FRISCH AUF! Göppingen

What FRISCH AUF! Göppingen does

FRISCH AUF! Göppingen is a professional German handball club competing in the men's Handball-Bundesliga (HBL), operating from Göppingen in Baden-Württemberg. Founded in 1902 and managed through FRISCH AUF! Göppingen Management & Marketing GmbH (HRB 532141, Amtsgericht Ulm), the club is a privately held, member-controlled sports organization with approximately 34 total staff including the playing squad, coaching staff, and a 13-person back office. It plays home matches at the ~2,800-seat EWS Arena (branded "Hölle Süd"), with a separate larger event venue in Neu-Ulm (ratiopharm arena) used for international exhibition matches.

The club's product portfolio centers on live Bundesliga matchday experiences (single-game tickets, season tickets via Dauerkarte/Powerkarte), structured through the Eventim Tixx ticketing platform, with secondary digital products including the FRISCH AUF!-TV matchday show on YouTube (produced with Filstalwelle), the Echo Online digital matchday magazine, and a merchandise Fanshop. A Nachwuchscenter operates youth teams from U13 through U19 at Germany's highest junior league levels, feeding the professional roster with homegrown talent (Elias Newel, HBL Rookie of the Year 2025/26). The supporting technology stack is conventional: Matomo web analytics, Dyn for streaming, Eventim Tixx for ticketing, and limited AI use (KI-based camera systems for referee training).

Revenue is generated across five streams: ticket sales (transaction-fee and subscription), multi-tiered corporate sponsorship (main, premium, A/B/C, service), corporate hospitality (business seats/logen on subscription), media rights via the Dyn partnership, and merchandise. Customer segments split between local/regional fans (B2C) and corporate sponsors (B2B), with a 27-partner local SMB network (Powerkarte) extending the season-ticket value proposition. The club recorded its best recent-season results in 2025/26 with record attendance, a 9th-place league finish, and back-to-back HBL Sustainability and Youth Certificates, while launching new fan infrastructure for 2026/27.

Name

FRISCH AUF! Göppingen

Legal name

FRISCH AUF! Göppingen Management & Marketing GmbH

Website

https://frischauf-gp.de

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

FRISCH AUF! Göppingen is a professional German handball club competing in the Handball-Bundesliga from Göppingen, Baden-Württemberg. Founded in 1902, it serves regional fans, corporate sponsors, and youth athletes through live matches, multi-tiered sponsorships, a youth academy, and merchandise sales.

Ownership category

akta.pro rank

Product category

Professional Handball Club / Sports Entertainment

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Professional handball
• Sports entertainment
• Handball bundesliga
• Matchday tickets
• Youth handball academy

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets (Dauerkarte/Powerkarte) for home matches in the Handball-Bundesliga and cup competitions. Includes family tickets, group discounts, and VIP/business seats.
2. Sponsoring: Main sponsor, premium partners, A/B/C-sponsors, and service partners providing financial support in exchange for branding, advertising, and hospitality at matches.
3. Merchandising / Fanshop: Sale of club merchandise, fan articles, and memorabilia through the official fanshop (frischauf-fanshop.de).
4. Hospitality & Events: VIP lounges, loges, business seats, and special event games (e.g., matches at ratiopharm arena, Players' Night season opener).
5. Media Rights / Broadcasting: Revenue from live streaming partnership with Dyn platform and broadcasting rights in the Handball-Bundesliga.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FRISCH AUF! Göppingen is a professional handball club competing in Germany's top-tier Handball-Bundesliga (HBL). The club delivers live professional handball entertainment through Bundesliga home games at the EWS Arena ('Hölle Süd') and special exhibition matches at the larger ratiopharm arena. Core revenue comes from ticket sales (single-game and season Dauerkarte/Powerkarte), multi-tiered corporate sponsorships, hospitality (business seats and loges), broadcasting/streaming rights via Dyn, and club merchandise sold through an online fanshop. The club also operates a Nachwuchscenter youth development program fielding teams from U13 to U19.

Product overview

FRISCH AUF! Göppingen is a professional handball club operating in Germany's top league (Opel HBL). The club's product portfolio centers on delivering live professional handball experiences through its Bundesliga home games at the EWS Arena ('Hölle Süd'), supported by season tickets (Dauerkarte/Powerkarte) with partner discount benefits and single-game tickets. The club complements live games with digital media products including FRISCH AUF!-TV matchday shows on YouTube, the Echo Online matchday magazine PDFs, and social media content across Instagram, TikTok, Facebook, LinkedIn, and WhatsApp. A structured Nachwuchscenter operates youth teams from U13 through U19 at Germany's highest junior league levels, supported by community programs like the Grundschulliga school handball league. Additional revenue streams include a Fanshop merchandise store, Business-Seats/Logen corporate hospitality, and special Eventspiele at larger venues featuring international opponents.

