Leclerc Insurance and Financial Services

What Leclerc Insurance and Financial Services does

Leclerc Insurance and Financial Services is a private, for-profit Canadian firm headquartered in Drummondville, founded in 1953 by Jean-Claude Leclerc. According to the available firmographic data, the company offers insurance for recreational vehicles alongside broader financial services, indicating a personal-lines insurance brokerage model with adjacent financial product distribution. The firm's customer segmentation approach is explicitly described as vertical, consistent with its specialization in the recreational vehicle niche, a market segment with distinct underwriting, seasonality, and coverage requirements versus standard auto or home lines.

The company operates with a headcount in the 101–250 range, suggesting a mid-sized regional brokerage with advisor/broker staff supporting client servicing rather than a digital-first carrier or insurtech. Business model mechanics are not disclosed in the input — no pricing models, revenue figures, commission structures, carrier partnerships, or product-level economics are available — and the company website (leclercassurances.com) returned only a verification/loading page at the time of data collection, yielding no additional substantive content such as About Us, team bios, product menus, or corporate disclosures.

The input contains no information on technology stack, proprietary platforms, integrations, certifications, awards, partnerships, funding history, M&A activity, regulatory actions, or leadership beyond the founder. Consequently, any assessment of strategic posture, digital maturity, or capital structure is constrained to the firmographic baseline: a 70+ year-old, privately held, mid-sized Canadian insurance and financial services broker with a recreational vehicle vertical specialization, based in Quebec.

Name

Leclerc Insurance and Financial Services

Website

https://leclercassurances.com

Company type

Private

Founded year

1953

Headcount range

101–250 employees

Short description

Leclerc Insurance and Financial Services is a private Canadian insurance and financial services firm founded in 1953 in Drummondville, specializing in recreational vehicle insurance alongside broader personal financial services for individual clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Recreational vehicle insurance
• Insurance brokerage
• Financial services
• Personal insurance
• Wealth advisory

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Leclerc Insurance and Financial Services provides insurance products, with a stated focus on coverage for recreational vehicles, alongside broader financial services offerings. The firm operates as a privately held Canadian insurance and financial services provider serving individual customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Vehicle Insurance
• Financial Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Goodison Insurance Services: Canadian broker specializing in recreational, motorsport, and classic vehicle coverage. Comparable as a niche RV/powersports specialist competing for similar specialist-policy customers.
• Canadian Outdoor Equipment & Recreation Insurance Brokers (COERIB): Canadian brokerage specializing in recreational vehicles, powersports, and outdoor equipment coverage. Most direct niche competitor in the RV/ATV/boat insurance segment where Leclerc positions itself.

Broad incumbents

• Westland Insurance: Large Canadian personal and commercial insurance brokerage with strong Western Canada presence. Comparable as a multi-line retail brokerage competing for the same individual and family insurance customers.
• Aviva Canada: Major Canadian P&C insurer offering personal property and auto coverage. Comparable as a carrier partner for Leclerc and as a direct competitor for the same consumer wallet share.
• Marsh Canada (Marsh & McLennan): Global insurance brokerage with a Canadian personal and commercial lines footprint. Differs in scale and primarily commercial specialization but overlaps with Leclerc in retail placements and carrier relationships.
• Intact Insurance: Canada's largest P&C insurer with broker and direct distribution channels. Operates in the same personal vehicle insurance space and is a key carrier appointment for any Quebec brokerage.
• BrokerLink: One of Canada's largest insurance brokerage networks operating across multiple provinces. Competitor to Leclerc in personal lines distribution including vehicle coverage, but with far broader geographic reach and product breadth.
• Desjardins Insurance: Quebec-headquartered cooperative insurer with a large distribution network in the province. Direct competitor across personal auto/property and adjacent specialty lines, well-positioned in Leclerc's home market.

Regional players

• Andrew Agencies: Insurance brokerage serving Central/Eastern Canada with broad personal and commercial lines. Comparable to Leclerc as a regional multi-line brokerage but operating in adjacent Ontario/Atlantic markets.

Others

• Crawford & Company (Canada): Global insurance claims management and adjustment firm with Canadian operations. Comparable as an ecosystem participant touching the same policyholders and carriers, though not a direct distribution competitor.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/leclercassurances
• LinkedInlinkedin.com/company/leclerc-assurances-et-services-financiers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leclerc Insurance and Financial Services