Celebrate Baking

What Celebrate Baking does

Celebrate Baking Company, Inc. is a Houston, Texas-based B2B baked goods manufacturer founded in 1990 that operates across three service sectors: private label manufacturing for the country's largest retailers, contract packaging (co-packing) for retail and foodservice customers, and branded products under the "Celebrate Baking" and "Andrea's" gluten-free labels. The company produces a full portfolio of baked goods including bars, brownies, cakes and pies, cookies, muffins, and specialty items such as monster-size muffins, colossal cupcakes, cake pops, and lava cakes, with all production consolidated at its single Houston facility.

Manufacturing capability is anchored by a state-of-the-art cookie processing line featuring a depositor capable of handling large particulates and running 2,000 pounds of dough per hour, paired with a Coastals 100-foot tunnel oven rated at 2,500+ pounds of finished product per hour. The facility is SQF Level 3 certified (Superior score of 98, achieved in 2018) and GFSI compliant, supported by an in-house R&D department for custom product development and a quality assurance laboratory performing moisture, pH, microbial, environmental, and shelf-life testing alongside sensory evaluation.

The company has demonstrated large-account execution capability, having rolled out a pot pie line to service over 7,500 KFC units (1995), a scone carried in over 4,000 Dunkin Donuts locations via General Mills (2002), and pie products for the nation's largest retailer. Following a 2007 merger with Great Lakes Baking of Chicago, the company expanded its product line and footprint into additional club store and retail markets. Reported sales increased by over 300% between 2008 and 2012, and the management team carries over 100 years of combined baking industry experience.

Name

Celebrate Baking

Legal name

Celebrate Baking Company, Inc.

Website

https://celebratebaking.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Celebrate Baking is a Houston-based B2B manufacturer of specialty baked goods (cookies, brownies, cakes, pies, muffins, bars) serving the country's largest retailers and foodservice chains via private label manufacturing, contract packaging, and branded product channels, including the Andrea's gluten-free line.

Ownership category

akta.pro rank

Product category

Commercial Baked Goods Manufacturing

NAICS

Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Private label baking
• Contract packaging
• Baked goods manufacturing
• Foodservice supply
• Gluten free baking

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Manufacturing private label products to the country's largest retailers. The company creates and produces products under retailer brand names.
2. Contract Packaging (Co-Packing): Contract packaging services for both the retail and foodservice industry. The company provides manufacturing and packaging capabilities for other brands.
3. Celebrate Baking Branded Products: Offering ready to merchandise products under their own 'Celebrate Baking' branded label. Also produces Andrea's line of gluten free retail products.
4. Wholesale: Wholesale distribution of baked goods including bars, brownies, cakes, pies, cookies, muffins, and specialty items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Celebrate Baking is a B2B baked goods manufacturer operating across three sectors: private label manufacturing for major retailers, contract packaging (co-packing) for retail and foodservice customers, and branded product sales under the Celebrate Baking label, with an Andrea's gluten-free sub-brand. Core products include bars, brownies, cakes and pies, cookies, muffins, and specialty items such as monster muffins, colossal cupcakes, cake pops, and lava cakes.

Product overview

Celebrate Baking Company is a world class supplier of specialty baked goods operating as a single unified manufacturing business with multiple product lines and three service models. The product portfolio includes Bars, Brownies, Cakes & Pies, Cookies, Muffins, and Specialty Items (monster muffins, colossal cupcakes, cake pops, lava cakes). The company operates across three service sectors: private label manufacturing for major retailers, contract packaging for retail and foodservice, and branded products under the 'Celebrate Baking' label. A separate sub-brand, 'Andrea's,' offers a dedicated gluten free line (muffins, cookies, brownies, cakes, pie crusts) for both retail and wholesale/foodservice markets. All products are manufactured at the Houston, TX facility with SQF Level 3 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Andrea's: A line of gluten free retail products including muffins, cookies, brownies, cakes and pie crusts sold to consumers.

