Digital Innovators

What Digital Innovators does

Digital Innovators is a New York-based television production company founded in 2018-2019 that operates the Digital Innovators TV Series, a 30-minute one-on-one interview-style program featuring 3-5 industry and thought leaders per episode across cutting-edge technology verticals including AI, machine learning, robotics, blockchain, augmented reality, and quantum computing. The show is created and produced by The Soho Loft Productions for The Soho Loft Media Group and is led by Executive Producers Dallas Santana and Liron Artzi. Filming takes place at Fox Studios in Long Island, NASDAQ's Times Square Studio, and the NYSE floor, with primary broadcast distribution via Fox Business as sponsored content, reaching 81.5 million US households and syndicated to broadcasters in 60+ countries including Fox Sports, Viacom, CBS, ABC, Amazon Prime, Hulu, and SKY TV.

The company's product portfolio extends beyond the core interview series through sub-brands including DSCVR (blockchain and crypto-focused interviews), Discover (regional documentary-style series), Soul Trekkers (sports content under Fox Sports), and the Digital Innovators Awards (an annual awards program). Revenue is generated primarily through sponsored-content placements on Fox Business and award-nomination fees for featured companies. The business has established media partnerships with industry events such as Hong Kong FinTech Week 2023 and Immerse Global Summit Miami 2022, and operates a vertically segmented content strategy spanning blockchain, fintech, Web3, sports, and regional business storytelling.

Digital Innovators targets technology-innovation companies and industry thought leaders seeking brand visibility, thought-leadership positioning, and national television exposure. The company is privately held with no disclosed institutional funding, operates with 11-50 employees from its 630 Fifth Avenue headquarters in New York, and maintains social media presence on Twitter, LinkedIn, and YouTube as supplemental distribution channels.

Name

Digital Innovators

Legal name

Digital Innovators

Website

https://digitalinnovators.tv

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Innovators is a New York-based television production company operating a 30-minute interview-style series on Fox Business and sub-brands like DSCVR and Discover, serving technology companies and thought leaders seeking national media exposure and award nominations.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sponsored Content / Television Sponsorships: The show airs on Fox Business channel as sponsored content, generating revenue through corporate sponsorships and branded television placements
2. Award Nominations: Each of the 3-5 selected companies per episode receives a Digital Innovators TV Award nomination as part of an annual awards show, creating a nomination-based revenue opportunity

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Digital Innovators produces a 30-minute one-on-one interview-style television series highlighting 3-5 leading industry and thought leaders per episode who are actively involved in cutting-edge digital and technological innovations. The show airs on Fox Business as sponsored content, films at Fox Studios in Long Island and NASDAQ's Times Square Studio, and is promoted via national television teasers. Featured companies also receive a Digital Innovators TV Award nomination as part of an annual awards show.

Product overview

Digital Innovators operates a multi-platform television media company built around its core product—the Digital Innovators TV Series—a 30-minute interview-style show covering cutting-edge technology topics. The show airs on Fox Business as sponsored content and films at prestigious locations including Fox Studios and NASDAQ's Times Square Studio. Supporting products include the DSCVR interview series (blockchain/crypto focused), the Discover regional documentary series, and the Digital Innovators Awards (annual awards program). Content categories span Fox, NASDAQ, NYSE, Fox Sports, and DSCVR verticals. The company also provides media partnership services for industry events. The portfolio represents a platform-plus-content approach rather than a traditional software product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Innovators TV Series A 30-minute one-on-one interview-style television series highlighting 3-5 leading industry and thought leaders per episode who are actively involved in cutting-edge digital and technological innovations. Aired on Fox Business as sponsored content for enterprise technology companies seeking national TV brand exposure.
• DSCVR

