Netprice
Netprice Co., Ltd. is a Tokyo-based privately held Japanese e-commerce operator that runs a multi-brand marketplace platform (netprice.jp plus livedoor, OKWAVE, MAGMAG, LOVESTOCK, T-Point Eco Select and Sponsors Shopping storefronts), serving 3,800 suppliers and 3.1 million registered members across Japan and 9 Southeast Asian countries.
- Company typePrivate
- Founded2004
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Netprice does
Netprice Co., Ltd. (株式会社ネットプライス) is a privately held Japanese e-commerce operator founded on 2004-12-27 and headquartered in Tokyo, with wholly-owned regional entities in Seoul, Shanghai and Hong Kong. The company runs a multi-brand EC platform comprising the core netprice.jp site plus six co-branded storefronts — livedoor Shopping, OKWAVE Shopping, MAGMAG Shopping, LOVESTOCK Tokubai, T-Point × Eco Select and Sponsors Shopping — onto which 3,800 supplier companies and rights-holders (fashion, beauty, daily goods, food, electronics, and Korean-entertainment merchandise such as SEVENTEEN and StrayKids) can list once and distribute simultaneously. The platform pairs 3.1 million registered members with 600,000 active users and is positioned as a control plane for partner-led channels, with an embedded distribution slot on SHARP AQUOS smartphones via the My AQUOS app.
Netprice firmographics
Firmographics- Name
- Netprice
- Legal name
- 株式会社ネットプライス
- Website
- https://netprice.co.jp
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netprice Co., Ltd. is a Tokyo-based privately held Japanese e-commerce operator that runs a multi-brand marketplace platform (netprice.jp plus livedoor, OKWAVE, MAGMAG, LOVESTOCK, T-Point Eco Select and Sponsors Shopping storefronts), serving 3,800 suppliers and 3.1 million registered members across Japan and 9 Southeast Asian countries.
- Ownership category
- akta.pro rank
Netprice industry classification
Industry- Product category
- E-commerce Marketplace Platform
- NAICS
- Web Search Portals and All Other Information Services (51929), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
- akta.pro secondary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
Keywords
Where Netprice is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Netprice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Marketplace Commission: Platform operates as an EC marketplace connecting 3,100,000 members with 3,800 supplier companies, earning commission on transactions between buyers and sellers
- Live Commerce Services: Revenue generated from livestream commerce platform features combining SNS and live streaming for product sales
- Cross-platform Integration Services: Platform services enabling simultaneous listing and sales across multiple partner e-commerce channels through network integration
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Netprice product offering
Product offeringCore offering
Netprice operates a multi-brand e-commerce marketplace platform connecting 3,800 supplier companies with 3.1 million members across Japan and 9 Southeast Asian countries. The company enables suppliers to list and sell products simultaneously across multiple sales channels through partner shopping platforms and provides live commerce (SNS + live streaming), AI/deep learning, and cross-platform network integration services. Revenue is generated primarily through marketplace commissions on transactions between suppliers and consumers.
Product overview
Netprice operates a multi-brand E-commerce platform ecosystem with a core platform (ネットプライス) and multiple subsidiary shopping services (ライブドアショッピング, OKWAVEショッピング, MAGMAGショッピング, LOVESTOCK特売, Tポイント×Eco Select, Sponsorsショッピング). The platform is enhanced with EC TECH innovations including LIVE COMMERCE (SNS and live streaming integration), AI & Deep Learning capabilities, and NETWORK & PLATFORMS services for cross-platform value creation. The company leverages a user database of 3.1 million members and partnerships with 3,800 supplier companies to offer multi-channel selling across 9 Southeast Asian countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Netprice (ネットプライス / netprice.jp) Main e-commerce marketplace platform allowing sellers across fashion, beauty, daily goods, food, and electronics to list and sell products through multiple sales channels simultaneously. The platform serves 3.1 million members with 600,000 active users and integrates live commerce, AI/deep learning, and cross-platform network capabilities.
- livedoor Shopping (ライブドアショッピング) Co-branded shopping platform launched in partnership with Livedoor, expanding Netprice's multi-channel distribution network across Japan.
- OKWAVE Shopping (OKWAVEショッピング) Shopping platform launched in partnership with OKWAVE (a Q&A community operator), expanding Netprice's reach through a partner-branded shopping experience.
- MAGMAG Shopping (MAGMAGショッピング) Shopping platform launched in partnership with MAGMAG, distributing curated merchandise through Netprice's marketplace network.
- LOVESTOCK Special Sales (LOVESTOCK 特売) Special sale shopping site launched in partnership with LOVESTOCK, integrated into Netprice's multi-channel distribution network.
- V Point x Eco Select (Vポイント×Eco Select) Socially-conscious shopping site where purchases contribute to environmental and social good, integrated with T-point rewards through the Netprice partner network.
- Sponsors Shopping (Sponsors ショッピング) Donation-type e-commerce site connecting sports support, regional revitalization, and social contribution through shopping, part of Netprice's multi-channel network.
- SEVENTEEN Official Merchandise Sales Distribution and sales of official Korean pop group SEVENTEEN merchandise on the Netprice platform, targeting K-pop fans in Japan.
- SEVENTEEN LYRICS Shinzbori shiyou Series Korean language educational product series built around SEVENTEEN song lyrics, sold across multiple Netprice-operated partner platforms to language learners and K-pop fans.
- My AQUOS Otameshi Distribution Mobile distribution channel via SHARP AQUOS pre-installed My AQUOS application, enabling Netprice supplier products to be marketed and purchased directly through SHARP's smartphone user base.
