Torin

What Torin does

Torin Inc., founded in 1955 and headquartered in Ontario, California, is a privately held manufacturer of lifting and material handling equipment operating primarily under the TCE (Torin Commercial Equipment) and BIG RED sub-brands. The company's product portfolio spans 2-post and 4-post car lifts (8,000-10,000 lb capacity), mid-rise scissor lifts, electric scissor lift tables for EV battery handling, 50-ton shop presses, floor jacks, bottle jacks, jack stands, and tire changers. Core technology centers on dual hydraulic cylinder drive systems, direct drive mechanisms, Q355 (ASTM A572) high-strength steel construction, and products tested at 115% dynamic and 150% static overload capacity, with CE, ALI Gold Label, and ASME certifications enabling OSHA-compliant commercial use.

The company operates ten manufacturing facilities worldwide with vertically integrated production capabilities and runs a direct-to-consumer distribution model via a Shopify-powered e-commerce storefront at torinjacks.com. Customers can purchase equipment for shipment to the lower 48 states or pickup at nine warehouse locations across California, Texas, New Jersey, Georgia, and Illinois, with LTL freight used for heavy items. Customer segments are professional automotive repair shops and dealerships requiring OSHA/insurance-compliant lifts, home garage enthusiasts seeking professional-grade equipment, and an emerging EV service provider segment. Pricing ranges from $129 for jack stands to $6,499 for EV lift tables, with optional extended warranty subscriptions ($459-$749) layered on top of one-time equipment sales as an early recurring revenue mechanic.

Name

Torin

Legal name

Torin Inc.

Website

https://torinjacks.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Torin manufactures hydraulic car lifts, scissor lifts, lift tables, and shop presses under TCE and BIG RED brands, selling direct-to-consumer via its Shopify e-commerce platform to professional automotive shops and home garage enthusiasts across the US.

Ownership category

akta.pro rank

Product category

Automotive Lifting Equipment

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Hydraulic car lifts
• Automotive lifting equipment
• Scissor lift tables
• Hydraulic shop presses
• Material handling equipment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: One-time hardware sales of lifting and material handling equipment including car lifts, scissor lifts, lift tables, shop presses, floor jacks, and jack stands through their e-commerce platform. Products are sold at various price points from entry-level to professional grade.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Torin manufactures and sells commercial-grade hydraulic lifting and material handling equipment under the TCE (Torin Commercial Equipment) and BIG RED brands through direct-to-consumer e-commerce. Core offerings include 2-post and 4-post car lifts (8,000–10,000 lb capacity), mid-rise scissor lifts, electric scissor lift tables for EV battery and component handling, H-frame pneumatic shop presses (up to 50 tons), floor jacks, bottle jacks, jack stands, and tire changers. Products are sold primarily to professional automotive repair shops and home garage enthusiasts in the United States with shipping to the lower 48 states and warehouse pickup availability.

Product overview

Torin Inc. (operating as TCE - Torin Commercial Equipment) is a global manufacturer of lifting and material handling equipment with over 70 years of experience and 10 manufacturing facilities worldwide. The product portfolio centers on automotive service equipment, primarily car lifts (2-post and 4-post configurations ranging from 8,000 to 10,000 lb capacity), scissor lifts, and electric scissor lifting tables designed for EV battery and engine handling. The TCE brand also encompasses shop presses (up to 50 tons), floor jacks, bottle jacks, jack stands, tire changers, and related accessories. Products are tested to meet ASME compliance standards and carry CE certification, with select models bearing ALI Gold Label certification. The company operates as a single brand portfolio (TCE for commercial equipment alongside the BIG RED consumer brand) with vertically integrated manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• TCE (Torin Commercial Equipment): Primary commercial equipment brand for professional-grade car lifts, lifting tables, shop presses, and other automotive equipment
• BIG RED

