SONNHAUS

What SONNHAUS does

SONNHAUS GmbH is a family-owned Austrian B2B wholesaler of premium interior products, headquartered in Wels and operating through a German sales subsidiary in Straubing. Founded in 1931, the company distributes curtains and draperies, upholstery fabrics (textile, artificial leather, and genuine leather), elastic and design flooring, carpet flooring, parquet and laminate, and accessories, sourcing from a portfolio that includes proprietary brands such as WOHNTEX, CAMATO, EXPONA Commercial (via OBJECTFLOR), the Rugs & Shapes collection, SONNENGRAS, and the SUNBRELLA outdoor line. Customers are exclusively registered trade partners (specialist retailers, Raumausstatter, floor layers, parquet specialists, object furnishers, architects, and exhibition builders) across ten European countries (Austria, Germany, Czech Republic, Switzerland, Belgium, Hungary, Italy, Luxembourg, Slovakia, Slovenia), served from a central warehouse with a proprietary delivery fleet and a dealer locator on sonnhaus.eu.

Its commercial infrastructure combines a password-protected dealer portal with physical assets including the Wels headquarters showroom (over 500 m\u00b2), the Straubing showroom, and a Wolfurt last-mile delivery hub. Revenue is generated through B2B wholesale transactions; consumer access is mediated exclusively via the dealer network. The firm invests in trade-partner enablement through the SONNAKADEMIE training platform (which co-delivers sessions with partners such as ARDEX Academy) and in customer-engagement tooling via the Raumdesigner and Raumdesigner PLUS+ visualizers \u2014 the latter is a Materialo-powered augmented-reality tool that uses AI to detect floor surfaces in uploaded room photos. The 2026 brand relaunch, the 2024 generational management succession, and the 2025 introduction of EXPONA Commercial and Rugs & Shapes form the core of recent strategic activity.

Financially, SONNHAUS remains private under fourth-generation ownership (Mag. Stefan Fessl as managing shareholder), with no disclosed revenue, no institutional funding, and a workforce reported in the 11-50 range. Operating geographies span Austria as the core market with Germany as the principal extension; broader DACH/CEE/Adriatic reach is achieved through registered dealer networks rather than owned retail.

Name

SONNHAUS

Legal name

SONNHAUS GmbH

Website

https://sonnhaus.eu

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Interior Furnishings Wholesale

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro industry

PRIMARYCRAOAFAA

Furniture (Residential & Commercial) Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

SECONDARYCRAOAFAE

Flooring (Carpet, Tile, Wood, Laminate) Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Interior furnishings wholesale
• Floor covering distribution
• Upholstery fabric supply
• Curtain drapery wholesale
• Trade partner distribution

Headquarters

HQ city

Straubing

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution to Trade Partners: SONNHAUS operates as a B2B wholesaler purchasing products from manufacturers and distributing to specialist retailers. The company maintains inventory in its central warehouse and fulfills orders for registered trade customers including decorators, specialist retailers, floor layers, carpet specialists, object furnishers, architects, and exhibition builders.
2. Direct Sales at Showroom: Sales of products directly from the Wels showroom and warehouse to registered dealers and trade partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SONNHAUS is a B2B wholesale distributor of high-end interior furnishings to registered trade partners in Central Europe. From a central warehouse in Wels, Austria, the company supplies specialist retailers, interior decorators, floor layers, object furnishers, architects, interior designers, and exhibition builders across six core product categories: curtains and draperies, furniture upholstery fabrics and leather, elastic and design flooring, carpet flooring, parquet and laminate flooring, and floor accessories and care. Distribution is supported by an in-house ERP, dealer portal, the Raumdesigner visualization tools, and the SONNAKADEMIE training platform.

