Norlum
Nørlum is a privately held Danish 2D animation studio in Viborg, Denmark, producing feature films, TV series, and commercial content as a co-production partner for major international studios including Disney and Cartoon Saloon.
- Company typePrivate
- Founded-
- HeadquartersViborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Norlum does
Nørlum is a privately held Danish 2D animation studio headquartered in Viborg, Denmark, operating as a production studio and co-producer for international feature films, television series, commercials, and charity projects. The studio's core technology is traditional 2D hand-drawn animation, with recent exploration of mixed-media CG/2D pipelines (Aether) and AR/VR experiences under its "Innovative Projects" line. Its portfolio includes the Academy Award-nominated Song of the Sea (2014, co-financed and produced 35 minutes of animation for Cartoon Saloon), the award-winning Long Way North (2015), Calamity (2020), and ten Emmy-nominated episodes of Disney Television Animation's Big Hero 6 | The Series (2018), plus the Amazon Prime pilot Eddie of the Realms Eternal.
The studio operates an enterprise field-sales go-to-market, securing co-production deals with major international studios (Disney Television Animation, Cartoon Saloon, MaybeMovies, Sacrebleu Productions, Bento Box Entertainment) and distributing finished content through established partners (GKIDS in North America, Diaphana Films in France, Shout! Factory in the USA, Disney XD, Amazon Prime). Revenue is generated through two primary streams: co-financing/licensing arrangements on feature film productions (Song of the Sea) and professional animation services for TV series and commercial clients (Big Hero 6 | The Series, Philip's Story for Travelers Insurance, Detroit Zoo films for Psyop). A smaller revenue stream comes from commercial and branded content production. The Team Generous initiative dedicates approximately two weeks per year to pro-bono short films for charitable NGOs including Save the Children, World Wildlife Fund, Habitat for Humanity, and Médecins Sans Frontières.
Currently, Nørlum is led by CEO & Producer Claus Toksvig Kjær, CCO and Director Jericca Cleland, and Producer & Partner Elena Ø Alexa. The company maintains an owned-IP development pipeline including Spirit Seeker (pre-production), Aether (mixed-media feature in development), and Raven Girl (with Angel Films and Andala & Co), signaling a strategic shift from primarily service-based co-productions toward original content generation. The studio is privately held with no disclosed funding rounds, no parent company, and no institutional investors identified in the source material.
Norlum firmographics
Firmographics- Name
- Norlum
- Legal name
- Norlum Entertainment
- Website
- https://noerlum.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nørlum is a privately held Danish 2D animation studio in Viborg, Denmark, producing feature films, TV series, and commercial content as a co-production partner for major international studios including Disney and Cartoon Saloon.
- Ownership category
- akta.pro rank
Norlum industry classification
Industry- Product category
- Unknown
- akta.pro primary industry
- Development & Packaging (IP Sourcing, Script, Attachments) (MPADAAAA)
Keywords
Where Norlum is headquartered
LocationHeadquarters
- HQ city
- Viborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Norlum business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Feature Film Co-production: Nørlum develops and produces original stories through animated feature films, working with international partners both as producers and co-producers. They co-financed Song of the Sea and produced 35 minutes of animation for that project.
- TV Series Production: Producing TV series for major studios such as Disney Television Animation (Big Hero 6 | The Series) and Amazon Prime (Eddie of the Realms Eternal pilot).
- Commercial Work: Animation work for commercial purposes including video campaigns and explainer videos for clients.
- Charity Work: Donated short animated films to charitable causes through Team Generous initiative - 2 weeks per year dedicated to charity projects.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Norlum product offering
Product offeringCore offering
No source content was provided between the information markers; a factual description of Norlum's core offering cannot be constructed from the input.
Product overview
Norlum is an animation studio offering a portfolio of services organized around four core areas: Animation Feature Films (full-service 2D animation production for feature films), Innovative Projects (AR and VR experiences), Commercial Work (animated content for brands), and Team Generous (pro-bono charity work). The studio's product portfolio includes completed feature films such as Song of the Sea (Oscar-nominated), Long Way North (award-winning), Calamity, and Big Hero 6 | The Series (Emmy-nominated Disney TV series). Currently in development are feature films including Spirit Seeker, Aether (mixed-media CG/2D), and Raven Girl, while Spirit Seeker is in pre-production. The studio has also produced short films for clients including Travelers Insurance (Philip's Story), Detroit Zoo, and collaborated on Amazon Prime pilot Eddie of the Realms Eternal with Cartoon Saloon.
Differentiator
Problem solved
Functional benefit
Brands
- Team Generous: Annual charity initiative where Nørlum donates creative talents and resources to create projects helping people in need around the world. Active since 2010.
