What Merluno does

Merluno is a Belgium-based, outcome-focused B2B consulting firm founded in 2019 and headquartered in Kontich (near Antwerp), operating with a team of 11-50. The firm helps B2B(2C) businesses move from early potential to scalable, profitable sales through seven interconnected service lines: Market Research, Value Proposition Design, Go To Market, Business Development, Sales Training, Round Tables (a trademarked peer-networking format), and Mentorship For Scale-Ups. Its methodology is "outside-in," combining sector expertise with real-time market insights to validate growth opportunities before clients commit to larger investments.

The firm serves clients primarily in Engineering, IT & Technology, Manufacturing, Construction, and Life Sciences, with named engagements spanning enterprises (Indorama, Cegeka, Bekaert, QbD Group, Pidpa, ALT Technologies, Grandeco, Planet Talent, Made.) and growth-stage companies (Jetpack.AI). The operating footprint is concentrated in Belgium and the Netherlands, with pan-European reach, and client acquisition is driven by a sales-led GTM motion that leans heavily on content marketing, Round Tables events, case studies, and the Merluno Ambassadors referral program.

Merluno's business model is professional services revenue generated through quote-based project and retainer engagements, with pricing not publicly disclosed. The firm does not operate a proprietary technology platform, does not offer an API or SDK, and has no disclosed AI/ML capabilities. Its sources of differentiation are talent-driven outside-in expertise, the trademarked Round Tables community format, and cumulative experience claimed across 1,500+ businesses helped since founding. No funding rounds, acquisitions, partnerships, or patents are disclosed.

Name

Merluno

Legal name

Merluno

Website

https://merluno.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Merluno is a Belgium-based B2B consulting firm delivering outcome-based market research, go-to-market, sales enablement, and growth mentorship services to businesses in Engineering, IT & Tech, Manufacturing, Construction, and Life Sciences across Belgium and the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilrijk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services Revenue: Merluno generates revenue through outcome-based consulting engagements covering strategic growth guidance, go-to-market services, value proposition design, business development, sales training, mentorship for scale-ups, and market research. Engagements appear to be project-based and retainer arrangements with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Merluno is an outcome-based B2B consulting firm that helps B2B(2C) businesses grow from early potential to scalable, profitable sales. It delivers seven interconnected services—Market Research, Value Proposition Design, Go-To-Market, Business Development, Sales Training, Round Tables peer events, and Mentorship for Scale-Ups—across Engineering, IT & Tech, and Manufacturing markets in Belgium, the Netherlands, and broader Europe.

Product overview

Merluno is an outside-in, outcome-based B2B consulting firm offering a portfolio of seven interconnected service offerings: Market Research, Value Proposition Design, Go To Market, Business Development, Sales Training, Round Tables, and Mentorship For Scale-Ups. The firm positions these services as a structured growth pathway: Market Research provides strategic growth guidance and market validation; Value Proposition Design and Go To Market help win first customers and refine market fit; Business Development and Sales Training enable scaling sales operations for repeatable, profitable growth; Round Tables offer peer networking and market inspiration; and Mentorship For Scale-Ups provides dedicated guidance for growing companies. The services collectively help B2B(2C) businesses grow from early potential to scalable, profitable sales.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Helped over 1,500 businesses grow

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CEGOS: International training and consulting group with sales training and leadership development offerings; comparable as an incumbent provider of sales enablement and growth training services across Europe.
• BearingPoint: European-headquartered management and technology consultancy with strong Benelux presence; comparable as a broader incumbent offering overlapping GTM, sales transformation, and market strategy services to enterprise clients.
• Roland Berger: Global management consultancy with strong manufacturing, engineering, and industrial client base; comparable as a broader incumbent serving the same European industrial and tech clients Merluno targets.

Regional players

• Möbius Group: Belgian consulting firm focused on business transformation and growth strategy for B2B clients; directly comparable as a Belgium-based advisory competing for similar mid-market GTM and growth engagements.
• delaware: Belgium-based consulting and technology firm serving enterprise and manufacturing clients; comparable as a Benelux-headquartered consultancy competing for similar enterprise transformation and growth mandates.

Direct peers

• Simon-Kucher: Global consulting firm specializing in commercial strategy, pricing, and sales enablement; directly comparable as a specialist in monetizing growth and GTM execution for B2B clients across similar verticals.
• Valcon: European consulting firm focused on operations, transformation, and value chain improvement for industrial and tech clients; comparable as a mid-sized European GTM and operations consultancy serving similar B2B verticals.

Others

• INSEAD Executive Education: European business school offering executive education and scale-up programs; comparable as an ecosystem participant offering adjacent mentorship and growth training that competes for the same scale-up executive learning budgets.

Emerging players

• Marketplaces Academy / Marketplace Rocket: Niche European consultancy focused on go-to-market and scale-up growth advisory; comparable as a boutique competitor in the same B2B GTM and sales enablement niche Merluno serves.
• Growth Tribe: European training and consulting firm specializing in growth, experimentation, and digital capability building; comparable as a modern boutique offering GTM, growth, and sales enablement services to B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/merlunoconsulting
• Facebookfacebook.com/Merluno-428758287676860

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merluno