Oz Jet Boating

What Oz Jet Boating does

Oz Jet Boating, legally Sydney Harbour Boating Services Pty Ltd, is a privately held Sydney-based tourism operator founded in 2000 that runs high-speed jet boat thrill rides on Sydney Harbour. The company operates a fleet of four purpose-built Red Shark jet boats - Tiger, Hammer, Mako, and Thresher - from the Eastern Pontoon at Circular Quay, opposite the Sydney Opera House. The flagship product is the 30-minute Red Shark Thrill Ride, with a maximum capacity of 23 passengers per vessel and revenue mechanics based on unit-priced tickets, combo packages with partner attractions, private charters for groups of 10 or more (with a 20% non-refundable deposit), and premium seasonal offerings such as Vivid Sydney and New Year's Eve fireworks cruises. Customer segments span individual tourists, families, corporate groups, school excursions, and special-event attendees, with bookings processed primarily through a FareHarbor-powered website, phone, email, and walk-up sales.

The business is run by a team of approximately 13 people led by Managing Director Matt Hilder, with dedicated functions across marine operations, reservations, inbound sales, wharf management, marketing, and accounts. Distribution relies on direct-to-consumer channels (website, phone, on-site) supplemented by six reciprocal combo partnerships with Luna Park Sydney, Searock Grill, Sydney Kayak Experience, Sydney HeliTours, BridgeClimb, and Big Bus Sydney, plus organic digital channels (Instagram, TikTok, YouTube, SEO blog) and travel platforms (TripAdvisor). The company holds Sustainable Tourism and Quality Tourism accreditation, has upgraded its fleet to lower-emission engines, and participates in the Tourism Emissions Reduction Programme (TERP). Recent recognition includes a 2024 NSW Tourism Awards Bronze in Adventure Tourism and the 2025 NSW Tourism Awards Gold, positioning the brand as Sydney's leading jet boat operator with over 2 million passengers served across 25 years.

Name

Oz Jet Boating

Legal name

Sydney Harbour Boating Services Pty Ltd

Website

https://ozjetboating.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Oz Jet Boating operates a four-vessel Red Shark jet boat fleet offering 30-minute high-speed thrill rides and combo packages on Sydney Harbour, serving tourists, families, corporate groups, and school excursions from its Circular Quay pontoon.

Ownership category

akta.pro rank

Product category

Jet Boat Tourism

NAICS

Deep Sea, Coastal, and Great Lakes Water Transportation (48311)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Jet boat rides
• Sydney Harbour tours
• Private boat charters
• Corporate team building
• Special event cruises

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Jet Boat Thrill Ride Tickets: Individual and group tickets for the 30-minute Red Shark Thrill Ride on Sydney Harbour. Primary revenue stream from direct consumer sales to tourists and locals.
2. Private Charters: Private charter bookings for groups of 10 or more. Includes options for custom music during rides. Requires 20% non-refundable deposit at booking, final payment due 7 days prior.
3. Combo Packages: Bundled experiences combining jet boat rides with other Sydney attractions including Luna Park, Searock Grill, Sydney Kayak Experience, Sydney HeliTours, BridgeClimb, Big Bus Sydney, and Ride and Dine packages.
4. Special Event Cruises: Special event experiences including Vivid Sydney Cruises and New Year's Eve Fireworks Cruises, commanding premium pricing during peak tourism periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Oz Jet Boating sells 30-minute high-speed jet boat rides on Sydney Harbour, combining spins, slides, speed and splash maneuvers with views of the Sydney Opera House and Harbour Bridge. It also sells private charters, group and institutional experiences, seasonal event cruises, attraction combinations, gift cards and merchandise.

Product overview

Oz Jet Boating operates a fleet of four Red Shark jet boats (Tiger, Hammer, Mako, and Thresher) offering high-speed thrill rides on Sydney Harbour. The core product is the 30-minute Red Shark Thrill Ride featuring spins, slides, speed, and splash maneuvers past iconic landmarks. The company offers various add-on packages including combos with kayak experiences, helicopter tours, bridge climbs, and dining, as well as private charters for birthdays, corporate events, team building, and school excursions. Seasonal offerings include Vivid Sydney cruises and New Year's Eve fireworks cruises. The company also operates gift card and merchandise sales. The fleet operates from the Eastern Pontoon at Circular Quay with a maximum capacity of 23 passengers per vessel.