Products and services

• TCE 10,000 lb 2-Post Overhead Car Lift (QJY245LD) CE certified 2-post overhead car lift with 10,000 lb capacity, dual hydraulic cylinders, 220V/60Hz/2.2KW motor, 45-50 second lifting time, designed for professional automotive repair shops and home garage use. Includes 3-year warranty.
• TCE ALI Certified 10,000 lb 2-Post Overhead Single Release Direct Drive Car Lift (QJY245DX) ALI Gold Label certified 2-post overhead lift with 10,000 lb capacity, direct drive system, single-point release, 220V 3HP motor, 50-second rise time, triple telescoping arms, and 3-year warranty. Designed for commercial repair facilities requiring OSHA and insurance compliance.
• TCE 9,000 lb 4-Post Car Lift (QJY4040-DS) CE certified 4-post parking and service lift with 9,000 lb capacity, Q355 steel carriage, 110V motor, 60-second rise time, 13 locking positions, and 2-year warranty for automotive service applications.
• TCE 110V Two-Post Car Lift Two-post car lift available in 9,000 lb and 10,000 lb capacities with 110V power option for residential garage compatibility, dual hydraulic cylinders, CE certified, chain lifting system with steel wire rope equalizing cables.
• TCE 3.5 Ton (8,000 lb) Scissor Lift Mid-rise scissor lift with 8,000 lb capacity, available with electric or pneumatic release, 4.5 inch minimum to 39.5 inch maximum lifting height, 110V/60Hz/1PH operation for automotive service applications.
• TCE 7,700 lb Mid-Rise Scissor Lift (8XP) Mid-rise scissor lift with 7,700 lb capacity and 110V pneumatic release for automotive service applications in shops and home garages.
• TCE 2,650 lb Electric Scissor Lift Table Electric scissor lifting table cart with 2,650 lb capacity designed for EV battery, engine, motor, and gearbox handling, including 3-year warranty. Targeted at EV service providers and automotive shops adapting to electric vehicle maintenance.
• TCE 2,200 lb Electric Scissor Lift Table Electric scissor lift table cart with 2,200 lb capacity for EV battery and component handling, with 3-year warranty.
• TCE 1.5 Ton Electric Scissor Platform Lift Table Electric scissor platform lift table rated 1.5 ton (3,300 lbs) for new energy vehicle service applications with 3-year warranty.
• TCE 50 Ton H-Frame Pneumatic Shop Press H-frame pneumatic shop press with 50-ton capacity for pressing, bending, and straightening operations in automotive shops, with 2-year warranty.
• TCE 12 Ton Heavy Duty Jack Stands Heavy duty jack stands rated at 12 tons capacity for vehicle support during maintenance, with 1-3 year warranty depending on listing.
• TCE 5 Ton Long Frame Floor Jack Long frame hydraulic floor jack with 5-ton capacity for extended reach under vehicles, with 2-3 year warranty.
• TCE 20 Ton Air/Manual Hydraulic Bottle Jack Dual-function hydraulic bottle jack with 20-ton capacity, operable via air compressor or manual pump, with 1-year warranty.
• TCE 5 Foot Plate Tire Changer Tire changer machine with 5-foot plate for mounting and demounting vehicle tires in automotive service shops, with 2-year warranty.

Quantifiable outcome

• Products tested at 115% dynamic and 150% static overload capacity
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dannmar: Dannmar manufactures car lifts, motorcycle lifts, and shop equipment targeted at both professional technicians and home enthusiasts, overlapping with Torin's product offerings and channel positioning.
• BendPak: BendPak is one of the largest US manufacturers of car lifts, specialty lifts, and wheel service equipment, directly competing with Torin across 2-post, 4-post, scissor, and parking lifts sold to professional repair shops and home garage enthusiasts.
• Forward Lift: Forward Lift designs and manufactures vehicle lifts for dealerships, repair shops, and the home garage, competing directly with Torin across 2-post, 4-post, and specialty lift configurations.
• QuickJack: QuickJack manufactures portable car lifts designed for home garage use and small shops, competing directly with Torin's entry-level mid-rise scissor lifts and floor jacks at the enthusiast/DIY price point.
• Challenger Lifts: Challenger Lifts manufactures 2-post, 4-post, scissor, and specialty vehicle lifts for professional shops and home use, making it a direct head-to-head competitor with Torin's TCE car lift portfolio.
• Mohawk Lifts: Mohawk Lifts is a US manufacturer of automotive lifts, including 2-post, 4-post, scissor, and alignment lifts, directly competing with Torin in the professional and enthusiast automotive service market.
• Rotary Lift: Rotary Lift is a leading global manufacturer of vehicle lifts serving automotive shops, dealerships, and fleet operators, with a recognized heavy-duty product line directly competing with Torin's TCE 10,000 lb lifts.
• Atlas Automotive Equipment: Atlas Automotive Equipment manufactures and distributes car lifts, wheel service equipment, and shop tools to professional repair facilities and home users, directly competing with Torin's TCE product line.

Emerging players

• Gray Manufacturing: Gray Manufacturing produces vehicle lifts, jack stands, and shop equipment with a focus on professional and industrial applications, making it a comparable peer in the same automotive lifting category as Torin.

Broad incumbents

• Stertil-Koni: Stertil-Koni is a global supplier of heavy-duty vehicle lifts (mobile column lifts, in-ground lifts, platform lifts) for commercial fleets and transit, offering overlapping capabilities to Torin but specializing in heavy-duty commercial vehicles rather than consumer/PASSENGER automotive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/torinjacks
• YouTubeyoutube.com/torinjacks
• Facebookfacebook.com/torinjacks
• LinkedInlinkedin.com/company/torin-jacks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torin