Choices Women’s Clinic

What Choices Women’s Clinic does

Choices Women's Clinic is a private non-profit women's health organization founded in 1983 and headquartered in Florida, operating three physical clinic locations across the Greater Orlando region: Downtown Orlando (1851 W. Colonial Drive), UCF/Oviedo (100 Carrigan Avenue), and Kissimmee (217 East Oak Street). It serves women facing unexpected pregnancies and their support networks in Orange, Osceola, and Seminole counties through a portfolio of free medical and support services, including lab-quality pregnancy testing, limited obstetrical ultrasound, STD testing and treatment, hemoglobin screening, telehealth consultations, options counseling covering parenting, adoption, and abortion, after-abortion care, social-worker consultations, and structured educational and mentorship programs (Legacy parenting classes, Empower life skills, Aspire dads mentoring, Flourish moms mentoring, and Restore post-abortion recovery). The clinic also operates a Baby Boutique incentive program that provides baby essentials in exchange for active program participation.

The technology stack is conventional for a community medical provider — lab-grade urine testing, ultrasound imaging, and a telehealth video consultation platform — supplemented by a multi-language website available in nine languages (English, Arabic, Simplified Chinese, Dutch, French, German, Italian, Portuguese, Spanish, and Russian). All clinical and support services are offered at no charge to patients; the organization explicitly states it does not benefit financially from any pregnancy decision a patient makes, and operations are funded through donations and grants rather than patient revenue or outside investment capital. No patents, no proprietary AI/ML systems, no app, no API surface, and no published financials are disclosed.

The go-to-market motion is community-led. Free services function as the primary acquisition mechanism, multi-language SEO-oriented educational content (blog articles on pregnancy options, Florida abortion law, STD education) drives top-of-funnel discovery, patient testimonials support mid-funnel conversion, and partnerships with healthcare and social-service organizations (Medicaid, TANF, SNAP, housing, childcare, legal aid) enable downstream referrals. The clinic employs 11-50 staff across the three sites, with leadership comprising an Executive Director (Vicky Matthews) plus three functional directors (Raiza McNeil, Support Services; Linda Marks, Clinic Services; Mike Stroup, Operations), nurse practitioners, registered nurses, two RDMS sonographers, site-level clinic managers, and program coordinators.

Name

Choices Women’s Clinic

Legal name

Choices Women's Clinic

Website

https://choiceswomensclinic.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Choices Women's Clinic is a Florida-based non-profit founded in 1983 that provides free pregnancy testing, ultrasound, STD testing, options counseling, telehealth, and structured education programs across three clinics serving the Greater Orlando region.

Ownership category

akta.pro rank

Product category

Women's Reproductive and Sexual Health Services

NAICS

Family Planning Centers (621410), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Pregnancy testing services
• Women's health clinic
• Prenatal ultrasound
• STD testing treatment
• Options counseling

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Free Services (Donor-funded): All services are provided at no cost to patients. The organization does not benefit financially from any decision a patient makes. Operations are funded through donations and grants, not patient revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Choices Women's Clinic provides free, confidential pregnancy-related medical services including lab-quality pregnancy testing, limited obstetric ultrasounds, STD testing and treatment, and hemoglobin screening, alongside options counseling covering parenting, adoption, and abortion. The clinic supplements these medical services with telehealth consultations, social worker assistance, after-abortion care, and structured educational and mentorship programs (Legacy, Empower, Aspire, Flourish, Restore, and Baby Boutique). All services are offered at no charge to patients across three physical locations in Greater Orlando and via telehealth.

