Firelands Chrysler Dodge Jeep Ram

What Firelands Chrysler Dodge Jeep Ram does

Firelands Chrysler Dodge Jeep Ram of Sandusky is a privately held, single-point automotive dealership franchise operating at 914 E Strub Rd in Sandusky, Ohio. The dealership is an authorized franchisee of Stellantis (FCA US LLC) for the Chrysler, Dodge, Jeep, and Ram brands, and serves a regional catchment covering Sandusky, Port Clinton, Huron, Norwalk, and Fremont in Erie and Huron Counties. The company sells new vehicles (with 202 new units in local inventory across Jeep, Ram, Dodge, and Chrysler), pre-owned and certified pre-owned inventory, and supports customers through factory-trained Mopar service, genuine OEM parts, in-house financing, and a vehicle acquisition (We Buy Cars) program. The parent platform, Firelands Auto Group, expanded via the May 2024 acquisitions of Firelands Toyota and Firelands Volkswagen, indicating a roll-up strategy in the same regional market.

Revenue is generated across five streams: new vehicle sales, used vehicle sales, finance and insurance products (loans, leases, co-branded DrivePlusSM Mastercard®), service and parts (routine maintenance, complex repairs, Mopar parts), and trade-in acquisitions. Pricing runs on per-unit vehicle sales, monthly lease subscriptions (e.g., $449-$489/month on representative CDJR models), and one-time service specials (e.g., $109.95 full synthetic oil change, $199.95+ battery replacement). Customer segments are predominantly individual consumers with a secondary business/fleet buyer segment.

The underlying technology stack is conventional and OEM-licensed: Uconnect connected services with a 10-year CONNECT ONE plan, Apple CarPlay and Android Auto integration, manufacturer-provided in-vehicle connectivity, and standard dealer SaaS tools for inventory display, online credit applications, and service scheduling. The dealership has no proprietary AI/ML capability, no public APIs, and no developer ecosystem. Fixed operating structure is a single physical showroom with sales, service, and parts departments, complemented by an online inventory and financing funnel that feeds the on-site transaction.

Name

Firelands Chrysler Dodge Jeep Ram

Legal name

Firelands Chrysler Dodge Jeep Ram of Sandusky

Website

https://firelandscdjr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Firelands Chrysler Dodge Jeep Ram is a privately held Stellantis franchise dealership in Sandusky, Ohio, selling new and certified pre-owned Chrysler, Dodge, Jeep, and Ram vehicles, financing, and factory-trained Mopar service to consumers and small fleet buyers in Erie and Huron Counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandusky

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chrysler, Dodge, Jeep, and Ram vehicles from manufacturer Stellantis. Revenue generated from vehicle sticker price with standard dealer markups and incentives.
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles across multiple brands including domestic and import makes. Includes trade-in acquisitions.
3. Finance and Insurance Products: Vehicle financing through network of lenders, offering auto loans and lease arrangements. Additionally offers credit services including Quick Qualify and 700 Credit programs.
4. Service and Parts: Mopar service center providing routine maintenance, complex repairs, and genuine Mopar parts. Revenue from labor rates and parts margins.
5. Trade-in/We Buy Cars: Dealership actively purchases pre-owned vehicles from sellers regardless of purchase intent, acquiring inventory for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Firelands Chrysler Dodge Jeep Ram is an authorized Stellantis franchised dealership in Sandusky, Ohio that sells new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles, offers in-house vehicle financing through a network of lenders, and operates a factory-trained service center using genuine Mopar parts. The dealership also purchases trade-in vehicles, sells certified pre-owned vehicles with warranty coverage, and distributes OEM Mopar parts and accessories.

Product overview

Firelands Chrysler Dodge Jeep Ram is a car dealership offering new and pre-owned vehicle sales, vehicle financing, and service/maintenance. Their product portfolio centers on Chrysler, Dodge, Jeep, and Ram vehicles from Stellantis, including sedans (Dodge Charger), SUVs (Jeep Grand Cherokee, Jeep Wrangler, Dodge Durango, Wagoneer), minivans (Chrysler Pacifica), and trucks (Ram 1500, 2500, 3500, Jeep Gladiator). They also offer electric vehicles including the Jeep Wrangler 4xe, Grand Cherokee 4xe, and upcoming Jeep Recon EV. Supporting services include certified pre-owned vehicles with warranty coverage, in-house financing, factory-trained service departments, and genuine Mopar parts. Vehicle technology includes Uconnect connected services with smartphone integration (Apple CarPlay, Android Auto).

