ASD Management
ASD Management is a privately held ASC management, development, and consulting firm serving ambulatory surgery centers, physician groups, and hospital systems across the US with hands-on operational management, development planning, and turnaround services since 1996.
- Company typePrivate
- Founded1996
- HeadquartersIncline Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ASD Management does
ASD Management is a privately held ambulatory surgery center (ASC) management, development, and consulting firm founded in 1996 by Joseph S. Zasa, JD, and headquartered in Incline Village, Nevada. The company operates three integrated service lines spanning the ASC lifecycle: pre-development planning including market assessment and Certificate of Need support; ongoing hands-on operational management covering clinical operations, business office, risk management, and managed care/payer contracting; and turnaround services for underperforming centers. Target customers include multispecialty and specialty ASCs, physician groups seeking to establish or invest in surgery centers, and hospital and healthcare systems pursuing physician joint ventures. The company currently lists 13 ASC clients across Northeast, Southeast, Southwest, and Midwest US regions and claims to have developed and managed hundreds of centers since the 1990s.
The firm's operational model is built on four functional pillars (clinical operations, business office, risk management, and managed care) supported by proprietary analytical systems, national benchmarking, and a trademarked tool called Retroactive Contract Analysis™ that analyzes payer payment history by procedure to identify contract renegotiation opportunities. ASD Management also publishes the industry-leading textbook 'Developing & Managing Ambulatory Surgery Centers' (3rd Edition), co-published with the Ambulatory Surgery Center Association and adopted as coursework by the University of Alabama School of Health Sciences Health Administration program. The firm differentiates through senior-level practitioners on every engagement, a flexible partnership structure that does not require equity in client ASCs, and a national vendor network offering discounted pricing to managed centers. Marketing channels include the corporate website, a YouTube channel, and Amazon distribution of the textbook.
The business model combines managed services engagements (ongoing operational oversight with retained advisory relationships) and professional services fees (project-based development and turnaround work), with supplemental book sales at $99.95 per print edition. Distribution is direct via senior professionals engaging enterprise healthcare clients in the field. The firm is founder-controlled with no disclosed institutional investors, parent company, or external funding, and maintains a small leadership team of approximately 17 named members. ASD Management has no disclosed technology stack beyond its proprietary analytical tools and operates without public APIs, mobile applications, or software product offerings; its intellectual property is concentrated in the textbook, the Retroactive Contract Analysis™ trademark, and accumulated operational playbooks.
ASD Management firmographics
Firmographics- Name
- ASD Management
- Legal name
- ASD Management
- Website
- https://asdmanagement.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASD Management is a privately held ASC management, development, and consulting firm serving ambulatory surgery centers, physician groups, and hospital systems across the US with hands-on operational management, development planning, and turnaround services since 1996.
- Ownership category
- akta.pro rank
ASD Management industry classification
Industry- Product category
- Ambulatory Surgery Center Management Services
- NAICS
- Ambulatory Health Care Services (621), Offices of Physicians (62111)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)
- akta.pro secondary industry
- Single-Specialty ASCs (HLAFAIAB)
Keywords
Where ASD Management is headquartered
LocationHeadquarters
- HQ city
- Incline Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASD Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- ASC Management Services: Ongoing management services for ambulatory surgery centers, providing hands-on operational oversight in clinical operations, business office, risk management, and managed care. The company maintains intimate, hands-on management with senior level ASC professionals.
- ASC Development Services: Pre-planning and development services including market assessment, CON support, financial feasibility studies, business planning, organizational structure planning, policies and procedures development, certification support, equipment planning, HR management, construction planning, and marketing support for new ASCs.
- ASC Turnaround Services: Comprehensive turnaround services to transform struggling ASCs into profitable businesses. Includes organizational restructuring, operational excellence improvements, revenue enhancement, and market growth strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Print Edition - $99.95 |
| One time/ perpetual license | Pay-as-you-go | Kindle Digital Edition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ASD Management product offering
Product offeringCore offering
ASD Management provides ongoing management, pre-development consulting, and turnaround services for ambulatory surgery centers (ASCs) in the United States. Its offerings cover the full ASC lifecycle—from market assessment and Certificate of Need support through ongoing clinical, business office, risk management, and managed care/payer contracting operations—and are reinforced by the trademarked Retroactive Contract Analysis™ payment analytics tool and the published book "Developing & Managing Ambulatory Surgery Centers" (3rd Edition).
Product overview
ASD Management offers a suite of three interconnected service offerings for Ambulatory Surgery Centers (ASCs): ASC Development (pre-planning and development), ASC Management (ongoing operational management), and ASC Turnarounds (transformation of struggling centers). The company also publishes the industry-leading book 'Developing & Managing Ambulatory Surgery Centers' (3rd Edition). Together, these services cover the full lifecycle of an ASC from conception through operation and recovery, with the four cornerstones of clinical operations, business office, risk management, and payer contracting/revenue as the operational foundation across all offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- ASC Development
Quantifiable outcome
- Made ASCs highly profitable businesses
- +1 more outcomes
Companies that use ASD Management
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
ASD Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ASD Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Ambulatory Surgery Center Association (ASCA)coreASCA co-published the book 'Developing & Managing Ambulatory Surgery Centers' with ASD Management, establishing industry authority and academic credibility for the company's thought leadership.
