PKF Hospitality Group

What PKF Hospitality Group does

PKF Hospitality Group is a Vienna-headquartered hospitality consulting firm that advises hotel developers, owners, investors, and operators across the hotel, living, tourism, and leisure sectors. Formally established in 2003 by Michael Widmann but tracing its institutional heritage to the 1927 introduction of the Uniform System of Accounts for the Lodging Industry (USALI) by founder William J Forster, the firm operates through 21 offices in 15 countries with a fully integrated team of more than 100 consultants. Services span the full hospitality investment lifecycle, including feasibility studies, valuations and appraisals, operator search and selection, concepts and brands development, project development support, financing and investment advisory, asset management, strategic advice, sustainability solutions, destination development, due diligence, executive search, transaction support, data analytics, and research and benchmarking.

The firm's core technology is its domain expertise and methodologies rather than a software platform, with USALI serving as the foundational accounting framework and the proprietary PKF hotel database supporting recurring benchmarking and market insight publications. Two branded sub-divisions extend the platform: 196+ Events (a forum, roundtable, and summit series hosted via dedicated entities in Vienna, Berlin, and Milan) and the Future of Hospitality Institute (a Vienna-based research think tank focused on serviced living innovation). Adjacent wholly-owned subsidiaries include PKF hospitality academy (education), PKF hospitality recruiting (executive search), and PKF hospitality research (knowledge development).

Revenue is generated through project-based professional services engagements, with fees negotiated per mandate and not publicly disclosed. The firm sells directly to enterprise clients in the hospitality sector through its global office network, and the GTM motion is enterprise field sales with no SaaS, app, or self-serve channel. The group is privately held, structured as a network of wholly-owned subsidiaries under PKF hospitality holding GmbH in Vienna, and is a member of PKF Global (the network of independent PKF International member firms).

Name

PKF Hospitality Group

Legal name

PKF hospitality holding GmbH

Website

https://pkfhospitality.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

PKF Hospitality Group is a Vienna-headquartered hospitality consulting firm providing feasibility, valuation, operator search, asset management, and advisory services across the hotel, living, tourism, and leisure sectors through 21 offices in 15 countries and a team of 100+ consultants.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Hospitality consulting services
• Hotel feasibility studies
• Hotel valuation services
• Asset management consulting
• Operator search services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospitality Consulting Services: Professional consulting services including feasibility studies, valuations, operator search, project development, financing advisory, asset management, strategic consulting, and research services for hotel, living, tourism and leisure sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PKF Hospitality Group is a global hospitality consulting firm providing professional advisory services to clients across the hotel, living, tourism, and leisure sectors. Its offerings span feasibility studies, valuations and appraisals, operator search and selection, concepts and brand development, project development, financing and investment advisory, asset management, strategic advice, sustainability solutions, and destination development, supporting clients through the full hotel investment lifecycle from concept to operations.

Product overview

PKF Hospitality Group is a hospitality consulting firm offering an integrated portfolio of advisory services organized around four main sectors: hotel, living, tourism, and leisure. The core consulting offerings span feasibility studies, valuations, operator search, concepts and brands development, project development, financing and investment advisory, asset management, strategic advice, sustainability solutions, destination development, due diligence, executive search, transaction support, data analytics, research and benchmarking, and trends and innovation. The company also operates two branded divisions: 196+ Events (organizing forums, roundtables, and summits for hospitality professionals) and the Future of Hospitality Institute (a Vienna-based research think tank focused on serviced living innovation). Vienna serves as the global headquarters, with offices across Europe, North America, South America, Africa, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Future of Hospitality Institute: Research institute focused on identifying major changes and innovations relevant for the future of the serviced living sector.
• 196+ events
• PKF hospitality academy
• PKF hospitality recruiting

