Pengelly's

What Pengelly's does

Pengelly's is a privately held, family-owned logistics and supply-chain operator founded in 1941 in Auckland, New Zealand, by William 'Pen' Pengelly. The company provides door-to-door international and domestic freight forwarding, customs brokerage, bonded and general warehousing, and cartage and distribution services, primarily to importers, exporters, and trading businesses requiring cross-border movement of goods into and out of New Zealand and Australia. Today it operates from 10 offices across New Zealand (Auckland headquarters, Wellington, Christchurch, Hornby, North Harbour) and Australia (Melbourne regional headquarters, Sydney, Brisbane, Adelaide, Perth), plus a Shanghai representative office, employing 200+ logistics professionals.

The company's core technology asset is Glasshouse, a proprietary web-based information system developed in-house that consolidates shipment tracking, inventory management, reporting, quotations, and costings into a single platform that integrates with customer software. Glasshouse includes GlassTracker, a live tracking module that links directly with carriers, vessels, AIS signals, and port and airport systems, refreshing shipment data every ten minutes. Complementary tools include the OnSite mobile application for QR-code-based sign-in at Pengelly's sites and the ADNZ Dealer Portal for vehicle distribution customers.

Pengelly's earns revenue predominantly on a transaction-fee basis (freight rated on weight or volume, customs brokerage per clearance, cartage per movement) with managed-services revenue from warehousing at published unit rates ($0.20 per kilo per day for airfreight storage, $10 per m3 per day for LCL). Distribution is delivered through dedicated Account Managers, a Key Accounts Team, and the exclusive WACO network partnership, which provides Pengelly's access to 115+ countries, 1.85 million shipments per year, and combined partner spend exceeding USD 4 billion. Customers are not publicly named and revenue is not disclosed; ownership remains with the Pengelly family under co-directors Warren and Trevor Pengelly, with no external institutional investment.

Name

Pengelly's

Legal name

Pengelly's Ltd

Website

https://pengellys.co.nz

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Pengelly's is a family-owned New Zealand logistics company founded in 1941 that provides international freight forwarding, customs brokerage, warehousing, and distribution across 10 offices in New Zealand and Australia, serving importers, exporters, and trading businesses via its proprietary Glasshouse platform and exclusive WACO network partnership.

Ownership category

akta.pro rank

Product category

Logistics and Freight Forwarding Services

NAICS

Freight Transportation Arrangement (488510), Marine Cargo Handling (48832), Port and Harbor Operations (488310)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

FCL (Full Container Load) Ocean Forwarding (TLACABAA)

akta.pro secondary industries

Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Project & OOG/Breakbulk Ocean Forwarding (Out-of-Gauge, RoRo) (TLACABAH), Terminal Cargo Handling & Yard Operations (Receiving, Staging, Delivery) (TLAHALAB)

Keywords

• International freight forwarding
• Customs brokerage services
• Warehousing and logistics
• Supply chain management
• Freight consolidation services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Freight Forwarding Services: International freight forwarding including FCL/LCL ocean freight, breakbulk and project cargo, RoRo shipments, consolidated and direct airfreight, and express cargo solutions. Charges based on weight or volume metrics with minimum charges applying.
2. Customs Brokerage: Border clearance services including customs brokerage team providing tariff classification, compliance with New Zealand Customs and MPI Biosecurity requirements, and full costing services.
3. Warehouse Logistics: Premium logistics and warehousing services including receiving, storing freight, inventory management, and replenishment. Storage charges applied at $0.20 per kilo per day for airfreight and $10 per m3 per day for LCL, with minimum $25 per invoice.
4. Cartage and Distribution: Local cartage and distribution services from depots in Auckland, Wellington, and Christchurch.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pengelly's provides international freight forwarding (FCL/LCL ocean, airfreight, breakbulk, project cargo, RoRo, express), customs brokerage for NZ Customs and MPI Biosecurity compliance, and bonded warehousing with inventory management and replenishment. Services are delivered door-to-door through 10 offices in New Zealand and Australia, a Shanghai representative office, and the exclusive WACO network partnership covering 115+ countries, with proprietary Glasshouse and GlassTracker platforms providing real-time shipment visibility.