- University of Alabama School of Health SciencesminorThe book is used as a text by the University of Alabama School of Health Sciences Health Administration program, providing academic recognition and educational credibility.
- National Network of Vendors and ResourcesminorThe company's ASC centers receive discounted pricing for products, equipment, and services through a network of providers. Negotiated pricing with exceptional providers delivers highest value to managed centers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ASD Management competitors and assessment
Company assessmentBroad incumbents
- Surgery Partners: Surgery Partners is a leading healthcare services company that owns and operates a national network of ambulatory surgical facilities and short-stay surgical hospitals. Largest public incumbents operating broad surgical facility portfolio overlapping with ASD's market.
- United Surgical Partners International (USPI): USPI is the largest owner and operator of ambulatory surgery centers in the U.S., with extensive hospital health system partnerships. Largest incumbent in ASD's space, operating across ambulatory surgery, with broader scope and capital scale.
Direct peers
- Pinnacle III: Pinnacle III provides ASC consulting, management, development, and billing services to ambulatory surgery centers. Direct competitor across consulting and management engagements, with overlapping multi-specialty ASC customer base and service portfolio.
- Atlas Healthcare Partners: Atlas Healthcare Partners develops and manages ambulatory surgery centers, often in partnership with health systems. Comparable in hospital-JV centric ASC development and management service model to ASD Management.
- Regent Surgical Health: Regent Surgical Health develops, manages, and turns around ambulatory surgery centers through hospital joint ventures and physician partnerships. Closely mirrors ASD Management's three-pillar model (development, management, turnaround) and hospital-physician JV go-to-market.
- HealthMark Partners: HealthMark Partners provides consulting and management for ASCs and physician practices, including turnarounds and operational support. Direct competitor in ASC management consulting targeting similar physician and hospital clients.
- SurgCenter Development: SurgCenter Development partners with physicians to develop, own, and operate ambulatory surgery centers nationwide. Directly comparable to ASD Management in physician-joint-venture ASC development and ongoing management, with very similar multi-specialty ASC focus.
- National Surgical Healthcare: National Surgical Healthcare develops and manages ambulatory surgery centers and surgical hospitals through hospital joint ventures. Comparable in JV-led model and ASC/hybrid service offering to ASD Management.
- Surgical Management Professionals: Outsourced business office, revenue cycle, and management services firm serving ambulatory surgery centers. Overlaps with ASD's Business Office and Managed Care service pillars, addressing the same ASC customer segment.
Others
- Ambulatory Surgery Center Association (ASCA): ASCA is the national membership association for the ASC industry. Not a competitor but a key ecosystem participant and co-publishing partner of ASD Management's industry book, shaping standards and policy in the ASC market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ASD Management social profiles
Digital presenceASD Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASD Management leadership team
Management profileNumber of profiles
Profiles11 records
ASD Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASD Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASD Management
What does ASD Management do?
ASD Management provides ongoing management, pre-development consulting, and turnaround services for ambulatory surgery centers (ASCs) in the United States. Its offerings cover the full ASC lifecycle—from market assessment and Certificate of Need support through ongoing clinical, business office, risk management, and managed care/payer contracting operations—and are reinforced by the trademarked Retroactive Contract Analysis™ payment analytics tool and the published book "Developing & Managing Ambulatory Surgery Centers" (3rd Edition).
Is ASD Management a public or private company?
ASD Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASD Management founded?
ASD Management was founded in 1996. It employs 11 to 50 people.
Where is ASD Management based?
ASD Management is headquartered in Incline Village, United States, in the North America region.
How does ASD Management make money?
Three revenue lines are on record. ASC Management Services are the primary driver. The others are ASC Development Services and ASC Turnaround Services.
Who are ASD Management's main competitors?
Broad incumbents on record are Surgery Partners and United Surgical Partners International (USPI). Direct peers are Pinnacle III, Atlas Healthcare Partners, Regent Surgical Health, HealthMark Partners, SurgCenter Development, National Surgical Healthcare and Surgical Management Professionals. Ambulatory Surgery Center Association (ASCA) is listed as an others.
Does ASD Management have an API?
No public API is recorded for ASD Management.
What industry is ASD Management in?
ASD Management's product category is Ambulatory Surgery Center Management Services. Its primary akta.pro industry code is HLAFAIAA, Multi-Specialty Ambulatory Surgery Centers (ASCs), with a secondary code of HLAFAIAB, Single-Specialty ASCs. Its NAICS code is 621 and its SIC code is 8093.