Bera

What Bera does

Bera di Bera Valter (operating as Bera and Bera Azienda Agricola) is a privately held, family-owned winery based in Neviglie, in the Cuneo province of Piedmont, Italy. The Bera family has been growing grapes in the Langhe hills for generations; Valter and Alida Bera began bottling their own wine in the 1970s, and the company cemented its identity in the late 1970s with a specialization in Moscato. Today the estate is run by the founding couple alongside their sons Umberto and Riccardo, who represent the active second generation of succession. The company operates from a single estate headquarters at Via Castellero Cascina Palazzo, 12, Neviglie, and has a workforce in the 11-50 range.

The core business is the production and sale of traditional Piedmont wines classified under Italian DOC and DOCG appellations. The portfolio spans Nebbiolo-based reds (Barolo DOCG from Castiglione Falletto and the Mosconi cru, Barbaresco DOCG including single-cru bottlings from Rabajà, Basarin and Serraboella, plus Langhe Nebbiolo DOC), Barbera d'Alba DOC and Barbera d'Asti DOCG, Dolcetto d'Alba DOC, Langhe Rosso DOC "Sassisto," Piedmont white wines (Arneis, Chardonnay), classic-method Alta Langa DOCG sparkling wines (Pinot Nero/Chardonnay, including a Rosé), Moscato-based wines (Asti DOCG, Moscato d'Asti DOCG, and the premium "Su Reimond" cuvée), Piemonte Brachetto DOC, the Moscato Passito "Nuovo Messaggio," and Grappa di Moscato. Winemaking follows traditional Piedmont methods with indigenous grape varieties and aging suited to DOCG specifications; there is no disclosed proprietary technology stack beyond standard estate viticulture and winemaking practice.

Revenue is generated primarily through one-time sales of bottled wine to wine distributors (international scope), the HORECA channel (hotels, restaurants, cafés), and direct sales from the estate to individual consumers and visitors. Pricing is not publicly disclosed. The company markets itself through international trade events (Vinitaly, ProWein in Germany, ProWein Asia in Shanghai, Simply Italian Americas Tour in Toronto and Miami), earned media coverage from wine critics (Wine Enthusiast, Decanter, Jancis Robinson, Vinous, Kerin O'Keefe, Ian D'Agata, Gambero Rosso), and a bilingual Italian/English website with downloadable technical sheets. Bera is bootstrapped, with no external investors, parent company, or venture funding documented; partial co-financing comes from the EU Rural Development Programme (PSR 2014-2020) under EU Regulation No. 1308/2013.

Name

Bera

Legal name

Bera di Bera Valter

Website

https://bera.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Bera is a privately held, multi-generational family winery in Neviglie, Piedmont, producing traditional DOC/DOCG wines — including Barbaresco, Barolo, Moscato d'Asti, and Alta Langa sparkling — for wine distributors, HORECA buyers, and direct visitors.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Distilleries (31214)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Piedmont wine production
• Nebbiolo DOCG wines
• Moscato sparkling wines
• Italian family winery
• Classic method sparkling

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Production and Sales: Bera produces and sells wines directly from their estate, with products including DOCG Barolo, Barbaresco, Barbaresco Riserva, Barbera d'Alba, Barbera d'Asti, Dolcetto d'Alba, Nebbiolo Langhe, Langhe Rosso, as well as sparkling wines (Alta Langa DOCG, Asti DOCG, Moscato d'Asti DOCG), passito wines, and Grappa di Moscato. Distribution likely occurs through wine distributors and the HORECA channel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bera is a traditional family winery (Azienda Agricola) in Neviglie, Piedmont, that produces and sells a complete range of DOC and DOCG classified wines from indigenous Piedmont grape varieties. The portfolio centers on Nebbiolo-based wines (Barbaresco and Barolo DOCG, including single-cru expressions from Rabajà, Basarin, Serraboella, and Mosconi vineyards), complemented by Barbera d'Alba and d'Asti, Dolcetto, Moscato d'Asti sparkling wines, classic method Alta Langa DOCG sparkling wines, dessert passito wines, and Grappa di Moscato spirit.

Product overview

Bera is a traditional family winery (Azienda Agricola) in Neviglie, Piedmont, Italy, specializing in still and sparkling wines from the Langhe region. The portfolio centers on Nebbiolo-based wines (Barbaresco and Barolo DOCG) including single-cru expressions from Rabajà, Basarin, and Serraboella vineyards, complemented by Barbera d'Alba and d'Asti, Dolcetto, and Langhe DOC whites (Arneis, Chardonnay). The winery is particularly known for its Moscato d'Asti DOCG selections, including the premium "Su Reimond" cuvée. Additional offerings include classic method Alta Langa DOCG sparkling wines, Piemonte Brachetto DOC, passito dessert wines ("Nuovo Messaggio"), and Grappa di Moscato spirit. The company operates traditional viticulture in the Langhe hills, producing wines that have received numerous accolades from international critics including Vinous, Wine Enthusiast, Decanter, Jancis Robinson, and Gambero Rosso.

