Liga insurance

What Liga insurance does

Liga Insurance (Լիգա Ինշուրանս) is a privately held Armenian insurance company founded in 2008 and headquartered in Yerevan. It provides a full multi-line insurance portfolio covering mandatory third-party auto liability (APA/MTPL), voluntary auto coverage (CASCO, VMTPL), health, travel, property, accident, and business insurance, serving both individual consumers and corporate clients in Armenia. The company self-describes as the market leader in Armenia's insurance market, having served over 1.7 million customers since 2008 and processed over 4.2 million APA contracts since 2011.

The company's core technology is the proprietary LIGA Mobile application, available on iOS and Android, which enables customers to independently purchase and manage e-insurance products — e-Family (personal accident), e-APA (mandatory auto liability), e-Minimed (affordable health), and e-Travel (international travel) — and to submit claims online. The platform also bundles e-SIM delivery for travel insurance customers, creating an integrated digital distribution experience. A nationwide physical branch network and a 24/7/365 contact center supplement the self-service channels, providing an omnichannel distribution model.

Liga's business model is built on recurring insurance premiums collected across annual and multi-year policies, distributed through digital self-service and direct channels. In February 2026, Austrian groups GRAWE and C-Quadrat acquired equity stakes (Central Bank of Armenia approved), and Liga entered a cooperation memorandum with the Universal Health Insurance Foundation to participate in Armenia's health-insurance development initiative. In 2024, the company paid out over 10.57 billion AMD in claims (~USD 27.4 million), with revenue figures not publicly disclosed.

Name

Liga insurance

Legal name

Լիգա Ինշուրանս

Website

https://ligainsurance.am

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Liga Insurance is a privately held Armenian insurer offering auto, health, travel, property, accident, and business coverage through its proprietary LIGA Mobile app and nationwide branch network, serving over 1.7 million customers as the self-described market leader in Armenia.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Accident & Health Insurance (6321)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Commercial Auto & Fleet Liability Insurance (Primary) (TLABANAA), Fleet & Commercial Auto Liability (FSAJABAA)

Keywords

• Motor insurance
• Health insurance
• Travel insurance
• Property insurance
• Accident insurance

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premiums: Liga Insurance generates revenue through collecting insurance premiums from individuals and businesses across multiple product lines including auto (APA, CASCO, VMTPL), health, travel, property, and accident insurance. The revenue model is primarily recurring subscription-based through annual or multi-year policy renewals.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Liga Insurance underwrites and distributes a multi-line insurance portfolio in Armenia, including mandatory motor third-party liability (APA/MTPL), voluntary motor third-party liability (VMTPL), Casco, personal accident, health, travel, and property insurance for individuals and businesses. Policies are issued and serviced through a proprietary mobile app and online claims management system alongside traditional direct channels.

Product overview

Liga insurance operates as a comprehensive insurance platform offering multiple insurance products through both online digital channels (LIGA Mobile app and web platform) and traditional channels. The product portfolio includes e-Family (personal accident), e-APA (mandatory vehicle liability), e-Minimed (affordable health), and e-Travel insurance products for individuals, along with auto insurance (Casco, VMTPL, MTPL), health insurance, travel insurance, property insurance, business insurance, and accident coverage. The LIGA Mobile app serves as the central digital platform enabling customers to purchase, manage, and file claims for various insurance products online. The company serves over 1,700,000 customers since 2008 and has processed over 10,570,000,000 AMD in claims payouts as of 2024.

Differentiator

Problem solved

Functional benefit

Brands

• LIGA Mobile: Mobile application for managing insurance policies independently, includes e-SIM offerings for travel insurance customers.

Products and services

• Motor Insurance (APA / MTPL) Mandatory third-party liability insurance for vehicle owners in Armenia, sold through digital and direct channels. Available as e-APA via the LIGA Mobile App and as MTPL/APA.
• Voluntary Motor Third-Party Liability (VMTPL) Voluntary motor third-party liability insurance for Armenian drivers seeking liability limits above the mandatory APA minimum.
• Casco Casco insurance covering damage to and theft of the insured vehicle, offered to individual and commercial vehicle owners.
• Personal Accident Insurance (e-Family) Personal accident insurance marketed as e-Family, providing accident-related protection for individuals and families.
• Health Insurance (e-Minimed) Health insurance offered as e-Minimed, covering medical costs for individuals and families in Armenia.
• Travel Insurance (e-Travel) Travel insurance under the e-Travel brand for travelers needing medical and trip coverage during short trips.
• Property Insurance Property insurance covering residential and commercial buildings and contents against standard perils.
• Business Insurance Business insurance package for Armenian SMEs covering commercial property, liability, and related business risks.

Quantifiable outcome

• 1,700,000+ customers served since 2008
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Universal Health Insurance Foundation (Առողջության մատչելի ապահովագրության հիմնադրամ)coreStrategic or Co-development Partner · 8 February 2026Liga Insurance signed a memorandum of cooperation with the Universal Health Insurance Foundation as part of Armenia's health insurance development initiative. Liga is one of four leading insurance companies collaborating with the Foundation to advance universal health insurance coverage in Armenia.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Lemonade: US-headquartered digital-first insurance carrier using a mobile/app-led self-service model — directly comparable to Liga's LIGA Mobile product-led growth motion, though operating in a much larger and more competitive market.
• Acko General Insurance: India-based digital-first insurer selling auto, health and travel products through an app-led, low-friction UX. Comparable as an emerging-market digital insurance model that Liga's e-SIM + mobile stack resembles architecturally.

Direct peers

• Rosgosstrakh Armenia: Armenian subsidiary of Russia's Rosgosstrakh, one of the largest P&C insurers in Armenia and a direct competitor in CMTPL, CASCO and personal lines. Comparable product mix and customer target, with broader Russian-group reinsurance backing.
• Sil Insurance: Armenian P&C insurer offering motor, health, property and accident coverage to consumers and businesses. Overlapping product portfolio with Liga and competing for the same Armenian customer base.
• Nairi Insurance: Long-standing Armenian insurance company offering motor, health and property lines. Direct competitor for both mandatory and voluntary insurance customers in Armenia.
• INGO Armenia: Armenian arm of the INGO Group, a major P&C insurer competing directly with Liga in CMTPL, voluntary auto and health. Similar full-line retail insurance positioning in the Armenian market.
• Armenia Insurance (Armeestragovanie): One of the oldest Armenian insurers, providing general P&C and personal insurance products. Directly competes with Liga across auto, health and property lines in the domestic market.

Broad incumbents

• GRAWE Group: Top-3 Austrian insurance group with broad multi-line P&C, life and health operations across Central/Eastern Europe. Now a shareholder of Liga; comparable as a broader European insurance incumbent bringing expertise and reinsurance depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/liga.insurance
• LinkedInlinkedin.com/company/liga-insurance-cjsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liga insurance