Breitner
- Company typePrivate
- Founded-
- HeadquartersPfaffenhofen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Breitner firmographics
Firmographics- Name
- Breitner
- Legal name
- Mathias Breitner GmbH
- Website
- https://baecker-breitner.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Breitner industry classification
Industry- Product category
- Artisanal Bakery Products
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
- akta.pro secondary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Breitner is headquartered
LocationHeadquarters
- HQ city
- Pfaffenhofen
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Breitner business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail Bakery Sales: One-time transaction sales of fresh baked goods through 6 physical store locations and online Click & Collect ordering system. Customers pay upon pickup in store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bakery products (Brezen, Semmeln, Brot) |
| Unit Pricing | Pay-as-you-go | Partybrezen (Party Pretzels) |
| Unit Pricing | Pay-as-you-go | Custom Celebration Cakes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Breitner product offering
Product offeringCore offering
Bäckerei Breitner is a traditional Bavarian artisanal bakery that produces and sells fresh baked goods such as Brezen, Semmeln, Brot, Süßes, and Brotzeit through six physical retail locations and a Click & Collect online shop. Production relies on in-house natural sourdough, untreated flours, and EU-certified regional organic grain, with no artificial additives. Custom celebration cakes and event-sized Partybrezen are also offered on order.
Product overview
Bäckerei Breitner operates a Click & Collect e-commerce platform alongside six physical bakery locations in Pfaffenhofen and surrounding communities. The core offering consists of freshly baked goods available through the online shop, with categories spanning bread (Brot), bread rolls (Semmeln), pretzels (Brezen, Butterbrezen), sweet pastries (Süßes), and bread meals (Brotzeit). Specialty offerings include EU-certified organic baked goods (Bio Backwaren), gluten-reduced items made with corn flour and spelt (Glutenreduzierte Backwaren) available Wednesdays, and seasonal Easter products. The loyalty program includes the AbsahnerCard for customer rewards and the GenussClub newsletter for exclusive updates. Customers can also order custom celebration cakes and event-sized Partybrezen through the bakery.
Differentiator
Problem solved
Functional benefit
Brands
- AbsahnerCard: A customer loyalty card program offered by the bakery, allowing registered cardholders to recover balance in case of loss or defect.
- GenussClub
Products and services
- Brezen (Bavarian Pretzels)
Companies that use Breitner
Customer profileSegments1 record
Ideal customer profiles1 record
Breitner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Breitner partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Breitner competitors and assessment
Company assessmentBroad incumbents
- Dat Backhus: German self-service bakery chain with strong northern presence — competes in the same daily-bakery category at chain scale versus Breitner's regional artisanal model.
- Kamps: One of Germany's largest bakery chains with hundreds of storefronts — comparable multi-store retail bakery model but at national scale and broader, less specialty positioning.
- Backstube Wünsche: Major German bakery chain operating self-service bakery outlets across multiple regions — competes for daily-bread and roll purchases at much greater scale.
- EDEKA / Rewe in-store bakeries: Large German supermarket in-store bakeries that compete for the same daily bread, rolls, and pretzel purchases as Breitner, but at much greater distribution and price scale.
Direct peers
- Hofpfisterei: Munich-based Bavarian organic bakery chain with a strong natural sourdough ('Natursauerteig') and 100% organic positioning — directly comparable to Breitner's craft, certification, and regional identity.
- Der Beck: Bavarian regional bakery chain operating multiple retail storefronts with traditional breads, rolls, and pretzels — highly comparable multi-store artisanal model in the same region.
- Bäckerei Konditorei Fuchs: Regional Bavarian bakery with traditional handmade bread, rolls, and confectionery across multiple branches — closely matches Breitner's craft positioning and Click & Collect-style local retail.
- Bäckerei Treml: Bavarian family-run traditional bakery chain with multiple branches across Upper Bavaria — directly comparable regional multi-store craft bakery.
- Landbäckerei Sinz: Bavarian-style rural bakery chain emphasising regional grain sourcing and traditional methods — direct analogue to Breitner's regional-organic craft positioning.
- Bäckerei Markl: Bavarian family-owned traditional bakery with multiple branches and regional craft positioning — closely comparable to Breitner's owner-operated multi-store model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Breitner social profiles
Digital presenceBreitner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breitner leadership team
Management profileNumber of profiles
Profiles1 record
Breitner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breitner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breitner
What does Breitner do?
Bäckerei Breitner is a traditional Bavarian artisanal bakery that produces and sells fresh baked goods such as Brezen, Semmeln, Brot, Süßes, and Brotzeit through six physical retail locations and a Click & Collect online shop. Production relies on in-house natural sourdough, untreated flours, and EU-certified regional organic grain, with no artificial additives. Custom celebration cakes and event-sized Partybrezen are also offered on order.
Is Breitner a public or private company?
Breitner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breitner founded?
Breitner was founded in -1. It employs 1 to 10 people.
Where is Breitner based?
Breitner is headquartered in Pfaffenhofen, Germany, in the Europe region.
How does Breitner make money?
One revenue line is on record: retail Bakery Sales.
Who are Breitner's main competitors?
Broad incumbents on record are Dat Backhus, Kamps, Backstube Wünsche and EDEKA / Rewe in-store bakeries. Direct peers are Hofpfisterei, Der Beck, Bäckerei Konditorei Fuchs, Bäckerei Treml, Landbäckerei Sinz and Bäckerei Markl.
Does Breitner have an API?
No public API is recorded for Breitner.
What industry is Breitner in?
Breitner's product category is Artisanal Bakery Products. Its primary akta.pro industry code is THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.