New York Center for Cosmetic Dentistry

Name

New York Center for Cosmetic Dentistry

Legal name

New York Center for Cosmetic Dentistry

Website

https://nyccd.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry Services

NAICS

Offices of Dentists (62121)

akta.pro industry

PRIMARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAFAE

Aesthetic/Cosmetic Restorative Dentistry (Smile Design)

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• Cosmetic dentistry services
• Porcelain veneer treatment
• Smile design restoration
• Teeth whitening procedures
• Invisalign orthodontics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cosmetic Dental Procedures: Primary revenue from smile design and restoration procedures including porcelain veneers, minimal prep veneers, bonding, crowns, bridges, and full mouth rehabilitations. These are typically multi-visit procedures with significant per-patient revenue.
2. General Dentistry Services: Revenue from routine cleanings, exams, and preventive care services that complement cosmetic offerings and drive patient retention.
3. Orthodontic Treatment: Invisalign and orthodontic services providing another recurring revenue stream for teeth alignment.
4. Therapeutic Botox: Botox treatments for therapeutic dental applications targeting masseter and temporalis muscles to reduce clenching and grinding.
5. Interest-Free Financing: CareCredit interest-free payment plan accepted as financing option, enabling patients to proceed with higher-value cosmetic treatments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

New York Center for Cosmetic Dentistry is a boutique cosmetic dental practice that delivers smile design and smile restoration services, primarily porcelain and minimal-prep veneers, dental bonding, Zoom! teeth whitening, crowns, bridges, implant restorations, Invisalign orthodontics, gum reshaping, and the proprietary Smile Facelift facial rejuvenation procedure. Services are sold directly to individual patients on a quote-based professional fee schedule, with interest-free CareCredit financing available, and the practice supports an international clientele program offering concierge services for visiting patients.

Product overview

The New York Center for Cosmetic Dentistry is a premier smile design and restoration practice offering a comprehensive portfolio of cosmetic and restorative dental services. The core offerings center on porcelain and minimal prep veneers, dental bonding, Zoom! teeth whitening (in-office, Quick White, and at-home kits), dental crowns, bridges, porcelain inlays/onlays, implant restorations, and Invisalign orthodontics. Supporting services include gum reshaping, cleanings, Botox for therapeutic jaw treatment, the Smile Facelift for facial rejuvenation, and Icon remineralization for white spot treatment. The practice employs advanced diagnostic technologies including the iTero 3D Digital Scanner for digital impressions and treatment simulation, CariVu transillumination for cavity detection, Digital X-Rays with reduced radiation, intraoral cameras, VELscope VX for oral cancer screening, spectrophotometer shade matching for precise color work, and Lite-Touch laser for minimally invasive procedures. The practice has served patients for over 40 years, offering both cosmetic enhancements and general dentistry services.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers Thin shells of porcelain fitted over front tooth surfaces to mask imperfections such as stains, chips, gaps, and misshapen teeth. Requires two office visits with 2-3 weeks between appointments. Targeted at adults seeking aesthetic smile enhancement.
• Minimal Prep Veneers Ultra-thin porcelain veneers placed with little to no tooth preparation, ideal for patients with small teeth, gaps, or discoloration needing minimal reshaping. Targeted at adults seeking aesthetic smile enhancement with conservative tooth preparation.
• Dental Bonding Composite resin application for correcting small imperfections like chips, cracks, stains, and gaps, typically completed in one or two visits. Can last up to 15 years with proper maintenance. Targeted at patients seeking affordable, conservative cosmetic corrections.
• Zoom! Teeth Whitening In-office whitening procedure using a whitening gel activated by a blue-light lamp. Results can be up to eight shades whiter, completed in approximately one hour with multiple application sessions. Targeted at patients seeking fast, dramatic smile brightening.
• Dental Crowns Full-coverage porcelain restorations for structurally compromised, broken, damaged, or severely decayed teeth, made to look natural and last several years with proper care. Targeted at patients with damaged or decayed teeth needing structural restoration.
• Dental Bridges Connected crown restorations that span spaces where teeth are missing, permanently cemented to supporting teeth or optionally removable. Targeted at patients with missing teeth needing fixed tooth replacement.
• Porcelain Inlays and Onlays Custom-made porcelain restorations that repair and reshape damaged teeth while preserving natural tooth mass, used when decay is too large for standard composite fillings. Targeted at patients with moderate decay or damage needing conservative restoration.
• Implant Restorations Titanium screw-based replacement of missing tooth roots with natural-looking crown or bridge restorations placed on top, providing a permanent alternative to removable dentures. Targeted at patients missing teeth seeking permanent fixed replacements.
• Invisalign Orthodontics Series of removable clear aligners custom-molded to gradually straighten teeth, virtually invisible and typically producing results in less than a year for teens and adults. Targeted at teens and adults seeking discreet teeth straightening.
• Gum Reshaping

Quantifiable outcome

• Porcelain veneers can last for decades or even a lifetime with proper maintenance
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 209 NYC Dental: Large multi-specialty Manhattan dental practice offering comprehensive cosmetic, restorative, and general dentistry in a single location. Comparable to NYCCD in geographic market and breadth of cosmetic service offerings, though with a broader general-dentistry footprint.
• NYC Smile Design: Cosmetic dentistry practice in Manhattan specializing in porcelain veneers, smile makeovers, and full-mouth restorations. Comparable to NYCCD in core procedure mix, patient demographic, and emphasis on aesthetic outcomes.
• Jason Kasarsky, DDS: Manhattan cosmetic dental practice focused on smile makeovers, veneers, and implants with a similar boutique, high-touch patient experience. Directly comparable to NYCCD in service mix and premium positioning.
• SmilesNY: Manhattan-based cosmetic and restorative dental practice offering veneers, whitening, Invisalign, and full smile makeovers to a high-end patient base. Comparable in service mix, premium positioning, and geographic market.
• Lowenberg, Lituchy & Kent: Long-established celebrity-focused cosmetic dental practice on the Upper East Side, frequently named alongside NYCCD in Vogue, The New York Times, and other major publications. Directly comparable on luxury cosmetic positioning, celebrity clientele, and Manhattan location.
• Apa Aesthetic (Dr. Michael Apa): High-end celebrity cosmetic dental practice in Manhattan known for porcelain veneer work and aesthetic-driven smile design with a strong media and influencer presence. Closely comparable to NYCCD in clientele, premium pricing, and brand-led acquisition.

Emerging players

• Tend: Tech-forward dental brand offering cosmetic and general dentistry with a digitally native patient experience (online booking, modern studio design). Comparable to NYCCD in providing cosmetic services, but competes by appealing to younger, design-conscious patients who value digital convenience.

Broad incumbents

• Aspen Dental: Large multi-location dental support organization (DSO) offering general and cosmetic dentistry nationwide. Not a luxury competitor, but provides useful benchmarking for how scaled dental groups operate and represents the broad-incumbent model NYCCD has deliberately not pursued.
• Pacific Dental Services: Large DSO supporting hundreds of dental offices across the U.S., including many multi-specialty practices with cosmetic offerings. Relevant peer for understanding the scaled, technology-enabled dental-services model against NYCCD's independent boutique approach.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentists across general and specialty practices. Comparable as a contrast to NYCCD's boutique single-location model and as a benchmark for DSO-scale operating leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=NYCCD
• Facebookfacebook.com/NYCCD
• Instagraminstagram.com/nyccd
• Xx.com/TheSmileGurus
• LinkedInlinkedin.com/company/new-york-center-for-cosmetic-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Center for Cosmetic Dentistry