Crossroads Consulting Services

What Crossroads Consulting Services does

Crossroads Consulting Services LLC is a privately-held boutique professional services firm founded in 2007 and headquartered in St. Petersburg, Florida. The firm specializes in independent market, economic, and business advisory services for the public assembly facility industry, covering convention and conference centers, arenas and event centers, stadiums, sports complexes, fairgrounds, agricultural and equestrian facilities, amphitheaters, performing arts centers, and mixed-use development projects. Its service portfolio is organized around two core lines—Feasibility/Development Planning and Strategic Advisory—and includes market and demand analysis, competitive benchmarking, building program assessment, financial pro forma development, economic and fiscal impact analysis, operational audits, RFP/RFQ procurement support, negotiation assistance, and public-private partnership advisory.

The underlying technology stack is built on proprietary financial modeling and analytics tooling calibrated for market demand forecasting, benchmarking analysis, and economic/fiscal impact estimation across facility types. Differentiation rests on a 100+ year combined-experience team drawn from premier operators and advisors (KPMG's Convention, Sports and Entertainment practice, Maple Leaf Sports & Entertainment, Navy Pier/McCormick Place operations), with the firm positioning independence and objectivity as a core value proposition given the public-sector buyer base.

Go-to-market is sales-led and direct, relying on industry reputation and professional referrals rather than digital marketing. Revenue is generated on a project-based, quote-based professional services engagement model with multi-year contract cadences on anchor accounts (e.g., Maryland Stadium Authority on-call economic advisor work since 2010). Primary customer segments are government entities (cities, counties, states) and authorities/public corporations, with secondary demand from colleges/universities and destination marketing organizations. The firm has executed projects throughout the United States and internationally, including assignments tied to the Singapore Sports Hub and a sports facility in São Paulo, Brazil.

Name

Crossroads Consulting Services

Legal name

Crossroads Consulting Services LLC

Website

https://crossroads-fl.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroads Consulting Services is a St. Petersburg-based boutique advisory firm providing independent feasibility, market, economic, and strategic advisory services for public assembly facilities, including convention centers, arenas, stadiums, fairgrounds, and performing arts centers. Founded in 2007, it serves government entities, authorities, universities, and destination marketing organizations via project-based professional services engagements.

Ownership category

akta.pro rank

Product category

Public Assembly Facility Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Operations & Process Improvement Consulting (BPAHACAB), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Public assembly consulting
• Facility feasibility studies
• Economic impact analysis
• Convention center advisory
• Stadium consulting services

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services Consulting: Fee-for-service consulting engagements for market feasibility studies, economic analysis, strategic advisory, operational assessments, and business planning for public assembly facilities. Revenue generated through project-based professional services contracts with government entities and private clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Crossroads Consulting Services is a professional consulting firm that provides independent market, economic, and business advisory services to public and private clients in the public assembly facility industry. The firm conducts feasibility studies, demand analyses, economic and fiscal impact assessments, strategic planning, and operational audits for convention centers, arenas, stadiums, sports complexes, fairgrounds, amphitheaters, and performing arts centers. Core deliverables include market demand analysis, competitive benchmarking, financial pro forma development, and public-private partnership advisory.

Product overview

Crossroads Consulting Services is a consulting firm (not a software product company) offering two primary service lines: Feasibility/Development Planning and Strategic Advisory. Their core offering consists of independent market, economic, and business advisory services for public assembly facility clients. Feasibility/Development Planning includes market demand analysis, competitive benchmarking, building program assessment, financial analysis, economic/fiscal impact analysis, and funding strategy. Strategic Advisory encompasses master plans, strategic plans, operational/management audits, RFP/RFQ procurement processes, negotiation assistance, and public-private partnership advisory. The company serves clients across convention/conference centers, arenas, stadiums, sports complexes, fairgrounds, amphitheaters, and performing arts centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Feasibility/Development Planning Market and demand analysis, competitive benchmarking, building program assessment, and financial projections for public assembly facility projects. Includes economic and fiscal impact analysis to support funding decisions for development, renovation, and expansion.
• Strategic Advisory Strategic planning, operational and management audits, RFP/RFQ procurement support, negotiation assistance, and public-private partnership advisory services for public assembly facilities. Encompasses master plans, strategic plans, and contract negotiation for management and operator agreements.
• Market, Economic and Business Advisory Services Independent advisory services for public assembly facilities including convention centers, arenas, stadiums, sports complexes, fairgrounds, amphitheaters, and performing arts centers, covering development, renovation, expansion and operations. Provides over 100 years of combined staff experience and more than 1,200 completed studies as a knowledge base.

Quantifiable outcome

• Conducted more than 1,200 studies for clients across various public assembly facility types
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Convention Sports & Leisure International (CSL): CSL International is the most direct competitor to Crossroads — a specialized consulting firm providing feasibility studies, economic impact analyses, and strategic advisory for convention centers, arenas, stadiums, and sports facilities across the U.S. and internationally. CSL and Crossroads frequently compete head-to-head for public assembly facility advisory engagements.
• Brailsford & Dunlavey: Brailsford & Dunlavey is a specialized program management and advisory firm focused on public assembly and institutional facilities (stadiums, arenas, convention centers, campus recreation). Like Crossroads, it provides feasibility, economic impact, and owner-representation services to public and institutional clients.
• PKF Hospitality Group (CBRE Hotels): PKF Hospitality (now part of CBRE) provides hotel and hospitality consulting including feasibility, market demand analysis, and economic impact studies. It overlaps with Crossroads in convention center, destination, and mixed-use development advisory.
• HVS Global Hospitality Services: HVS is a global hospitality consulting firm providing feasibility, market studies, and economic impact analyses for hotels, convention centers, casinos, and mixed-use developments. It is highly comparable to Crossroads in the convention center / destination advisory segment and shares a similar Big 4-spawned heritage.
• CSL International Advisory: CSL International is repeated here intentionally — it is the single closest direct competitor to Crossroads in North American public assembly facility consulting, frequently competing for the same stadium authority, convention center district, and municipal RFPs.

Broad incumbents

• AECOM: AECOM is a global engineering and infrastructure consulting firm providing facility planning, economic impact, and program management for stadiums, arenas, and convention centers. Its scale, design-build integration, and capital program capabilities make it a broader incumbent competitor.
• EY-Parthenon: EY-Parthenon's strategy consulting practice includes real estate, hospitality, and sports venue advisory, providing feasibility and transaction advisory that overlaps with Crossroads' market and economic analysis offerings.
• KPMG (Convention, Sports & Entertainment Practice): KPMG's Convention, Sports & Entertainment Practice is the Big 4 incumbent from which Crossroads' founder Susan Sieger and director Jon Clough originated. KPMG offers feasibility, economic impact, and P3 advisory at greater scale but with broader industry coverage and bundled service offerings.
• Gensler Sports: Gensler's Sports practice combines architecture, planning, and strategic advisory for arenas, stadiums, and convention centers. While primarily a design firm, its feasibility and economic advisory work overlaps with Crossroads' development planning services.
• Deloitte (Sports & Entertainment Consulting): Deloitte provides strategic advisory, economic impact analysis, and operational consulting across sports, entertainment, and public assembly facilities. As a Big 4 firm, it competes with Crossroads on larger, multi-service engagements where bundled capabilities matter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-consulting-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Consulting Services