Quantifiable outcome
- Song of the Sea was nominated for an Academy Award for Best Animated Feature
- +3 more outcomes
Companies that use Norlum
Customer profileNamed customers17 records
Segments3 records
Norlum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Norlum partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Disney Television AnimationcoreDisney TV animated series based on Big Hero 6; 10 episodes of Season One were fully produced at Nørlum under the direction and in collaboration with Disney.
- Cartoon SalooncoreIrish animation studio that produced Song of the Sea. Nørlum co-financed and produced 35 minutes of animation for the Oscar-nominated film. Also partnered on Eddie of the Realms Eternal pilot.
- GKIDScoreNorth American distributor for Song of the Sea feature film.
- Diaphana FilmscoreFrench theatrical distributor for Long Way North (2016).
- Shout! FactorycoreUS theatrical and all media distributor for Long Way North (2016).
- Amazon PrimecoreBroadcast platform for Eddie of the Realms Eternal pilot episode.
- MaybeMoviesminorInternational production partner mentioned on website.
- PsyopminorProduction partner for Detroit Zoo short films and Travelers Insurance Philip's Story campaign.
- Sacrebleu ProductionsminorInternational production partner mentioned on website.
- Bento Box EntertainmentminorInternational production partner mentioned on website.
- Open ArtminorUK-based NGO that produced We Are Not Princesses documentary about Syrian Refugees for UNHCR.
- Angel FilmsminorCollaboration partner for Raven Girl feature film development.
- Andala & CominorCollaboration partner for Raven Girl feature film development.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Norlum competitors and assessment
Company assessmentDirect peers
- Blue Zoo Animation Studio: UK-based animation studio producing children's TV series and commercials for major broadcasters and brands. Comparable in producing 2D animated series for enterprise clients and a similar mid-size boutique positioning.
- MaybeMovies: International production partner explicitly named on Nørlum's website. Comparable in producing animated features and series at boutique scale with international co-production focus.
- Sacrebleu Productions: French animation production company producing animated features and series. Existing partner of Nørlum and comparable in European boutique animation production with international co-financing.
- Studio Ponoc: Japanese 2D animation studio founded by ex-Studio Ghibli staff producing hand-drawn animated features (Mary and the Witch's Flower, Modest Heroes). Comparable provider of high craft 2D feature films; small/mid-size boutique positioning similar to Nørlum.
- Cartoon Saloon: Irish boutique 2D animation studio known for hand-drawn animated feature films (Wolfwalkers, Song of the Sea). Direct peer and co-production partner on Song of the Sea and Eddie of the Realms Eternal, sharing similar craft-led artistic positioning and feature film co-production model.
- Aardman Animations: UK-based studio producing premium animated feature films, series, and commercials. Comparable in its craft-focused identity, enterprise client work (BBC, Netflix), and mix of original IP and service production.
- Psyop: Creative production studio specializing in animation, VFX, and commercials for brands. Existing partner of Nørlum on Detroit Zoo and Travelers Insurance campaigns; comparable in commercial animated content production.
- Bento Box Entertainment: Atlanta-based animation studio producing animated series for major platforms (Bob's Burgers, Central Park). Existing partner of Nørlum and comparable in providing 2D series production services to major US studios.
Broad incumbents
- Illumination: Universal-owned major animation studio producing global franchises (Despicable Me, Minions). Comparable as a 2D/CG animation producer working with major studios and theatrical distributors, but vastly larger scale.
- Laika: Oregon-based stop-motion animation studio owned by Phil Knight; produces original animated features (Kubo, Missing Link). Comparable in original IP ownership and feature film focus, though larger and better-capitalized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Norlum social profiles
Digital presenceNorlum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norlum leadership team
Management profileNumber of profiles
Norlum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norlum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norlum
What does Norlum do?
No source content was provided between the information markers; a factual description of Norlum's core offering cannot be constructed from the input.
Is Norlum a public or private company?
Norlum is a private company. It is classified as unknown and is currently operating.
When was Norlum founded?
Norlum was founded in -1. It employs 1 to 10 people.
Where is Norlum based?
Norlum is headquartered in Viborg, Denmark, in the Europe region.
How does Norlum make money?
Four revenue lines are on record. Feature Film Co-production is the primary driver. The others are TV Series Production, commercial Work and charity Work.
Who are Norlum's main competitors?
Direct peers on record are Blue Zoo Animation Studio, MaybeMovies, Sacrebleu Productions, Studio Ponoc, Cartoon Saloon, Aardman Animations, Psyop and Bento Box Entertainment. Broad incumbents are Illumination and Laika.
Does Norlum have an API?
No public API is recorded for Norlum.
What industry is Norlum in?
Norlum's product category is Unknown. Its primary akta.pro industry code is MPADAAAA, Development & Packaging (IP Sourcing, Script, Attachments).