VPcabs
VPcabs designs and sells premium virtual pinball cabinets featuring proprietary AccuFeel force feedback, serving home gaming enthusiasts and game-room collectors in the USA and Canada through direct-to-consumer e-commerce.
- Company typePrivate
- Founded2013
- HeadquartersGrove City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VPcabs does
VPcabs is a privately held, niche consumer-hardware manufacturer that designs, assembles, and sells high-end virtual pinball cabinets to individual hobbyists and home game-room collectors in the United States and Canada. Founded in 2013 and operating from Grove City, Ohio, the company employs fewer than 10 people and runs a direct-to-consumer business anchored on its own e-commerce site (virtualpinball.com) and phone/email sales, supplemented by an authorized reseller program.
The company's product portfolio comprises two main cabinets: the flagship Ultra VP 8.0 (a wide-body 48-inch 4K 144Hz LG OLED machine priced at $9,895 base) and the more compact Vertigo NXT 4K Hybrid VPin Multicade ($6,295). Both rely on the company's proprietary AccuFeel force feedback platform, which combines solenoids, contactors, a shaker motor, a gear motor, a knocker, RGB LED flashers, an integrated air fan, and 7.1 surround sound to approximate the tactile feel of a mechanical pinball machine. The cabinets run third-party simulation software (Visual Pinball, Future Pinball, Zen Studios Pinball FX) giving buyers access to thousands of pinball tables and arcade games on industrial-grade IPS/OLED displays.
VPcabs makes money primarily through one-time hardware sales of Ultra VP and Vertigo NXT cabinets, with secondary recurring revenue from extended post-warranty maintenance contracts (1/2/3-year terms at $250-$350-$450) and spare parts sold exclusively to existing customers. Sales are driven predominantly by word-of-mouth and referrals rather than paid marketing, with the company's 2016 Shark Tank appearance cited as a major brand-defining event. Geographic reach is concentrated in the USA and Canada, with limited international shipping available for the flagship Ultra VP only.
VPcabs firmographics
Firmographics- Name
- VPcabs
- Legal name
- VPcabs
- Website
- https://virtualpinball.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VPcabs designs and sells premium virtual pinball cabinets featuring proprietary AccuFeel force feedback, serving home gaming enthusiasts and game-room collectors in the USA and Canada through direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
VPcabs industry classification
Industry- Product category
- Arcade and Virtual Pinball Hardware
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK)
- akta.pro secondary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where VPcabs is headquartered
LocationHeadquarters
- HQ city
- Grove City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VPcabs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Virtual Pinball Machine Sales: One-time hardware sales of Ultra VP and Vertigo NXT virtual pinball machines. Products are sold directly to consumers with base pricing plus shipping and optional upgrades.
- Extended Maintenance Contracts: Post-warranty extended support and maintenance plans offered in 1, 2, and 3-year terms providing phone, email, and video support after the standard 2-year factory warranty expires.
- Spare Parts Sales: Replacement parts and upgrades sold exclusively to existing customers including monitors, computers, motors, buttons, speakers, and custom components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultra VP 8.0 4K OLED Edition - Flagship Model |
| One time/ perpetual license | Pay-as-you-go | Vertigo NXT 4K Hybrid VPin Multicade - Compact Model |
| Subscription | Multi-year contract | Extended Support Maintenance Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
VPcabs product offering
Product offeringCore offering
VPcabs designs, manufactures, and sells premium physical virtual pinball machine cabinets, primarily the flagship Ultra VP 4K OLED 4D model and the compact Vertigo NXT 4K Hybrid Multicade, integrating proprietary AccuFeel force feedback hardware with high-end 4K displays and surround audio. The company sells these cabinets direct-to-consumer through its own e-commerce website, alongside spare parts, pre-owned units, and optional extended maintenance plans.
Product overview
VPcabs offers a portfolio of virtual pinball machines featuring force feedback technology. The flagship Ultra VP is a full-size wide-body cabinet with 48" 4K OLED display, while the Vertigo NXT is a more compact, budget-conscious upright multicade. Both products support thousands of Visual Pinball, Future Pinball, and Zen Studios tables. The company also sells spare parts, pre-owned units, and extended maintenance plans.
Differentiator
Problem solved
Functional benefit
Brands
- Ultra VP: Flagship 4K OLED 4D Virtual Pinball Machine with full force feedback, 48-inch LG OLED playfield monitor, and advanced features including 7.1 surround sound and game-activated LED strips.
- Vertigo NXT
Products and services
- Ultra VP 4K OLED 4D Virtual Pinball Machine Flagship wide-body virtual pinball cabinet with a 48-inch 4K 144Hz LG OLED playfield monitor, proprietary AccuFeel full force feedback, 7.1 surround sound, game-activated LED strips and RGB flashers, integrated air fan, music video jukebox, hundreds of vertical arcade games, and VR/3D stereoscopic support; runs thousands of Visual Pinball, Future Pinball, and Zen Studios Pinball FX tables. Priced at $9,895 base + shipping for home gaming enthusiasts.
