My Arcade
My Arcade designs and distributes officially licensed handheld retro gaming devices under multiple form factors and price points ($19.99–$179.99), serving nostalgic gamers, gift buyers, and casual consumers through retail, marketplace, and DTC channels as a division of dreamGEAR, LLC.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What My Arcade does
My Arcade is a US-based consumer electronics company, operated as a division of dreamGEAR, LLC and headquartered in Torrance, California. It designs, manufactures, and distributes officially licensed handheld retro gaming devices spanning multiple form factors — Pixel Pocket ($19.99–$29.99), Pocket Player Pro and Micro Player Pro ($44.99), Joystick Player ($59.99), Mighty Player ($119.99), and the flagship Atari Gamestation Pro ($99.99) and Atari Gamestation Go ($179.99). The hardware integrates authentic control schemes (paddle, trak-ball, d-pad, numeric keypad, A/B/X/Y) and, on premium SKUs, the proprietary SmartGlow illumination technology, HDMI TV output, WiFi connectivity, and 200+ pre-loaded titles.
The business is built on a stack of licensing agreements with major arcade and console IP holders — Atari, Bandai Namco, Capcom, Sega, Tetris Holding, TAITO, Jaleco, PIKO Interactive, and Data East/G-MODE — that allow it to bundle legally cleared classic game libraries into turnkey devices. Revenue is generated almost entirely through one-time hardware sales distributed via a multi-channel model: direct-to-consumer e-commerce (myarcade.com), Amazon and Woot marketplaces, GameStop and EB Games in North America, and partner storefronts such as Atari.com, supported by trade show presence at CES and Toy Fair and earned media coverage in IGN, Forbes, ESPN, Billboard, and CNN. The customer base is fragmented across retro gaming enthusiasts, gift buyers, and casual gamers, with no disclosed enterprise or contract-based revenue streams.
My Arcade firmographics
Firmographics- Name
- My Arcade
- Legal name
- dreamGEAR, LLC
- Website
- https://myarcade.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- My Arcade designs and distributes officially licensed handheld retro gaming devices under multiple form factors and price points ($19.99–$179.99), serving nostalgic gamers, gift buyers, and casual consumers through retail, marketplace, and DTC channels as a division of dreamGEAR, LLC.
- Ownership category
- akta.pro rank
My Arcade industry classification
Industry- Product category
- Retro Gaming Hardware
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Electronics and Appliance Retailers (44921)
- SIC
- Household Audio & Video Equipment (3651), Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK)
- akta.pro secondary industries
- Handheld Gaming Devices (CRACAOAB), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ), Retro Gaming Hardware (Mini Consoles, Emulation Handhelds) (CRACAOAL), Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB)
Keywords
Where My Arcade is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
My Arcade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Others, Personnel, Technology or R&D
Revenue model
- Hardware Sales: One-time hardware sales of retro gaming devices across multiple product lines including Gamestation, Micro Player, Pocket Player, Nano Player, Pixel Pocket, Joystick Player, and Mighty Player. Products are sold at various price points from $19.99 to $179.99.
- Licensed Game Content: Revenue generated through licensing agreements with major game publishers (Atari, Bandai Namco, Capcom, Sega, Jaleco, PIKO Interactive, Data East, Tetris Holding) for the right to include their classic game libraries in My Arcade devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium handheld gaming device with 200+ games and advanced features |
| One time/ perpetual license | Pay-as-you-go | TV-connected retro gaming console with wireless controllers |
| One time/ perpetual license | Pay-as-you-go | Desktop joystick form factor with vertical display |
| One time/ perpetual license | Pay-as-you-go | Compact handheld with color display and built-in speaker |
| One time/ perpetual license | Pay-as-you-go | Pocket-sized portable gaming device |
| One time/ perpetual license | Pay-as-you-go | Ultra-compact keychain gaming device |
| One time/ perpetual license | Pay-as-you-go | Large form factor arcade-style gaming device |
| One time/ perpetual license | Pay-as-you-go | Racing-themed handheld with realistic controls |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
My Arcade product offering
Product offeringCore offering
My Arcade designs, manufactures, and distributes officially licensed retro gaming hardware, including handheld gaming devices and mini arcade cabinets featuring classic game libraries from Atari, Bandai Namco, Sega, Capcom, TAITO, and other publishers. Products span multiple form factors (Pixel Pocket, Nano Player, Micro Player, Pocket Player, Joystick Player, Mighty Player, and the Gamestation Go/Pro flagship line) and are sold at price points from $19.99 to $179.99 through direct e-commerce, Amazon, and major retail partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Atari Gamestation Go Premium handheld retro gaming console for retro gaming enthusiasts, featuring over 200 officially licensed games from Atari, Jaleco, PIKO Interactive, Bandai Namco, and other publishers, with SmartGlow controls and TV-out capability.
