Diez Office
- Company typePrivate
- Founded2002
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Diez Office firmographics
Firmographics- Name
- Diez Office
- Legal name
- DIEZOFFICE S.R.L.
- Website
- https://diezoffice.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Diez Office is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Diez Office business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Design Licensing and Commissioning: Diez Office creates industrial designs for furniture and lighting manufacturers. Revenue is generated through licensing agreements or commissioned design projects where partner manufacturers produce and sell the designed products commercially.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Diez Office product offering
Product offeringCore offering
Diez Office is an industrial design studio that creates designs for furniture, lighting, and tableware manufacturers. The studio collaborates with established brands such as HAY, Vibia, Thonet, Wilkhahn, Magis, e15, Wagner, Brunner, Sammode, Midgard, and Viccarbe through licensing or commission arrangements, developing products that are then manufactured, marketed, and sold by these partner companies. The studio does not sell directly to end consumers.
Product overview
Diez Office is a Munich-based industrial design studio led by Stefan Diez that creates furniture, lighting, and tableware in collaboration with international manufacturers. Rather than offering a unified product line, the studio partners with brands like HAY, Vibia, Thonet, Wilkhahn, Magis, E15, Wagner, Brunner, Sammode, and Viccarbe to produce distinct collections under each manufacturer's name. The portfolio spans seating solutions (chairs, sofas, office chairs), modular furniture systems, outdoor furniture, lighting collections (using innovative technologies like glass light conductors and conductive textile ribbons), and tableware (porcelain services). Design philosophy emphasizes material innovation using plywood, aluminium, bamboo, glass, and recycled polypropylene, with notable attention to sustainability, repairability, and extended product lifespans.
Differentiator
Problem solved
Functional benefit
Products and services
- D1 seating collection for Wagner Office and lounge chair design powered by a single aluminum encapsulated joint that enables independent tilting of seat and backrest along four axes, manufactured and sold by Wagner.
- SHIRO porcelain tableware for Schönwald 38-piece porcelain tableware collection featuring 37 interchangeable parts that serve as a blank canvas for gastronomic presentations, manufactured and sold by Schönwald.
- AYNO lighting family for Midgard Lighting family (table, floor, wall variants) with adjustable rings on a flexible fibreglass rod, drawing on Midgard's Bauhaus-era TYP 113 lamp heritage, manufactured and sold by Midgard.
- COSTUME modular sofa system for Magis Modular sofa system featuring a 4mm thin structure made from recycled and recyclable polypropylene with washable Kvadrat fabric covers attached via elastic loops, manufactured and sold by Magis.
- 404 chair family for Thonet Wooden chair family inspired by Thonet's bentwood tradition, using moulded plywood with star-shaped node construction allowing 7mm seat profile at edges, manufactured and sold by Thonet.
- CHASSIS chair for Wilkhahn Ultra-light chair at 2.6 kg utilizing space frame technology from car manufacturing, with deep-drawn sheet steel shells and customizable seat/back panels, manufactured and sold by Wilkhahn.
- HOUDINI chair family for e15
Companies that use Diez Office
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Diez Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Diez Office partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- WagnercoreCollaboration with German office furniture specialist Wagner on D1/D2 chair collection featuring innovative four-axis joint mechanism for dynamic sitting. The functional principle was developed in the studio and matured with Wagner's development team.
- SchönwaldcoreTransatlantic collaboration with German porcelain manufacturer Schönwald on SHIRO tableware collection (38 pieces). Industrial designer Stefan Diez in Munich worked with architect Andrea Lenardin in Los Angeles.
- MidgardcoreRevival collaboration with Midgard on AYNO lighting family, representing the first modern Midgard lamp since the 1960s. The design draws inspiration from the 1920s Bauhaus-era TYP 113 lamp.
- MagiscoreCOSTUME modular sofa system for Magis featuring washable fabric covers and replaceable components for extended product lifespan.
- HAYcoreLong-term partnership with Danish furniture brand HAY including NEW ORDER 2.0 shelving system, BOA Table, and ongoing collaborations.
- VibiacoreMultiple collaborations with Spanish lighting manufacturer Vibia on GUISE collection, GUISE 2.0, and PLUSMINUS modular lighting system featuring conductive textile technology.
- e15coreLong-standing partnership with German furniture brand e15 on HOUDINI chair family and related pieces, including 10th anniversary collection.
- ThonetcoreCollaboration on 404 chair family, inspired by Thonet's bentwood tradition dating back to 1859 Vienna Coffee House Chair.
- WilkhahncoreCHASSIS chair project transferring automotive space frame technology to furniture manufacturing, resulting in ultra-light 2.6 kg frame.