Product overview

Pengelly's offers a unified logistics platform centered on Glasshouse, its proprietary web-based information system. Glasshouse serves as the core platform providing real-time supply chain visibility, while GlassTracker provides specialized live shipment tracking. The company also offers the OnSite App for mobile check-in and the ADNZ Dealer Portal for automotive clients. Service offerings include Global Logistics (ocean/air freight), Border Clearance (customs brokerage), and Warehouse Logistics (warehousing and inventory management). All services are delivered across New Zealand and Australia through ten offices.

Differentiator

Problem solved

Functional benefit

Brands

• Glasshouse: Exclusive web-based information system providing real-time visibility across shipments, inventory management, and supply chain operations.
• GlassTracker
• OnSite App

Products and services

• Global Logistics (International Freight Forwarding) Premium worldwide cargo management including FCL/LCL ocean freight, breakbulk and project cargo, RoRo shipments, consolidated and direct airfreight, and express cargo solutions for importers and exporters.
• Border Clearance (Customs Brokerage) Customs brokerage covering New Zealand Customs and MPI Biosecurity compliance, including tariff classification, compliance management, and full costing services for import and export.
• Warehouse Logistics Bonded warehousing and inventory management covering freight receiving, storage, stock control and replenishment with real-time visibility through the proprietary Glasshouse system. Storage priced at $0.20/kg/day for airfreight and $10/m³/day for LCL with a $25 minimum.
• Cartage and Distribution Local cartage and distribution services from depots in Auckland, Wellington and Christchurch, including container devanning and yard handling.
• Glasshouse Online Platform Proprietary web-based information system providing real-time visibility across the entire supply chain, including shipment tracking, inventory management, reporting, online quoting and costings, integrating seamlessly with client software.

Quantifiable outcome

• GlassTracker data refreshes every 10 minutes providing near real-time shipment visibility
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WACO NetworkcoreStrategic or Co-development PartnerPengelly's is the exclusive New Zealand and Australian partner of the WACO network. This partnership connects the company to more than 115 countries, moving over 1.85 million shipments each year with a combined global spend exceeding USD 4 billion. Each WACO partner has been carefully selected for financial stability, local capability, and proven service excellence.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Mainfreight: New Zealand-headquartered global logistics company providing freight forwarding, customs, warehousing, and distribution across 60+ countries. Most direct peer given shared NZ heritage, full-service model, and family-ownership heritage.
• Hellmann Worldwide Logistics: Mid-sized German-headquartered global forwarder with air, sea, road, and contract logistics. Comparable to Pengelly's in mid-market positioning, WACO-network-like agency model, and family-influenced culture.
• Mondiale Freight Services: New Zealand freight forwarder offering international ocean, air, customs brokerage, and 3PL services with a comparable Trans-Tasman footprint. Direct competitor for NZ importer/exporter customers.

Broad incumbents

• DHL Global Forwarding: Global freight forwarding arm of Deutsche Post DHL, the largest forwarder by air and ocean tonnage. Direct competitor in NZ and Australia for large shippers and a benchmark for digital forwarding capabilities.
• CEVA Logistics: Global 3PL and freight forwarder majority-owned by CMA CGM, with significant Asia-Pacific operations and contract logistics capabilities. Comparable full-service model with ocean carrier backing.
• DSV Panalpina: Global transport and logistics provider with strong air and sea freight forwarding; acquired Schenker in 2024 to become one of the largest forwarders worldwide. Competes for enterprise freight forwarding in Oceania.
• Toll Group: Asia-Pacific logistics incumbent owned by Japan Post, offering freight forwarding, contract logistics, and warehousing across the region. Comparable service mix but with vastly larger scale and owned international infrastructure.
• Kuehne+Nagel: One of the world's largest freight forwarders with deep Asia-Pacific presence, ocean and air freight, customs, and contract logistics. Competes for the same large enterprise import/export customers in NZ and Australia.

Emerging players

• Scan Global Logistics: Agile, mid-sized global forwarder with strong Asia-Oceania trade lane presence. Comparable in being a non-mega forwarder competing in trans-Pacific air/ocean with technology-led visibility.

Regional players

• Nippon Express: Japanese-headquartered global logistics provider with Asia-Pacific strength. Comparable on the Asia-to-Oceania lane, but operates at materially larger scale and from a different home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pengelly-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pengelly's