New Zealand Brush Company
New Zealand Brush Company, founded in 1886 and headquartered in Dunedin, is a privately held New Zealand manufacturer and supplier of industrial, commercial, and hygiene-critical brushware. It serves industrial contractors, food processing facilities, MPI biosecurity sites, custom manufacturing clients, and household consumers through e-commerce, trade accounts, and four NZ branches.
- Company typePrivate
- Founded1886
- HeadquartersDunedin, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What New Zealand Brush Company does
New Zealand Brush Company (NZ Brush), founded in 1886 and headquartered in Dunedin, is a privately held, 100% New Zealand-owned manufacturer and supplier of industrial and commercial brushware. Its product portfolio spans 16 core categories including brooms, hand brushes, wash brushes, bootcleaners, paint brushes, tube brushes, chimney and boiler brushes, door strip and gutter protectors, road and street sweeping brushes, mops/squeegees, tools, safety/PPE, shadowboards, cleaning chemicals, and replacement handles/fittings. The company serves five primary customer segments: industrial contracting and trade, hygiene-critical industries (food processing, commercial kitchens) requiring HACCP and 5S compliance, biosecurity transitional facilities requiring MPI-compliant tools, businesses needing custom or reverse-engineered brush solutions, and general household consumers.
The underlying capability is physical brushware design and manufacturing — not a software platform — with specialized competencies in custom brush design, reverse engineering of legacy brushes, colour-coded hygiene tools for cross-contamination control, metal detectable cleaning tools, and MPI biosecurity compliance kits bearing official item codes. The company also distributes third-party Hillbrush hygiene products in New Zealand and operates an Unleashed Software-integrated B2B portal for trade account management. Branches in Auckland, Christchurch, and Palmerston North complement the Dunedin HQ to provide nationwide pickup, returns, and local support.
NZ Brush generates revenue primarily through direct e-commerce sales (unit-based pricing from NZ$1.51 to over NZ$100 per item, GST inclusive, with NZ$14 standard freight and free shipping over NZ$300), B2B trade accounts offering special pricing and 30-day credit terms, and bespoke custom manufacturing priced by enquiry. The go-to-market is sales-led with a toll-free phone line (0800 692 787), trade account applications, industry-targeted solution pages (Industrial, Hygiene, Custom Made), and a 48-hour dispatch SLA on catalog orders with 3-7 working day nationwide delivery. The company emphasizes a 100% money-back guarantee, repairable/replaceable product design, and 135+ years of brand heritage as core value propositions.
New Zealand Brush Company firmographics
Firmographics- Name
- New Zealand Brush Company
- Legal name
- NZ Brush Company
- Website
- https://nzbrush.co.nz
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Zealand Brush Company, founded in 1886 and headquartered in Dunedin, is a privately held New Zealand manufacturer and supplier of industrial, commercial, and hygiene-critical brushware. It serves industrial contractors, food processing facilities, MPI biosecurity sites, custom manufacturing clients, and household consumers through e-commerce, trade accounts, and four NZ branches.
- Ownership category
- akta.pro rank
New Zealand Brush Company industry classification
Industry- Product category
- Industrial and Commercial Brushware
- NAICS
- Broom, Brush, and Mop Manufacturing (339994), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Cutlery, Handtools & General Hardware (3420), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)
- akta.pro secondary industries
- Brooms, Brushes & Dustpans (CRAJAIAA), Sponges, Scouring Pads & Scrubbers (CRAJAIAC)
Keywords
Where New Zealand Brush Company is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
New Zealand Brush Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Primary revenue from direct sales of industrial and commercial brushware products through e-commerce storefront and trade accounts. Products include brooms, brushes, cleaning tools, safety equipment, and accessories at various price points.
- Trade Account Sales: Business customers can open trade accounts providing special pricing, credit terms (30 days), and priority access to specials and offers.
- Custom Manufacturing: Revenue from bespoke brush design and manufacturing services, including single special brushes and mass-produced custom designs for unique operational requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Bootcleaner Pricing |
| Unit Pricing | Pay-as-you-go | Mop A Matic Pricing |
| Unit Pricing | Pay-as-you-go | Shadowboard Accessories |
| Other | Multi-year contract | Trade Account Pricing |
| Other | Multi-year contract | Custom Product Enquiry |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
New Zealand Brush Company product offering
Product offeringCore offering
NZ Brush manufactures and supplies industrial and commercial brushware including brooms, brushes, scrubs, paint brushes, boot cleaners, tube brushes, road sweeping brushes, mops, squeegees, PPE, shadowboards, and cleaning chemicals. The company also designs and manufactures custom brushes through reverse engineering and bespoke design, with specialty lines for HACCP-compliant colour-coded hygiene tools, metal-detectable food processing tools, and MPI biosecurity transitional facility compliance kits.
