Headraft

What Headraft does

Headraft is a Hamburg-based immersive creative agency founded in 2016 that designs and produces interactive brand content for enterprise and consumer clients across AR, VR, mixed reality, gamification, and AI. Its work spans social-AR lenses (TikTok, Snapchat), WebAR experiences, Roblox branded games, XR sales tools, digital twins, virtual mirrors, and trade-fair installations for clients including Samsung, Disney, Netflix, Spotify, Porsche, Mercedes-Benz, Lufthansa, Garnier, Yves Saint Laurent, and Snap Inc. The agency's core technology stack combines browser-based marker-tracking AR, Snap ML custom ML components for style transfer, real-time AI photo evaluation, Midjourney-generated visual backdrops, and a proprietary XR framework for converting 3D data into realtime assets across touchpoints. Headraft earns revenue through project-based professional services engagements priced as custom quotes, with direct enterprise sales (website, phone, email) and collaborations with creative agencies (Grabarz & Partner, 4creative, Lola Mullenlowe) serving as the primary go-to-market channels. The company is structured as a private German GmbH, founder-led by Julian Weiss, with no disclosed venture or private-equity investment, and has accumulated 26+ international awards including Clio, Webby, ADC, Epica, Cannes Lions Shortlist (2023), and New York Festivals Silver.

Name

Headraft

Legal name

headraft GmbH

Website

https://headraft.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Headraft is a Hamburg-based immersive creative agency that designs and produces interactive brand experiences — AR lenses, VR tools, Roblox games, digital twins, and gamified campaigns — for global enterprise and consumer brands including Samsung, Disney, Porsche, and Snap Inc.

Ownership category

akta.pro rank

Product category

Immersive Brand Experience Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industry

3D Character Animation (MPAHACAB)

Keywords

• Interactive brand content
• Augmented reality experiences
• Mixed reality solutions
• Gamified marketing campaigns
• XR product visualization

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Interactive Brand Content Production: Project-based production of interactive brand experiences including AR games, VR experiences, social media AR filters, and experiential marketing campaigns for enterprise clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Headraft is a creative immersive agency that designs, produces and deploys interactive brand experiences for enterprise clients using augmented reality, mixed reality, virtual reality, gamification, AI, and 3D realtime technology. Engagements are project-based and span WebAR activations with marker tracking, AI-powered AR games, 3D product configurators, XR sales tools for trade fairs, Snapchat and TikTok branded effects, Roblox games, virtual mirror installations, digital twins, and HTML5-powered interactive advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• WebAR Experience Browser-based augmented reality experiences using marker tracking technology (QR codes and image triggers) that allow end users to view and interact with 3D content in their smartphone browser without downloading an app. Designed for enterprise brand campaigns needing frictionless consumer access.
• 3D Product Preview Interactive 3D product configurator integrated with print catalogs using marker tracking, enabling users to view, rotate and customize colors and features of physical products in a browser. Targeted at B2B catalogs and consumer product marketing.
• XR Sales Tool Interactive sales tool combining augmented reality and virtual reality for product demonstrations at trade fairs and sales meetings, enabling prospects to experience industrial or complex products immersively. Targeted at B2B industrial/manufacturing sales teams.
• AI-Powered AR Gaming Real-time AI photo evaluation for personalized gaming experiences combined with AR and location-based gameplay. Used to create branded AR game apps that interact with users' environment and respond to user-generated photo input. Targeted at consumer-facing brand campaigns.
• SnapML Custom ML Components Custom machine learning models built for the Snapchat platform (Snap ML) enabling style transfer, personalization, hair segmentation and other AI effects within branded AR lenses. Targeted at brands seeking advanced Snapchat AR activations.
• Experience Media (HTML5 Interactive Advertising) HTML5-powered interactive advertising units including 3D product viewers, configurators and gamified experiences served through ad platforms (Adform Studio, Google Web Designer, Flashtalking). Targeted at media agencies and brand performance marketers seeking high-engagement ad formats.
• Digital Twin Virtual replicas of physical products used for interactive customer consultations and trade fair demonstrations, including full-size and compact versions with optional remote diagnostic features. Targeted at B2B manufacturers and trade fair exhibitors.

