New Zealand Brush Company

What New Zealand Brush Company does

New Zealand Brush Company (NZ Brush), founded in 1886 and headquartered in Dunedin, is a privately held, 100% New Zealand-owned manufacturer and supplier of industrial and commercial brushware. Its product portfolio spans 16 core categories including brooms, hand brushes, wash brushes, bootcleaners, paint brushes, tube brushes, chimney and boiler brushes, door strip and gutter protectors, road and street sweeping brushes, mops/squeegees, tools, safety/PPE, shadowboards, cleaning chemicals, and replacement handles/fittings. The company serves five primary customer segments: industrial contracting and trade, hygiene-critical industries (food processing, commercial kitchens) requiring HACCP and 5S compliance, biosecurity transitional facilities requiring MPI-compliant tools, businesses needing custom or reverse-engineered brush solutions, and general household consumers.

The underlying capability is physical brushware design and manufacturing — not a software platform — with specialized competencies in custom brush design, reverse engineering of legacy brushes, colour-coded hygiene tools for cross-contamination control, metal detectable cleaning tools, and MPI biosecurity compliance kits bearing official item codes. The company also distributes third-party Hillbrush hygiene products in New Zealand and operates an Unleashed Software-integrated B2B portal for trade account management. Branches in Auckland, Christchurch, and Palmerston North complement the Dunedin HQ to provide nationwide pickup, returns, and local support.

NZ Brush generates revenue primarily through direct e-commerce sales (unit-based pricing from NZ$1.51 to over NZ$100 per item, GST inclusive, with NZ$14 standard freight and free shipping over NZ$300), B2B trade accounts offering special pricing and 30-day credit terms, and bespoke custom manufacturing priced by enquiry. The go-to-market is sales-led with a toll-free phone line (0800 692 787), trade account applications, industry-targeted solution pages (Industrial, Hygiene, Custom Made), and a 48-hour dispatch SLA on catalog orders with 3-7 working day nationwide delivery. The company emphasizes a 100% money-back guarantee, repairable/replaceable product design, and 135+ years of brand heritage as core value propositions.

Name

New Zealand Brush Company

Legal name

NZ Brush Company

Website

https://nzbrush.co.nz

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

New Zealand Brush Company, founded in 1886 and headquartered in Dunedin, is a privately held New Zealand manufacturer and supplier of industrial, commercial, and hygiene-critical brushware. It serves industrial contractors, food processing facilities, MPI biosecurity sites, custom manufacturing clients, and household consumers through e-commerce, trade accounts, and four NZ branches.

Ownership category

akta.pro rank

Product category

Industrial and Commercial Brushware

NAICS

Broom, Brush, and Mop Manufacturing (339994), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Cutlery, Handtools & General Hardware (3420), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

akta.pro secondary industries

Brooms, Brushes & Dustpans (CRAJAIAA), Sponges, Scouring Pads & Scrubbers (CRAJAIAC)

Keywords

• Industrial brushware
• Commercial cleaning tools
• Custom brush manufacturing
• Hygiene cleaning equipment
• Boot cleaning stations

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Primary revenue from direct sales of industrial and commercial brushware products through e-commerce storefront and trade accounts. Products include brooms, brushes, cleaning tools, safety equipment, and accessories at various price points.
2. Trade Account Sales: Business customers can open trade accounts providing special pricing, credit terms (30 days), and priority access to specials and offers.
3. Custom Manufacturing: Revenue from bespoke brush design and manufacturing services, including single special brushes and mass-produced custom designs for unique operational requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NZ Brush manufactures and supplies industrial and commercial brushware including brooms, brushes, scrubs, paint brushes, boot cleaners, tube brushes, road sweeping brushes, mops, squeegees, PPE, shadowboards, and cleaning chemicals. The company also designs and manufactures custom brushes through reverse engineering and bespoke design, with specialty lines for HACCP-compliant colour-coded hygiene tools, metal-detectable food processing tools, and MPI biosecurity transitional facility compliance kits.

Product overview

New Zealand Brush Company is a manufacturer and supplier of industrial and commercial brushware with a diverse product portfolio organized into three solution categories: Industrial Solutions (tools for heavy-duty cleaning and maintenance), Hygiene Solutions (compliance-driven colour-coded cleaning tools supporting HACCP and 5S programs), and Custom Made Brushes (bespoke brushware for unique applications). The core product line includes 16 product categories spanning brooms, brushes, paint brushes, tube brushes, chimney/boiler brushes, doorstrip protectors, road sweeping equipment, mops/squeegees, tools, PPE, shadowboards, chemicals, and handles/accessories. The company operates as a traditional e-commerce business with B2B trade account capabilities through the Unleashed Software platform. Founded in 1886, it is proudly 100% New Zealand owned and operated.