Product overview
New Zealand Brush Company is a manufacturer and supplier of industrial and commercial brushware with a diverse product portfolio organized into three solution categories: Industrial Solutions (tools for heavy-duty cleaning and maintenance), Hygiene Solutions (compliance-driven colour-coded cleaning tools supporting HACCP and 5S programs), and Custom Made Brushes (bespoke brushware for unique applications). The core product line includes 16 product categories spanning brooms, brushes, paint brushes, tube brushes, chimney/boiler brushes, doorstrip protectors, road sweeping equipment, mops/squeegees, tools, PPE, shadowboards, chemicals, and handles/accessories. The company operates as a traditional e-commerce business with B2B trade account capabilities through the Unleashed Software platform. Founded in 1886, it is proudly 100% New Zealand owned and operated.
Differentiator
Problem solved
Functional benefit
Products and services
- Brooms Industrial and commercial brooms including household brooms, floor brooms, workshop brooms, garden brooms, and dairy brooms in various fills (poly, natural fibre, Java fill) for industrial, commercial, and household customers.
- Brushes and Scrubs Hand brushes including bannister brushes, dish brushes, fruit and vegetable roller brushes, and brush and pan sets for cleaning and scrubbing applications.
- Bootcleaners Boot cleaning stations including half-round bootcleaners with stiff poly fill in five colours (Blue, Red, Yellow, Black, Green) and automatic bootwash systems with customisable options for size, features, and materials.
- Paint Brushes Paint brushes in various types including economy, super, and hi-lite ranges with different bristle materials (white pig bristle, black pig hair) and sizes; pricing starts from $1.51.
- Tube Brushes Tube and cylindrical brushes including twisted wire tube brushes, mag wheel tube brushes, and chimney sweep brushes for industrial and mechanical cleaning.
- Road and Street Sweeping Brushes Industrial brushes for road and street sweeping applications, including road sweeping brush cores and cold applied crack tape for pavement maintenance.
- Mops, Buckets, Scoops and Squeegees Floor cleaning equipment including round cotton mops, mop a matic systems (2-bolt and 4-bolt variants), lobby pans and brush sets, and squeegees.
- Safety, Workwear and PPE Personal protective equipment including gauntlet gloves (single and double dipped) in various sizes and materials for industrial and commercial workplaces.
- Shadowboards Organizational storage systems including wall rails (aluminium, stainless steel), hooks, clips, and complete shadowboard solutions for 5S compliance and visual management.
- Chemicals and Aerosols Cleaning chemicals and aerosols including MPI-approved insecticides for biosecurity use, sold alongside brushware products.
- Custom Made Brushes Bespoke design and manufacturing of brushes tailored to specific operational needs, including single special brushes, mass-produced custom designs, reverse engineering, and OEM solutions for industrial, commercial, and hygiene applications.
- MPI Transitional Facility Compliance Kits Complete MPI-compliant toolkit for biosecurity transitional facilities including Biosecurity Waste Kit, handheld tools, labeled shadowboards, biosecurity toolboxes, bins and PPE, and Hardstand Crack Seal Tape, with official MPI item codes for audit-ready compliance.
- Metal Detectable Solutions Metal detectable cleaning tools designed for food processing facilities to prevent contamination risks and ensure product safety.
- On-Site 5S Audit Professional audit service to evaluate and improve cleaning and hygiene standards using 5S methodology at customer facilities.
Quantifiable outcome
- 100% Money Back Guarantee on all faulty or damaged products
- +3 more outcomes
Companies that use New Zealand Brush Company
Customer profileSegments5 records
Ideal customer profiles5 records
New Zealand Brush Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
New Zealand Brush Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MPI (Ministry for Primary Industries)coreNZ Brush is a certified supplier of MPI Biosecurity Transitional Facility tools, providing the full MPI-compliant toolkit including Biosecurity Waste Kit, handheld tools, labeled shadowboards, and bundled solutions with official MPI item codes (e.g., H1276, H3316).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
New Zealand Brush Company competitors and assessment
Company assessmentBroad incumbents
- Rubbermaid Commercial Products: Large established manufacturer of commercial cleaning tools, mops, buckets, and facility maintenance products globally. Comparable product portfolio across mops, squeegees, brushes, and cleaning tools, though operating at much broader scale and product breadth.
