European Cleaning Journal

What European Cleaning Journal does

European Cleaning Journal (ECJ) is a B2B trade publication serving the European industrial and commercial cleaning sector. Founded in 1993 and headquartered in Chesham, United Kingdom, ECJ is privately held by Criterion Publishing and operates with a micro-publisher headcount of 1-10 employees. The company publishes a magazine (digitally archived), maintains a website with news, case studies, product features, business reports, and special features, and runs a Business Directory listing hundreds of cleaning suppliers across nine product/service categories including carpet care, cleaning chemicals, digital/smart solutions, hard floor care, mopping systems, specialist cleaning, sundries, washroom and kitchen hygiene products, and waste disposal.

The underlying technology is a standard digital publishing platform combined with a business directory infrastructure; no proprietary AI, data, or platform features are disclosed. The product surface also includes an email alert/newsletter subscription service, a blog, sponsored content placements, and an events portfolio anchored by the annual European Cleaning & Hygiene Awards (Palma de Mallorca, October 2026) and the Clean Pro Expo partnership (Friedrichshafen, Germany, September 2026). Strategic media partnerships with Interclean, EFCI, and EU-nited extend reach across the European cleaning industry.

ECJ monetizes exclusively through advertising-related revenue streams: traditional ad placements on the website and in the magazine, sponsored content featuring named suppliers (Sanimaid, Truvox International, Vectair Systems, Vikan A/S, and others), and event sponsorship/participation. Pricing is quote-based and not publicly disclosed. The audience is segmented between cleaning product manufacturers and suppliers (primary advertisers) and commercial cleaning contractors, facility managers, and hygiene service providers (primary readers), served across European markets including the UK and EU member states.

Name

European Cleaning Journal

Legal name

European Cleaning Journal

Website

https://europeancleaningjournal.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

European Cleaning Journal is a privately held B2B trade publication founded in 1993, owned by Criterion Publishing, serving the European industrial cleaning sector with a magazine, business directory, email newsletter, and industry events. It monetizes through advertising, sponsored content, and event participation targeting cleaning suppliers, contractors, and facility managers.

Ownership category

akta.pro rank

Product category

Trade Publishing / B2B Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

Keywords

• Trade magazine publishing
• B2B media
• Cleaning industry news
• Industry directory listings
• Cleaning sector events

Headquarters

HQ city

Chesham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The primary revenue stream for European Cleaning Journal is advertising. The publication offers advertising space on its website and in its magazine editions to companies in the industrial cleaning sector including product manufacturers, equipment suppliers, and service providers. Sponsorships through branded content sections, featured product listings, and directory visibility contribute to ad revenue.
2. Sponsored Content and Product Features: Companies pay to have their products featured in sponsored content sections on the website, including the 'Sponsored Content' section prominently displayed on the homepage showcasing products from companies like Sanimaid, Truvox International, Vectair Systems, and Vikan A/S.
3. Event Participation and Awards: Revenue generated through participation in events such as the European Cleaning & Hygiene Awards and Clean Pro Expo, where companies can sponsor, exhibit, attend, or win recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

European Cleaning Journal (ECJ) is a B2B trade publication serving the European industrial cleaning sector, published by Criterion Publishing since 1993. The publication delivers industry news, product features, case studies, business reports, and supplier information through a magazine, digital website, email newsletters, business directory, and hosted industry events. Its primary monetisation is advertising and sponsored content aimed at cleaning product manufacturers, equipment suppliers, and hygiene solution providers seeking to reach commercial cleaning contractors and facility managers across Europe.

Product overview

European Cleaning Journal (ECJ) is a B2B digital publication for the industrial cleaning sector published by Criterion Publishing. The offering consists of a core magazine publication with multiple editorial sections (Latest News, Product Features, Case Studies, Business Reports, Special Features, Product Review, European Reports, Magazine Archive), a Business Directory listing cleaning industry companies across nine product/service categories, email alert/newsletter subscription services, events coverage, an industry blog, and sponsored content offerings for advertisers. The publication serves as an informational resource covering cleaning equipment, hygiene products, washroom solutions, and facility management topics across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• The Magazine (ECJ Publication)

Quantifiable outcome

• Business Directory with hundreds of listed companies across 10+ cleaning product/service categories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• IntercleancoreStrategic or Co-development PartnerPartnership with Interclean, a major trade show organizer in the cleaning industry. Interclean organizes leading cleaning industry exhibitions and ECJ serves as a media partner, providing coverage and content for the events.
• EFCI (European Federation of Cleaning Industries)coreStrategic or Co-development PartnerPartnership with EFCI, the European Federation of Cleaning Industries representing national cleaning industry associations across Europe. ECJ collaborates with EFCI to provide coverage of European cleaning industry developments and standards.
• EU-nitedminorStrategic or Co-development PartnerPartnership with EU-nited, a European industry organization for the cleaning sector. Listed as one of the publication's partners in providing content and industry coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Insider Media — Global News for Cleaning Industry: Cleaning Magazine and similar regional European cleaning-industry publications cover the same vertical with a primarily UK or national European focus. They are regional peers — similarly structured trade media competing for the same advertisers and event sponsors in defined geographies.

Direct peers

• Cleaning Hygiene Today: Cleaning Hygiene Today is a UK and European B2B publication serving the cleaning and hygiene industry. It competes with ECJ for advertisers and readers in the same commercial cleaning contractor and facility manager segments.
• Cleaning Matters: Cleaning Matters is a UK-based B2B trade publication covering the professional cleaning sector. It is a direct competitor to ECJ in the UK and European market, with comparable editorial coverage, digital newsletters, and an annual awards programme.
• CleanLink: CleanLink is a B2B online trade publication serving the commercial cleaning and janitorial industry in North America. It is directly comparable to ECJ as a digital-first trade media outlet covering cleaning products, equipment, and facility management for the same professional audience.
• Service Contractor Magazine (formerly CM Cleaning and Maintenance Contractor): Service Contractor-style titles target the cleaning contractor and B2B service provider audience with operational and product content. They are directly comparable to ECJ in editorial focus and advertiser base, even if regional focus differs.
• Cleaning & Maintenance Management (CMM): CMM is a long-running B2B trade magazine and digital publication for the cleaning and maintenance industry. It mirrors ECJ's product mix (print magazine, website, newsletters, awards) and targets the same cleaning contractor and facility manager audience.

Broad incumbents

• EFCI — European Federation of Cleaning Industries: EFCI is the pan-European federation of national cleaning industry associations and an ECJ partner. It produces policy, reports, and member communications for the same European cleaning-industry audience ECJ serves, partially overlapping ECJ's editorial scope.
• ISSA — The Worldwide Cleaning Industry Association: ISSA is the largest global trade association for the cleaning industry, producing editorial content, publications, and the flagship ISSA Show trade event. It is a broader incumbent competing with ECJ for audience attention and advertiser spend in the cleaning vertical.
• Interclean: Interclean is the organiser of the world's leading cleaning industry trade show (and an ECJ partner). As a major event-led media brand with its own editorial coverage, it competes for cleaning-industry audience time and advertising budgets.

Emerging players

• HFM (Hospital & Healthcare Facilities Management) / Healthcare Cleaning publications: HFM and similar healthcare-focused facility management publications cover cleaning and hygiene as part of a broader FM remit. They are an emerging peer because they increasingly serve the same healthcare cleaning contractor audience that ECJ targets with its washroom/hygiene coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EuroCleanJour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Cleaning Journal