), nationwide vehicle delivery, and active community/event marketing including charity drives and test-ride events with the GPX Racing Vietnam community.

Customer segments are primarily individual retail consumers — daily commuters, students, working adults, motorcycle hobbyists, and an emerging cohort of EV buyers — with no disclosed enterprise or fleet anchor accounts. Headcount is reported in the 51-100 range, branches cover HCMC, Bình Dương, and a single Central Vietnam location in Huế, and 2024 revenue is stated at approximately $8.2M. The company is privately held, founder/owner-operated, and has no disclosed external funding or institutional investors.

Name

Minh Long Motor

Legal name

CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ XE MÁY MINH LONG

Website

https://minhlongmoto.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Minh Long Motor is a privately held Vietnamese multi-brand motorcycle retailer and importer, operating 13+ showrooms across Ho Chi Minh City, Bình Dương, and Central Vietnam. It holds exclusive Vietnamese distribution rights for GPX and Zontes, is a top-tier authorized Yamaha and Suzuki dealer, and serves individual retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Primary revenue stream from selling new motorcycles including both imported models (from Indonesia, Thailand, India) and domestic brands. Sells fuel-powered motorcycles and electric vehicles from multiple brands including Honda, Yamaha, Suzuki, TVS, GPX, Zontes, VinFast, SYM, and others
2. Parts and Accessories: Sales of genuine spare parts and motorcycle accessories. Offers authentic TVS parts and other brand accessories
3. Maintenance and Warranty Services: Provides maintenance, repair, and warranty services for imported motorcycles. Offers periodic maintenance, oil changes, and technical support across all branches
4. Financing and Registration Services: Facilitates installment financing through banking partners and provides vehicle registration services for customers

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Minh Long Motor is a multi-brand motorcycle retail Supercenter in Vietnam that sells new fuel-powered and electric motorcycles from Honda, Yamaha, Suzuki, GPX, Zontes, TVS, SYM, VinFast, and Halim, sourced via direct factory imports from Indonesia, Thailand, India, and China. It holds exclusive Vietnam distribution rights for GPX (Thailand) and Zontes (China), and complements vehicle sales with genuine parts, periodic maintenance and warranty service, license plate registration assistance, installment financing through bank partners, and nationwide home delivery across 13+ branches.

Product overview

Minh Long Motor operates as a multi-brand motorcycle dealership and Supercenter in Vietnam, established in 2012. The company functions as both an authorized dealer for domestic brands (Yamaha, Suzuki) and an importer of foreign motorcycles from Indonesia, Thailand, India, and China. Its product portfolio spans fuel-powered motorcycles and electric motorcycles across brands including Honda, GPX (exclusive distributor), TVS, Zontes (exclusive distributor), SYM, Yamaha, VinFast, Halim, and Suzuki. The company generated over $8.2M in 2024 revenue. Beyond vehicle sales, Minh Long Motor offers parts and accessories, maintenance services, license plate registration, installment financing, and nationwide delivery across 13+ branches primarily in Ho Chi Minh City and Binh Duong.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Motorcycles Sales of Honda motorcycles including Vario 125/160, Beat, SH, and various imported Indonesian models for individual Vietnamese consumers.
• GPX Motorcycles Exclusive distribution of GPX motorcycles imported from Thailand in Vietnam, including Demon 150GR and other sport bike models, targeted at motorcycle enthusiasts.
• TVS Motorcycles Sales of TVS motorcycles imported from Indonesia, including Ntorq 125, Callisto 110/125, and other models, supported by a 3-year or 30,000 km warranty.
• Zontes Motorcycles Exclusive distribution in Vietnam of Zontes motorcycles imported from China, including 368G V2 and 703F models featuring advanced technology and robot-assisted automated production.
• SYM Motorcycles Sales of SYM motorcycles from Taiwan, including Attila 50, Elegant 50, Shark 50, Priti 50, and the new SYM PE3 hybrid electric model with 325 km range per charge.
• Yamaha Motorcycles Authorized Yamaha dealer sales of XSR155, XS155R, Neo's electric scooter, LC135, and Exciter models to individual consumers in Vietnam.
• VinFast Electric Motorcycles Sales of VinFast electric motorcycles including Evo Neo, Evo 200, and other models, with official VinFast warranty including up to 6-year battery warranty on LFP models.
• Suzuki Motorcycles Sales of Suzuki motorcycles including Satria F150, Raider R150, GSX R150, and Satria Pro 2026, under TOP 2 nationally recognized Suzuki dealer status.
• Halim Motorcycles Sales of Halim motorcycles including the Cub 86 50cc model, positioned for fuel efficiency and entry-level buyers.
• Motorcycle Parts and Accessories Sale of genuine motorcycle parts and accessories, including stocked authentic TVS parts, supporting maintenance and repairs across the dealership's brand portfolio.
• Motorcycle Maintenance and Warranty Service Periodic maintenance, repair, oil change, and warranty servicing for motorcycles across all 13+ branches, including free oil change promotions for newly purchased and in-warranty imported bikes.
• License Plate Registration Service Assistance with license plate registration and vehicle documentation for motorcycle buyers across all provinces, bundled with new vehicle purchases.
• Installment Purchase Financing Facilitation Facilitation of installment financing through partner banks with on-site bank staff at branches, offering preferential interest rates and approximately 20-minute application processing.
• Nationwide Motorcycle Delivery Service Motorcycle delivery to customers across all Vietnamese provinces, extending the dealership's reach beyond the 13+ physical branches concentrated in HCMC and Bình Dương.

