Pro Eagle

What Pro Eagle does

Pro Eagle is a Torrance, California-based designer, manufacturer, and distributor of off-road jacks and related accessories for the overlanding, off-road racing, and mobile-service markets. Its core product line includes five hydraulic floor jacks (Talon 1.5T, OG 2T, Beast 2T, Kratos 3T, and Abrams 3T) plus a Phoenix CO2 air jack series, vehicle-specific mounts and adapters (including Tesla, Rivian, GM EV, and traditional truck/Jeep applications), and an apparel/merchandise line. The company emphasizes ASME PASE safety compliance, an exclusive BFGoodrich KM3 tire bundling arrangement, replacement-parts availability, and category-leading lift height as points of differentiation.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce (USD and AUD), a dealer network, and an emerging enterprise/fleet vertical serving customers such as the Polaris Factory Racing Team, Amazon's mobile service fleet, Rivian, GM, and racing teams like Team Hardin. Pricing spans roughly $219.99 to $839.98 per jack or mounted system, with accessories and apparel providing incremental attach revenue.

Pro Eagle is a private company with 11–50 employees and no disclosed funding, revenue, or leadership details. Its 2017 SEMA Best New Product award marks its earliest notable industry recognition, and recent activity at SEMA 2024—including the BFGoodrich partnership and Kratos Maximus launch—indicates an active product and partnership cadence. Geographic expansion into Australia and Canada and EV-specific adapter development point to a company broadening both its addressable market and customer mix beyond the U.S. hobbyist base.

Name

Pro Eagle

Legal name

Pro Eagle

Website

https://proeagle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Eagle designs, manufactures, and sells off-road hydraulic and CO2 jacks, mounts, and vehicle-specific adapters for off-road enthusiasts, racing teams, and commercial mobile-service fleets operating vehicles from Jeeps and trucks to Teslas and Rivians.

Ownership category

akta.pro rank

Product category

Off-Road Automotive Lifting Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Off-road floor jacks
• Hydraulic lifting equipment
• Vehicle mounting accessories
• Off-road racing tools
• Mobile service fleet equipment

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Off-Road Floor Jacks: Pro Eagle's primary revenue stream is the direct sale of high-performance hydraulic floor jacks. Product lines include the 1.5 Ton Talon, 2 Ton OG, 2 Ton The Beast, 3 Ton Kratos, and 3 Ton Abrams shop jack. Jacks are sold as standalone units and in mounted system bundles. Pricing ranges from ~$300 to ~$600 for individual jacks.
2. Mounts and Mounted Systems: Pro Eagle sells purpose-built mounts for each jack model and bundled 'Mounted Systems' that combine a jack + mount at a discounted price. Mounts are also co-branded with The Mounting Co. for specific models. Pricing for mounts ranges from ~$170 to ~$270, and bundled systems from ~$370 to ~$840.
3. Accessories and Add-ons: Extensive accessory catalog including adapters (Tesla, Rivian, GM EV, pinch weld, tube), extensions (8" and 15"), jack pads, covers, straps, CO2 cartridges, tool kits, and specialty tires (BFGoodrich KM3 sets). Accessories support the full jack ecosystem and cross-sell opportunities.
4. Replacement Parts: Pro Eagle is the only floor jack company offering replacement parts. Revenue from pumps, axles, handles, thumbscrews, pins, and clips for each jack model. Supports long-term customer retention and reduced total cost of ownership.
5. Apparel and Merchandise (Swag): Branded merchandise including premium leggings, t-shirts, hoodies, sweatshirts, jackets, hats, caps, beanies, gloves, water bottles, stickers, and limited edition pins. Revenue from apparel and branded merchandise.
6. Gift Cards: Gift cards available in denominations of $100 and above.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Pro Eagle designs, manufactures, and sells high-performance off-road hydraulic floor jacks (1.5 to 3 ton capacities), CO2 pneumatic air jacks, jack stands, and a complete accessory ecosystem of vehicle mounts, adapters, extensions, EV-specific lift points, security locks, replacement parts, and apparel. The company sells primarily direct-to-consumer via proeagle.com while also operating a dealer network and dedicated commercial/fleet sales channel serving mobile service operators and enterprise customers in the U.S., Canada, and Australia.