- Atari Gamestation Pro Home retro gaming console that connects via HDMI to a TV and includes two 2.4GHz wireless joystick controllers with built-in paddles, targeting consumers who want a shared living-room retro gaming experience.
- Atari Gamestation Gamepad Officially licensed wireless gamepad accessory designed for use with the Atari Gamestation Go and Atari Gamestation Mega, providing paddle, trak-ball, and keypad inputs plus SmartGlow illumination for owners of those flagship devices.
- Joystick Player Series Desktop joystick-style mini arcade devices with a 3.5-inch vertical display, officially licensed titles (PAC-MAN, Ms.PAC-MAN, Space Invaders, Galaga, Sonic the Hedgehog), and high-score saving, targeting collectors and gift buyers.
- Pole Position Racing Player Racing-themed handheld device with a 3.5-inch display and realistic racing controls, pre-loaded with Pole Position and Pole Position II, for retro racing fans and gift buyers.
- Micro Player Pro Series Compact handheld gaming devices with a color display and built-in speaker, offered in officially licensed variants across major classic franchises, targeting casual gamers and gift buyers.
- Pocket Player Pro Series Pocket-sized portable gaming devices pre-loaded with officially licensed classic titles across multiple franchises, for on-the-go casual retro play.
- Pixel Pocket Pro Series Ultra-compact keychain-sized gaming devices with officially licensed classic titles, marketed as an affordable gift and on-the-go option.
- Mighty Player Series Large form-factor arcade-style gaming devices with officially licensed classic titles (Sonic the Hedgehog, PAC-MAN 45th Anniversary), positioned as premium collectibles and statement pieces for enthusiasts.
- Sonic the Hedgehog Miniature Arcade Cabinet Miniature arcade cabinet developed with Sega, pre-loaded with Sonic the Hedgehog and Sonic the Hedgehog 2, designed as a portable collector's item and gift item for Sonic fans.
- Casino Themed Retro Gaming Devices Casino-themed retro gaming line including Casino Player, Casino Pocket, and Casino Pixel form factors, featuring classic gambling-style mini-games and targeting adult retro-gaming and gift buyers.
- PAC-MAN 45th Anniversary Collection Commemorative PAC-MAN 45th Anniversary collection spanning the Mighty Player ($119.99) and Pocket Player Max ($69.99) form factors, targeting PAC-MAN collectors and anniversary gift buyers.
Quantifiable outcome
- Over 200 games built into premium devices like the Atari Gamestation Go
- +2 more outcomes
Companies that use My Arcade
Customer profileSegments3 records
Ideal customer profiles3 records
My Arcade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
My Arcade partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- SegacoreSega partnered with My Arcade to launch a Sonic the Hedgehog miniature arcade cabinet, which includes Sonic the Hedgehog and Sonic the Hedgehog 2 games. Released November 1 for $60, the product features a color display, controls, and multiple power options.
- AtariflagshipMy Arcade collaborates with Atari to produce the Atari Gamestation Pro and Gamestation Go handheld gaming devices. These products feature over 200 Atari titles including Atari 2600, 5200, 7800, arcade classics, and the Atari Recharged series. The partnership represents My Arcade's flagship product line.
- Bandai Namco EntertainmentcoreLicensing partnership for classic Bandai Namco titles including PAC-MAN, Ms.PAC-MAN, Galaga, and Pole Position. My Arcade produces various handheld devices featuring these iconic arcade games across multiple product lines.
- CapcomcoreLicensing agreement for Street Fighter II titles including Super Street Fighter II and Street Fighter II Champion Edition. Products available in Micro Player, Pocket Player, and Nano Player form factors.
- Tetris HoldingcoreLicensing partnership for Tetris game titles. My Arcade produces multiple Tetris-branded devices including Pixel Pocket, Gamer V, Go Gamer, Micro Player Pro, Pocket Player Pro, and Nano Player Pro.
- JalecominorLicensing of Jaleco 8-bit, 16-bit, and arcade titles for inclusion in My Arcade devices, particularly the Gamestation product line.
- PIKO InteractiveminorLicensing of PIKO Interactive titles for inclusion in My Arcade devices, adding 8-bit, 16-bit, and arcade games to the Gamestation library.
- Data East / G-MODE CorporationminorLicensing partnership for Data East game titles, with G-MODE Corporation as the rights holder and Marvelous USA as licensing agent.
- TAITO CorporationcoreLicensing of Space Invaders titles from TAITO Corporation for My Arcade handheld devices featuring the iconic space shooter game.
