Toyota Balintawak

What Toyota Balintawak does

Toyota Balintawak, Inc. (TBK) is an authorized Toyota Motor Philippines dealership headquartered at EDSA corner Vicente Ang and General Evangelista Streets in Caloocan City, Philippines. The company has operated continuously since at least 1990, as evidenced by its earliest recorded industry award. It sells the full Toyota lineup spanning roughly 30 vehicle models — from entry-level hatchbacks and sedans (Wigo from ₱615,000, Vios, ATIV) through mid-range crossovers (Raize, Yaris Cross, Corolla Cross) and premium SUVs (Camry, RAV4, Fortuner), up to luxury vehicles (Land Cruiser from ₱5,758,000, Land Cruiser Prado, Alphard), commercial vans and buses (Hiace, Commuter Deluxe, GL Grandia, Super Grandia, Coaster, Tamaraw, Lite Ace), pickup trucks (Hilux, Hilux Fleet), and electrified/hybrid variants (Yaris Cross HEV, Corolla Altis HEV, Zenix, Alphard HEV). It also operates TSure-Balintawak, an affiliated trade-in and certified pre-owned vehicle channel, and offers Toyota Choice in-house financing and vehicle insurance assistance.

The business operates a four-pillar revenue model: (1) new vehicle sales (one-time transactions), (2) used vehicle sales through TSure-Balintawak (one-time transactions), (3) genuine Toyota parts and accessories sales, and (4) service and maintenance revenue — including periodic maintenance, general repairs, body and paint, wheel alignment and tire services, warranty service, rust protection, detailing, Air Care, and BactaKlenz sanitization. Pricing across all eight model tiers is listed in Philippine Pesos and was captured as of June 20, 2026 per the source. Service revenue and parts produce a recurring annuity stream from the dealership's installed base of past vehicle buyers; a customer loyalty program (Amazing Rewards Card) is designed to reinforce this retention.

The dealership primarily serves three customer segments: individual consumers and families purchasing personal transportation, business and commercial fleet operators (logistics, transport services, hotels, schools, corporate fleets), and government agencies. Customer testimonials emphasize accommodating staff, convenient EDSA location, and service quality. Distribution is predominantly through the physical showroom, supplemented by an online inquiry and service appointment system on toyotabalintawak.com, social media engagement (Facebook, Instagram, YouTube), and time-based promotional campaigns (PAYDAY SALE, Back-To-School Deals, Better Savings Better Service, seasonal Fortuner campaigns). The company has accumulated extensive industry recognition, with documented TMP awards spanning 1990 through 2013 across sales, service, parts, finance/admin, customer satisfaction, and skills competition categories.

Name

Toyota Balintawak

Legal name

Toyota Balintawak, Inc.

Website

https://toyotabalintawak.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Balintawak, Inc. is an authorized Toyota Motor Philippines dealership in Caloocan City, selling new and used vehicles, genuine parts, and providing comprehensive maintenance and repair services to individual consumers, commercial fleet operators, and government agencies across Metro Manila.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKABAC

Powertrain & Driveline Repair (Transmission, Clutch, Axles, Differentials, PTO)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Commercial Truck & Bus Repair & Maintenance (Heavy-Duty)

SECONDARYCRAOANAD

Tires, wheels & related supplies distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Automotive dealership services
• New vehicle sales
• Vehicle maintenance repair
• Genuine auto parts
• Used vehicle trade-in

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles including sedans, SUVs, MPVs, vans, pickups, and electrified vehicles. Also offers used vehicle sales and trade-ins through their Tusure-Balintawak affiliate.
2. Parts and Accessories: Sale of genuine Toyota parts and accessories for vehicle maintenance and customization.
3. Service and Maintenance: Comprehensive vehicle service including periodic maintenance, general repairs, body and paint, wheel alignment, tire services, warranty service, rust protection, detailing, and air care.
4. Insurance Services: Insurance services for vehicles through their service department offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Toyota Balintawak is an authorized Toyota dealership that sells new Toyota vehicles across the full lineup (hatchbacks, sedans, crossovers, SUVs, MPVs, vans, pickups, electrified/hybrid, and Gazoo Racing models), pre-owned vehicles and trade-ins through its Tusure-Balintawak affiliate, and genuine Toyota parts and accessories. It also operates an in-house service center providing periodic maintenance, general repairs, body and paint, wheel alignment, tire services, warranty service, rust protection, detailing, air care, insurance coordination, and in-house Toyota Choice financing.

