Sprout Marketing
Sprout Marketing is a privately-held, 1-10 employee fractional CMO agency founded in 2002 that provides part-time senior marketing leadership and full-stack marketing execution (strategy, branding, launches, digital) to US growth-stage companies typically under $25 million in revenue.
- Company typePrivate
- Founded2002
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sprout Marketing does
Sprout Marketing is a privately-held, founder-owned US marketing services firm established in 2002 by Bruce Law, a 40-year marketing veteran whose career began at Ogilvy and includes marketing leadership roles at Intel and Lever Brothers. The firm operates a fractional CMO service model, providing part-time senior marketing leadership—functioning as CMO, VP of Marketing, or Marketing Director on a fractional basis—to growth-stage companies that lack incumbent marketing leadership or cannot justify a full-time executive hire. Primary target clients are US companies typically under $25 million in revenue, with engagements extending across industries including tourism, sports technology, healthcare, consumer products, fintech, and software.
Service offerings are organized into three core solution areas: Brand Foundation (go-to-market strategy, positioning, tactical roadmaps), Plumbing Stage (marketing organization, infrastructure, and measurement), and Market Outreach (campaign execution, partnerships, demand generation). Adjacent services include Sales Acceleration, Messaging and Positioning Strategy, Company Repositioning, Corporate Branding, and Digital Marketing execution spanning SEO, AEO (Answer Engine Optimization), Paid Search, Google Business Profile Optimization, Social Media, and email campaigns. The underlying technology stack comprises standard marketing automation, CRM, and analytics tooling used to execute client campaigns; the firm does not develop proprietary technology products.
The business runs as a professional services firm on undisclosed, project- and retainer-based pricing. Go-to-market is sales-led and consultative: prospects enter through website "Request a Meeting" CTAs and are routed into consultation calls with senior staff targeting CEOs, GMs, COOs, and Line of Business Managers. Sprout operates from four regional US offices (Salt Lake City UT, Gilbert AZ, Boise ID, Nashville TN), employs 1-10 people across named leadership (Bruce Law, Spencer Grider, Todd Christensen, Aaron Christensen, Olivia McFadden), and claims 350+ companies served, 1,000+ products launched, and $1 billion in incremental revenue generated for clients over its 22-year history.
Sprout Marketing firmographics
Firmographics- Name
- Sprout Marketing
- Legal name
- Sprout Marketing
- Website
- https://sproutmarketing.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sprout Marketing is a privately-held, 1-10 employee fractional CMO agency founded in 2002 that provides part-time senior marketing leadership and full-stack marketing execution (strategy, branding, launches, digital) to US growth-stage companies typically under $25 million in revenue.
- Ownership category
- akta.pro rank
Sprout Marketing industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
Keywords
Where Sprout Marketing is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sprout Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Fractional CMO/Marketing Leadership Services: Sprout Marketing provides part-time Chief Marketing Officer and VP of Marketing services to companies that lack internal marketing leadership. Clients engage Sprout to fill the marketing leadership gap, avoiding the cost of full-time executives while gaining access to senior marketing expertise and full-stack marketing execution capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sprout Marketing product offering
Product offeringCore offering
Sprout Marketing provides fractional CMO and VP of Marketing services to companies that lack internal marketing leadership, operating as a part-time marketing leadership solution. The company delivers end-to-end marketing execution including go-to-market strategy, branding, product launches, sales acceleration, messaging and positioning, and digital marketing campaigns across SEO, paid search, social media, and email channels. Founded in 2002, Sprout has served over 350 companies and launched more than 1,000 products.
Product overview
Sprout Marketing is a marketing services company offering fractional CMO and full-stack marketing execution services. The company provides a portfolio of integrated service offerings including Brand Foundation (go-to-market strategy), Plumbing Stage (marketing organization), and Market Outreach (campaign execution and launch services). Additional services include Sales Acceleration, Messaging and Positioning Strategy, Company Repositioning, Corporate Branding, and Digital Marketing (SEO, Paid Search, Social Media, email campaigns). The company operates as a part-time marketing leadership solution, providing senior-level expertise without full-time headcount costs. Supporting resources include a Video Library with educational marketing content and a Marketing Blog covering industry insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Foundation
Quantifiable outcome
- Over 350 companies supported since 2002
- +4 more outcomes
Companies that use Sprout Marketing
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Sprout Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sprout Marketing partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Sprout Marketing competitors and assessment
Company assessmentEmerging players
- Tilt Metrics: Tilt Metrics is a HubSpot-focused fractional CMO and marketing operations consultancy serving mid-market B2B companies. Comparable to Sprout in serving companies without in-house marketing leadership, but more concentrated on the HubSpot ecosystem.
