Winter Haven Ambulatory Surgical Center

What Winter Haven Ambulatory Surgical Center does

Winter Haven Ambulatory Surgical Center is a single-site, physician-owned ambulatory surgery center (ASC) in Winter Haven, Florida, established in 1994 and operated as an Affiliated Covered Entity within the United Surgical Partners International (USPI) network under Tenet Healthcare. The facility runs 4 operating rooms and 3 treatment rooms and delivers outpatient surgical procedures across ten specialty areas: gastroenterology (including a Direct Screen Colonoscopy Program), gynecological surgery, general surgery, plastic surgery, pain management, otolaryngology (ENT), podiatry, urology, orthopedics (including an Outpatient Spine Program and Traditional Joint Replacement service line), and vascular surgery. Operating hours are Monday-Friday 6:00am-5:00pm, and the facility holds AAAHC accreditation, a State of Florida license, and Medicare certification.

The underlying technology is conventional outpatient surgical infrastructure — physical ORs and procedure rooms equipped for the listed specialties — rather than a software or platform product. The principal commercial differentiator beyond the physical asset is the Direct Screen Colonoscopy Program, which removes the primary-care referral step from colorectal cancer screening scheduling, and the more recent addition of higher-acuity outpatient spine and joint replacement service lines. Anesthesia (Mobile Anesthesia Associates Inc.) and pathology (Micropath Laboratories) are delivered via contracted partners and billed independently of facility fees.

Revenue is generated on a fee-for-service basis from outpatient surgical procedures, with payment sourced from commercial insurance, HMO/PPO plans, Medicare, Workers Compensation, and government-sponsored coverage; patient responsibility (deductibles, co-payments, late-cancellation fees) is collected at or before service. The go-to-market motion is direct-to-patient via physician referrals plus direct self-scheduling for screening, with no disclosed paid marketing channels — the website functions as the primary top-of-funnel asset. No revenue, case volume, or headcount figures are publicly disclosed; the facility rolls up into USPI/Tenet at the parent level.

Name

Winter Haven Ambulatory Surgical Center

Legal name

Winter Haven Ambulatory Surgery Center

Website

https://winterhavenasc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Winter Haven Ambulatory Surgical Center is a physician-owned, AAAHC-accredited outpatient surgery center in Winter Haven, Florida (affiliated with USPI/Tenet), operating 4 ORs across 10 surgical specialties for referred and self-scheduled patients covered by Medicare and commercial payers.

Ownership category

akta.pro rank

Product category

Ambulatory Surgical Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214), Offices of Physicians (62111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFABAA

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFAIAG

Orthopedic & Spine Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAFAIAH

Pain Management & Interventional Procedure Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAFAIAB

Single-Specialty ASCs

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

Keywords

• Ambulatory surgery services
• Outpatient surgical procedures
• Colonoscopy screening program
• Orthopedic outpatient surgery
• Multi-specialty surgical center

Headquarters

HQ city

Winter Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedure Services: Revenue generated from outpatient surgical procedures performed at the facility. The facility accepts payment from insurance providers including Medicare, commercial insurance, HMO/PPO plans, and Workers Compensation. Patient responsibility (deductibles, co-payments) is collected prior to or at time of service.
2. Ancillary Services: Separate billing for pathology and anesthesiology services provided by contracted partners (Mobile Anesthesia Associates Inc. and Micropath Laboratories), billed independently from facility fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Winter Haven Ambulatory Surgery Center is a multi-specialty outpatient ambulatory surgery center providing same-day surgical procedures across ten specialty areas, including gastroenterology, gynecology, general surgery, plastic surgery, pain management, ENT, podiatry, urology, orthopedics, and vascular surgery. The center operates 4 operating rooms and 3 treatment rooms and accepts Medicare, commercial insurance, HMO/PPO, and Workers Compensation. Distinct patient-facing programs include the Direct Screen Colonoscopy Program, the Outpatient Spine Program, and Traditional Joint Replacement services.