- Vertigo NXT 4K Hybrid VPin Multicade Compact upright cabinet combining virtual pinball and arcade gaming with a 32-inch 4K 60Hz IPS playfield monitor, full AccuFeel force feedback, 7.1 surround sound, 2-player arcade control panel with 3-inch trackball, music jukebox, and VR/3D stereoscopic compatibility. Priced at $6,295 base + shipping for space-constrained or budget-conscious consumers.
- Spare Parts Replacement components sold exclusively to existing VPcabs customers, including monitors, computers, memory upgrades, control boards, buttons, LED strips, motors, solenoids, speakers, amplifiers, and other custom components for Ultra VP and Vertigo NXT machines.
- Extended Support Maintenance Plan Post-warranty extended support subscriptions covering phone, email, and video support after the 2-year factory warranty expires; available as 1-year ($250), 2-year ($350), and 3-year ($450) plans with a $100 discount when bundled with initial machine purchase; does not include parts or shipping.
Quantifiable outcome
- 10 years of fine-tuning virtual pinball machines
- +2 more outcomes
Companies that use VPcabs
Customer profileSegments2 records
Ideal customer profiles2 records
VPcabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
VPcabs partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
VPcabs competitors and assessment
Company assessmentBroad incumbents
- Chicago Gaming Company: Chicago Gaming Company produces both original and remade real (mechanical) pinball machines for enthusiast buyers. Comparable in addressing the pinball enthusiast segment but competes via real hardware rather than virtual simulation.
- Stern Pinball: Stern Pinball is the largest manufacturer of modern real (mechanical) pinball machines, dominating the commercial and high-end home pinball market. Comparable because it serves the same pinball enthusiast customer base, but VPcabs replaces the mechanical product with a virtual alternative.
- Multimorphic: Multimorphic makes the P3 (Pinball Player Platform), a real pinball machine with interchangeable playfields targeting tech-savvy enthusiasts. Comparable in selling premium innovative pinball hardware to enthusiasts, but real-mechanical platform rather than virtual simulation.
- Jersey Jack Pinball: Jersey Jack Pinball manufactures premium real (mechanical) pinball machines targeting collectors and home game rooms. Comparable target customer (premium home pinball buyers) but different product (real mechanical vs. virtual simulation).
Emerging players
- My Arcade: My Arcade produces retro gaming micro-cabinets, controllers, and plug-and-play devices for nostalgic home entertainment. Overlaps with VPcabs' consumer gaming nostalgia market but at much lower price points and without virtual pinball.
- Hyperkin: Hyperkin designs retro gaming consoles, controllers, and accessories for nostalgic home gamers. Comparable consumer base and gaming-category positioning, though focused on smaller accessories and console-style products rather than full arcade cabinets.
- Rec Room Masters: Rec Room Masters builds custom home arcade and game room cabinets and works closely with VPcabs on distribution/referrals. Comparable in the home game-room enthusiast segment and custom-build model, though they primarily resell other manufacturers' products.
Direct peers
- AtGames: AtGames manufactures consumer virtual pinball, retro arcade, and Legends Ultimate-class cabinets targeting home entertainment enthusiasts. Most directly comparable peer to VPcabs because both sell virtual pinball hardware with force feedback to consumer hobbyists, though AtGames targets lower-mid price tiers.
- Arcade1Up: Arcade1Up builds affordable home arcade cabinets featuring licensed retro games. Closely comparable in product category (home arcade cabinets) and DTC mass-market model, though positioned at a much lower price point than VPcabs' premium pinball machines.
Others
- Pinball Life: Pinball Life is a retailer and parts supplier for both real and virtual pinball machines. Adjacent ecosystem participant that serves the same enthusiast customer base and supplies parts and components relevant to VPcabs' installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VPcabs social profiles
Digital presenceVPcabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
VPcabs leadership team
Management profileNumber of profiles
VPcabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VPcabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VPcabs
What does VPcabs do?
VPcabs designs, manufactures, and sells premium physical virtual pinball machine cabinets, primarily the flagship Ultra VP 4K OLED 4D model and the compact Vertigo NXT 4K Hybrid Multicade, integrating proprietary AccuFeel force feedback hardware with high-end 4K displays and surround audio. The company sells these cabinets direct-to-consumer through its own e-commerce website, alongside spare parts, pre-owned units, and optional extended maintenance plans.
Is VPcabs a public or private company?
VPcabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VPcabs founded?
VPcabs was founded in 2013. It employs 1 to 10 people.
Where is VPcabs based?
VPcabs is headquartered in Grove City, United States, in the North America region.
How does VPcabs make money?
Three revenue lines are on record. Virtual Pinball Machine Sales are the primary driver. The others are extended Maintenance Contracts and spare Parts Sales.
Who are VPcabs's main competitors?
Broad incumbents on record are Chicago Gaming Company, Stern Pinball, Multimorphic and Jersey Jack Pinball. Emerging players are My Arcade, Hyperkin and Rec Room Masters. Direct peers are AtGames and Arcade1Up. Pinball Life is listed as an others.
Does VPcabs have an API?
No public API is recorded for VPcabs.
What industry is VPcabs in?
VPcabs's product category is Arcade and Virtual Pinball Hardware. Its primary akta.pro industry code is HDACANAK, Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets), with a secondary code of MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 334118 and its SIC code is 3651.