Product overview

Pro Eagle is a manufacturer of high-performance off-road floor jacks and related accessories. The product portfolio centers on five core jack models spanning 1.5 to 3 ton capacities: the Talon (1.5 ton), OG and Beast (2 ton), and Kratos and Abrams (3 ton). These jacks are distinguished by their large off-road wheels, rugged construction for demanding terrain, and compatibility with a comprehensive accessory ecosystem including mounting systems, adapters (Tesla, Rivian, GM EV), extensions, and replacement parts. Pro Eagle also produces CO2-powered Phoenix air jacks for racing applications. The company emphasizes serviceability, offering replacement parts for all major components, and provides exclusive BFGoodrich KM3 tires on select models. All jacks are backed by a 2-year warranty. The product line is distributed through consumer, commercial/fleet, and dealer channels, with commercial solutions ASME PASE compliant for professional service applications.

Differentiator

Problem solved

Functional benefit

Products and services

• 3 Ton Big Wheel Off Road Jack 'Kratos' Premium 3-ton capacity off-road hydraulic floor jack with large BFGoodrich KM3 tires, designed for demanding terrain and lifted vehicles (including the Polaris Pro R); supports a 15-inch extension for maximum lift height. Positioned as the jack of choice for the Polaris Factory Racing Team.
• 3 Ton Off Road Shop Jack 'Abrams' 3-ton shop jack with 4-inch minimum height and rugged construction, designed for off-road applications and ASME PASE compliant for professional service environments.
• 2 Ton Big Wheel Off Road Jack 'The Beast' 2-ton capacity off-road hydraulic floor jack with big-wheel design for terrain mobility and durability in demanding off-road environments.
• 2 Ton Off Road Jack 'OG' Original 2-ton off-road floor jack model offering durability and reliability for off-road applications.
• 1.5 Ton Big Wheel Off Road Jack 'Talon' Compact 1.5-ton off-road hydraulic floor jack with big-wheel design suited for UTV and smaller off-road vehicle applications.
• Off Road Jack Stand 2.0 Heavy-duty off-road jack stand engineered to secure vehicles during maintenance and integrate with Pro Eagle floor jacks.
• Phoenix CO2 Air Jack Pneumatic CO2-powered air jack designed for rapid vehicle lifting in off-road and racing applications.
• Phoenix DS CO2 Air Jack Dual-sided CO2 pneumatic air jack with enhanced versatility for off-road recovery and racing use cases.
• Phoenix DS Trail Kit Complete trail kit bundle built around the Phoenix DS CO2 Air Jack with essential accessories for field deployment.
• Kratos Mounted System Bundle Discounted bundle combining the 3-ton Kratos jack with its purpose-built mount, straps, and secure in-vehicle storage kit.
• Abrams Mounted System Bundle Discounted bundle pairing the 3-ton Abrams shop jack with its purpose-built mount and secure storage kit.
• The Beast Mounted System Bundle Discounted bundle combining the 2-ton Beast jack with its purpose-built mount and secure in-vehicle storage kit.
• Talon Mounted System Bundle Discounted bundle combining the 1.5-ton Talon jack with its purpose-built mount and secure in-vehicle storage kit.
• 3 Ton 'Kratos' Jack Mount 3.0 Heavy-duty steel mounting system finished in military-spec black powdercoat, featuring anti-rattle straps, integrated noise reduction, and a universal multi-slot mounting pattern compatible with MOLLE panels and rack systems (including OWL van racks); co-branded with The Mounting Co.
