Pathways of Wisconsin

What Pathways of Wisconsin does

Pathways of Wisconsin, Inc. is a 501(c)(3) non-profit vocational agency founded in 1978 and headquartered at 2040 Sherman Avenue, Madison, Wisconsin. The organization provides person-centered supported employment, vocational assessments, job coaching, behavioral support, and community- and facility-based day services to adults living with developmental disabilities in the Madison metro area. Its employer-facing services — including job task analysis, recruitment, skills matching, new-hire training, and ongoing on-site support — are offered to local businesses at no cost, with the organization partnering formally with the Wisconsin Department of Workforce Development and Division of Vocational Rehabilitation to deliver these services under government-funded vocational rehabilitation and likely Medicaid waiver programs.

The service mix comprises roughly a dozen core offerings split between individual support services (supported vocational assessments, job coaching and development, work environment support, behavioral support strategies, community- and facility-based day services, and volunteer placements) and employer services (Supported Employment, Customized Employment, Systematic Instruction, and Temporary Work Internships / On-the-Job Training). There is no proprietary technology platform; Pathways is a labor-intensive service organization with headcount in the 11-50 range and a single physical site on the Capitol Square. Service delivery is direct, in-person, and community-based rather than software-mediated.

Revenue is sourced from two streams: government-funded vocational rehabilitation contracts (DWD, DVR, and presumed Medicaid waiver reimbursements) and donations from individuals and community supporters, supplemented by fundraising events. Pricing is not publicly disclosed and employer services are free, consistent with a non-profit social-services model rather than a commercial transaction. The organization is governed by a Board of Directors and led by Executive Director Sarah Bass and Service Director Paul Peterson, with no parent company, subsidiaries, or external investors.

Name

Pathways of Wisconsin

Legal name

Pathways of Wisconsin, Inc.

Website

https://pathwaysofwi.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Pathways of Wisconsin is a Madison-based non-profit vocational agency that provides supported employment, job coaching, and day services to adults with developmental disabilities, partnering with Wisconsin's DWD and DVR and offering free services to local employers.

Ownership category

akta.pro rank

Product category

Vocational Rehabilitation Services

NAICS

Vocational Rehabilitation Services (6243), Vocational Rehabilitation Services (624310), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Employment Agencies (7361)

akta.pro primary industry

Post-Secondary Transition Planning & Coordination (EDAKANAA)

akta.pro secondary industry

Community College / Training Provider Workforce Pathways Programs (EDAAAOAO)

Keywords

• Vocational rehabilitation services
• Supported employment services
• Developmental disability services
• Job coaching services
• Community day services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funded Services: Services are provided in partnership with the Department of Workforce Development and Division of Vocational Rehabilitation, suggesting government-funded vocational rehabilitation programs.
2. Donations and Fundraising: Accepts donations from individuals including cash, check, and PayPal. Also accepts in-kind donations of supplies and hosts fundraising events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Pathways of Wisconsin is a non-profit vocational agency that delivers person-centered supported employment, job coaching, behavioral support, and community-based and facility-based day services to adults living with developmental disabilities in the Madison, Wisconsin area. It also provides free employer services including recruitment, training, and ongoing workplace support through Supported Employment, Customized Employment, Systematic Instruction, and Temporary Work Internship programs.

Product overview

Pathways of Wisconsin is a non-profit vocational agency offering person-centered supported employment and day services for adults with developmental disabilities in the Madison, Wisconsin area. The organization provides a comprehensive suite of services including Supported Vocational Assessments, Job Coaching & Development, Behavioral Support Strategies, and both Community-Based and Facility-Based Day Services. Employment-focused offerings include Supported Employment (SE), Customized Employment (CE), Systematic Instruction (SI), and Temporary Work Internships (OJT). The organization was founded in 1978 and partners with the Department of Workforce Development and Vocational Rehabilitation to facilitate employment outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Vocational Assessments

Quantifiable outcome

• Employers see average $28.69 return for every dollar invested in accommodations
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Department of Workforce DevelopmentcoreStrategic or Co-development PartnerFormal partnership with state agency to facilitate employment services for individuals with disabilities. Pathways works within the DWD framework to provide Supported Employment and other vocational rehabilitation services.
• Division of Vocational Rehabilitation (DVR)coreStrategic or Co-development PartnerClose partnership with DVR to maximize each individual's career goals. Pathways integrates with DVR programs for Supported Employment, Customized Employment, and Systematic Instruction services.
• Local Donors and Community SupportersminorOthersAnnual donors including companies and individuals who contribute to Pathways' mission through cash donations, supplies, and fundraising support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Arc Wisconsin: The Arc Wisconsin advocates for and provides services to individuals with intellectual and developmental disabilities, including employment support. It operates statewide and overlaps directly with Pathways' mission, customer base, and DVR-aligned programming.
• REM Wisconsin: REM Wisconsin provides supported employment, community-based supports, and day services for individuals with developmental disabilities across the state. Its service lines and DVR contract footprint closely mirror Pathways' offerings, making it a direct regional competitor.
• Community Living Alliance: Community Living Alliance provides community-based supported employment and day services for individuals with developmental disabilities in south-central Wisconsin, directly competing with Pathways in the Madison-area market.
• Goodwill Industries of Wisconsin: Goodwill Industries operates employment and training programs for people with disabilities across Wisconsin, directly competing with Pathways for the same DVR-funded supported employment contracts and employer placements. Both organizations run community-based day services and job coaching for adults with developmental disabilities in overlapping geographies.
• Dungarvin Wisconsin: Dungarvin provides residential and community-based services including supported employment for individuals with developmental disabilities in Wisconsin. It is a meaningful direct competitor for DVR contracts and shared employer relationships.
• Easterseals Wisconsin: Easterseals Wisconsin delivers vocational rehabilitation, supported employment, and community living services for individuals with disabilities statewide. It is one of the largest nonprofit disability service providers in Wisconsin and competes directly with Pathways for DVR contracts and employer partnerships.
• Opportunity Partners: Opportunity Partners is a Minnesota-based nonprofit providing vocational services, supported employment, and day programs for adults with disabilities. While regionally focused, its service model (customized employment, systematic instruction, community-based day services) is essentially identical to Pathways' offering.
• Threshold (formerly Threshold Industries): Threshold is a Wisconsin-based nonprofit offering vocational evaluation, training, and supported employment for people with disabilities. It targets similar DVR funding streams and employer partners as Pathways.

Emerging players

• EmployAbility (a Brooksource company): EmployAbility partners with employers to recruit, train, and retain individuals with disabilities. It overlaps with Pathways' employer-facing services and represents a more modern, employer-centric model that could pressure traditional agency-based competitors.

Regional players

• Wisconsin Board for People with Developmental Disabilities: This Wisconsin state agency sets disability employment policy and funds demonstration projects. It is not a direct service competitor but shapes the DVR funding and policy environment in which Pathways operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pathwaysofwi
• LinkedInlinkedin.com/company/pathways-of-wisconsin-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pathways of Wisconsin