Quantifiable outcome
- 310万人 registered members, 60万人 active users
- +2 more outcomes
Companies that use Netprice
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Netprice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Netprice partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- 株式会社オウケイウェイヴ (OKWAVE)minorBusiness partnership with OKWAVE leading to the launch of OKWAVE Shopping (okwave-shopping.jp), expanding distribution channels for merchandise sales.
- 株式会社まぐまぐ (MAGMAG)minorPartnership with MAGMAG resulting in MAGMAG Shopping (mag2-shopping.com) platform launch for enhanced e-commerce distribution.
- ラブストック株式会社 (LOVESTOCK)minorPartnership for LOVESTOCK 特売 (lovestock.net/) featuring special sale offerings through the platform.
- NewsenminorNetprice as sole authorized distributor for StrayKids special magazine published by Newsen (m.newsen.com/).
- Sponsors ShoppingminorDonation-type EC site (sponsors-shopping.com) connecting sports support, regional revitalization, and social contribution through shopping.
- 株式会社ライブドア (Livedoor)coreCore partnership with Livedoor for livedoor Shopping (livedoor-shopping.jp), one of the major partner platforms for merchandise distribution.
- Tポイント×Eco SelectminorPartnership for socially conscious shopping site Tポイント×Eco Select (t-eco.tsite.jp) enabling shopping that contributes to social good.
- SHARP (AQUOS)minorOtameshi products featured in My AQUOS pre-installed application on SHARP AQUOS smartphones, providing mobile distribution channel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Netprice competitors and assessment
Company assessmentRegional players
- Shopee (Sea Group): Leading Southeast Asian EC marketplace operating across the same 9 SEA countries Netprice targets (per scale_commentary). Comparable marketplace business model and category breadth; primarily competes in-region rather than in Netprice's home Japan market.
- Lazada (Alibaba Group): Major SEA-focused EC marketplace backed by Alibaba, operating across the same Southeast Asian growth markets Netprice is expanding into. Comparable marketplace model and multi-category approach at a much larger regional scale.
Emerging players
- STORES (by Hey): Japanese EC platform enabling SMB merchants to open online shops and sell across multiple channels — comparable as a Japan-focused multi-channel EC platform serving smaller suppliers, similar in scale and merchant profile to Netprice's target supplier base.
Direct peers
- LINE Yahoo (Yahoo Shopping Japan): Major Japanese EC marketplace operated by LINE Yahoo leveraging PayPay points — comparable multi-category marketplace with strong point-based loyalty, competing directly for Netprice's supplier partnerships and consumer base.
- Make Shop by GMO: Japanese EC platform provider enabling merchants to build and operate online storefronts — comparable as a Japan-focused EC platform serving supplier companies, with overlapping B2B SaaS / marketplace-style offerings.
- Qoo10 Japan: Cross-border EC marketplace in Japan operating in fashion, beauty, and lifestyle categories with strong group-buying mechanics. Comparable in its multi-category marketplace model and Japan-focused consumer base, and overlapping with Netprice's cross-border Asia ambitions.
- ZOZO: Japanese fashion-focused EC marketplace (ZOZOTOWN) operated by ZOZO Inc. — comparable vertical marketplace operator serving Japanese consumers and brands, though narrower in category scope than Netprice.
- Rakuten: Japan's largest domestic EC marketplace (Rakuten Ichiba) with 100M+ member IDs across multiple categories including fashion, beauty, food, and electronics — directly comparable multi-category generalist marketplace competing for the same Japanese B2C consumer and B2B supplier.
- Mercari: Japanese-born C2C/B2C marketplace with tens of millions of users — comparable scale-stage Japanese marketplace operator leveraging live commerce (Mercari Live) and multi-category listings, directly comparable in business model and target market.
Broad incumbents
- Amazon Japan: Dominant global EC marketplace with a substantial Japan presence across all major product categories. Competes for the same B2C shoppers and supplier relationships, but operates a far broader portfolio (Prime, AWS, devices) beyond Netprice's marketplace core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netprice social profiles
Digital presenceNetprice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netprice leadership team
Management profileNumber of profiles
Profiles8 records
Netprice subsidiaries and ownership
Company hierarchySubsidiaries3 records
Netprice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netprice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netprice
What does Netprice do?
Netprice operates a multi-brand e-commerce marketplace platform connecting 3,800 supplier companies with 3.1 million members across Japan and 9 Southeast Asian countries. The company enables suppliers to list and sell products simultaneously across multiple sales channels through partner shopping platforms and provides live commerce (SNS + live streaming), AI/deep learning, and cross-platform network integration services. Revenue is generated primarily through marketplace commissions on transactions between suppliers and consumers.
Is Netprice a public or private company?
Netprice is a private company. It is classified as unknown and is currently operating.
When was Netprice founded?
Netprice was founded in 2004. It employs 51 to 100 people.
Where is Netprice based?
Netprice is headquartered in Tokyo, Japan, in the Asia region.
How does Netprice make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are live Commerce Services and cross-platform Integration Services.
Who are Netprice's main competitors?
Regional players on record are Shopee (Sea Group) and Lazada (Alibaba Group). STORES (by Hey) is listed as an emerging player. Direct peers are LINE Yahoo (Yahoo Shopping Japan), Make Shop by GMO, Qoo10 Japan, ZOZO, Rakuten and Mercari. Amazon Japan is listed as a broad incumbent.
Does Netprice have an API?
No public API is recorded for Netprice.
What industry is Netprice in?
Netprice's product category is E-commerce Marketplace Platform. Its primary akta.pro industry code is BPAMAGAB, Vertical/Specialty Marketplaces, with a secondary code of CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 51929 and its SIC code is 5140.