What Horoshop does

Horoshop is a Kyiv-based SaaS company that operates an end-to-end website builder for launching online stores, primarily serving Ukrainian SMBs and B2B/wholesale merchants who lack the resources or technical expertise for custom development. The platform combines a no-code site constructor with 30+ ready-made templates, integrated SEO tooling (microdata, unique meta tags, landing pages from filter results), responsive mobile design, and a suite of modules covering B2B/wholesale sales, digital products, loyalty programs, and cross-border export. Underlying technology is a hosted, subscription-based e-commerce stack with pre-built integrations to Ukrainian marketplaces (Rozetka, Prom.ua), price aggregators (Price.ua, Hotline), local delivery providers, payment gateways, CRM/accounting, and marketing platforms (MailChimp, Esputnik, Google Merchant Center, Facebook Pixel), plus migration tooling from OpenCart, WooCommerce, Shopify, Bitrix, and Tilda.

Horoshop monetizes exclusively through recurring SaaS subscription fees on a self-serve basis, gated by a 7-day free trial and supported by direct-to-customer onboarding. The company claims 12,000+ active client stores generating 1 million monthly orders and reaching approximately 5 million Ukrainian users each month, with customers spanning enterprise retailers (MasterZoo, Halychyna, EcoFlow Ukraine) and a long tail of mid-market and small merchants across pet supplies, fashion, electronics, supplements, jewelry, and other verticals. Distribution is product-led via the horoshop.ua website and supplemented by a partner/referral network of marketing and SEO agencies (Marketing Link, Fair Agency, Lemarbet) that recommend the platform to clients. The company is privately held with 11-50 employees, founded in 2014, and has no publicly disclosed funding rounds or revenue figures.

Name

Horoshop

Legal name

Horoshop

Website

https://horoshop.com.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Horoshop is a Kyiv-based SaaS website builder that lets Ukrainian SMBs and B2B merchants launch and operate online stores without coding, offering templates, SEO tooling, marketplace/delivery integrations, and migration services to 12,000+ clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Platform Fees): Monthly/annual subscription fees for using the e-commerce platform. Customers pay to access the website builder, hosting, templates, and integrated features. 7-day free trial available before subscription begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Horoshop is a SaaS-based no-code e-commerce website builder that lets Ukrainian and international merchants launch branded online stores in approximately 5 days. The platform bundles website construction with 30+ ready-made design templates, hosting, built-in SEO tooling, payment and delivery integrations, a B2B/wholesale module, cross-border selling, digital product support, and migration tooling from competing platforms such as OpenCart, WooCommerce, Shopify, Bitrix, and Tilda.

Product overview

Horoshop is a modern e-commerce website builder platform and suite of services for launching online stores. The core offering is the Horoshop Website Builder, a no-code platform enabling businesses to create online stores in 4 steps. This is complemented by specialized modules including the B2B Module for wholesale operations, Design Templates for visual customization, SEO Tools for search optimization, International Sales (Export) for cross-border commerce, Digital Products for selling virtual goods, Migration Services for platform switching, and Integrations for connecting third-party services. Pre-built Online Stores provide ready-made store templates from verified suppliers. The platform serves 12,000+ clients who collectively generate 1 million monthly orders reaching 5 million Ukrainians.

Differentiator

Problem solved

Functional benefit

Products and services

• Horoshop Website Builder A no-code SaaS website builder that lets merchants create and launch branded online stores in four steps (submit application, choose design, import products, launch). It bundles hosting, 30+ ready-made templates, built-in SEO tooling, payment and delivery integrations, a B2B/wholesale module, cross-border selling, and digital product support, and is sold on a recurring subscription with a 7-day free trial.
• Pre-built Online Stores Ready-made online stores from verified suppliers available for quick purchase and launch, enabling buyers to start operating a populated storefront faster than configuring a template from scratch.

Quantifiable outcome

• Online store launch in 5 days (vs. months for custom development)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• Marketing LinkminorGTM or Marketing PartnerDigital marketing agency recommending Horoshop to clients. Director Nikolai Lukashuk has been analyzing website platforms since 2013 and selected Horoshop for clients based on SEO features, support quality, and continuous platform improvements.
• Fair AgencyminorGTM or Marketing PartnerDigital agency partner that has worked with Horoshop since platform launch. Has launched 4 client stores on the platform and provides feedback on feature requests that are implemented in platform updates.
• LemarbetminorGTM or Marketing PartnerSEO agency specializing in e-commerce website optimization. Tests platform for SEO effectiveness and provides client recommendations based on speed, clean code, and SEO tool quality.

Scale indicators5 records

Broad incumbents

• Squarespace: Generalist website builder with e-commerce features. Comparable self-serve SMB motion, though typically positioned toward design-led content/creator use cases rather than pure retail.
• Wix: Global no-code website builder with significant e-commerce capabilities. Overlaps with Horoshop on SMB self-serve website creation but operates as a broad, general-purpose platform.

Direct peers

• Tilda Publishing: No-code website builder popular in the Russian-speaking SMB market with e-commerce capabilities. A named migration target for Horoshop, with overlapping SMB customer base.
• InSales: Russian-hosted SaaS e-commerce platform for SMBs with built-in templates, integrations, and marketplace feeds. Closely comparable in product scope and target segment.
• 1C-Bitrix: Russian/CIS-dominant e-commerce and CMS platform with strong SMB penetration. A named migration source for Horoshop, directly comparable in regional SMB targeting.
• OpenCart: Open-source e-commerce platform popular in the CIS/Eastern European SMB market. Horoshop offers dedicated migration tools from OpenCart.
• WooCommerce: Open-source WordPress-based e-commerce platform. A named migration source for Horoshop, targeting the same SMB merchant segment.
• PrestaShop: Open-source e-commerce platform with global SMB adoption. Competes with Horoshop for SMB merchants seeking a self-managed store, with overlapping integration/extension ecosystems.
• Shopify: Global leader in SaaS e-commerce website building. Direct functional overlap with Horoshop's core product; Horoshop explicitly targets migration from Shopify to its platform.

Regional players

• Webasyst (Shop-Script): Russian/CIS e-commerce and CRM SaaS platform with PHP-based Shop-Script. Comparable feature set for SMB merchants in the same regional market as Horoshop.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh3MP2W6a-n_dqSR28QTJig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horoshop