Product overview

SONNHAUS is a leading Austrian B2B wholesale distributor for high-end interior design products, operating as a comprehensive one-stop platform for professional dealers. The portfolio spans six core product categories: (1) Curtains & Draperies including decorative fabrics, window shades, and custom printing; (2) Furniture Upholstery covering textiles, artificial and genuine leather; (3) Elastic & Design Flooring including design floors, linoleum, rubber, and object coverings; (4) Carpet Flooring including standard carpets, needled felt, artificial grass, and custom-fit rugs; (5) Parquet & Laminate Flooring; and (6) Accessories & Care products. Key sub-brands include the Rugs & Shapes Collection (custom-fit carpets with APIS, BICHON, FIRONA, FORTINO qualities), outdoor textile lines (SUNBRELLA, FLORIDA, SUNSET, SUMMERTIME), EXPONA Commercial design flooring, and SONNENGRAS artificial grass. The platform includes digital tools: the Raumdesigner for room visualization and Raumdesigner PLUS+ for AI-powered floor visualization via uploaded photos. Additional services include the SONNAKADEMIE training platform, SONNHAUS For Life sustainability label, and Individualdruck custom printing service.

Differentiator

Problem solved

Functional benefit

Brands

• SONNAKADEMIE: Educational and training platform for knowledge and experience exchange within the interior design trade community.
• SONNHAUS FOR Life
• Raumdesigner PLUS
• Rugs & Shapes Collection
• EXPONA Commercial
• SONNENGRAS
• Outdoor Fashion Strong
• Outdoor Fashion Light
• Outdoor Object
• WOHNTEX
• CAMATO
• APIS Rug Collection
• BICHON
• FIRONA
• FORTINO
• Sunbrella
• Florida
• Sunset
• Summertime

Products and services

• Curtains and Draperies (Vorhänge & Gardinen) Curtain and drapery product line including decorative fabrics (Dekostoffe), window shades (Stores), and custom printing options, designed for trade customers serving residential and commercial interiors.
• Furniture Upholstery (Möbelbezüge) Upholstery product line for furniture including furniture textiles (Möbelstoffe), artificial leather (Kunstleder), and genuine leather (Leder), with custom printing options for trade customers.
• Elastic and Design Flooring (Elastische & Designböden) Flooring product category including design floors, object coverings (Objektbeläge), linoleum, comfort design sheets (Comfortdesignbahnen), rubber flooring (Kautschuk), and custom printing options for trade and commercial projects.
• Carpet Flooring (Teppichböden) Carpet flooring product category including standard carpets (Teppichböden), needled felt floors (Nadelvliesböden), SONNENGRAS artificial grass carpets, dirt trap mats (Schmutzfang), and custom-fit carpets for trade and end-customer installation.
• Parquet and Laminate Flooring (Parkett & Laminatböden) Hard flooring product category including wood parquet (Parkettböden), laminate floors (Laminatböden), and cork floors (Korkböden) sold wholesale to trade installers and retailers.
• Floor Accessories & Care (Zubehör & Pflege) Accessories and care product category including floor accessories (Bodenzubehör), upholstery accessories (Polsterzubehör), curtain accessories (Vorhangzubehör), cleaning and care products (Reinigung & Pflege), and wall-covering accessories (Wandbelagszubehör).
• Rugs & Shapes Collection Custom-fit carpet collection of bespoke velour and flat-woven rugs in geometric shapes up to 400 cm wide, including APIS (modular honeycomb-inspired design in recycled PET), BICHON (Econyl PA 6.0 velour shag), FIRONA (high soft pile in solution-dyed polyester), and FORTINO (dense PA 6.6 low-pile) qualities.
• Outdoor and Performance Textiles Outdoor-curtain and performance-fabric product lines including SUNBRELLA (solution-dyed acrylic with CleanGard impregnation, OEKO-TEX Standard 100, GREENGUARD Gold), FLORIDA (GRS-certified recycled from production waste), SUNSET (flame-retardant, UV-resistant), SUMMERTIME (3D effects, washable up to 30°C), Outdoor Fashion Strong/Light, and Outdoor Object (flame-retardant contract grade).
• EXPONA Commercial Object Beläge Biobased design floor coverings for high-traffic commercial and object areas, featuring phthalate-free biological plasticizers, certified as 100% biobased, and approved for use as both floor and wall coverings. Marketed exclusively by SONNHAUS in partnership with manufacturer OBJECTFLOR.
• SONNHAUS Raumdesigner Online interactive room visualization tool enabling customers and trade partners to apply SONNHAUS fabrics and flooring to room scenes, save configurations, and request products from registered dealers.
• Raumdesigner PLUS+ (AR Visualization) Augmented-reality / AI-powered room visualization tool that uses partner technology (Materialo) to automatically detect floor surfaces in user-uploaded room photos and apply selected SONNHAUS flooring materials realistically, accounting for furniture, lighting, and shadows.
• SONNAKADEMIE Training Platform SONNHAUS's knowledge and experience exchange platform offering seminars and product training (e.g., SANREMO renovation courses and partner-supplied training like ARDEX Academy sessions) to registered trade partners.
• Individualdruck Custom Printing Service Bespoke custom printing service that allows trade customers to order personalized designs printed onto curtains, furniture fabrics, comfort design sheets, and carpet flooring substrates.