• 3 Ton 'Abrams' Jack Mount 2.0 Purpose-built mounting system for the 3-ton Abrams shop jack, with secure locking capability and rattle-free design.
• 2 Ton 'The Beast' Jack Mount 2.0 Purpose-built mounting system for the 2-ton Beast jack with secure storage and anti-rattle features; co-branded with The Mounting Co.
• 1.5 Ton 'Talon' Jack Mount 2.0 Purpose-built mounting system for the 1.5-ton Talon jack with secure storage and rattle-free design.
• Off Road Jack Extension 8" or 15" Extension attachment that increases lift height on Pro Eagle floor jacks, available in 8-inch and 15-inch lengths.
• Tesla Jack Adaptor Adapter that enables Pro Eagle jacks to safely connect with designated Tesla vehicle lift points.
• Rivian Jack Adaptor Adapter that enables Pro Eagle jacks to safely connect with designated Rivian vehicle lift points, used by Rivian service teams.
• GM EV Jack Adaptor Adapter that enables Pro Eagle jacks to safely connect with designated GM electric vehicle lift points, used by GM service teams.
• Pinch Weld Adaptor Pinch weld protector adapter designed to enable safe vehicle lifting without damage to pinch weld seams.
• Tube Adaptor Tube-style jack adapter for specialized vehicle lifting applications.
• Jack Lock® Security Lock Pro Eagle's registered Jack Lock® security system for the mounted jack platform, available in standard and Talon-specific variants.
• Topography Polyurethane Jack Pad High-grip polyurethane jack pad with topographic pattern designed to provide secure, slip-resistant lift points.
• Pro Eagle Off Road Pit Mat Race-legal fuel and fluid containment mat designed to protect driveways and surfaces during service operations.
• BFGoodrich KM3 Tire Set for Pro Eagle Jacks Exclusive BFGoodrich KM3 aftermarket off-road tire set for Pro Eagle big-wheel jacks, featuring a large contact patch for better weight distribution and non-marking performance; available in 4"/6" and 6"/8" size combinations.
• Pro Eagle Universal Wall Mount Wall-mounted storage solution designed to organize and store Pro Eagle jacks in shop and garage environments.
• Jack Hitch Carrier Hitch-mounted carrier designed to transport Pro Eagle jacks behind vehicles for off-site service work.
• Phoenix Air Jack Accessories (Sand Base, Wedge Top, Roll Bar Mount) Accessory range for the Phoenix CO2 air jack family including sand base, wedge top options, and roll bar mount with CO2 holster.
• Replacement Hydraulic Pumps (1.5/2/3-ton) Hydraulic pump replacements offered across all Pro Eagle floor jack capacities (1.5-ton, 2-ton, 3-ton), enabling long-term service and repair rather than full replacement.
• Replacement Jack Axles (2-ton, 3-ton) Replacement axles for 2-ton and 3-ton Pro Eagle jacks offered as part of the industry's only floor jack replacement parts program.
• Off Road Replacement Wheels (4", 6", 8") Off-road replacement wheels offered in 4-inch, 6-inch, and 8-inch sizes for Pro Eagle big-wheel jacks, supporting long-term serviceability.
• CO2 Cartridges (25g, 33g) Consumable CO2 cartridges sold in 25g and 33g sizes to power the Phoenix CO2 air jack line.
• Pro Eagle Branded Apparel and Merchandise Branded apparel and merchandise line featuring Pro Eagle logo products for off-road enthusiasts, including premium leggings, t-shirts, hoodies, sweatshirts, jackets, hats, caps, beanies, gloves, water bottles, stickers, and limited-edition pins.
• Pro Eagle Gift Cards Pro Eagle gift cards available in denominations of $100 and above, redeemable on the proeagle.com storefront.