Differentiator

Problem solved

Functional benefit

Products and services

• Brooms Industrial and commercial brooms including household brooms, floor brooms, workshop brooms, garden brooms, and dairy brooms in various fills (poly, natural fibre, Java fill) for industrial, commercial, and household customers.
• Brushes and Scrubs Hand brushes including bannister brushes, dish brushes, fruit and vegetable roller brushes, and brush and pan sets for cleaning and scrubbing applications.
• Bootcleaners Boot cleaning stations including half-round bootcleaners with stiff poly fill in five colours (Blue, Red, Yellow, Black, Green) and automatic bootwash systems with customisable options for size, features, and materials.
• Paint Brushes Paint brushes in various types including economy, super, and hi-lite ranges with different bristle materials (white pig bristle, black pig hair) and sizes; pricing starts from $1.51.
• Tube Brushes Tube and cylindrical brushes including twisted wire tube brushes, mag wheel tube brushes, and chimney sweep brushes for industrial and mechanical cleaning.
• Road and Street Sweeping Brushes Industrial brushes for road and street sweeping applications, including road sweeping brush cores and cold applied crack tape for pavement maintenance.
• Mops, Buckets, Scoops and Squeegees Floor cleaning equipment including round cotton mops, mop a matic systems (2-bolt and 4-bolt variants), lobby pans and brush sets, and squeegees.
• Safety, Workwear and PPE Personal protective equipment including gauntlet gloves (single and double dipped) in various sizes and materials for industrial and commercial workplaces.
• Shadowboards Organizational storage systems including wall rails (aluminium, stainless steel), hooks, clips, and complete shadowboard solutions for 5S compliance and visual management.
• Chemicals and Aerosols Cleaning chemicals and aerosols including MPI-approved insecticides for biosecurity use, sold alongside brushware products.
• Custom Made Brushes Bespoke design and manufacturing of brushes tailored to specific operational needs, including single special brushes, mass-produced custom designs, reverse engineering, and OEM solutions for industrial, commercial, and hygiene applications.
• MPI Transitional Facility Compliance Kits Complete MPI-compliant toolkit for biosecurity transitional facilities including Biosecurity Waste Kit, handheld tools, labeled shadowboards, biosecurity toolboxes, bins and PPE, and Hardstand Crack Seal Tape, with official MPI item codes for audit-ready compliance.
• Metal Detectable Solutions Metal detectable cleaning tools designed for food processing facilities to prevent contamination risks and ensure product safety.
• On-Site 5S Audit Professional audit service to evaluate and improve cleaning and hygiene standards using 5S methodology at customer facilities.

Quantifiable outcome

• 100% Money Back Guarantee on all faulty or damaged products
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• MPI (Ministry for Primary Industries)coreOthersNZ Brush is a certified supplier of MPI Biosecurity Transitional Facility tools, providing the full MPI-compliant toolkit including Biosecurity Waste Kit, handheld tools, labeled shadowboards, and bundled solutions with official MPI item codes (e.g., H1276, H3316).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rubbermaid Commercial Products: Large established manufacturer of commercial cleaning tools, mops, buckets, and facility maintenance products globally. Comparable product portfolio across mops, squeegees, brushes, and cleaning tools, though operating at much broader scale and product breadth.
• Carlisle Foodservice Products: Large-scale US manufacturer of foodservice and cleaning supplies including brushes, scrubbers, and sanitation tools. Broad incumbent in the foodservice/commercial cleaning category overlapping with NZ Brush's hygiene solutions segment.

Direct peers

• Vikan (Vileda Professional): Vikan is a leading global manufacturer of professional cleaning tools and hygiene brushware, specializing in colour-coded and food-safe cleaning solutions for HACCP-compliant industries. Directly comparable to NZ Brush's hygiene solutions portfolio and target segments (food processing, commercial cleaning).
• Hillbrush: UK-based manufacturer of hygiene-focused brushware, shadowboards, and food safety cleaning tools. Already a partnership distributor for NZ Brush in New Zealand, making it both a product partner and the most direct comparable peer in hygiene brushware manufacturing.
• Gordon Brush: US-based custom brush manufacturer offering bespoke design, OEM production, and specialty industrial brushes. Comparable to NZ Brush's custom-made brushes and reverse engineering services.
• Wooster Brush Company: US-based specialist manufacturer of paint brushes and applicator tools for professional painting. Direct comparable to NZ Brush's paint brushes product line within its broader brushware portfolio.
• Magnolia Brush Manufacturers: US manufacturer of industrial and specialty brushes serving maintenance, janitorial, and food processing applications. Comparable product mix (brooms, scrub brushes, specialty industrial brushes) and B2B distribution model to NZ Brush.
• Osborn International: Global manufacturer of industrial brushes, surface treatment tools, and custom brush solutions for industrial applications. Directly comparable to NZ Brush's industrial solutions and custom manufacturing capabilities.

Regional players

• Felton Brushes: Australian manufacturer of paint brushes and applicators primarily serving the ANZ market. Regional peer comparable to NZ Brush's paint brush segment with overlapping geographic customer base.
• Spectrum Industrial Brushes: Australian manufacturer of industrial brushes and cleaning tools serving the Australasian market. Direct regional peer to NZ Brush given geographic proximity and overlapping industrial customer base across the Tasman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nzbrush
• LinkedInlinkedin.com/company/nz-brush-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Brush Company