- Amazon / WootcoreAmazon subsidiary Woot serves as a distribution channel for My Arcade products, including special deals on the Atari Gamestation Go. Products are sold through Amazon's marketplace platform.
- GameStop / EB GamescoreMajor retail partnership for distribution of My Arcade products including the Atari Gamestation Go through GameStop and EB Games stores across North America.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
My Arcade competitors and assessment
Company assessmentDirect peers
- Analogue: Analogue makes premium FPGA-based retro consoles (Analogue Pocket, Mega Sg, Super Nt) targeting the same nostalgia-driven, high-ASP buyer. Both companies monetize licensed classic-game IP through premium hardware, with overlapping retail channels and consumer demographic.
- Anbernic: Anbernic dominates the budget-to-mid emulation handheld category (RG35xx, RG556, RG Cube) with thousands of preloaded games at $40-$200 price points. It is the primary pricing competitor to My Arcade's Pocket Player, Micro Player, and Gamestation Go lines.
- Arcade1Up: Arcade1Up makes full-size home arcade cabinets featuring licensed classic games (Pac-Man, Street Fighter, Galaga) — the at-home counterpart to My Arcade's miniature arcade line. Same nostalgia buyer, same IP licensors (Bandai Namco, Capcom, TAITO).
- Atari (modern): Atari itself is both licensor to My Arcade and a direct competitor through its own modern hardware (Atari VCS, Gamestation series co-branded with My Arcade). It competes for the same nostalgic-Atari consumer spending, making the relationship simultaneously cooperative and competitive.
- Retro-Bit: Retro-Bit produces officially-licensed retro consoles and wired/wireless controllers (Genesis, SNES, 8-bit systems). It overlaps with My Arcade's hardware/accessory strategy and shares similar licensing-based business model with publishers.
- Hyperkin: Hyperkin designs and licenses retro gaming consoles and accessories (RetroN series, Duke controller, Pixel Art controllers) — direct overlap in officially-licensed mini-consoles and premium retro peripherals sold through GameStop, Amazon and similar channels.
- Numskull Designs: Numskull Designs produces officially-licensed gaming collectibles, plush, and replica retro hardware (controllers, arcade joysticks). It targets the same gift-buyer and collector segment that drives My Arcade's Joystick Player and Mighty Player premium SKUs.
- Miyoo: Miyoo (and its Mini/Plus handheld line) competes head-to-head in the compact retro-emulation handheld segment, targeting the same casual-gamer and gift-buyer personas that My Arcade's Pixel Pocket and Nano Player SKUs serve.
Emerging players
- Polymega: Polymega is an emerging retro-gaming console/emulator hybrid with a smaller footprint than My Arcade but similar positioning — officially-licensed classic games on modern hardware with HDMI TV output.
- iNNEXT: iNNEXT makes USB retro controllers and HDMI mini-consoles with preloaded classic games, competing in the lower-ASP tiers that overlap with My Arcade's Nano Player and Pixel Pocket products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
My Arcade social profiles
Digital presenceMy Arcade financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Arcade leadership team
Management profileNumber of profiles
My Arcade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Arcade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Arcade
What does My Arcade do?
My Arcade designs, manufactures, and distributes officially licensed retro gaming hardware, including handheld gaming devices and mini arcade cabinets featuring classic game libraries from Atari, Bandai Namco, Sega, Capcom, TAITO, and other publishers. Products span multiple form factors (Pixel Pocket, Nano Player, Micro Player, Pocket Player, Joystick Player, Mighty Player, and the Gamestation Go/Pro flagship line) and are sold at price points from $19.99 to $179.99 through direct e-commerce, Amazon, and major retail partners.
Is My Arcade a public or private company?
My Arcade is a private company. It is classified as corporate owned and is currently operating.
When was My Arcade founded?
My Arcade was founded in 2020. It employs 101 to 250 people.
Where is My Arcade based?
My Arcade is headquartered in Los Angeles, United States, in the North America region.
How does My Arcade make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are licensed Game Content.
Who are My Arcade's main competitors?
Direct peers on record are Analogue, Anbernic, Arcade1Up, Atari (modern), Retro-Bit, Hyperkin, Numskull Designs and Miyoo. Emerging players are Polymega and iNNEXT.
Does My Arcade have an API?
No public API is recorded for My Arcade.
What industry is My Arcade in?
My Arcade's product category is Retro Gaming Hardware. Its primary akta.pro industry code is HDACANAK, Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets), with a secondary code of CRACAOAB, Handheld Gaming Devices. Its NAICS code is 33993 and its SIC code is 3651.