- Tilt Metrics: Tilt Metrics offers fractional CMO and RevOps consulting focused on B2B SaaS companies using HubSpot. Similar positioning to Sprout's fractional CMO offering but with stronger emphasis on revenue operations and marketing technology.
- RSquared: RSquared is a fractional CMO and marketing strategy firm serving B2B SaaS and growth-stage companies. Direct overlap with Sprout's fractional CMO model for technology-enabled growth companies.
Direct peers
- KlientBoost: KlientBoost is a performance marketing agency specializing in paid acquisition, CRO, and creative services for B2B and SaaS clients. Overlaps with Sprout's paid search, digital marketing, and sales acceleration capabilities.
- Chief Outsiders: Chief Outsiders is one of the largest fractional CMO firms in the US, providing part-time chief marketing officers to mid-market and growth-stage companies. Direct competitor to Sprout's fractional CMO model with a much larger bench of executives and broader geographic coverage.
- SmartBug Media: SmartBug Media is a B2B marketing agency offering strategy, branding, demand generation, and sales acceleration services. Comparable to Sprout's sales acceleration and brand foundation offerings, particularly for SaaS and tech-enabled SMBs.
- Hawke Media: Hawke Media is a full-service marketing agency offering fractional CMO services, paid media, and creative execution to growth-stage and mid-market brands. Comparable to Sprout's integrated strategy-plus-execution model with stronger technology and data capabilities.
- Marketing Maven: Marketing Maven is a full-service agency offering branding, PR, social media, and digital marketing to mid-market clients. Overlaps with Sprout's brand foundation and market outreach services.
Regional players
- Disruptive Advertising: Disruptive Advertising is a Utah-based digital marketing agency offering paid media, SEO, and CRO services. Comparable to Sprout's digital marketing and sales acceleration offerings with strong regional overlap in the Mountain West.
Broad incumbents
- Walker Sands: Walker Sands is a B2B marketing agency offering demand generation, branding, and PR services to technology and professional services firms. Comparable to Sprout in go-to-market strategy and B2B demand gen, with a broader full-service footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Sprout Marketing social profiles
Digital presenceSprout Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprout Marketing leadership team
Management profileNumber of profiles
Profiles5 records
Sprout Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprout Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprout Marketing
What does Sprout Marketing do?
Sprout Marketing provides fractional CMO and VP of Marketing services to companies that lack internal marketing leadership, operating as a part-time marketing leadership solution. The company delivers end-to-end marketing execution including go-to-market strategy, branding, product launches, sales acceleration, messaging and positioning, and digital marketing campaigns across SEO, paid search, social media, and email channels. Founded in 2002, Sprout has served over 350 companies and launched more than 1,000 products.
Is Sprout Marketing a public or private company?
Sprout Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sprout Marketing founded?
Sprout Marketing was founded in 2002. It employs 1 to 10 people.
Where is Sprout Marketing based?
Sprout Marketing is headquartered in Salt Lake City, United States, in the North America region.
How does Sprout Marketing make money?
One revenue line is on record: fractional CMO/Marketing Leadership Services.
Who are Sprout Marketing's main competitors?
Emerging players on record are Tilt Metrics, Tilt Metrics and RSquared. Direct peers are KlientBoost, Chief Outsiders, SmartBug Media, Hawke Media and Marketing Maven. Disruptive Advertising is listed as a regional player. Walker Sands is listed as a broad incumbent.
Does Sprout Marketing have an API?
No public API is recorded for Sprout Marketing.
What industry is Sprout Marketing in?
Sprout Marketing's product category is Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 541810 and its SIC code is 7311.