Onnit Gym

What Onnit Gym does

Korrect Fitness, formerly Onnit Gym, is a single-location, membership-based strength and conditioning training facility based in Austin, Texas. Founded in 2020 and rebranded in 2023, it operates out of a 10,000 sqft facility outfitted for small group training, open gym use, sauna, and cold plunge recovery. The company markets itself as a 'training facility' rather than a gym, selling the distinction between structured, progressive programming and casual 'working out,' and serves three customer personas: everyday people beginning a fitness journey, lifelong fitness enthusiasts, and athletes seeking private performance coaching.

Its core product is a year-round small group strength and conditioning program delivered in 60-70 minute sessions, three times per week, combining traditional and unconventional training methods. This is packaged into a five-tier subscription membership architecture — Kickstart ($99/mo), Core ($179/mo open gym), Essential ($299/mo small group), Optimized ($499/mo with four private sessions), and Elite ($999/mo with eight private sessions) — each with a 2-month minimum and month-to-month thereafter, plus short 2-week trial funnels on Core and Essential tiers. A digital/online version of the program extends the curriculum beyond the physical facility, and an adjacent supplements brand (Korrectlife.com) operates as a subsidiary.

The business runs a direct-to-consumer, self-serve go-to-market; all trial signups, membership purchases, and class bookings flow through a MindBody Online integration rather than a sales team. Marketing leans on community-driven word-of-mouth (including a flag-ship '6am crew' cohort referenced in testimonials), social media presence across Facebook, Instagram, Twitter, YouTube, and TikTok, website SEO, and event/corporate-event marketing. The company is privately held, has no disclosed investors or funding rounds, employs 11-50 people, and serves only the Austin, Texas market.

Name

Onnit Gym

Legal name

Korrect Fitness

Website

https://onnitgym.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Korrect Fitness (formerly Onnit Gym) is an Austin, Texas-based subscription fitness facility offering tiered small group strength and conditioning memberships with private coaching add-ons, serving everyday people, fitness enthusiasts, and athletes.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength & Conditioning Personal Training (HSADAAAB), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Small group training
• Personal fitness coaching
• Strength and conditioning
• Fitness membership programs
• Performance training services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: Monthly recurring membership fees across multiple tiers (Kickstart, Core, Essential, Optimized, Elite). Each tier adds progressively more private training sessions. Memberships require 2-month minimum commitment with month-to-month thereafter.
2. 2-Week Trial Programs: Short-term trial memberships (Core and Essential) that serve as entry points for full membership conversion. Core 2-Week Trial at $99, Essential 2-Week Trial at $149, with discounts offered upon signing up for full membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Onnit Gym (now Korrect Fitness) operates a 10,000 sqft Austin-based fitness training facility offering a tiered membership program built around a structured, progressive small group strength and conditioning curriculum delivered in 60–70 minute sessions three times per week. Members also receive access to recovery amenities (sauna, cold plunges), private coaching add-ons, digital/online training, and 2-week trial memberships that serve as the entry point into recurring subscriptions billed through the MindBody Online platform.

Product overview

Onnit Gym (now rebranded as Korrect Fitness) is a fitness training facility offering a tiered membership structure with five distinct levels: Kickstart, Core, Essential, Optimized, and Elite. The core product is the Small Group Training Program combining structured progressive training with personalized coaching. The membership tiers build upon each other, with Essential providing the foundational small group strength and conditioning (3x weekly sessions), while Optimized and Elite add increasing numbers of private coaching sessions (4 and 8 per month respectively). The facility spans 10,000 sqft and includes amenities such as sauna and cold plunge. Additional offerings include private performance coaching for athletes, digital/online training programs, and 2-week trial memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Training Program Structured, progressive training program combining group energy with a personalized coaching approach, serving everyday people, fitness enthusiasts, and athletes in 60–70 minute small group sessions.
• Private Performance Coaching One-on-one coaching for athletes focused on strength, power, agility, conditioning, and movement skill development for recreational through professional sports.
• Digital Training / Online Program Remote training option enabling members to access programming digitally beyond physical gym visits.
• 2-Week Trial Memberships Short-term trial options for Core and Essential memberships, allowing prospective members to experience the facility, classes, sauna, and cold plunges before committing to a full membership.
• Kickstart Membership Entry-level membership offering access to the facility and basic amenities at $99+ tax per month, designed as a first step for new members.
• Core Membership Monthly open gym access including the 10,000 sqft facility, open gym access, cold plunge, and sauna. Includes 2-month minimum commitment.
• Essential Membership Small group strength and conditioning program at $299/month with 3x 60–70 minute sessions per week combining traditional and unconventional training methods, plus open gym, sauna access, and cafe discounts.
• Optimized Membership Enhanced small group program at $499/month adding 4 fully custom private sessions per month to Essential tier benefits.
• Elite Membership Premium membership at $999/month combining Essential tier with 8 fully customized private training sessions per month.

Quantifiable outcome

• Fast progress in fitness journey - testimonial reported unprecedented progress

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• MindBody OnlinecoreTechnology or IntegrationMindBody Online is used as the booking and payment platform for class reservations and membership purchases. Customers are redirected to MindBody Online to book classes, purchase trials, and manage their memberships.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Beachbody (BODi): Digital fitness and nutrition platform offering structured strength and conditioning programming remotely. Comparable to Korrect's digital/online training add-on product and supplements e-commerce (Korrectlife).

Direct peers

• Title Boxing Club: Franchise boxing and strength-focused boutique fitness chain offering group personal training. Similar tiered membership and small group coaching model.
• Rumble Boxing: Boutique group fitness studio combining strength and conditioning with boxing in a premium, design-forward setting. Comparable pricing and target demographic.
• SoulCycle: Premium boutique fitness brand with strong community culture and instructor-led group classes at premium price points. Comparable in brand-positioning, community emphasis, and ARPU.
• Barry's Bootcamp: Premium boutique fitness brand running small group strength and conditioning classes with tiered membership and high price points. Competes for the same premium-tier Austin consumer seeking coach-led group training.
• Orangetheory Fitness: Large boutique chain offering coach-led group strength and conditioning sessions in a structured, progressive format. Comparable tiered membership, group energy, and performance-tracking positioning.
• F45 Training: Global franchise offering functional group training in 45-minute sessions with a similar small-group, coach-led model. Direct competitor in the boutique strength and conditioning category targeting the same everyday fitness consumer.
• CrossFit: Affiliate-based network of strength and conditioning gyms running small group classes centered on constantly varied functional movements. Closely mirrors Korrect's group programming, traditional/unconventional method mix, and community-driven culture.

Broad incumbents

• Life Time Fitness: Large multi-service fitness operator offering group training, personal training, and recovery amenities (sauna, cold plunge) at a much bigger scale. Overlaps with Korrect's recovery-amenity and small-group programming but serves a broader mass-premium market.
• Equinox: Ultra-premium fitness club with small group training, recovery services, and a strong brand. Competes for the high-end Austin consumer but operates at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/korrectfitness
• YouTubeyoutube.com/korrectfitness
• Facebookfacebook.com/OnnitAcademyAustin
• Instagraminstagram.com/korrectfitness
• TikToktiktok.com/@korrectfitness

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onnit Gym