Product overview

Toyota Balintawak is an authorized Toyota dealership in Caloocan City, Philippines, operating as part of the Toyota Motor Philippines network. The company offers a comprehensive automotive ecosystem comprising new vehicle sales across Toyota's full lineup (sedans, hatchbacks, crossovers, SUVs, MPVs, vans, pickups, and electrified vehicles), certified pre-owned vehicle sales and trade-in services, and a full range of after-sales services including periodic maintenance, general repairs, body and paint work, wheel alignment, rust protection, detailing, and sanitization. The dealership also provides genuine Toyota parts and accessories, insurance assistance, and financing options through The Toyota Choice program. The vehicle portfolio includes 30+ Toyota models spanning entry-level (Wigo, Raize), mid-range (Vios, Avanza, Innova, Hilux), premium (Camry, Corolla, Fortuner, RAV4), luxury (Land Cruiser, Alphard), commercial (Hiace, Commuter, GL Grandia, Super Grandia, Coaster), and electrified/hybrid variants (Yaris Cross HEV, Corolla Cross HEV, RAV4 HEV, Camry HEV, Zenix HEV, Alphard HEV).

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of brand-new Toyota vehicles across the full lineup including subcompact to luxury segments, crossovers, SUVs, MPVs, commercial vans, pickups, and electrified/hybrid models, for individual and fleet buyers.
• Used Vehicle / Trade-In (TSure Balintawak) Sale of certified pre-owned Toyota vehicles and trade-in services for customers exchanging their existing vehicles, operated through the Tusure-Balintawak affiliate.
• Genuine Parts Sale of authentic Toyota replacement parts for vehicle maintenance and repairs, ensuring warranty compliance and vehicle reliability.
• Genuine Accessories Sale of Toyota-approved accessories including body kits, interior enhancements, and functional upgrades for vehicle customization.
• Periodic Maintenance Service (PMS) Scheduled periodic maintenance services including oil changes, filter replacements, and system inspections for Toyota vehicles, best scheduled by appointment.
• General Job Service General mechanical repair services including tune-ups, oil changes, and other mechanical repairs for Toyota vehicles.
• Body & Paint Repair Collision repair, dent removal, and automotive painting services for Toyota vehicles, performed at the in-house body and paint facility.
• Wheel Alignment, Tire Balancing, and Tire Change Service Wheel alignment, tire balancing, and tire replacement services for Toyota vehicles.
• Warranty Service In-warranty repair and maintenance services for Toyota vehicles under factory warranty.
• Rust Protection Service Anti-corrosion treatment and rustproofing services for vehicle underbody and exposed metal surfaces.
• Car Care (Detailing Service) Vehicle detailing including exterior washing, interior cleaning, and cosmetic restoration.
• Air Care HVAC system cleaning and cabin air filter replacement services for vehicle interior air quality.
• BactaKlenz Antimicrobial sanitization treatment for vehicle interiors to eliminate bacteria and odors.
• Insurance Services Vehicle insurance assistance and claims processing support for Toyota vehicle owners.
• The Toyota Choice (Financing) Toyota in-house financing and leasing options for vehicle purchases arranged through the dealership.
• Amazing Rewards Card Customer loyalty program offering rewards and exclusive benefits for frequent Toyota Balintawak customers.
• Toyota Wigo Entry-level Toyota hatchback for budget-conscious buyers seeking a new vehicle.
• Toyota Vios Subcompact Toyota sedan targeting personal and family buyers.
• Toyota ATIV Subcompact Toyota sedan with hybrid options for buyers seeking a fuel-efficient entry sedan.
• Toyota Corolla Altis Compact Toyota sedan with hybrid variants, suited for personal and executive buyers.
• Toyota Camry Mid-size Toyota sedan with hybrid powertrain, targeting executive and premium buyers.
• Toyota Raize Subcompact Toyota SUV with turbocharged options for buyers seeking an affordable crossover.
