South East Coffee Company

What South East Coffee Company does

South East Coffee Company is a privately held, family-run coffee business founded in March 2012 and headquartered in Norwich, Norfolk, United Kingdom. The company supplies artisan roasted coffee and professional coffee equipment to commercial coffee businesses in the UK, including cafes, restaurants, and coffee shops. It roasts single origin coffees and bespoke blends using a late 1950s 76kg Whitmee 'Open flame' drum roaster, employing a traditional 'Through the flame' method that is described as a skill roasted 'by eye' without computers or water quenching. The company offers 27 single origin coffees sourced from Central America, the Caribbean, South America, Africa, Asia, and Australia, alongside a large multi-brand equipment portfolio.

The company's go-to-market is direct-to-consumer through its website and a physical showroom at Norwich, where customers can tour the roastery, experiment with blends, practice latte art, and receive in-house barista training. Revenue streams include roasted coffee sales, equipment sales (espresso machines, bulk brew, grinders, and light catering equipment from brands including Conti, Sanremo, Bravilor Bonamat, WMF, and Nisbets), equipment leasing, engineering services (installation, servicing, maintenance, boiler inspections), and barista training. Pricing is quote-based and not publicly disclosed.

The company is family-led with no external investment, no disclosed headcount, and no geographic expansion beyond the UK. Its sole disclosed partnership is an alliance, formed in February 2013, with roasters in North Norfolk that anchors its roasting capability and is led by chief roaster Martin, who has 30 years of roasting experience.

Name

South East Coffee Company

Legal name

South East Coffee Company

Website

https://southeastcoffee.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

South East Coffee Company is a family-run Norwich-based coffee roaster and equipment supplier serving UK commercial coffee businesses, offering 27 single origin coffees, bespoke blends, multi-brand espresso and bulk brew equipment, and barista training and engineering services.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

Keywords

• Specialty coffee roasting
• Commercial coffee equipment
• Single origin coffee
• Barista training services
• Coffee equipment leasing

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Sales: Roasted coffee sales including artisan single origin coffees and bespoke blends. They supply 27 different single origin coffees from around the world.
2. Coffee Equipment Sales: Sales of espresso machines, grinders, bulk brew equipment, and related coffee equipment from brands including Conti, Sanremo, Bravilor Bonamat, and WMF.
3. Equipment Leasing: Leasing options available for coffee equipment to lower barrier to entry for customers.
4. Engineering Services: Installation, servicing, maintenance, and boiler inspections for coffee equipment.
5. Barista Training: In-house barista training offered to customers as part of the sales process and ongoing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

South East Coffee Company is a family-run coffee roaster that produces and sells artisan single origin coffees (27 origins sourced globally) and bespoke blends roasted on a late 1950s 76kg Whitmee 'Open flame' drum roaster using traditional 'Through the flame' roasting techniques. The company also resells professional coffee equipment from Conti, Sanremo, Bravilor Bonamat, and WMF, alongside complementary services including in-house barista training, equipment engineering (installation, servicing, maintenance, boiler inspections), and equipment leasing.