- Carlisle Foodservice Products: Large-scale US manufacturer of foodservice and cleaning supplies including brushes, scrubbers, and sanitation tools. Broad incumbent in the foodservice/commercial cleaning category overlapping with NZ Brush's hygiene solutions segment.
Direct peers
- Vikan (Vileda Professional): Vikan is a leading global manufacturer of professional cleaning tools and hygiene brushware, specializing in colour-coded and food-safe cleaning solutions for HACCP-compliant industries. Directly comparable to NZ Brush's hygiene solutions portfolio and target segments (food processing, commercial cleaning).
- Hillbrush: UK-based manufacturer of hygiene-focused brushware, shadowboards, and food safety cleaning tools. Already a partnership distributor for NZ Brush in New Zealand, making it both a product partner and the most direct comparable peer in hygiene brushware manufacturing.
- Gordon Brush: US-based custom brush manufacturer offering bespoke design, OEM production, and specialty industrial brushes. Comparable to NZ Brush's custom-made brushes and reverse engineering services.
- Wooster Brush Company: US-based specialist manufacturer of paint brushes and applicator tools for professional painting. Direct comparable to NZ Brush's paint brushes product line within its broader brushware portfolio.
- Magnolia Brush Manufacturers: US manufacturer of industrial and specialty brushes serving maintenance, janitorial, and food processing applications. Comparable product mix (brooms, scrub brushes, specialty industrial brushes) and B2B distribution model to NZ Brush.
- Osborn International: Global manufacturer of industrial brushes, surface treatment tools, and custom brush solutions for industrial applications. Directly comparable to NZ Brush's industrial solutions and custom manufacturing capabilities.
Regional players
- Felton Brushes: Australian manufacturer of paint brushes and applicators primarily serving the ANZ market. Regional peer comparable to NZ Brush's paint brush segment with overlapping geographic customer base.
- Spectrum Industrial Brushes: Australian manufacturer of industrial brushes and cleaning tools serving the Australasian market. Direct regional peer to NZ Brush given geographic proximity and overlapping industrial customer base across the Tasman.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
New Zealand Brush Company social profiles
Digital presenceNew Zealand Brush Company compliance and trust
Trust signalCompliance1 record
New Zealand Brush Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Zealand Brush Company leadership team
Management profileNumber of profiles
New Zealand Brush Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Zealand Brush Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Zealand Brush Company
What does New Zealand Brush Company do?
NZ Brush manufactures and supplies industrial and commercial brushware including brooms, brushes, scrubs, paint brushes, boot cleaners, tube brushes, road sweeping brushes, mops, squeegees, PPE, shadowboards, and cleaning chemicals. The company also designs and manufactures custom brushes through reverse engineering and bespoke design, with specialty lines for HACCP-compliant colour-coded hygiene tools, metal-detectable food processing tools, and MPI biosecurity transitional facility compliance kits.
Is New Zealand Brush Company a public or private company?
New Zealand Brush Company is a private company. It is classified as family owned and is currently operating.
When was New Zealand Brush Company founded?
New Zealand Brush Company was founded in 1886. It employs 11 to 50 people.
Where is New Zealand Brush Company based?
New Zealand Brush Company is headquartered in Dunedin, New Zealand, in the Oceania region.
How does New Zealand Brush Company make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are trade Account Sales and custom Manufacturing.
Who are New Zealand Brush Company's main competitors?
Broad incumbents on record are Rubbermaid Commercial Products and Carlisle Foodservice Products. Direct peers are Vikan (Vileda Professional), Hillbrush, Gordon Brush, Wooster Brush Company, Magnolia Brush Manufacturers and Osborn International. Regional players are Felton Brushes and Spectrum Industrial Brushes.
Does New Zealand Brush Company have an API?
No public API is recorded for New Zealand Brush Company.
What industry is New Zealand Brush Company in?
New Zealand Brush Company's product category is Industrial and Commercial Brushware. Its primary akta.pro industry code is CRADAKAM, Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills), with a secondary code of CRAJAIAA, Brooms, Brushes & Dustpans. Its NAICS code is 339994 and its SIC code is 3420.