• Toyota Yaris Cross Subcompact Toyota crossover SUV with hybrid options, targeting style-conscious urban buyers.
• Toyota Corolla Cross Compact Toyota crossover SUV with hybrid powertrain, serving personal and family buyers.
• Toyota RAV4 Compact Toyota crossover SUV with hybrid electric powertrain, targeting premium family buyers.
• Toyota Rush GR-S Sport variant of the Toyota Rush SUV with Gazoo Racing styling cues.
• Toyota Fortuner Mid-size Toyota SUV available in 4x2 and 4x4 configurations for personal, family, and fleet use.
• Toyota Fortuner GR-S Gazoo Racing sport variant of the Toyota Fortuner SUV with performance-oriented styling.
• Toyota Land Cruiser Full-size Toyota luxury SUV with 3.3L twin-turbo V6 diesel for premium buyers.
• Toyota Land Cruiser Prado Premium mid-size Toyota SUV with turbocharged engine, targeting luxury SUV buyers.
• Toyota Avanza 7-seater Toyota compact MPV for families and small commercial operators.
• Toyota Veloz 7-seater Toyota MPV positioned above the Avanza for family buyers.
• Toyota Innova Premium Toyota MPV with diesel variants, widely used for family, commercial, and fleet transport.
• Toyota Zenix Mid-size Toyota MPV with hybrid electric powertrain, suited for premium family and shuttle use.
• Toyota Alphard (HE) Luxury Toyota minivan with hybrid powertrain, targeting VIP family and executive shuttle buyers.
• Toyota Hiace Light commercial Toyota van available in cargo, commuter, and ambulance variants for transport operators.
• Toyota Commuter Deluxe Premium Toyota commuter van for transport operators and shuttle services.
• Toyota GL Grandia Luxury Toyota light bus with diesel engine for premium shuttle and tour operators.
• Toyota GL Grandia Tourer Touring variant of the Toyota GL Grandia for tour and hospitality operators.
• Toyota Super Grandia Premium Toyota luxury minibus with Elite variant for VIP transport and corporate shuttle.
• Toyota Coaster 29-seater Toyota minibus for commercial passenger transport applications.
• Toyota Hilux Mid-size Toyota pickup truck available in Conquest, G, and E variants for personal and commercial use.
• Toyota Hilux Fleet Fleet-focused variant of the Toyota Hilux pickup for commercial fleet buyers.
• Toyota Hilux GR-S Gazoo Racing sport variant of the Toyota Hilux pickup with performance styling.
• Toyota All-New Tamaraw Next-generation Toyota light commercial vehicle available in dropside, utility van, cargo, wing van, mobile store, and food truck configurations for commercial operators.
• Toyota Lite Ace Light commercial Toyota vehicle for buyers seeking an affordable utility vehicle.

Quantifiable outcome

• 24 years of consistent industry leadership with awards from Toyota Motors Philippines and Toyota Motors Corporation

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Toyota Motor PhilippinescoreStrategic or Co-development PartnerToyota Balintawak is an authorized Toyota dealership operating under Toyota Motor Philippines. This is the core business relationship that defines TBK's existence as a Toyota dealer, providing access to Toyota vehicle inventory, genuine parts, factory warranty support, and brand authorization.
• Tusure-BalintawakcoreChannel Partner/ Reseller/ DistributorTusure-Balintawak is an affiliated used vehicle sales operation that handles trade-ins and pre-owned vehicle sales for Toyota Balintawak. This partnership enables TBK to offer used vehicle exchange programs and certified pre-owned options to customers.
• PFFC (Philippine Fuels and Lubricants Corporation)minorChannel Partner/ Reseller/ DistributorListed as an affiliate partner, suggesting a relationship for petroleum products and lubricants that may be sold or used in dealership operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amazingtbk
• YouTubeyoutube.com/c/ToyotaBalintawakInc
• Facebookfacebook.com/toyotabalintawakinc
• Instagraminstagram.com/toyotabalintawakincofficial
• LinkedInlinkedin.com/company/toyota-balintawak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Balintawak