Quantifiable outcome

• The only floor jack with enough lift height to get the Polaris Pro R off the ground
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• BFGoodrich TiresflagshipStrategic or Co-development Partner · 1 November 2024At SEMA 2024, Pro Eagle announced a new partnership with BFGoodrich Tires. Pro Eagle is the only floor jack manufacturer to use exclusive BFGoodrich KM3 tires as original equipment. The partnership includes collaborative marketing (co-exhibits at SEMA) and product integration (BFGoodrich tires on all Pro Eagle jacks). The collaboration also produced the 'Kratos Maximus' — the world's largest jack — featuring 37-inch BFGoodrich KM3 tires at SEMA 2024.
• Polaris Factory Racing TeamcoreGTM or Marketing PartnerPro Eagle is the 'Jack of Choice for the Polaris Factory Racing Team.' The Polaris team uses the 3 Ton Big Wheel Off Road Jack 'Kratos' with the 15" Extension for working on RZRs in the shop and pits. Pro Eagle is featured on Polaris's social channels and the partnership serves as a key endorsement within the off-road racing community.
• Lasernut Metal FabricationminorStrategic or Co-development PartnerPro Eagle partnered with Lasernut Metal Fabrication to build the world's largest jack — 'Kratos Maximus' — for SEMA 2024. Lasernut fabricated every component of the giant jack to scale, including custom hex bolts and screws from scratch. The collaboration generated significant brand visibility and social media virality.
• The Mounting Co.minorOEM/ Whitelabel/ Licensing PartnerPro Eagle co-brands certain jack mounts with The Mounting Co., including the 2 Ton 'The Beast' Jack Mount and the 3 Ton 'Kratos' Jack Mount. These are listed as Pro Eagle products with 'by The Mounting Co.' designation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ARB 4x4 Accessories: ARB is an established global manufacturer and retailer of off-road accessories including recovery gear, suspension, and vehicle protection. It competes broadly with Pro Eagle in the off-road ecosystem but offers a much wider portfolio and dealer network.
• WARN Industries: WARN is an established manufacturer of winches, recovery gear, and off-road accessories sold through dealers and OEMs. It competes with Pro Eagle in the broader off-road recovery and service equipment category.
• Milwaukee Tool: Milwaukee Tool is a major manufacturer of professional power tools, hand tools, and accessories serving automotive, construction, and industrial trades. It is a broad incumbent whose professional tools and storage products overlap with Pro Eagle's professional service market.
• Smittybilt: Smittybilt is a manufacturer of off-road bumpers, winches, recovery gear, and accessories sold through the 4x4 aftermarket. It is an adjacent incumbent in the off-road accessories category where Pro Eagle competes.
• Pittsburgh Automotive (Harbor Freight): Pittsburgh Automotive is Harbor Freight's house brand for floor jacks, jack stands, and lifting equipment, sold at value price points through Harbor Freight's large retail footprint. It is a broader incumbent that competes with Pro Eagle at the entry-level and mid-tier of the floor jack market.

Direct peers

• VIAIR Corporation: VIAIR is a leading manufacturer of air compressors and pneumatic air jacks for off-road, racing, and on-board air applications. It is a direct competitor to Pro Eagle's Phoenix CO2 Air Jack product line.
• Torin (Big Red): Torin is a major manufacturer and distributor of hydraulic jacks, jacks stands, and service equipment sold through industrial and automotive retail channels. It competes with Pro Eagle in hydraulic floor jacks for professional and consumer use.
• Powerbuilt: Powerbuilt manufactures and distributes hydraulic jacks, jack stands, and lifting equipment for automotive and DIY markets through retail and online channels. It is a direct peer in the floor jack category where Pro Eagle also competes.
• Hi-Lift Jack: Hi-Lift is the most established manufacturer of off-road jacks, famous for its all-mechanical Hi-Lift farm and off-road jacks. It is the closest direct competitor to Pro Eagle in the off-road jack category, competing for the same enthusiast and overlander buyer.

Emerging players

• Baja Designs: Baja Designs is a manufacturer of off-road lighting and related accessories targeting off-road, motorsport, and overland enthusiasts. It is an emerging adjacent peer serving the same end customer through racing and dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=7P3fDszZcyI&list=PL8r1iJ9Ievq5uTi1eOY7vsEFHJlxyXc6R
• Instagraminstagram.com/pro_eagle
• Facebookfacebook.com/proeaglejacks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Eagle