Quantifiable outcome

• 81.5 million households reached in the US through Fox Business broadcast
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Hong Kong FinTech WeekminorGTM or Marketing Partner · 30 October 2023Digital Innovators TV served as a proud Media Partner for the 2023 Hong Kong FinTech Week held October 30 - November 5, 2023 at Hong Kong Convention and Exhibition Centre.
• Immerse Global SummitminorGTM or Marketing Partner · 5 December 2022Digital Innovators TV served as a media partner for the Immerse Global Summit Miami 2022 held December 5-7, 2022 at the Fontainebleau Hotel in Miami, Florida.
• Fox BusinesscoreGTM or Marketing PartnerFox Business serves as the primary broadcast partner for Digital Innovators TV. The show airs as sponsored content on Fox Business channel, reaching 81.5 million US households. Additional Fox partnerships include Fox Sports content production.
• NASDAQcoreStrategic or Co-development PartnerNASDAQ provides Times Square Studio in NYC as a filming location for selected Digital Innovators guests. The partnership adds prestige and visibility to featured companies.
• NYSE (New York Stock Exchange)coreStrategic or Co-development PartnerNYSE serves as a filming location partner, with shows filmed at the NYSE premises featuring companies in sustainability, security, and financial innovation spaces.
• Fox SportscoreGTM or Marketing PartnerPartnership with Fox Sports for sports-related content including the 'Soul Trekkers' BYOB series and over 350 episodes completed for airing on Fox Sports.
• The Soho Loft ProductionscoreStrategic or Co-development PartnerThe Digital Innovators show is created and produced by The Soho Loft Productions for The Soho Loft Media Group, the parent company.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CNBC: CNBC is a general business news network with deep interview programming across tech, fintech, and innovation. It is a broader incumbent that competes for the same guest attention and sponsor dollars, but it operates a full newsroom and ticker-driven model rather than Digital Innovators' niche, sponsored thought-leader series.
• Bloomberg Originals: Bloomberg Originals is Bloomberg's video content division producing long-form sponsored interview and documentary content with global business leaders. It overlaps with Digital Innovators in format and audience (executives, fintech, tech), but at vastly larger scale and within a broader financial data and news franchise.

Direct peers

• TheStreet: TheStreet produces B2B finance and tech video content with executive interviews and sponsored segments aimed at retail-investor and business audiences. It competes for a similar budget pool of fintech/crypto sponsors and overlapping tech executive guests featured by Digital Innovators.
• Yahoo Finance: Yahoo Finance produces long-form executive interview series such as 'Influencers with Andy Serwer' covering CEOs, fintech, crypto, and tech innovators. Its sponsored video content, executive access and distribution scale closely mirror Digital Innovators' sponsored-interview model with technology and finance thought leaders.
• Business Insider (Insider): Insider Studios produces sponsored B2B video content featuring CEOs, founders, and emerging-tech stories distributed across Insider's owned-and-operated channels. Like Digital Innovators, it monetizes thought-leadership video through branded sponsorships targeted at executive audiences interested in innovation.
• Cheddar: Cheddar was a digital-first business news network producing short-form and sponsored interview video content targeting millennial business audiences and executives. It is the closest direct peer to Digital Innovators in combining sponsored content, executive interviews, and tech/business themes; Cheddar's acquisition by Altice illustrates both the strategic value and the consolidation dynamics in this segment.
• Fortune: Fortune produces sponsored video interview franchises (e.g., 'Leadership Next', 'The Term Sheet') featuring CEOs and tech founders, paired with awards such as the Fortune 500 and Most Powerful Women. Its combination of sponsored executive video plus a parallel awards franchise closely parallels Digital Innovators' dual TV-plus-awards model.

Others

• Fox Business: Fox Business is Digital Innovators' core broadcast partner and also produces its own interview programming targeting similar executive audiences. As the platform through which Digital Innovators reaches 81.5M households, Fox Business is both an enabler of the current model and a potential competitor if it scales proprietary tech-innovation content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/D_Innovators
• YouTubeyoutube.com/channel/UC4HWVazZzxrGgv43hR2zQlw/featured
• LinkedInlinkedin.com/company/digitalinnovatorstv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Innovators