Quantifiable outcome

• Brand awareness lift of 25-40%
• +6 more outcomes

Named customers40 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Grabarz & PartnercoreStrategic or Co-development PartnerCollaboration on the Jump'n'hear Roblox hearing test game developed for hear.com/audibene. Joint development of the first playful hearing test experience in the metaverse targeting Gen Z health awareness.
• Lola MullenlowecoreStrategic or Co-development PartnerCollaboration on AXE Pride Chroma AR campaign with Unilever and Snapchat. Rapid development of AR lens transforming football pitch into rainbow flag in under 24 hours.
• Kolle Rebbe, Schmidhuber & Metron EgingminorStrategic or Co-development PartnerCollaboration on Kaldewei NEXSYS Digital Twin project for trade fair exhibition.
• SchönenbergfilmminorStrategic or Co-development PartnerCollaboration on Gebr. Heinemann AR POS game project.
• 4creative (Channel 4)coreStrategic or Co-development PartnerMultiple collaborations on TikTok branded effects including 'Rise and Fall' gamified effect and 'MAFS' promotion. First-ever gamified branded effect on TikTok.
• SHANGHAI BERLINminorStrategic or Co-development PartnerCollaboration on Samsung Trails of Wonder AR game app.
• Sono2minorStrategic or Co-development PartnerAudio production collaboration for Samsung Trails of Wonder AR game app.
• Studio ColellaminorStrategic or Co-development PartnerCreative collaboration for Samsung Trails of Wonder AR game app.
• Pivo StudiosminorStrategic or Co-development PartnerProduction collaboration for Samsung Trails of Wonder AR game app.
• iDS Industrial Design StudiominorStrategic or Co-development PartnerIndustrial design collaboration for Vaeridion 360-degree aircraft interior visualization.
• Guy MaddincoreStrategic or Co-development PartnerArtist collaboration on 'Haunted Hotel' AR art exhibition for BFI London Film Festival. First augmented reality art show by the Canadian filmmaker.
• BFI (British Film Institute)coreStrategic or Co-development PartnerCollaboration on BFI London Immersive Track 2023 alongside BFI Film Festival, curated by Ulrich Schrauth.
• Magnus FiennesminorStrategic or Co-development PartnerComposer for 'Haunted Hotel' AR experience soundtrack.
• TikTokcoreGTM or Marketing PartnerOfficial TikTok Branded Effects Partner - Germany's first. Creator of top 1% of branded effects globally by views. Produces gamified and interactive branded effects for TikTok campaigns.
• SnapchatcoreGTM or Marketing PartnerOfficial Snapchat AR partner producing AR lenses and experiences. 2025 Snap Partner Badge holder. Creates virtual try-ons, gamified lenses, and branded AR experiences.
• RobloxcoreGTM or Marketing PartnerPlatform partner for Roblox branded games and experiences including Jump'n'hear, Kronehit Island, and Bau die Burg.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• AKQA (WPP):

Direct peers

• Unit9: Global immersive and interactive production studio producing AR/VR experiences, branded games, and digital campaigns for major brands. Closely comparable to Headraft in offering (AR/VR/3D interactive brand content) and customer type (enterprise brands across CPG, automotive, entertainment).
• Stink Studios: Global creative studio producing interactive films, AR/VR experiences, and digital brand campaigns. Comparable on offering mix (immersive experiences, branded games) and enterprise client base spanning entertainment, CPG, and tech.
• North Kingdom: Swedish digital experience studio recognized globally for award-winning immersive brand experiences, AR, VR, and gamified campaigns. Comparable on creative pedigree, multi-award portfolio, and B2B enterprise client mix.
• Active Theory: Los Angeles-based immersive digital experience studio building WebGL, AR/VR, and realtime 3D brand activations. Comparable to Headraft in producing cutting-edge interactive content for premium global brands using Unity/Unreal pipelines.
• Tool of North America: Independent creative studio producing AR, VR, mixed reality, and interactive brand experiences for major brands and entertainment clients. Directly comparable service offering and project-based engagement model.
• Resn: New Zealand creative digital studio producing interactive, immersive, and experimental brand experiences for global clients. Comparable on technical craft, project-based interactive work, and award-winning output for premium brands.

Broad incumbents

• Dept Agency: Global digital agency with growing AR/3D and immersive experience capabilities alongside broader marketing services. Comparable on European roots and enterprise clients but offers a much wider end-to-end service stack.
• MediaMonks (S4 Capital): Global content and production network with dedicated AR/VR and immersive capabilities. Competes with Headraft on interactive brand content but operates at much larger scale with a broader service portfolio across digital production.
• RYOT (Havas): Havas-owned studio producing VR, AR, and immersive storytelling for brands and nonprofits. Comparable on AR/VR brand work and award recognition but operates within a larger holding-group structure.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/headraft
• Xx.com/headraft_XR
• Facebookfacebook.com/headraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headraft