Differentiator

Problem solved

Functional benefit

Products and services

• Dauerkarte / Powerkarte (Season Ticket with Partner Discount Program) Annual subscription season ticket granting access to all Bundesliga home games at EWS Arena, including the Players' Night season opener, plus the Powerkarte loyalty program offering 3-20% discounts at 27 local partner businesses across retail, gastronomy, leisure and services. Targeted at local fans and families.
• Family Season Ticket (Familiendauerkarte) Reduced fixed-seat family season ticket covering two adults and 1-3 children (up to age 15) for all home Bundesliga games, designed for family groups in the Göppingen region.
• Single Game Tickets (Tageskarten)

Quantifiable outcome

• Record attendance: 83,500 total fans, 4,912 average per game (2025/26)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EWS Tool Technologies (EWS Arena)coreChannel Partner/ Reseller/ Distributor · 1 January 2004Naming rights sponsor for home arena since 2004. EWS Arena serves as primary venue for Bundesliga home games. Long-term strategic partnership enabling professional match operations.
• Dyn (Streaming Platform)coreChannel Partner/ Reseller/ DistributorOfficial streaming partner for live and on-demand Bundesliga matches. DynInitiative 'Move Your Sport' also funds HBL-Ausbildungsbonus with 900,000 EUR total distribution.
• Camozzi Automation GmbHminorStrategic or Co-development PartnerCareer orientation partner for youth academy. U17 players visit Albershausen facility for practical insights into pneumatics and potential apprenticeships, supporting dual career development.
• FilstalwellecoreGTM or Marketing PartnerRegional media partner for FRISCH AUF!-TV matchday show production. Provides video production, broadcasting, and media coverage for club content.
• OSG GmbH (Offensive für Soziale Gesellschaft)minorStrategic or Co-development PartnerSocial project partnership featuring social facilities in VIP room and 'zamma-Spieltag' events as part of HBL Nachhaltigkeitszertifikat social responsibility requirements.
• Alb-Fils-KlinikumminorStrategic or Co-development PartnerSocial partnership including player visits to children's clinic and Christmas Wunschbaum (wish tree) action. Part of club's social sustainability initiatives.
• Kunstgießerei StrassackerminorGTM or Marketing PartnerSponsor providing EMAG-Cup bronze trophy for youth tournament. Long-term supporter of youth handball events.
• Premium Sponsors (Various)coreChannel Partner/ Reseller/ DistributorMulti-tiered sponsor structure including main sponsor, premium partners, A-sponsors, B-sponsors, C-sponsors, and service partners. Sponsors visible on team jerseys and arena advertising.
• Powerkarte Partners (27 local businesses)minorChannel Partner/ Reseller/ DistributorLocal business network (Edeka Gebauer's, Dehner, L'Osteria, Staren Kebab, NICE Fitness, etc.) offering 3-20% discounts to season ticket holders. Benefits include access to ~2,000 season ticket customers.
• Fanclub Grün-Weiß e.V.coreStrategic or Co-development PartnerPrimary fan club collaborating on new fan block initiative (Block T with standing room) for 2026/27. Active in organized supporter culture and match atmosphere.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MT Melsungen: Mid-tier Bundesliga handball club with corporate sponsor base and youth academy. Comparable in scale and operating model, sharing the same HBL revenue structure.
• HC Erlangen: Bundesliga handball club operating in a similarly-sized market. Comparable as a mid-tier HBL team with arena-based ticketing, sponsorship tiers, and youth development operations.
• SG Flensburg-Handewitt: Top-tier German Handball-Bundesliga club and regular Champions League participant. Comparable as a direct HBL rival competing for the same league points, broadcast revenues, and corporate sponsors.
• TVB 1898 Stuttgart: Stuttgart-based Handball-Bundesliga club and direct regional rival. Comparable as a Baden-Württemberg HBL team competing for overlapping fan bases, regional sponsors, and arena audiences.
• THW Kiel: Germany's most successful modern handball club and multiple-time Bundesliga and Champions League winner. Directly comparable as a competing team in the HBL, sharing the same league revenue pool, broadcasting structure, and sponsor categories as FRISCH AUF! Göppingen.
• Rhein-Neckar Löwen: Mannheim-based Bundesliga handball club with strong regional sponsor base. Closely comparable as a geographically proximate (Baden-Württemberg) HBL rival competing for the same regional sponsors and fan base.
• Füchse Berlin: Berlin-based Handball-Bundesliga club with strong youth development and corporate partnerships. Comparable in operational model (HBL participation, tiered sponsorship, youth academy) and a benchmark for FRISCH AUF!'s commercial trajectory.
• TBV Lemgo Lippe: Long-established German handball club with Bundesliga presence. Comparable as a traditional, regionally anchored HBL club of similar size and commercial footprint.
• SC Magdeburg: Bundesliga and Champions League winning handball club. Direct HBL competitor with similar operating model: ticketed home arena, sponsorship tiers, youth academy, and merchandise operations.
• VfL Gummersbach: Traditional German handball club with Bundesliga pedigree. Comparable as a heritage HBL club of similar historical standing competing for the same league and cup revenues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FRISCHAUFGP
• YouTubeyoutube.com/@frischaufgp?sub_confirmation=1
• Facebookfacebook.com/frischaufgp
• LinkedInlinkedin.com/company/frischauf-gp
• Instagraminstagram.com/frischaufgp
• TikToktiktok.com/@frischaufgp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRISCH AUF! Göppingen