Products and services

• Feasibility Studies Market and financial feasibility assessments for hotel, living, tourism and leisure development projects.
• Valuations and Appraisals Professional valuation and appraisal services for hospitality properties and assets.
• Operator Search and Selection Global operator selection and negotiation activities, recognized as the gold standard in hotel and serviced living sectors.
• Concepts and Brands Development Creating new hospitality products for operators, developers, and investors including brand concept development.
• Project Development Expert support throughout the entire hotel project development cycle including room and function programs, architect briefings, planning optimizations, and project monitoring.
• Financing and Investment Advisory Investment platform building and advisory services for hotel acquisitions and development across Europe.
• Asset Management Strategic consulting and litigation support helping hotel owners manage assets throughout the full life-cycle of hotel investments.
• Strategic Advice Strategic consulting services for clients in the hotel, living, tourism and leisure sectors.
• Sustainability Solutions Services helping clients navigate regulatory and risk-filled paths to sustainable futures, supporting adoption of UN SDGs in hospitality development projects.
• Destination Development Sustainable tourism strategies, development plans, destination management, branding and marketing, and accessible tourism services.
• Due Diligence Comprehensive due diligence services for hospitality investments and transactions.
• Executive Search Recruitment and executive search services for hospitality industry leadership positions.
• Transaction Support Support services for hospitality property transactions and acquisitions.
• Data Analytics Data analytics services for hospitality market research and benchmarking.
• Research and Benchmarking Research, benchmarking and knowledge development efforts including the PKF hotel database.
• Trends and Innovation Industry trend analysis and innovation consulting for hospitality sector developments.
• 196+ Events Event platform organizing 196+ forum, 196+ roundtable, and 196+ summit events across Europe and globally for hospitality industry professionals, providing networking and knowledge-sharing opportunities.
• Future of Hospitality Institute (FOH Institute) Vienna-based think tank with global outlook focused on helping industry stakeholders develop serviced living products that respond to changing guest and resident needs, with emphasis on sustainable and technological advances.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PKF InternationalcoreOthersPKF hospitality holding GmbH is a member of PKF Global, the network of member firms of PKF International Limited, each of which is a separate and independent legal entity. PKF International is a global network of legally independent accounting & consulting firms.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• JLL Hotels & Hospitality Group: JLL's Hotels & Hospitality division delivers investment sales, valuations, asset management and consulting as part of a global full-service real estate platform. It competes for institutional hospitality mandates but offers a much wider service breadth than PKF.
• Cushman & Wakefield Hospitality: Cushman & Wakefield's hospitality practice provides investment sales, valuations and consulting as part of a global CRE platform. It competes with PKF for hotel and living-sector advisory engagements, particularly on cross-border transactions.
• Deloitte (Travel, Hospitality & Services): Deloitte's hospitality and tourism practice delivers strategy, M&A, restructuring and asset-management consulting as part of a Big Four platform. It competes with PKF selectively on large strategic advisory and due diligence engagements.
• CBRE Hotels: CBRE's global Hotels practice offers valuation, investment sales, consulting and asset management as part of the world's largest commercial real estate services platform. It competes with PKF on large advisory mandates but with significantly broader capital-markets reach.
• Newmark Hospitality Group: Newmark's Hospitality practice offers investment sales, debt and equity placement, and consulting within a broader commercial real estate services firm. It increasingly competes with PKF for institutional hotel and serviced-living mandates in the Americas and Europe.
• Colliers Project Leaders (Hotels): Colliers provides hospitality advisory, valuation and investment sales globally as part of its broader professional services platform. It competes with PKF on advisory mandates and provides overlap in feasibility and operator selection services.

Emerging players

• Eastdil Secured: Eastdil Secured is a leading investment bank to the real estate industry with a strong hospitality investment-sales franchise. While more transaction-focused, it increasingly competes with PKF for institutional hospitality advisory mandates tied to large capital-markets processes.

Direct peers

• HVS: HVS is the closest direct competitor to PKF Hospitality Group, providing hotel valuation, feasibility, operator search, asset management and consulting services globally. Both firms compete head-to-head on the same hospitality advisory mandates for investors, lenders and operators.
• Horwath HTL: Horwath HTL is a longstanding hospitality consulting brand specializing in hotel feasibility, valuation and operator selection across global markets. It overlaps directly with PKF's core consulting offering and shares a similar boutique, sector-specialist positioning.

Others

• STR (CoStar Group): STR is the hospitality industry's leading benchmarking and market-data provider, now part of CoStar. While not a direct consulting competitor, its data and analytics capabilities overlap with PKF's research and benchmarking offerings and increasingly serve similar institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ_Meti8A_62WKeXl7H0UYQ
• LinkedInlinkedin.com/company/pkfhospitality
• Xx.com/pkfhotels
• Facebookfacebook.com/pkfhospitalitygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PKF Hospitality Group