What Epica does

Epica.com.ua (legal name per public-facing material: Epica.com.ua) is a Ukrainian online retailer specializing in women's lingerie, pajamas, and sleepwear, with the website meta title also referencing swimwear. The catalog is organized into two core categories — Women's Lingerie (including coordinated sets) and Pajamas (subdivided into shorts, pants, and warm/robe sets) — with products primarily sourced from Turkish manufacturers in fabrics such as satin, terry (welsoft), premium flannel, and lace. Sizes range from S through 2XL. Note: the firmographic profile supplied describes "Epica Group" as a provider of branding, corporate gifts, print design, outdoor advertising, packaging, horeca, and web design services, which is inconsistent with the actual website content; the analysis below is grounded in the verified website data, which represents the only first-party evidence available.

The storefront is built on the Horoshop e-commerce platform and operates exclusively as a direct-to-consumer online channel within Ukraine, with 24/7 self-serve shopping and customer support by phone, Telegram, Viber, and email. Orders are fulfilled through two logistics partners — Nova Poshta (primary, offering branch, parcel locker, and courier options with 1-3 day delivery) and UkrPoshta (secondary, with 4-6 day branch delivery) — and a free-shipping threshold of 3,000 UAH. Payments are accepted via bank transfer, online payment through the WayForPay gateway, and cash on delivery via Nova Poshta. The company is headquartered at Heroiv Ukraine Street 24, Lokhvytsia, Poltava Oblast.

Epica monetizes through one-time unit retail sales priced in Ukrainian Hryvnia (1,000-1,700 UAH per unit). It is privately held with no disclosed institutional investors, parent company, or external funding, and operates with a headcount band of 11-50 employees. The company maintains social profiles on Facebook, Instagram, Telegram, X, and LinkedIn, but no paid advertising, content marketing, or marketplace presence was identified. Distribution is single-country (Ukraine only), and there is no evidence of geographic, product, or operational expansion beyond its core lingerie/pajama/sleepwear assortment.

Name

Epica

Legal name

Epica.com.ua

Website

https://epica.com.ua

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Epica.com.ua is a privately held Ukrainian direct-to-consumer e-commerce retailer selling women's lingerie, pajama sets, and sleepwear (with swimwear referenced in site metadata), serving individual women consumers across Ukraine via its Horoshop-built storefront and nationwide logistics partners Nova Poshta and UkrPoshta.

Ownership category

akta.pro rank

Product category

Online Lingerie & Sleepwear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industry

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)

Keywords

• Women's lingerie retail
• Online sleepwear shop
• Pajama e-commerce
• Intimate apparel store
• Ukrainian fashion retail

Headquarters

HQ city

Donetsk

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of women's lingerie, pajama sets, and sleepwear through the e-commerce website. Products are sold at individual unit prices with no subscription component. Revenue is generated through one-time transaction purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Epica is an online direct-to-consumer retailer selling women's lingerie sets, pajama sets, and related sleepwear to individual consumers in Ukraine. The catalog is primarily sourced from Turkish suppliers and includes satin, terry (welsoft), premium flannel, and lace garments in sizes S through 2XL. Products are sold via the company's own e-commerce website with nationwide shipping through Ukrainian postal partners and online or cash-on-delivery payment.