Quantifiable outcome

• TOP 2 Suzuki dealer nationally
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• GPX (Thailand)coreChannel Partner/ Reseller/ Distributor · 1 January 2018Exclusive distributor for GPX brand motorcycles in Vietnam. GPX originates from Thailand and has presence across Southeast Asia and Japan. Partnership established in 2018 when Minh Long became official GPX distributor.
• Zontes (China)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Zontes motorcycles in Vietnam. Zontes is a Chinese brand known for technology features and robot-assisted automated production lines.
• Yamaha Motor VietnamcoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer and Yamaha Town dealership. Receives regular visits from Yamaha Vietnam leadership and has received multiple dealer excellence awards (Top 15 in 2024, 3S excellence in 2021, R3 sales excellence in 2023, Sales excellence in 2022).
• Suzuki VietnamcoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki dealer. Recognized as TOP 2 Outstanding Suzuki Dealer nationally, demonstrating strong partnership and sales performance.
• TVS Motor (India)coreChannel Partner/ Reseller/ DistributorImplements TVS warranty policies for vehicles imported directly from TVS Motor factories in Indonesia. TVS is an Indian brand manufactured in Indonesia.
• VinFastminorChannel Partner/ Reseller/ DistributorSells VinFast electric motorcycles. Applies official warranty policies for VinFast vehicles including 6-year battery warranty for LFP models.
• GPX Racing Vietnam CommunityminorGTM or Marketing PartnerCo-organizes charity events and offline gatherings for motorcycle enthusiasts. Joint activities include charity trips, Christmas events, and community support programs.
• Honda VietnamcoreChannel Partner/ Reseller/ DistributorSells Honda motorcycle products including both domestically manufactured and imported models from Indonesia.
• SYM (Taiwan)minorChannel Partner/ Reseller/ DistributorSells SYM motorcycle and electric vehicle products including SYM PE3 hybrid electric model.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Yadea Vietnam: One of the largest global electric scooter brands with significant Vietnamese retail presence. Comparable because Yadea sells electric two-wheelers through its own branded stores to the same urban commuter buyer that Minh Long courts with VinFast and SYM PE3.
• Dat Bike: Vietnamese electric motorcycle brand that designs, manufactures, and sells directly through its own retail stores and online channels. Comparable because Dat Bike targets the same Vietnamese urban motorcycle buyer shifting to EVs that Minh Long serves via its VinFast/SYM offering.
• Pega (PEGASUS): Vietnamese electric motorcycle and scooter brand with proprietary products and direct retail. Comparable as an emerging EV-native brand competing for the same electric two-wheeler demand that Minh Long addresses through imported VinFast and SYM models.

Broad incumbents

• Honda Vietnam: Manufacturer of Vietnam's dominant motorcycle brand and operator of an extensive authorized dealer network. Highly comparable because Honda Vietnam sets the terms under which dealers like Minh Long sell its scooters, while also competing for the same end customer through its own corporate stores.
• TVS Motor (Vietnam operations): Indian motorcycle manufacturer whose bikes (Ntorq, Callisto) are imported and distributed by Minh Long. Comparable as an OEM partner that also pushes direct distribution channels and competes in the same scooter/commuter segments through its own dealer initiatives.
• Suzuki Vietnam: OEM whose motorcycle line (Satria, Raider, GSX-R150) is one of Minh Long's top-selling categories. Comparable because Suzuki Vietnam awards Minh Long TOP 2 dealer status while also operating its own dealer network that competes for the same sport-scooter buyers.
• Yamaha Motor Vietnam: Major OEM with nationwide authorized Yamaha Town and dealer network and the source of multiple awards Minh Long has received. Comparable because Yamaha Motor Vietnam both supplies Minh Long and runs competing dealer points, including Yamaha Town-style direct retail experiences.
• VinFast: Vietnam's leading domestic EV manufacturer with its own rapidly expanding direct retail network for electric motorcycles and cars. Directly comparable to Minh Long because it is both a partner (Minh Long sells VinFast EVs) and a competitor as VinFast builds out its own showrooms targeting the same Vietnamese motorcycle buyer.

Regional players

• DK Bike Vietnam: Vietnamese-assembled motorcycle brand with its own dealer network focused on affordable scooters. Comparable because DK Bike pursues a similar multi-dealer distribution strategy in Vietnam targeting price-sensitive commuter buyers, overlapping with Minh Long's lower-priced segments (e.g., Halim Cub 86).

Direct peers

• HKR Vietnam: Multi-brand motorcycle retailer and importer in Vietnam. Highly comparable because HKR operates a similar multi-brand showroom model distributing imported bikes and parts to Vietnamese consumers, competing for the same enthusiast and commuter segments in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MinhLongMotor/videos
• Facebookfacebook.com/minhlongmoto
• Instagraminstagram.com/minhlongmoto
• Xx.com/MinhLongMotor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minh Long Motor