Quantifiable outcome

• Approximately 600 customers attended the 2026 Hausmesse, demonstrating strong market engagement and brand loyalty.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OBJECTFLORcoreStrategic or Co-development Partner · 1 January 2025Industrial partner for the Expona Commercial object coverings line. SONNHAUS serves as the exclusive distributor for this brand concept in their sales territory, introducing new market impulses through joint marketing of certified design floor coverings suitable for high-stress areas with phthalate-free and biological plasticizers.
• ARDEX AcademyminorImplementation/ SI/ Consulting PartnerTraining partnership for product knowledge seminars. ARDEX provides educational sessions on the ARDEX floor product range as part of SONNAKADEMIE's professional development offerings for trade partners.
• MaterialocoreTechnology or IntegrationTechnology provider for the Raumdesigner PLUS augmented reality visualization tool. The platform enables customers to visualize floor coverings in their actual rooms using photos, automatically detecting floor surfaces and considering furniture placement.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zimmer + Rohde: German wholesaler of decorative fabrics, curtain accessories, and wallcoverings serving interior decorators, specialist retailers, and architects. Comparable wholesale-to-trade model and customer base (Raumausstatter, architects) to SONNHAUS.
• Houlès: French family-owned distributor of curtains, trimmings, upholstery fabrics, and passementerie to interior designers and decorators. Comparable in product mix (textile/trimmings-led) and trade-channel distribution model, though operating in a different geography.
• Lelièvre Paris: French family-run wholesaler of high-end decorative fabrics, wallcoverings, and trimmings for the interior design trade. Comparable as an upscale textile wholesaler serving decorators and architects, but primarily France-anchored.
• JAB Anstoetz Group: German family-owned wholesale group distributing decorative fabrics, curtain systems, carpets, and home furnishings to specialty retailers. Closest comparable to SONNHAUS by product breadth (curtains, upholstery, flooring), B2B trade model, and DACH-centric footprint.
• Christian Fischbacher: Swiss wholesaler of premium fabrics, home textiles, and accessories serving interior designers and specialty retailers. Similar premium textile positioning and B2B trade distribution model, with comparable curated assortment philosophy.
• Romo (The Romo Group): UK-based family-owned designer and wholesaler of fabrics, wallcoverings, and home accessories distributed to interior designers and retailers. Comparable wholesale decorative-trade model and product categories (curtains/upholstery).
• Vorwerk Teppichwerke: German manufacturer and wholesaler of carpets and textile floor coverings, distributing to specialist flooring retail. Comparable in carpet/flooring offerings and trade-channel focus, though Vorwerk also manufactures.

Broad incumbents

• Interface: Global modular flooring manufacturer with strong commercial/carpet tile presence in Europe. Compares to SONNHAUS at the carpet flooring category and commercial furnishing segment, but Interface is manufacturer-led and far larger in scale.
• Tarkett: Global flooring manufacturer with vinyl, laminate, wood, and carpet ranges distributed through retail and trade channels. Comparable through flooring categories (design/carpet flooring) rather than direct competition given SONNHAUS's distribution role and narrower scope.

Regional players

• Tisca Tiara: Austrian tufted carpet manufacturer and wholesaler serving trade and contract markets. Comparable in flooring category and Austrian origin, primarily serving the same DACH markets via specialists and commercial fitters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCImX6PP310MSOv9UZW-hX5g/videos
• Facebookfacebook.com/SONNHAUS
• Instagraminstagram.com/sonnhaus.gmbh
• Pinterestpinterest.at/sonnhaus
• LinkedInlinkedin.com/company/sonnhaus-deutschland-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONNHAUS