What DG Medios does

DG Medios SpA is a Chilean live event production and concert promotion company founded in 1992 by Carlos Geniso and headquartered in Vitacura, Santiago. The company produces concerts and live experiences for global touring artists in Chile and, increasingly, across Latin America, with a portfolio that includes productions for Rolling Stones, Paul McCartney, U2, Iron Maiden, Bruno Mars, Katy Perry, and Rosalía. Since Live Nation acquired a majority stake in December 2019, DG Medios has operated as part of the world's largest live entertainment group, gaining access to global touring infrastructure and Ticketmaster's primary ticketing platform.

The company's core products are live concert events and the supporting fan-facing ecosystem around them. Tickets are distributed through Ticketmaster alongside DG Medios' own native mobile applications on iOS and Android, and the company operates Club DG, a loyalty program that anchors direct fan relationships. On the commercial side, DG Medios monetizes through ticket sales, brand partnerships (including Tarjeta Cencosud, Tritón, Entel, and Santander), and branded stage activations via its Brand Stage by BG Media partnership, with ESG positioning reinforced through the Greenway sustainability program.

DG Medios generates revenue primarily through ticket sales, sponsorship and brand activation deals, and ancillary event revenues. Its go-to-market combines inbound artist routing via Live Nation's global network with outbound local production capabilities. The company maintains a US presence via an office in Wilmington, North Carolina, signaling intent to broaden geographic reach beyond Chile. Headcount of 11-50 employees indicates an asset-light promoter model that scales via touring volume rather than permanent labor.

Name

DG Medios

Legal name

DG Medios SpA

Website

https://dgmedios.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

DG Medios is a Chilean concert promotion and live event production company, founded 1992 and majority-owned by Live Nation since 2019, producing global touring artists in Chile and Latin America with ticketing via Ticketmaster and direct mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Service Charges: DG Medios generates primary revenue through ticket sales for concerts and live events. They charge a service fee (cargo por servicio) on each ticket sold, processed through external ticketing partners like Ticketmaster. The service fee is set by the ticketing company and added to the ticket price.
2. Brand Partnerships and Sponsorships: DG Medios monetizes through strategic brand partnerships, creating marketing activations around concerts. They offer exclusive pre-sales, discounts, VIP experiences, and branded content to partner brands. Case studies include Tarjeta Cencosud and Tritón campaigns.
3. Club DG Loyalty Program: The Club DG program allows fans to earn points through music trivia and surveys, redeemable for merchandise and experiences. While the primary purpose is customer engagement, it creates opportunities for brand partnership activations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DG Medios is a Chilean concert and spectacle production company that organizes and promotes major live music events, including international tours from artists such as Iron Maiden, The Rolling Stones, Paul McCartney, U2, and Bruno Mars. It operates a proprietary digital platform with iOS and Android mobile apps for event discovery and ticket purchasing (processed through Ticketmaster), the Club DG loyalty program with points-based rewards, and a For Brands service offering brand marketing activations and partnerships. Founded in 1992 by Carlos Geniso and majority-owned by Live Nation since December 2019, the company combines live event production with digital engagement tools and B2B brand marketing services.

Product overview

DG Medios operates as a concert and spectacle production company with a digital platform combining event ticketing, fan engagement, and brand partnership services. The core offering consists of the DG Medios Platform and Mobile Application for discovering shows and purchasing tickets, supplemented by Club DG (a loyalty program with points-based rewards), the Special Guest program (for emerging artist discovery), and For Brands (branded entertainment marketing services). The company also runs sustainability and accessibility programs as part of its event production operations. Founded in 1992 and acquired by Live Nation in 2019, DG Medios produces major international concerts in Chile.