Product overview

Winter Haven Ambulatory Surgery Center operates as a single-facility ambulatory surgery center with 4 operating rooms and 3 treatment rooms. The center offers outpatient surgical services across ten specialty areas: Gastroenterology (including the Direct Screen Colonoscopy Program), Gynecological Surgery, General Surgery, Plastic Surgery, Pain Management, Otolaryngology (ENT), Podiatry, Urology, Orthopedics (including the Traditional Joint Replacement and Outpatient Spine Programs), and Vascular Surgery. The facility is physician-owned and accredited by the Accreditation Association for Ambulatory Health Care, serving patients Monday through Friday.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Haven Ambulatory Surgery Center (multi-specialty outpatient surgical services) Multi-specialty ambulatory surgery center providing outpatient surgical procedures across ten specialty areas — gastroenterology, gynecology, general surgery, plastic surgery, pain management, otolaryngology (ENT), podiatry, urology, orthopedics, and vascular surgery. Operates 4 operating rooms and 3 treatment rooms; accredited by AAAHC, Florida state licensed, and Medicare certified; serves adult patients in Central Florida.
• Direct Screen Colonoscopy Program A streamlined colorectal cancer screening program that allows average-risk patients to book a colonoscopy directly without first obtaining a physician referral or completing a separate consultation appointment, reducing barriers to preventive screening.
• Outpatient Spine Program Specialized spine surgery procedures performed in an outpatient ambulatory setting, enabling patients to return home the same day after their surgical procedure.
• Traditional Joint Replacement Joint replacement surgical services provided in an ambulatory surgery center environment, enabling patients to undergo the procedure and recover at home rather than in a hospital setting.

Quantifiable outcome

• 96% Patient Satisfaction rate based on survey respondents rating 'Very Good' or 'Good' for Likelihood to Recommend

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• United Surgical Partners International (USPI)coreOthersParent company and affiliated covered entity (ACE) under common ownership or control. The facility and its employees are bound by USPI's privacy and compliance practices. USPI is a leading ambulatory surgery center operator.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Regent Surgical Health: Regent Surgical Health is a private management and development partner for ASCs, providing operational support and joint-venture models to physician-owned facilities — directly comparable to Winter Haven's physician-owned ASC structure.
• Surgery Partners: Surgery Partners (NASDAQ: SGRY) is a leading operator of short-stay surgical facilities in the US, with a portfolio of multi-specialty ASCs and surgical hospitals — directly comparable to Winter Haven's multi-specialty outpatient surgical model.
• Covenant Physician Partners: Covenant Physician Partners is a private national operator of single- and multi-specialty ASCs, often partnering with physician owners — a directly comparable business model and competitive set for Winter Haven.
• AmSurg: AmSurg is a long-standing ASC operator (historically part of Envision Healthcare) that operates multi-specialty ambulatory surgery centers — directly comparable in service mix and physician-ownership model.
• ASD Management: ASD Management is a private ASC management and consulting firm serving physician-owned ambulatory surgery centers, providing operational benchmarks and competitive context for a center like Winter Haven.

Broad incumbents

• HCA Healthcare: HCA Healthcare operates a large network of hospitals and ambulatory surgery centers across the US, including Florida, and competes with Winter Haven for outpatient surgical cases and physician referrals.
• Surgical Care Affiliates (Optum): Surgical Care Affiliates, now part of Optum/UnitedHealth Group, is one of the largest ASC operators in the US and a direct competitor for both patients and physician talent in Florida markets.
• United Surgical Partners International (USPI): USPI is the parent company of Winter Haven ASC and the largest ambulatory surgery platform in the US, operating hundreds of facilities across multiple specialties — the broader incumbent of which Winter Haven is a single node.
• Tenet Healthcare: Tenet Healthcare is the ultimate parent of USPI and operates a portfolio of acute-care hospitals and ambulatory facilities, providing brand, governance, and HIPAA infrastructure to Winter Haven through USPI.
• Encompass Health: Encompass Health operates inpatient rehabilitation and outpatient post-acute facilities across the US, representing a broader incumbent with overlapping outpatient surgical and recovery-services exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winter-haven-ambulatory-surg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winter Haven Ambulatory Surgical Center