Products and services

• Bars
• Brownies Chewy, moist, rich brownies made by artisan bakers using fine pearl cocoa and top shelf ingredients, available in varieties including cream cheese, fudge-iced pecans, caramel, and peanut butter. Sold to retail and foodservice customers.
• Cakes & Pies Variety of cake styles including freshly baked cupcakes and moist loaf cakes, plus fresh flavored 8-inch chess and mini pies made for major retailers.
• Cookies Cookies produced using a state-of-the-art depositor capable of handling large particulates and running 2,000 pounds of dough per hour, with a 100-foot tunnel oven baking over 2,500 pounds per hour. Cookie puck sizes are also available.
• Muffins Artisan baked muffins made with quality ingredients including farm-fresh whole eggs, velvety sour cream, natural honey, and sweet ripe fruit.
• Specialty Items Specialty baked goods including monster-size muffins, colossal cupcakes, teeny tiny teacakes, cake pops, lava cakes, and other specialty treats requiring advanced techniques.
• Andrea's Gluten Free Line Sub-brand of gluten-free baked goods (muffins, cookies, brownies, cakes, and pie crusts) baked in small batches with top shelf ingredients, sold to consumers, wholesale, private label, and foodservice customers.
• Private Label Manufacturing Manufacturing private label products to the country's largest retailers, producing custom-formulated or customer-specified baked goods under retailer brand names.
• Contract Packaging (Co-Packing) Contract packaging services for both the retail and foodservice industry, providing manufacturing and packaging capabilities for other brands.
• Wholesale Distribution Wholesale distribution of bars, brownies, cakes, pies, cookies, muffins, and specialty items.

Quantifiable outcome

• SQF Level 3 Certification with score of 98 (Superior)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and founding.

• Great Lakes Baking (Chicago)coreStrategic or Co-development Partner · 1 January 2007In January 2007, Celebrate Baking merged with Great Lakes Baking from Chicago, which increased their product line and customer base and allowed expansion into additional club store and retail markets.
• General Mills / Dunkin DonutscoreStrategic or Co-development Partner · 1 January 2002In 2002, Celebrate Baking helped develop and rolled out a scone for General Mills that was carried in over 4,000 Dunkin Donuts locations throughout the U.S.
• Kentucky Fried Chicken (KFC)coreStrategic or Co-development Partner · 1 January 1995In 1995, Celebrate Baking rolled out a pot pie line to service over 7,500 units for Kentucky Fried Chicken, demonstrating the company's ability to scale for major foodservice accounts.
• HEB Grocery StoresfoundingStrategic or Co-development Partner · 1 January 1990Celebrate Baking began in 1990 selling pie shells to HEB grocery stores, establishing the foundation for the company's growth in the private label baking industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McKee Foods: McKee Foods is a privately held commercial baker best known for Little Debbie snacks, producing snack cakes, brownies, cookies, and cereal bars. It is a directly comparable manufacturer in the brownies, snack bars, and cookies categories that Celebrate Baking supplies.
• Flowers Foods: Flowers Foods is one of the largest U.S. commercial bakers, producing breads, buns, cakes, and snack cakes under brands like Nature's Own, Dave's Killer Bread, and Tastykake. It is a directly comparable commercial bakery operator with overlapping DSD and retail private label capabilities in cakes, brownies, and snack bakery categories.
• Dr. Schär (Schar): Dr. Schär is a leading European-headquartered gluten-free food manufacturer producing breads, cookies, cakes, and baking mixes sold through retail and foodservice. It is directly comparable to Celebrate Baking's Andrea's gluten-free line as a dedicated gluten-free baked goods specialist at meaningful scale.
• TreeHouse Foods: TreeHouse Foods is a leading private label food and beverage manufacturer producing bakery, snacks, and meals for retailers and foodservice operators. It is directly comparable to Celebrate Baking's private label/co-packing model across cookies, bars, brownies, and baked dessert categories, though at materially larger scale.
• Hostess Brands: Hostess Brands manufactures and markets snack cakes, donuts, brownies, and cookies under Hostess, Twinkies, and Voortman brands, with significant private label and co-manufacturing exposure. It is a direct peer in cake, brownie, and cookie manufacturing for retail and foodservice.
• T. Marzetti Company: T. Marzetti, a wholly-owned subsidiary of Lancaster Colony, manufactures branded and private label specialty food products including dressings, sauces, frozen breads, and desserts. Its foodservice and private label dessert capabilities make it a directly comparable specialty food manufacturer serving similar retail and foodservice channels.

Broad incumbents

• ARYZTA: ARYZTA is a global bakery business supplying freshly baked and frozen bakery products to retail, foodservice, and QSR customers in North America and Europe. It overlaps with Celebrate Baking's wholesale, private label, and foodservice bakery model, particularly for in-store and QSR dessert programs.
• Wells Enterprises: Wells Enterprises is the largest family-owned ice cream and frozen novelty manufacturer in the U.S. with substantial private label and co-manufacturing capabilities. It is comparable as a private-label dessert co-manufacturer serving major retailers and foodservice, with overlapping customer channels though a different primary product category.
• Bimbo Bakeries USA: Bimbo Bakeries USA, part of Grupo Bimbo, is the largest U.S. commercial bakery, producing branded and private label breads, buns, cakes, cookies, and snack cakes. It competes with Celebrate Baking in private label sweet baked goods and has substantially greater scale and multi-plant redundancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/celebratebakingco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrate Baking