Differentiator

Problem solved

Functional benefit

Brands

• Special Guest: A program that allows bands or solo artists to submit their media kit and receive information about how to become opening acts for DG Medios shows.
• Club DG

Products and services

• DG Medios Platform Web platform connecting fans with DG Medios-produced concerts and live events, providing event discovery, user registration, ticket purchasing processed through Ticketmaster, and access to news, articles, galleries, and audiovisual content. Targeted at music fans and concert attendees in Chile.
• DG Medios Mobile Application Mobile application for iOS and Android enabling fans to discover DG Medios concerts and shows, register/login (including via Google Sign-in), and purchase tickets. Targeted at on-the-go concert attendees in Chile.
• Club DG Gamified loyalty program for music fans where participants complete music trivia and surveys to earn DG Points, redeemable for merchandise, exclusive experiences, artist-specific prizes, Meet & Greets, and concert tickets. Targeted at engaged music fans seeking rewards and exclusive access to DG Medios events.
• For Brands B2B brand partnership service delivering marketing activations through DG Medios live entertainment events. Includes creative strategy, content development, exclusive pre-sales, customer acquisition campaigns, VIP experiences, and success metrics measurement. Case studies include Tarjeta Cencosud (over 2 million fan reach) and Tritón (20% sales increase, 12% social media growth). Delivered in partnership with Brand Stage by BG Media.

Quantifiable outcome

• 395,476 plastic bottles, 316,553 aluminum cans, 15,277 glass bottles, 7,031 cardboard boxes recycled through Greenway partnership (2019-2022)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GreenwaycoreStrategic or Co-development PartnerGreenway is DG Medios' environmental partner for sustainability initiatives. They provide waste management services including recycling programs, carbon footprint measurement, and Bike Zone activations. Their services help DG Medios achieve eco-goals with recycling points, specialized monitors, and end-of-event recycling certificates validated by SEREMI de Salud.
• Brand Stage by BG MediacoreStrategic or Co-development PartnerBrand Stage by BG Media is DG Medios' strategic partner for brand marketing initiatives. They collaborate on creative strategy development, helping brands connect with fans emotionally through music events with customized marketing tools and measurable outcomes.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for DG Medios events. They handle ticket sales, physical point-of-sale locations, and service charges for concert tickets. Ticketmaster manages the technical infrastructure for ticket validation at event entrances.
• EntelminorGTM or Marketing PartnerEntel offers exclusive 20% discounts on tickets to DG Medios events for their customers as a brand partnership benefit.
• SantanderminorGTM or Marketing PartnerSantander card holders receive 20% discounts on DG Medios event tickets as part of a brand partnership program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• T4F (Time For Fun): Brazil's leading concert promoter, producing international and local tours across South America's largest market. Direct peer as a country-level concert promoter with comparable artist relationships and ticketing partnerships.
• OCESA: Mexico's leading concert and live events promoter, also majority-owned by Live Nation. Direct peer as the most comparable Latin American concert promoter with a Live Nation parent, similar business model, and similar artist pipeline access.
• Move Concerts: Brazil-based concert promoter producing international tours across Brazil. Direct peer operating in an adjacent South American live music market with similar artist pipeline and ticket-sale economics.
• Bizarro Producciones: Chilean concert and event producer operating in the same domestic market as DG Medios. Direct local peer competing for the same international artist tours, venues, and sponsor budgets in Chile.
• Riveros Producciones: Chilean live event producer competing in the same domestic concert and event market as DG Medios. Direct local peer for promoter market share within Chile.

Regional players

• Evenpro: Venezuelan/Latin American concert promoter with operations across multiple South American markets. Regional peer producing international tours with similar mechanics, though geographically broader than DG Medios.
• CTM Producciones: Argentina-based concert promoter producing international tours in the Southern Cone. Regional peer with comparable artist pipeline and live event business model, primarily serving Argentina rather than Chile.

Broad incumbents

• Live Nation Entertainment: Global live entertainment parent and majority owner of DG Medios. Peer as the parent promoter with concert promotion, ticketing, and sponsorship businesses that DG Medios operates within at the country level.
• AEG Presents: Global concert promotion and live events division of AEG, operating festivals, tours, and venues worldwide. Peer as the most direct global competitor to Live Nation in artist promotion, with overlapping artist rosters and venue economics.
• CIE (Corporación Interamericana de Entretenimiento): Mexican entertainment conglomerate with live events, amusement parks, and sponsorship businesses. Broad peer in the Latin American live entertainment space, with overlapping capabilities but a much larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dgmedios
• Instagraminstagram.com/dgmedios
• TikToktiktok.com/@dgmedios
• LinkedInlinkedin.com/company/dgmedios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DG Medios