Aqua Solar

What Aqua Solar does

Aqua Solar AG is a Swiss B2B wholesale distributor specializing in swimming pool and filtration technology, founded in 1975 in Breitenbach and now headquartered in Büsserach, Canton of Solothurn. The company operates exclusively through a network of specialized pool trade partners (Fachhändler) across Switzerland, providing them with a one-stop-shop assortment of more than 10,000 SKUs organized across ten categories: rolling shutters, filtration, measurement/control/dosing technology, heating and climate technology, prefabricated pool basins, pool robots, water care chemicals, comfort accessories, installation materials and built-in components, and solutions for public swimming facilities. Underlying infrastructure includes a 10,000 m² warehouse with an automated small parts system (AKL), a 7,400 m² solar PV installation generating 1.2 GWh annually, and a co-located Dryden Aqua facility enabling 100% rainwater recycling.

Name

Aqua Solar

Legal name

Aqua Solar AG

Website

https://aquasolar.ch

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Solar AG is a family-owned Swiss B2B wholesale distributor, founded in 1975, supplying specialized pool trade partners across Switzerland with 10,000+ SKUs across filtration, heating, basins, robots, and water-care categories from a 10,000 m² automated warehouse.

Ownership category

akta.pro rank

Product category

Pool Equipment Wholesale Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool equipment wholesale
• Swimming pool technology
• Filtration systems distribution
• Pool trade supply
• Water treatment products

Headquarters

HQ city

Büsserach

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales to Trade Partners: Wholesale distribution of pool equipment, filtration technology, and accessories to specialized pool dealers throughout Switzerland. Products include roller shutters, filter technology, measurement and control technology, heating and climate technology, basin systems, pool robots, water care, and installation materials.
2. Repair Services: In-house and on-site repair services for pumps, covers, and control systems

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Aqua Solar AG is a Swiss B2B wholesale distributor specializing in swimming pool equipment and filtration technology. Founded in 1975 and headquartered in Büsserach, Switzerland, the company supplies over 10,000 products across ten categories exclusively to specialized pool trade partners (Fachhandwerkpartner), with showrooms and logistics operations supported by its subsidiary OWM AG in Root.

Product overview

Aqua Solar operates as a B2B wholesale distributor exclusively serving pool specialist dealers throughout Switzerland. The company offers a comprehensive portfolio of 10,000+ products organized into 10 distinct product categories: Rollladenabdeckungen (pool rolling shutters/covers), Filtertechnik (filtration systems), Mess-, Regel- und Dosiertechnik (measurement/control/dosing technology), Wärme- und Klimatechnik (heating and climate technology), Beckensysteme (prefabricated pool basins including RivieraPool), Poolroboter (automatic pool robots, primarily Dolphin by Maytronics), Wasserpflege (water care chemicals), Schwimmbad und Komfort (pool comfort accessories), Installationsmaterial, Einbauteile und Folien (installation materials, built-in components, and foils), and Öffentliche Schwimmbäder (public swimming pool solutions). The product range spans from basic equipment to specialized professional solutions, with the company also providing a B2B online shop portal for dealers. The portfolio emphasizes quality brands sourced globally, with core brands including RivieraPool for basins, Dolphin (Maytronics) for robots, and various European manufacturers for filtration, heating, and installation components.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Shutters and Covers (Rollladen und Abdeckungen)
• Filtration Technology (Filtertechnik)
• Measurement, Control and Regulation (Mess-, Regel- und Steuerungstechnik)
• Heating Technology (Heiztechnik)
• Basin Systems (Beckensysteme)
• Water Care (Wasserpflege)
• Pool Comfort (Poolkomfort)
• Installation Materials (Installationsmaterial)
• Pool Cleaning Robots (Poolreinigungsroboter)
• Public Swimming Pools (Schwimmbäder)

Quantifiable outcome

• Today ordered, tomorrow delivered - same-day ordering with next-day delivery across Switzerland

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OWM AGcoreStrategic or Co-development Partner · 1 January 2006OWM AG in Root near Lucerne is part of the Aqua Solar group. The company was acquired in 2006 and operates as a subsidiary with its own exhibition space featuring modern pool systems. Together with OWM, Aqua Solar forms the Aqua Solar group providing comprehensive pool equipment supply.
• Dryden Aqua Distribution AGcoreTechnology or IntegrationDryden Aqua is co-located on the same facility in Büsserach and produces AFM®, a sustainable filter medium made from recycled glass. This partnership provides innovation with ecological responsibility and supplies water treatment products.
• RivieraPoolcoreTechnology or IntegrationPremium brand partner for prefabricated swimming pools and spas. Aqua Solar distributes RivieraPool products including Fertigschwimmbecken (prefabricated pools), STYLE series for demanding private gardens, and luxury spas for private use.
• Aqua SuisseminorOthersSwiss pool industry association membership
• bsw (Bundesverband Schwimmbad & Wellness)minorOthersGerman pool and wellness industry association membership

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Pentair: Pentair is a major global pool equipment manufacturer whose products (pumps, filters, automation) Aqua Solar distributes; comparable as a brand carried in the assortment and a competitor if it strengthens direct Swiss dealer channels.
• Fluidra: Fluidra is a global pool and wellness equipment manufacturer and distributor with extensive wholesale and direct dealer programs across Europe; it competes with Aqua Solar's assortment in filtration, pumps, and pool robots but operates at vastly larger scale.
• PoolCorp: PoolCorp is the world's largest wholesale distributor of pool and spa equipment, supplying tens of thousands of contractors globally; comparable in business model (B2B pool specialty distribution) but vastly larger and US-focused.
• Hayward Pool Products: Hayward is a global pool equipment manufacturer offering pumps, filters, heaters, and automation; comparable in assortment overlap and a potential disintermediator if it strengthens European dealer-direct channels.

Emerging players

• Maytronics: Maytronics (Dolphin) is a global leader in automatic pool robots and a current partner of Aqua Solar; it represents a potential disintermediation threat as it builds direct dealer relationships while overlapping in robotic cleaning products.
• Dryden Aqua: Dryden Aqua manufactures AFM sustainable filter media and is co-located with Aqua Solar at the Büsserach facility; partner/ecosystem participant with overlapping water-treatment products distributed through Aqua Solar's channel.
• Bayrol: BAYROL is a European specialist in pool and spa water care chemicals whose products Aqua Solar distributes; comparable in product category (pool chemicals) and a partner-brand overlap that could also disintermediate.
• RivieraPool: RivieraPool is a European manufacturer of prefabricated pools and spas whose products Aqua Solar distributes; comparable in basin systems category and a current exclusive partner brand for premium pools.

Direct peers

• PoolTotal: PoolTotal is a German/Austrian pool equipment wholesale distributor serving specialist dealers with a broad assortment of filtration, heating, and pool technology products — a directly comparable B2B trade-only pool wholesaler in a neighboring market.

Regional players

• Berndorf Bäderbau: Berndorf Bäderbau is an Austrian stainless-steel pool and wellness manufacturer serving the European DACH region with both private and public pool solutions; comparable in the pool/wholesale ecosystem but more focused on premium stainless pools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHF1R-OTowqvbVzkQG_gwkg
• LinkedInlinkedin.com/company/aquasolarag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Solar