Product overview

Choices Women's Clinic operates as a women's health clinic offering a unified suite of free and confidential pregnancy-related services. The core service portfolio includes medical services (lab-quality pregnancy testing, limited obstetrical ultrasound, STD testing & treatment, hemoglobin screening, and telehealth consultations) and support services (abortion pill information, abortion costs consultation, pregnancy options counseling, social worker consultation, and after abortion care). The clinic also provides educational and mentorship programs including Legacy parental development classes, Empower life skills classes, Aspire dads mentoring, Flourish moms mentoring, and the Restore abortion recovery program. Additional offerings include the Baby Boutique incentive program. All services are provided at no cost to patients, with locations in Downtown Orlando, UCF/Oviedo, and Kissimmee, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Lab-Quality Pregnancy Testing Free, confidential lab-grade urine pregnancy tests administered by medical professionals with prompt results for women who suspect pregnancy.
• Limited Obstetrical Ultrasound Free ultrasound services performed by medically licensed professionals to confirm pregnancy viability, determine gestational age, and detect fetal heartbeat.
• STD Testing & Treatment Sexually transmitted infection and disease testing and treatment services for sexually active individuals.
• Hemoglobin Screening Blood test measuring hemoglobin levels to detect anemia during pregnancy.
• Telehealth Services Virtual appointments providing professional guidance and support from home for pregnancy questions and options counseling.
• After Abortion Care Emotional support, physical recovery guidance, and counseling for women after abortion procedures.
• Abortion Pill Information Educational information service about medication abortion (the abortion pill), including how it works, possible side effects, costs, and what to expect during the procedure.
• Abortion Costs Consultation Information service covering costs for different abortion procedures (medication abortion, suction abortion, D&E), along with free ultrasound services for pregnancy confirmation.
• Pregnancy Options Counseling Free pregnancy test and consultation presenting all available pregnancy options including parenting, adoption, and abortion.
• Social Worker Consultation Social worker services providing assistance with healthcare access (Medicaid enrollment), financial assistance (TANF, SNAP), housing and shelter services, childcare resources, and legal assistance referrals.
• Legacy - Parental Development Classes Seven-week parenting class for men and women covering childbirth preparation and infant care, with incentives including gift cards, car seats, and access to the Baby Boutique.
• Empower - Life Skills Classes Weekly drop-in life skills class for women covering relationship improvement, challenge management, and stress handling, held Wednesdays from 12 to 1 PM at the Downtown Clinic.
• Aspire - Dads Mentoring Seven-week one-on-one mentorship program for men focused on building relationship skills, trust, and positive patterns for fatherhood.
• Flourish - Moms Mentoring Seven-week one-on-one life coaching sessions for women providing mentorship, healthy decision-making support, and personal success planning.
• Restore - Abortion Recovery Program Post-abortion support program offering medical consultations, group or individual support sessions, and referrals for women processing past abortions.
• Baby Boutique Incentive Program Incentive-based program providing baby essentials such as diapers and supplies in exchange for active participation in parenting programs and classes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Options for Women: A pregnancy resource center providing free ultrasounds, pregnancy testing, options counseling, and parenting support with a similar non-profit operating structure.
• Her Health Women's Center: A women's health clinic providing free pregnancy testing, ultrasounds, STI testing, and options counseling under a similar donor-supported model serving underserved populations.
• ThriVe Orlando: A pregnancy resource center operating in the Greater Orlando area providing free pregnancy testing, ultrasounds, options counseling, and parenting support — directly overlapping Choices' service model and geography.
• CompassCare Pregnancy Services: A pregnancy resource center offering free ultrasounds, pregnancy testing, STI testing, and options counseling with similar mission-aligned, donor-funded operations in multiple U.S. states.
• Alpha Center: A pregnancy resource center offering free pregnancy testing, ultrasounds, STI testing, and options counseling — comparable in service offering and non-profit funding model.
• Planned Parenthood of Southwest and Central Florida: A regional affiliate providing comprehensive reproductive healthcare including pregnancy testing, options counseling, STI testing, and contraception in overlapping Florida geographies — competing for the same patient segment with a broader clinical scope.
• First Coast Women's Services: A Jacksonville, Florida-based pregnancy resource center offering free ultrasounds, pregnancy testing, STI testing, and options counseling under a similar non-profit, donor-funded operating model.

Broad incumbents

• Heartbeat International: An umbrella affiliation network for pregnancy resource centers worldwide, providing operational support, medical standards, and a 24/7 helpline — the closest broad incumbent to Choices' service category.
• Care Net: A national network of more than 1,100 pregnancy resource centers providing shared training, resources, and operational standards to affiliates — directly comparable as the broader ecosystem in which Choices operates.
• Birthright International: A global network of pregnancy support centers offering free pregnancy testing, counseling, and material assistance under a donor-funded model — directly comparable in service mix and operating approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choices Women’s Clinic