Donation

What Donation does

DoNation MY is a non-governmental, non-profit, humanitarian and charitable organisation headquartered in Malaysia and serving Malaysian communities. Its stated mission is to provide aid to communities within Malaysia, assist through activities aligned with the United Nations Sustainable Development Goals (SDG), foster volunteerism and goodwill regardless of race, faith, or creed, collaborate with local and international relief organisations, and educate the public on humanitarian issues. The organisation does not sell products or services; its activities consist of humanitarian aid distribution, volunteer engagement, fundraising campaigns, and public awareness programmes such as its published article on online sexual harassment.

Operationally, DoNation MY is governed by a three-person leadership team — Sofea Hafek (Head of Advisory Council), Khairiah Malik (Director), and Wendy Wong (Executive Director) — supported by a committee of approximately 25 members organised across ten functional departments: Legal, HR, Finance, Strategy, Communications, Media, Academic, Arts & Culture, Sports, and Entrepreneurship. Its technology footprint is minimal: a Carrd-hosted website (donationmy.carrd.co) and active social media accounts on Instagram (@do_nationmy), LinkedIn, and TikTok (@donationmy) are the primary digital surfaces.

The organisation's revenue model is entirely donation-based, drawing funds from corporate, NGO, and government organisations as well as from the general public. It has no disclosed pricing model, no commercial product line, no funding rounds, no parent company, and no external investor backing. Distribution is direct-to-community through its volunteer network rather than through commercial channels.

Name

Donation

Legal name

DoNation MY

Website

https://donationmy.carrd.co

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DoNation MY is a Malaysia-based non-governmental, non-profit humanitarian organisation that delivers aid, raises funds, and runs SDG-aligned awareness campaigns for Malaysian communities, supported by a multi-department volunteer committee.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Humanitarian aid services
• Sustainable development programs
• Community fundraising campaigns
• Volunteer engagement initiatives
• Disaster relief coordination

Headquarters

HQ city

Putrajaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fundraising from Organisations: The organisation conducts fundraising from corporate organisations, non-governmental organisations, and governmental bodies to support their humanitarian campaigns and community aid programs.
2. Public Fundraising: The organisation raises funds from members of the general public through various campaigns and donation drives aligned with sustainable development goals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DoNation MY is a non-governmental, non-profit, humanitarian and charitable organisation that provides aid to communities within Malaysia, conducts fundraising campaigns from corporate, NGO, governmental and public sources, fosters volunteerism across structured functional committees, collaborates with local and international relief organisations, and educates the public on UN Sustainable Development Goal-aligned humanitarian issues. It does not sell commercial products or services; its offerings are mission-driven humanitarian programs funded through donations.

Product overview

DoNation MY is a non-governmental, non-profit, humanitarian and charitable organisation based in Malaysia focused on providing aid to communities, promoting volunteerism, and advancing the UN's Sustainable Development Goals (SDG). The organisation operates as a charitable entity rather than a product or service company. Its activities include community aid programs, fundraising campaigns, collaboration with local and international relief organisations, and public education on humanitarian issues. The organisation does not offer commercial products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Aid Programs Provision of aid to communities within Malaysia, including humanitarian aid distribution and sustainable development assistance, for Malaysian communities in need regardless of race, faith, or creed.
• Fundraising Campaigns Fundraising campaigns conducted from corporate organisations, non-governmental organisations, governmental bodies, and members of the general public to support the organisation's humanitarian goals.
• Volunteer Programs Structured volunteer opportunities fostering goodwill, volunteerism, and humanitarianism among organisation members and volunteers, organised into functional committees covering legal, HR, finance, strategy, communications, media, academic, arts & culture, sports, and entrepreneurship functions.
• Public Education on SDG Issues Education of the public about various aspects of aid in accordance with the UN Sustainable Development Goals (SDG), including awareness articles such as "Sexual Harassment on Social Media."
• Relief Organisation Collaboration Collaboration with numerous local and international relief organisations, agencies, host governments, and interested communities, including the Joint Action Group for Gender Equality (JAG) coalition of NGOs such as AWAM, WAO, SIS, and WCC, to advance humanitarian and gender equality advocacy.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Local and International Relief OrganisationscoreOthersDoNation MY collaborates with numerous local and international relief organisations to achieve its humanitarian goals. The organisation works with agencies, host governments, and interested communities to provide aid to communities within Malaysia.
• Joint Action Group for Gender Equality (JAG)coreStrategic or Co-development PartnerDoNation MY works with JAG, a coalition of NGOs including AWAM, WAO, SIS and WCC, in advocating for gender equality issues such as sexual harassment awareness and prevention. The collaboration focuses on education and policy advocacy.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MERCY Malaysia: MERCY Malaysia is a Malaysian non-governmental humanitarian organisation providing aid and disaster relief domestically and internationally. It is the closest direct peer to DoNation MY in terms of Malaysia-based humanitarian aid delivery, volunteer-driven operations and SDG-aligned mission, though at much greater scale.
• MYFundAction: MYFundAction is a Malaysian non-profit crowdfunding platform that connects donors to verified charitable causes and NGOs. It shares DoNation MY's donation-driven funding model and Malaysian community focus, though it operates as an intermediary rather than a direct aid deliverer.
• Global Shepherds: Global Shepherds is a Malaysian humanitarian NGO delivering aid, education, and sustainable development programmes to marginalised communities. It mirrors DoNation MY's mission of community aid and volunteerism aligned with humanitarian principles in a Malaysian context.
• Yayasan Salam Malaysia: Yayasan Salam Malaysia is a Malaysian non-profit foundation focused on humanitarian aid, education, and community development. It is comparable in its multi-vertical community programs, donation-based funding and Malaysian geographic focus.
• Food Aid Foundation: Food Aid Foundation is a Malaysian non-profit that collects and redistributes surplus food to underprivileged communities. It operates with a similar community-led, volunteer-driven, donation-funded model targeting Malaysian communities in need, making it a strong direct comparator.

Broad incumbents

• Malaysian Red Crescent Society: Malaysian Red Crescent Society is an established humanitarian aid organisation operating under the International Red Cross movement. It serves overlapping beneficiary communities in Malaysia through volunteer networks and disaster response, making it a comparable peer in humanitarian delivery, though with vastly greater institutional backing and geographic scope.
• UNHCR Malaysia: UNHCR Malaysia is the UN Refugee Agency's Malaysian operation, providing humanitarian assistance to refugees and asylum seekers. It represents the institutional-scale, international humanitarian aid delivery benchmark against which smaller Malaysian NGOs like DoNation MY are positioned.

Emerging players

• Women's Aid Organisation (WAO): WAO is a Malaysian non-profit providing services and advocacy for women facing violence. As a JAG coalition partner of DoNation MY, it shares community-based advocacy work targeting Malaysian beneficiaries and a non-profit volunteer structure.
• AWAM (All Women's Action Society Malaysia): AWAM is a Malaysian feminist non-profit advocating for gender equality and women's rights. It is a partner of DoNation MY through the JAG coalition and shares overlapping focus on community education and policy advocacy in Malaysia, though it is specialised on gender issues.

Regional players

• Yayasan Sukarelawan Siswa: Yayasan Sukarelawan Siswa is a Malaysian volunteer-focused foundation engaging students and youth in community service and humanitarian initiatives. It shares DoNation MY's emphasis on volunteerism, youth engagement and community-level humanitarian activity within Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/donation-my
• Instagraminstagram.com/do_nationmy
• TikToktiktok.com/@donationmy?

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donation