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Pacifica

Quantifiable outcome

• CPO 125-point inspection and CARFAX vehicle history report included with certified pre-owned vehicles
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• FCA US LLC (Stellantis)coreStrategic or Co-development PartnerAuthorized dealer franchise for Chrysler, Dodge, Jeep, and Ram brands. FCA provides vehicles, brand licensing, Uconnect technology, and marketing support. Dealer sells vehicles, provides service, and represents the brands in local market.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Group 1 Automotive: US and UK publicly traded automotive retailer with over 200 dealerships, including CDJR franchises, providing new/used sales, financing, parts, and service. Comparable through the same full-service franchised dealer business model and revenue streams, though a far larger and geographically diversified operator.
• AutoNation: Largest publicly traded automotive retailer in the US, operating hundreds of franchised dealerships across nearly every major brand including Chrysler, Dodge, Jeep, and Ram. Comparable through full-service new/used vehicle sales, F&I origination, and manufacturer-certified service centers, though at vastly greater scale and geographic breadth.
• Penske Automotive Group: International automotive and commercial truck retailer with hundreds of franchise dealerships across premium and volume brands, plus Penske commercial vehicle operations. Comparable as a broad franchised dealer with the same sales/F&I/service/parts revenue mix, though operating at vastly larger scale across multiple countries.
• Asbury Automotive Group: Public US automotive retailer with hundreds of franchised stores across multiple volume and luxury brands. Comparable through the same franchised dealer business model with F&I, service, and parts revenue, though at much larger scale and geographic diversification than Firelands CDJR's single Ohio location.
• Sonic Automotive: Public US auto retailer operating franchised dealerships and EchoPark used vehicle stores across many brands including Stellantis franchises. Comparable through the same new/used vehicle retail, F&I, and service business model, though larger and geographically distributed.
• Lithia Motors: Major US publicly traded auto dealer group with hundreds of stores across volume and luxury brands plus the Driveway digital retail platform. Comparable for its comprehensive franchised dealer model spanning sales, F&I, service, and parts, though nationally scaled versus Firelands' single Ohio location.

Emerging players

• Carvana: Digital-first used vehicle retailer operating a fully online purchasing and home-delivery model with no franchised new car business. Comparable as a used vehicle retail competitor drawing price-sensitive shoppers away from franchise dealers' pre-owned inventory, including the 42 used vehicles listed at Firelands CDJR's Sandusky location.
• CarMax: Largest US used vehicle retailer with national physical superstores, online sales, and a vast multi-brand pre-owned inventory exceeding 2,000+ vehicles per store. Comparable as a high-scale used car retail competitor targeting the same shopper pool as franchise dealers' certified pre-owned and pre-owned operations.

Direct peers

• Klaben Chrysler Jeep Dodge Ram: Authorized Stellantis CDJR franchise dealer in Kent, Ohio, offering new and pre-owned vehicle sales, in-house financing, and manufacturer-certified service and parts. Direct peer as another Ohio-based CDJR franchise dealer of comparable scale, serving a defined regional market with the same revenue model.
• Sarchione Auto Group: Ohio-based multi-brand auto dealer group operating across the Alliance/Canton region with Chrysler, Dodge, Jeep, and Ram franchises among its brand portfolio. Direct peer as a similarly sized, regionally-focused full-service franchise dealer group serving Ohio consumers with overlapping OEM relationships and revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/home?status=Directions to Our Chrysler%2C Dodge%2C Jeep and Ram Dealer: http://www.firelandscdjr.com/dealership/directions.htm
• Facebookfacebook.com/firelandscdjr
• LinkedInlinkedin.com/company/marhofer-chevrolet-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firelands Chrysler Dodge Jeep Ram