Differentiator

Problem solved

Functional benefit

Products and services

• Moscato d'Asti DOCG A sparkling wine made from Moscato Bianco grapes, with delicate straw yellow color, complex elegant musky nose, and sweet fresh flavors with fine perlage. Pairs well with desserts, creams, fruit tarts, and pastries.
• Su Reimond Moscato d'Asti DOCG A complex and structured meditation wine made with grapes from suited vineyards, featuring intense wisteria and peach aromas, sage and lemon notes, with sweet fresh delicate flavors and fine perlage. Represents the top quality level of Moscato d'Asti from Bera.
• Barbaresco DOCG
• Barbaresco DOCG Riserva Rabajà
• Barbaresco DOCG Riserva Basarin
• Barbaresco DOCG Serraboella
• Barbaresco DOCG Riserva Serraboella
• Barolo DOCG
• Barolo DOCG Mosconi
• Alta Langa DOCG
• Alta Langa DOCG Rosè
• Asti DOCG
• Piemonte Brachetto DOC
• Nuovo Messaggio Piemonte DOC Moscato Passito
• Grappa di Moscato
• Sassisto Langhe DOC Rosso
• Alladio Langhe DOC Nebbiolo
• Mio Vino Langhe DOC Nebbiolo
• La Lena Barbera d'Alba DOC
• Barbera d'Alba DOC
• Barbera d'Asti DOCG
• Dolcetto d'Alba DOC
• Rosèlena
• Langhe DOC Arneis
• Langhe DOC Chardonnay

Quantifiable outcome

• Barbaresco DOCG Serraboella 2019 scored 95/100 by Wine Enthusiast and 94/100 by Decanter
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Consorzio per la Tutela dell'Asti D.O.C.G.coreStrategic or Co-development Partner · 7 February 2018Bera participates in the Simply Italian Americas Tour 2018 organized by the Asti DOCG Consortium in Toronto and Miami. The consortium promotes Asti DOCG, Asti Secco, and Moscato d'Asti wines internationally and represents Piedmont wine producers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• G.D. Vajra: Family-run Piedmont estate in Barolo producing Barolo (including Bricco delle Viole), Barbera, Dolcetto, and Moscato d'Asti. Closely matched as a multi-generational, cru-focused Langhe producer with comparable size and premium orientation.
• Pio Cesare: Family-owned Alba winery producing Barolo, Barbaresco, Barbera, and Moscato. Comparable family heritage, diversified Piedmont DOCG portfolio, and similar export-led growth strategy in international markets.
• Produttori del Barbaresco: Cooperative of vineyard owners producing Barbaresco from multiple crus (Rabajà, Asili, Montestefano). Directly comparable on Barbaresco-centric, cru-level Piedmont portfolio and similar distribution reach via international trade.
• Elvio Cogno: Family winery in Monforte d'Alba producing Barolo from Bricco Pernice and Ravera, plus Barbera and Dolcetto. Comparable as a small, traditional, terroir-obsessed Langhe producer marketing to fine wine trade.
• La Spinetta: Family-owned Piedmont producer in the Langhe focused on Barbaresco (including single-vineyard Gallina, Starderi, Valeirano), Barolo, and Barbera. Directly comparable in size, philosophy, terroir focus, and bottle-by-bottle premium positioning.
• Roagna: Multi-generational Barbaresco producer focused on single-vineyard Nebbiolo from Paje, Asili, and Montefico. Comparable family heritage, traditional winemaking, and emphasis on terroir-driven Barbaresco.
• Vietti: Historic Piedmont winery now part of the Krause Group, producing Barolo (Villero, Rocche), Barbaresco, Barbera, and Moscato. Comparable single-vineyard Barolo/Barbaresco focus and similar Piedmont DOCG portfolio breadth.
• Cascina delle Rose: Small family-run winery in Barbaresco producing Barbaresco from the Tre Stelle, Ovello, and Montestefano vineyards. Closely matches Bera in family operation, micro-production scale, and traditional Langhe focus.
• Bruno Giacosa: Iconic small Piedmont winery producing Barolo and Barbaresco Riserva from storied crus (Falletto, Asili, Rabajà). Compares directly to Bera on family heritage, Nebbiolo focus, and reliance on critic recognition for premium positioning.

Broad incumbents

• Marchesi di Barolo: Larger historic Barolo producer with broader portfolio and hospitality/tasting room operations. Comparable Piedmont focus but at meaningfully greater scale, brand reach, and visitor/retail traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BeraWines
• Facebookfacebook.com/BeraVini
• LinkedInlinkedin.com/company/bera-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bera