Product overview

South East Coffee Company is a family-run coffee roasting and equipment business based in Norwich, Norfolk, UK. Founded in 2012, they offer a comprehensive coffee solution comprising: (1) Artisan roasted coffees including 27 single origin varieties from Central America, Caribbean, South America, Africa, Asia, and Australia, plus bespoke blended coffees roasted in North Norfolk; (2) Professional coffee equipment portfolio including Conti espresso machines (ACE, CC100, CC202, Monte Carlo, MC Ultima, X-One, X-One TCI Evo, NG-X, NG-C), Sanremo machines (Capri, Cafe Racer, Opera, Roma, Torino, Verona, Verona RS, Verde, Zoe), Bravilor Bonamat bulk brew systems (Esprecious, Bolero, Bolero XL, Bolero Turbo, Solo, Mondo, Matic, TH, Novo, Iso), WMF professional coffee machines, and SR70 EVO grinders; (3) Complementary services including in-house barista training, equipment engineering (installation, servicing, maintenance, boiler inspections), and equipment leasing options. The company also provides light catering equipment through partner suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• South East Coffee Roasted Coffees Artisan single origin coffees (27 origins from Central America, Caribbean, South America, Africa, Asia, and Australia) plus bespoke blended coffees, roasted in North Norfolk via traditional 'Through the flame' drum roasting on a 1950s Whitmee open-flame roaster; supplied to UK cafes, restaurants, and coffee shops.
• Barista Training In-house barista training and roastery tours offered to new and existing customers, including hands-on coffee tasting, blend experimentation, and latte art practice on various coffee machines in the Norwich showroom.
• Engineering Services Installation, servicing, maintenance, and boiler inspections for commercial coffee equipment.
• Equipment Leasing Leasing options for commercial coffee equipment, available via website enquiry form for a custom quote, designed to lower the barrier to entry for commercial coffee operators.
• Conti Espresso Machines Conti traditional espresso machines resold for commercial use, including ACE 1 Group (compact PID multi-boiler), CC100 (retro all-rounder), CC202 (enhanced mid-range), Monte Carlo and MC Ultima (premium multi-boiler), X-One Evo and X-One TCI Evo (single-boiler with flow control), NG-X (modular high-performance), and NG-C (colour touch display).
• Sanremo Espresso Machines Sanremo traditional espresso machines resold for commercial use, including Capri (copper boiler Bluetooth), Cafe Racer (multi-boiler motorcycle-inspired design), Opera (with optional Acaia integrated scales), Roma, Torino, Verona (WCE certified classic), Verona RS (WCE certified retro), Verde (eco-friendly), and Zoe (colourful customisable).
• Bravilor Bonamat Bulk Brew and Bean-to-Cup Machines Bravilor Bonamat bulk brew and automatic machines resold for commercial use, including Esprecious (bean-to-cup touchscreen), Bolero / Bolero XL / Bolero Turbo / Bolero Turbo XL (multi-canister bulk brewers), Solo (instant ingredient), and the B Series round filtering machines (B5, B10, B20, B40) in tabletop and wall-mounted variants.
• Bravilor Bonamat Quick Filter Machines Bravilor Bonamat quick filter coffee machines resold for commercial use, including Mondo and Mondo Twin (manual fill, decanters), Matic and Matic Twin (plumbed-in with auto-fill), TH (brews into vacuum containers / airpots), Novo (single 1.7L decanter), and Iso (2L stainless steel vacuum flask).
• WMF Professional Coffee Machines Full WMF professional coffee machine range resold for commercial use, including 1100 S, 1200 F, 1500 S, 1500 S+, 5000 S, 5000 S+, 9000 S+, and WMF Espresso models, covering a variety of commercial applications.
• Sanremo SR70 EVO Grinder Commercial coffee grinder with super fast dosing (7g in 1.7 seconds), 1.5kg hopper capacity, auto cooling system, and four operating modes including barista direct dispense and automatic portafilter detection.
• Light Catering Equipment Catering equipment including tableware, crockery, and glassware supplied on request with downloadable catalogues (via partner Nisbets for tableware and crockery, with a Utopia catalogue link provided for glassware and various items).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Roasters in North NorfolkcoreStrategic or Co-development Partner · 1 February 2013In February 2013, South East Coffee Company announced an alliance with roasters in North Norfolk. This partnership marked the beginning of their journey in roasting and developing many wonderful coffees. The alliance enabled the company to offer freshly roasted single origin coffees and bespoke blends to their customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marco Beverage Systems: Established manufacturer and supplier of coffee brewing equipment and under-counter systems, comparable to South East Coffee's equipment distribution and engineering service lines.
• Caffe Nero: UK coffee chain with in-house roasting and large-scale equipment operations; broader incumbent competing indirectly for the same UK commercial coffee market and supplier relationships.
• Bravilor Bonamat: Manufacturer of bulk brew and bean-to-cup machines that South East Coffee resells; broader incumbent in the same equipment category with a global footprint.
• La Marzocco UK: Premium espresso machine manufacturer with UK distribution; broader incumbent whose equipment overlaps with South East Coffee's Conti and Sanremo portfolio but at a global, premium-brand scale.

Direct peers

• Climpson & Sons: UK specialty coffee roaster serving wholesale and retail customers with single-origin and blended coffees, a comparable peer in craft roasting and B2B supply.
• Union Hand-Roasted Coffee: UK-based specialty coffee roaster supplying B2B wholesale customers and direct consumers with single origin and blended coffees, directly comparable to South East Coffee's roasting and distribution model.
• Square Mile Coffee Roasters: London-based specialty coffee roaster with a strong B2B wholesale arm and a reputation for craft single-origin and blend development, comparable to South East Coffee's bespoke blend approach.
• Origin Coffee: UK specialty coffee roaster with direct trade sourcing and a wholesale focus on cafes, restaurants, and hospitality accounts, overlapping with South East Coffee's commercial customer base.
• Hasbean Coffee: UK specialty coffee roaster with a wide single-origin portfolio and B2B/B2C distribution, comparable in product range and supply model to South East Coffee's 27-origin offering.
• Pact Coffee: UK specialty coffee roaster focused on B2B and direct-to-consumer channels with a strong digital and brand presence, competing for the same cafe and hospitality customers that South East Coffee serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southeastcoffee
• Facebookfacebook.com/southeastcoffeeco
• LinkedInlinkedin.com/company/south-east-coffee-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South East Coffee Company