Landbackerei Sinz

What Landbackerei Sinz does

Landbäckerei Sinz GmbH is a family-owned artisanal bakery headquartered in Durach, Bavaria, and operating across the Allgäu region of southern Germany. Founded in 1964 and managed by Christof Feneberg and Hannes Feneberg, the company produces over 100 baked items daily across four core categories: breads and rolls, sweet pastries and cakes (with more than 30 varieties), savory snacks, and seasonal specialties. Since 2011, all production has followed the 'Na, Pur' philosophy, which excludes artificial additives, emulsifiers, stabilizers, phosphates, and industrial baking mixes; inputs are sourced from regional mills Engelhardmühle and Vogtmühle, with selected breads baked in a traditional wood-fired oven. The company also holds the DE-ÖKO-001 organic certification.

The business operates a centralized production facility in Durach that supplies a network of 10 owned retail storefronts (Fachgeschäfte) across the Allgäu, including locations in Kempten, Füssen, Pfronten, Oberstaufen, Roßhaupten, Neugablonz, Friesenried, Biessenhofen, and Dietmannsried. In addition to core bakery items, branches offer a breakfast service (Frühstücksangebot), a rotating lunch menu (Mittagstisch), a customizable party pretzel (Party-Breze), and a bonus card loyalty program. Distribution is exclusively direct-to-consumer through physical stores; no e-commerce or third-party retail channels are used. Marketing relies on the corporate website, weekly promotional PDFs, and organic social media presence on Instagram and Facebook.

The company employs between 251 and 500 people and is privately held with no disclosed funding rounds, M&A activity, or external investors. Revenue and detailed financial figures are not publicly disclosed. The competitive positioning rests on long-standing regional brand equity (60 years), artisan craftsmanship, additive-free ingredient transparency, and short regional supply chains rather than on technology, scale efficiencies, or digital differentiation.

Name

Landbackerei Sinz

Legal name

Landbäckerei Sinz GmbH

Website

https://landbaeckerei-sinz.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Landbäckerei Sinz is a family-owned Bavarian artisan bakery operating a centralized production facility in Durach and 10 retail branches across the Allgäu region, selling additive-free breads, cakes, snacks, and seasonal specialties directly to regional consumers under the 'Na, Pur' philosophy since 2011.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery products
• Fresh baked goods
• Additive-free baking
• Regional flour sourcing
• Retail bakery chain

Headquarters

HQ city

Durach

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Landbäckerei Sinz generates revenue through the sale of freshly baked bread, pastries, cakes, snacks, and seasonal products at its physical retail locations. Customers purchase in-store. The company also offers breakfast menus, a party pretzel offering, and a bonus card program for repeat customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Landbäckerei Sinz GmbH is a traditional family-owned German bakery that produces and sells artisan bread, rolls, cakes, pastries, savory snacks, and seasonal baked goods through 10 owned retail storefronts across the Allgäu region of Bavaria. The company bakes over 100 fresh products daily using regionally milled flour from local mills, long-fermentation dough processes, and selected wood-fired oven baking, underpinned by its "Na, Pur" philosophy of complete additive-free production adopted in 2011. Additional in-store service offerings include a breakfast menu, a rotating lunch menu (Mittagstisch), a customizable party pretzel, and a bonus-card loyalty program.

Product overview

Landbäckerei Sinz is a traditional German bakery operating as a single unified business with multiple retail locations. The company offers a core portfolio of over 100 fresh bakery products including breads & rolls (Brot & Brötchen), cakes & pastries (Kuchen & Plunder), savory snacks (Snacks & Herzhaftes), and seasonal specialties. Supporting services include breakfast offerings, a lunch menu (Mittagstisch), customizable party pretzels (Party-Breze), and a bonus card loyalty program. The bakery is distinguished by its 'Na, Pur' philosophy initiated in 2011, committing to baking without any artificial additives—using only natural ingredients: flour, water, yeast, sourdough, salt, and spices. Products are crafted with long fermentation times, regional ingredients from local mills (Engelhardmühle and Vogtmühle), and baked in a wood-fired oven for selected bread varieties. The company operates a central production facility in Durach and multiple retail branches across the Allgäu region.

Differentiator

Problem solved

Functional benefit

Brands

• Na, Pur: Product line launched in 2011 featuring baked goods made without any artificial additives, emulsifiers, stabilizers, phosphates, or industrial baking mixes. Products contain only flour, water, yeast, sourdough, salt, and spices.

Products and services

• Brot & Brötchen (Bread & Rolls)

Quantifiable outcome

• Over 30 different cakes and torten available daily
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• EngelhardmühlecoreOthersRegional flour mill supplying high-quality flour directly to Landbäckerei Sinz. Flour is traditionally milled, retaining natural nutrients, and sourced from sustainable cultivation. The partnership ensures consistent quality inputs for artisan bread production.
• VogtmühlecoreOthersRegional flour mill (Vogtmühle) supplying high-quality flour to Landbäckerei Sinz as part of the company's commitment to regional sourcing. Supports the company's supply chain and quality assurance for artisan baking.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kamps GmbH: One of Germany's largest bakery chains operating hundreds of retail outlets and central production. Overlaps with Landbäckerei Sinz in retail bakery products but at industrial scale and broader geographic reach.
• Schäfer's Brot- und Kuchenspezialitäten: German industrial bakery retail chain with both company-owned stores and in-store bakery concessions. Competes for the same daily-bread consumer occasion across German-speaking markets.
• Harry-Brot GmbH: Major German industrial bread and baked goods manufacturer supplying retail and foodservice. Adjacent in product category (bread) but operates at vastly larger scale and primarily wholesale.
• Lieken GmbH: Large German industrial bakery group producing bread and baked goods under multiple brands for retail and foodservice. Provides a benchmark for industrial-scale bakery economics relevant to Sinz's industrial modernization in 2003.

Direct peers

• Bäcker Görtz: Multi-location regional German artisan bakery chain with comparable store count and traditional craft positioning. Closest like-for-like on integrated production-retail model in southern Germany.
• Bäckerei Geiping: Family-owned German regional bakery with multi-store retail and own production. Closely comparable in family ownership structure, store count range, and traditional craft positioning.
• Stetter GmbH: Southern German artisan bakery with retail stores and central production. Comparable in craftsmanship-driven, regional brand positioning and similar store network scale.
• Der Beck GmbH: Regional German bakery chain operating company-owned retail stores with own production. Directly comparable in integrated production-retail model and craft positioning.

Regional players

• Ströck GmbH: Austrian regional bakery chain with own retail locations and central production in the DACH region. Comparable craft-retail model but operates primarily in Austria, not directly competing in Sinz's Bavarian footprint.

Emerging players

• BackWerk GmbH: Self-service bakery chain with own retail stores across Germany and Europe. Overlaps on retail bakery channel but uses a lower-touch, lower-cost operating model versus Sinz's handcraft artisan approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/landbaeckereisinz
• Instagraminstagram.com/landbaeckerei_sinz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landbackerei Sinz