Product overview

Epica is an online lingerie and sleepwear retailer operating in Ukraine, offering a curated portfolio of women's intimate apparel and homewear. The product portfolio consists of two core categories: Women's Lingerie (including Lingerie Sets) and Pajamas (with subcategories for Pajamas with Shorts, Pajamas with Pants, and Warm Pajamas/Robes). The company sources products primarily from Turkey, offering items in various fabrics including satin, terry (welsoft), premium flannel, and lace. Key product lines include terry pajama sets (DO3906, DO2502), flannel plaid pajamas (DO2803), satin pajamas in various styles and prints ( leopard, stripes, floral, solid), and lace lingerie sets. All products are positioned for everyday wear, special occasions, and home comfort, with emphasis on quality, comfort, and aesthetics. The company uses the Horoshop e-commerce platform for its online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Lingerie (Нижня білизна) Core product category featuring women's underwear for everyday wear and special occasions, primarily lace sets with delicate patterns. Available in sizes S through 2XL for the Ukrainian consumer market.
• Lingerie Sets (Комплекти білизни) Coordinated bra and panties sets, often in lace or with delicate prints, sold as a single matched unit. Includes everyday sets such as underwired soft-cup bras with high-waist panties.
• Women's Satin Pajamas (1000-S) Black and white satin pajama set with trendy print made from 95% satin and 5% lycra, loose fit for sleeping, working, or relaxing. Manufactured in Turkey.
• Satin Pajamas in Pink Stripes (1267-XL) Elegant satin pajama with flowing fabric featuring pink stripes, made from 95% polyester and 5% lycra. Designed for both sleep and cozy home evenings. Manufactured in Turkey.
• Satin Pajamas Leopard (1220-XL) Stylish satin pajama set with leopard pattern featuring tank top with adjustable straps, hair tie, high-waist pants on wide elastic band, pockets, and double cuffs. Made from 95% polyester and 5% lycra. Manufactured in Turkey.
• Everyday Lace Lingerie Set (903/82-S) Women's lace lingerie set for everyday wear with delicate pattern. Includes underwired soft-cup bra and high-waist panties. Available in grey color.
• Satin Pajamas Three-Piece (1231-XS) Three-piece satin pajama set including loose wide pants with pockets and elastic waist, classic long-sleeve shirt with decorated belt, and light tank top on thin straps.
• Warm Terry Pajamas with Pattern (DO2502/1M) Warm terry pajama set with top and pants featuring high waistband, made from warm, soft, comfortable terry fabric. Available in white and violet colors.
• Women's Terry Pajamas with Pattern (DO3906) Winter terry pajama set made from soft welsoft fabric, includes loose-fit pants with elastic waistband. Designed for home, relaxation, and cold winter evenings.
• Women's Plaid Pajamas with Premium Flannel (DO2803/1xs-s) Pajama set in classic plaid pattern made from Turkish premium flannel, includes shirt and pants. Soft and warm for home and sleep during cool weather. Available in red-black colorway.
• Satin Pajamas with Floral Print (1004/T9-S) Satin pajama set with long sleeves and classic collar that can be tied or worn loose, with pants on soft elastic waistband. Gentle pink shade with light marble pattern.
• Satin Pajamas Three-Piece with Top (1005/T11-S) Delicate three-piece set with floral-plant pattern consisting of top, pants, and light shirt. Designed for spring and summer with soft non-restrictive fabric.
• Women's Satin Pajamas (1042-S) Elegant satin pajama set in silvery-grey tone made from delicate atlas fabric. Includes button-down long-sleeve shirt and straight pants. Manufactured in Turkey.
• Satin Pajamas with Shorts and Headband (1001/T9-S) Classic satin pajama set made from soft, shiny material with included headband. Available in pink and red colors.
• Satin Pajamas in Pale Stripes (1026-S) Stylish pajama in delicate pink stripes with elegant black accents, classic long-sleeve cut with straight pants, decorative pocket with embroidery, and comfortable design.
• Warm Pajamas and Robes (Теплі піжами та халати) Cozy warm pajama sets designed for cold weather, primarily featuring terry and flannel fabrics for insulation and comfort.
• Pajamas with Shorts (Піжами з шортами) Summer pajama sets featuring shorts combined with short-sleeve or tank tops, often in satin fabric.
• Pajamas with Pants (Піжами зі штанцями) Pajama sets with full-length pants, available in various fabrics including satin, cotton, and flannel for year-round comfort.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• Nova PoshtacoreTechnology or IntegrationPrimary logistics partner for shipping products throughout Ukraine. Offers multiple delivery options including branch delivery (1-3 days, from 70 UAH), courier delivery (1-3 days, from 110 UAH), and parcel locker delivery (1-3 days, from 65 UAH).
• WayForPaycoreTechnology or IntegrationOnline payment processing gateway used for secure credit card and online payment transactions on the e-commerce website.
• HoroshopcoreTechnology or IntegrationE-commerce platform provider used to build and host the online store at epica.com.ua.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Diva Lingerie: Ukrainian DTC lingerie e-commerce retailer, with overlapping assortments in women's lingerie and homewear and direct overlap in Nova Poshta/UkrPoshta fulfillment. One of Epica's closest direct competitors in the same domestic niche.
• Buslik: Ukrainian online retailer selling apparel and homewear including lingerie, operating a comparable Horoshop-style DTC storefront and serving a similar SMB/consumer customer across Ukraine.
• Lemuru (Ukrainian lingerie seller): Ukrainian DTC lingerie and homewear retailer with comparable assortment, target customer, and DTC e-commerce model, making it a directly comparable small-market peer.

Broad incumbents

• Bonprix: European fashion retailer operating a localized Ukrainian storefront carrying lingerie, sleepwear, and apparel at value price points; competes on assortment breadth and brand familiarity.
• Wildberries UA: Large CIS-origin marketplace with active Ukrainian operations and extensive lingerie/sleepwear assortment; represents the dominant marketplace competition for category spend.
• Rozetka Marketplace: Largest Ukrainian e-commerce marketplace; hosts multiple lingerie and sleepwear sellers with national fulfillment. Competes with Epica on visibility and assortment breadth rather than niche curation.
• Aliexspress UA / AliExpress Ukraine listings for lingerie: Global marketplace where many Ukrainian consumers purchase low-priced intimates and sleepwear shipped from Asia; competes for the same wallet share with broader assortment and lower price points.
• Prom.ua (Lingerie & Sleepwear category): Major Ukrainian marketplace with deep lingerie and pajama seller base; represents the alternative distribution channel Epica currently does not participate in.

Regional players

• Answear.ua: CEE-origin online fashion retailer with Ukrainian operations selling apparel and intimates; competes for the same mid-affordable consumer wallet with multi-brand assortment.

Emerging players

• Notino: European online beauty and intimate apparel retailer with assortment overlap in lingerie and loungewear; not yet dominant in Ukraine but expanding regionally and competing for the same consumer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/epica
• Facebookfacebook.com/EpicaGroup
• LinkedInlinkedin.com/company/epica
• Instagraminstagram.com/epica.com.ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epica