Cedar Park Pediatric Dentistry

What Cedar Park Pediatric Dentistry does

Cedar Park Pediatric Dentistry is a privately-held pediatric dental and orthodontic practice founded in 1987 by Dr. Bert Vasut, operating from a single office at the Cypress Bend Shopping Center in Cedar Park, Texas. The practice is affiliated with Oak Dental Partners, a dental support organization providing administrative and operational back-office functions. The clinical team consists of two pediatric dentists (Dr. Vasut with 34 years of experience and Dr. Berenice Cheng with 12+ years), supported by approximately 13 staff including hygienists, dental and orthodontic assistants, front office coordinators, an insurance coordinator, and an office manager.

The core service offering covers the full pediatric dental lifecycle: preventive care (exams, cleanings, fluoride, sealants), restorative procedures, orthodontics (including the Differential Straight-Arch / Tip-Edge Technique that avoids headgear), in-office conscious and oral sedation, and general anesthesia administered by a board-certified dental anesthesiologist, plus an after-hours emergency line. The practice also operates the Bright Smile Club membership program ($129/year individual, $79 per additional dependent) offering complimentary exams, x-rays, 25% off services, and $500 off braces.

Revenue is generated primarily through fee-for-service pediatric and orthodontic procedures billed to insurance (in-network with multiple carriers) and collected at the time of service, supplemented by subscription membership fees and complimentary orthodontic consultations intended to drive downstream case starts. The practice serves families across six communities in the greater Austin metro (Cedar Park, Brushy Creek, Round Rock, Leander, Lago Vista, Pflugerville) through direct-to-consumer acquisition via its website (birthtobraces.com), social media, online scheduling platforms, and community involvement. No revenue, funding, or growth metrics are publicly disclosed.

Name

Cedar Park Pediatric Dentistry

Legal name

Cedar Park Pediatric Dentistry

Website

https://birthtobraces.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Cedar Park Pediatric Dentistry is a privately-held pediatric dental and orthodontic practice in Cedar Park, TX, serving children and teens across six Austin-area communities with preventive care, orthodontics, sedation, and emergency services under Oak Dental Partners affiliation.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dental services
• Children's orthodontics
• Sedation dentistry
• Preventive dental care
• Emergency dental care

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pediatric Dental Services: Routine dental care including examinations, cleanings, fluoride treatments, dental sealants, and restorative procedures. Revenue generated per visit with payment expected at time of service unless prior arrangements made.
2. Orthodontic Treatment: Braces and orthodontic treatment using Differential Straight-Arch Technique. Includes complimentary orthodontic evaluations and payment plans.
3. Emergency Dental Services: After-hours emergency line available for urgent dental situations. Revenue generated per emergency visit.
4. Sedation Services: Nitrous oxide, oral conscious sedation, and general anesthesia services billed as part of treatment procedures.
5. Membership Plan (Bright Smile Club): Annual membership program offering 2 complimentary exams, complimentary x-rays, 25% off most services, and $500 off braces. Individual membership $129/year, additional dependents $79/person/year.
6. Insurance Billing: In-network provider with many insurance companies. Also files claims for out-of-network carriers as a courtesy. Collects patient responsibility at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cedar Park Pediatric Dentistry is a pediatric dental and orthodontic practice providing comprehensive dental care for infants, children, and teenagers in Cedar Park, TX and surrounding communities. The practice offers routine pediatric dentistry (exams, cleanings, fluoride treatments, sealants), orthodontic treatment using the Differential Straight-Arch Technique, sedation dentistry (nitrous oxide, oral conscious sedation, and general anesthesia), and emergency dental services. It also operates a membership savings program (Bright Smile Club) and accepts insurance from multiple carriers.

Product overview

Cedar Park Pediatric Dentistry offers a comprehensive suite of pediatric dental and orthodontic services for children and teenagers. The core offerings include general pediatric dentistry (routine exams, cleanings, sealants, fluoride treatments), orthodontic treatment using the Differential Straight-Arch Technique, and sedation dentistry (nitrous oxide, oral conscious sedation, and general anesthesia). The practice operates a membership program called BrightSmileClub and provides emergency dental care services. Services are available at their Cedar Park, TX location with satellite coverage in Brushy Creek, Round Rock, Leander, Lago Vista, and Pflugerville.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Oak Dental PartnersminorOthersParent organization providing privacy policy and administrative support. Practice operates under Oak Dental Partners umbrella with privacy official contact at (470) 207-3264.
• American Academy of Pediatric Dentistry (AAPD)minorOthersProfessional association membership for Dr. Vasut and Dr. Cheng. Follows AAPD recommendations for establishing dental home by age 1.
• Academy of GP OrthodonticsminorOthersDr. Vasut completed orthodontic training with this academy and currently serves as a clinical instructor.
• Bright Smile ClubminorChannel Partner/ Reseller/ DistributorThird-party membership savings program offered by the practice, providing discounted dental services for enrolled members.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smile Brands Dental Group: DSO supporting affiliated dental offices across the U.S., including general, specialty, and orthodontic service lines under brands like Bright Now! Dental. Comparable as a scaled DSO platform operating group practices with similar patient demographics and revenue models.
• Aspen Dental: Nationwide DSO-supported dental practice chain primarily focused on general dentistry, dentures, and implants with hundreds of locations. Relevant as a large-scale DSO comparable illustrating the operational and marketing template for scaling group dental practices.
• Heartland Dental: Largest dental support organization (DSO) in the United States, supporting thousands of dentist offices nationwide across general, specialty, and pediatric categories. Relevant as the dominant scaled DSO comparable that defines operating leverage and group-practice economics in the same category.
• Great Expressions Dental Centers: DSO-affiliated network of dental offices across multiple states offering general, pediatric, orthodontic, and specialty care. Comparable as a multi-site, multi-service dental group practice operating under a similar insurance- and family-focused model.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the U.S., including specialty and pediatric offerings. Comparable as a large DSO platform influencing insurance contracting, clinical technology adoption, and group practice economics in the same industry.
• North American Dental Group: DSO supporting dental practices across multiple U.S. states with general, specialty, and pediatric offerings. Comparable as a multi-state DSO comparable with similar insurance-contracting economics and group-practice operating structure.

Others

• Oak Dental Partners: DSO and parent organization of Cedar Park Pediatric Dentistry. Operates a portfolio of affiliated dental practices across the Southeast and Texas, sharing back-office, procurement, and operational infrastructure. Direct comparability is structural rather than competitive since Oak Dental is the parent rather than a peer practice.

Direct peers

• Children's Dental Health: Pennsylvania-based pediatric dental group practice chain with multiple locations focused exclusively on children and adolescents. Highly comparable as a multi-location pediatric-only dental group offering preventive, restorative, orthodontic, and sedation services to a similar target demographic.
• Smile Doctors: Largest orthodontic-focused dental group in the U.S. with hundreds of locations. Comparable on the orthodontic service line that Cedar Park Pediatric Dentistry offers (braces, early treatment, retention), though Smile Doctors is orthodontics-only rather than full pediatric dentistry.
• Just Kids Dental: Pediatric-only dental group practice with multiple locations serving children from infancy through adolescence. Highly comparable as a dedicated pediatric dental group offering preventive care, orthodontics, and sedation dentistry to a similar target demographic in a similar group-practice format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/birthtobraces
• Instagraminstagram.com/cedarparkpediatricdentistry
• Pinterestpinterest.com/birthtobraces
• LinkedInlinkedin.com/company/cedar-park-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Park Pediatric Dentistry