- EMUcoreYARD outdoor furniture collection with patented strap attachment system. Collaboration with Jonathan Mauloubier.
- SammodecoreMOD modular LED spotlight system based on Sammode's tubular luminaires heritage from the 1950s, with all components manufactured in Sammode's factory in Lorraine, France.
- MeeteeminorKIRI cabinets collection inspired by Japanese kimono storage furniture, using paulownia wood with textile hinges.
- BrunnercoreMUDRA plywood chair developed with new 3D veneer technology, representing a new chapter in shell chair history.
- Arita/Kawazoe SeizanminorSD/2016 tableware collection for 400th anniversary of Japanese pottery town Arita, working with Kawazoe Seizan pottery.
- Japan CreativeminorSOBA furniture study exploring bamboo in its natural state, created with bamboo fabricator on Kochi island.
Scale indicators3 records
Expansion highlights5 records
Diez Office competitors and assessment
Company assessmentDirect peers
- Ronan & Erwan Bouroullec: Paris-based design duo producing furniture, lighting, and accessories with manufacturers such as Vitra, Flos, Hay, and Alessi. Directly comparable industrial design studio with similar multi-brand licensing model.
- Tom Dixon Studio: London-based design studio that develops furniture, lighting, and accessories through licensed manufacturing relationships. Comparable business model of design-led product development with manufacturer partners.
- Konstantin Grcic Industrial Design: Munich-based industrial design practice led by Konstantin Grcic, operating on the same licensing/commission model with international furniture and lighting manufacturers. Closest geographic and operational peer to Diez Office.
- Studio Hella Jongerius: Berlin-based design practice developing products, textiles, and color/material research with manufacturers such as Vitra, Danskina, and Nodus. Comparable premium design studio with similar B2B manufacturer collaboration model.
- Patricia Urquiola: Milan-based industrial designer with extensive collaborations across furniture, lighting, and tableware manufacturers (Moroso, B&B Italia, Foscarini, Alessi, Kartell). Comparable premium design studio collaborating with many of the same manufacturer partners.
- Antonio Citterio Patricia Viel (ACPV): Milan-based design practice with extensive manufacturer collaborations in furniture, lighting, and bathroom (Vitra, B&B Italia, Flexform, Axor/Hansgrohe, Flos). Closely comparable Italian-anchored design studio with premium licensing portfolio.
- Barber Osgerby: London-based industrial design studio that develops products in collaboration with premium manufacturers (Knoll, Vitra, HAY, Flos). Directly comparable B2B design studio model with multi-brand licensing output.
- Ingo Maurer GmbH: Munich-based lighting design company developing signature luminaires with manufacturing partners. Comparable European lighting and design studio with manufacturer-led distribution.
- Jasper Morrison Ltd: London and Tokyo design practice producing furniture, lighting, and tableware with manufacturers including Vitra, Vitra Axor, Maruni, and Alessi. Closely comparable studio licensing model and product categories.
Emerging players
- Scholten & Baijings: Amsterdam-based design studio creating products, furniture, and color/material studies with manufacturers including HAY, Vitra, and Carolin Zergibel. Smaller-scope but commercially comparable design studio with licensing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Diez Office social profiles
Digital presenceDiez Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diez Office leadership team
Management profileNumber of profiles
Profiles1 record
Diez Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diez Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diez Office
What does Diez Office do?
Diez Office is an industrial design studio that creates designs for furniture, lighting, and tableware manufacturers. The studio collaborates with established brands such as HAY, Vibia, Thonet, Wilkhahn, Magis, e15, Wagner, Brunner, Sammode, Midgard, and Viccarbe through licensing or commission arrangements, developing products that are then manufactured, marketed, and sold by these partner companies. The studio does not sell directly to end consumers.
Is Diez Office a public or private company?
Diez Office is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diez Office founded?
Diez Office was founded in 2002. It employs 11 to 50 people.
Where is Diez Office based?
Diez Office is headquartered in München, Germany, in the Europe region.
How does Diez Office make money?
One revenue line is on record: design Licensing and Commissioning.
Who are Diez Office's main competitors?
Direct peers on record are Ronan & Erwan Bouroullec, Tom Dixon Studio, Konstantin Grcic Industrial Design, Studio Hella Jongerius, Patricia Urquiola, Antonio Citterio Patricia Viel (ACPV), Barber Osgerby, Ingo Maurer GmbH and Jasper Morrison Ltd. Scholten & Baijings is listed as an emerging player.
Does Diez Office have an API?
No public API is recorded for Diez Office.