Differentiator

Problem solved

Functional benefit

Brands

• Red Shark Thrill Ride: The flagship high-speed jet boat experience on Sydney Harbour featuring spins, speed, and sightseeing of iconic landmarks.
• Vivid Sydney Cruises
• New Year's Eve Fireworks Cruises

Products and services

• Red Shark Thrill Ride The flagship 30-minute high-speed jet boat experience on Sydney Harbour, featuring spins, slides, speed, and splash maneuvers past the Sydney Opera House and Harbour Bridge for individual and group passengers.
• Private Charters and Large Groups Private group bookings and charters for 10 or more passengers, with tailored ride options and custom music available during the charter.
• Birthday Experiences Private group bookings for birthday celebrations with customized jet boat experiences.
• Christmas Parties Private group bookings for corporate or social Christmas celebrations held on a jet boat.
• Educational Experiences School excursion programs combining jet boat thrills with educational content about Sydney Harbour, marine environments, and local history.
• Team Building Corporate group experiences featuring jet boat rides and team challenges for companies and organizations.
• Singalong Thrill Rides Thrill rides combined with music entertainment and singalong activities.
• Vivid Sydney Cruises Special evening boat cruises during the annual Vivid Sydney light festival, providing water views of illuminated Sydney landmarks.
• New Year's Eve Fireworks Cruises Special cruises offering front-row water views of Sydney Harbour's New Year's Eve fireworks display.
• Sydney Kayak Experience Combo Combined ticket offering a jet boat ride paired with a guided kayak experience around Sydney Harbour.
• Sydney HeliTours Combo Package combining a jet boat adventure with a helicopter tour of Sydney from above.
• BridgeClimb Combo Package combining a jet boat thrill ride with a Sydney Harbour Bridge climb experience.
• Ride and Dine Combo Package combining a jet boat experience with dining at partner restaurants.
• Big Bus Sydney Combo Package combining a jet boat ride with a Big Bus Sydney open-top bus tour.
• Thrill and Chill Package Package combining a 30-minute jet boat thrill ride with a meal at Searock Grill opposite the wharf; listed pricing is $105 for adults and $75 for kids.
• Gift Cards Prepaid gift cards available for jet boat rides and experiences, with a stated 20% discount code for full-price gift cards.
• Merchandise Branded merchandise including apparel and souvenirs available for purchase.

Quantifiable outcome

• 2,000,000+ passengers thrilled over 25 years of operation
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Luna Park SydneycoreGTM or Marketing PartnerCombo package partner offering bundled jet boat rides with unlimited Luna Park rides passes. Joint marketing through Oz Jet Boating's website and booking system. Package includes adult ($135) and child ($95) pricing options.
• Searock GrillcoreGTM or Marketing PartnerRestaurant partner located opposite the Oz Jet Boating wharf. Offers 'Thrill & Chill' combo package combining jet boat ride with meal (Adults $105, Kids $75). Pre-bookings essential through Oz Jet Boating.
• Sydney Kayak ExperienceminorGTM or Marketing PartnerMulti-attraction pass partner offering kayak experiences as part of combo packages.
• Sydney HeliToursminorGTM or Marketing PartnerMulti-attraction pass partner offering helicopter tours as part of combo packages.
• BridgeClimbminorGTM or Marketing PartnerMulti-attraction pass partner offering BridgeClimb experiences as part of combo packages.
• Big Bus SydneyminorGTM or Marketing PartnerMulti-attraction pass partner offering bus tour experiences as part of combo packages.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Bus Sydney: Hop-on-hop-off sightseeing bus tour in Sydney. Comparable Sydney tourist transportation/attraction operator and existing combo partner of Oz Jet Boating.
• Thunder Jet Boat Sydney: Another Sydney Harbour jet boat thrill ride operator offering 30-minute high-speed experiences. Directly comparable product, geography, and target customer (tourists, corporates, families on Sydney Harbour).
• BridgeClimb Sydney: Sydney Harbour Bridge climbing experience targeting tourists, families, and corporate groups. Directly comparable as a premium paid Sydney tourist attraction and an existing combo partner of Oz Jet Boating.
• Captain Cook Cruises: Established Sydney Harbour cruise operator offering sightseeing, dining, and ferry services. Comparable as a Sydney water-based tourism experience serving similar tourist and corporate segments.
• Harbour Jet: Sydney Harbour jet boat operator offering similar thrill ride experiences targeting tourists and corporates in the same harbor geography.
• Luna Park Sydney: Iconic Sydney amusement park at Milsons Point offering rides and family entertainment. Comparable Sydney family/tourist attraction and existing combo partner of Oz Jet Boating.
• Sydney Tower Eye: Observation deck attraction at the top of Sydney Tower offering panoramic views. Comparable premium paid tourist attraction in Sydney's central tourism precinct serving overlapping visitor segments.
• Sea Sydney Harbour: Kayak and small-craft experience operator on Sydney Harbour. Comparable water-based Sydney tourism experience targeting similar tourist segments.
• Sydney HeliTours: Helicopter tour operator over Sydney Harbour offering sightseeing flights. Comparable premium Sydney tourism experience and existing combo partner of Oz Jet Boating.

Regional players

• Fantasea Cruises: Australian harbor and coastal cruise operator with services in Sydney and other Australian destinations. Comparable water-based tourism offering across Australia, though broader portfolio than Oz Jet Boating's niche jet boat focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCb15G8i5zqYvgxvATtEHiwQ/featured
• Facebookfacebook.com/OzJetBoating
• Instagraminstagram.com/ozjetboating
• TikToktiktok.com/@ozjetboating
• Xx.com/OzJetBoatSydney
• LinkedInlinkedin.com/company/ozjetboating

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oz Jet Boating