Community Living Alliance

What Community Living Alliance does

Community Living Alliance (CLA) is a not-for-profit organization headquartered at 1414 MacArthur Road in Madison, Wisconsin, founded in the early 1990s by people with disabilities, healthcare professionals, and community members to deliver community-based services grounded in the independent living philosophy. The organization operates exclusively within Dane County, Wisconsin, serving people with physical, intellectual, or developmental disabilities, older adults seeking to age in place, and individuals with chronic conditions including mental health and substance use disorders. Service delivery is offered 6:00 AM to 11:00 PM, 365 days per year, through in-home visits, office-based appointments, and telehealth modalities.

CLA organizes its offerings into two product lines. CLA Care Solutions™ delivers customized personal care, housekeeping, meal preparation, laundry, errands, personal hygiene assistance, medication management, and companionship, plus transition services such as moving assistance and downsizing coordination. CLA Wellness Solutions provides community-based behavioral health therapy and service coordination, including Comprehensive Community Services (CCS) programming — individual skill development, medication management, physical health monitoring, psychotherapy, service facilitation, and support broker or transition services.

The business model is funded primarily through contracts with Wisconsin state Medicaid and long-term care programs (Family Care, Family Care Partnership, IRIS, Children's Long-Term Support, Wisconsin Forward Health, and Dane County CCS) plus contracted private insurance payers (Anthem, MHS, iCare, United Healthcare, Humana), Veterans Administration reimbursements, and tax-deductible donations supplemented by an annual Gather 2 Give Fundraiser. CLA is governed by a Board of Directors represented by clients and community members, with executive leadership under Executive Director Todd Costello and a Board Executive Committee led by President John Gardner and Vice-President Terri Deist. Headcount is in the 501–1,000 range, and the organization reports no proprietary technology platform, no API, and no AI/ML capabilities.

Name

Community Living Alliance

Legal name

Community Living Alliance

Website

https://clanet.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Community Living Alliance is a Madison, Wisconsin-based not-for-profit founded in the early 1990s that delivers in-home personal care, behavioral health therapy, and service coordination to people with disabilities, older adults, and individuals with chronic conditions across Dane County, funded primarily through Wisconsin Medicaid waiver programs, private insurance, the VA, and donations.

Ownership category

akta.pro rank

Product category

Home and Community-Based Disability and Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Personal care services
• Behavioral health support
• Home care assistance
• Disability support services
• Care coordination

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Program Contracts: CLA operates as a not-for-profit organization funded primarily through contracts with Wisconsin state government programs including Family Care, Family Care Partnership, IRIS (Include, Respect, I Self-Direct), and Dane County Adult Community Services. These programs cover personal care, chore services, behavioral health, and service coordination for eligible individuals.
2. Private Insurance Contracts: CLA accepts private insurance payments from contracted payers including MHS, Anthem, and iCare for covered services.
3. Donations and Fundraising: As a not-for-profit, CLA accepts tax-deductible contributions from donors to support the independence of people with disabilities. They host annual Gather 2 Give Fundraiser events.
4. Veterans Administration: CLA provides services to veterans through the Veterans Administration healthcare system.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Community Living Alliance (CLA) provides community-based in-home personal care, chore services, housekeeping, and behavioral health/care coordination supports to seniors, children, and people with disabilities or chronic illnesses in Dane County, Wisconsin. The organization operates two service lines—CLA Care Solutions™ for non-medical personal care and chore services, and CLA Wellness Solutions for behavioral health and service coordination—funded primarily through Wisconsin Medicaid long-term care programs, Dane County Human Services, the Veterans Administration, and private insurance.

Product overview

Community Living Alliance (CLA) offers two integrated service lines: CLA Care Solutions™ provides customized personal care, chore services, and care management for seniors, children, and people with disabilities or chronic illnesses; while CLA Wellness Solutions delivers community-based behavioral health therapy and service coordination supports through Dane County's Comprehensive Community Services network. Together, these services support individuals seeking to live independently with appropriate community supports.

Differentiator

Problem solved

Functional benefit

Brands

• CLA Care Solutions™: Customized housekeeping, personal care, chore services and care management for seniors, children and people with disabilities or chronic illnesses
• CLA Wellness Solutions

Products and services

• CLA Care Solutions™ Customized personal care, housekeeping, meal preparation, laundry, errands, personal hygiene assistance, medication management, chore services, and companionship for seniors, children, and people with disabilities or chronic illnesses in Dane County, Wisconsin.
• CLA Wellness Solutions Community-based behavioral health therapy and service coordination supports, including Comprehensive Community Services (CCS) individual skill development, medication management, physical health monitoring, psychotherapy, service facilitation, and support broker or transition services for adults with mental health or substance use disorders in Dane County.

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Dane County Department of Human ServicescoreStrategic or Co-development PartnerCLA operates under contract with Dane County Department of Human Services to provide Comprehensive Community Services (CCS) including individual skill development, medication management, physical health monitoring, psychotherapy, and service facilitation to qualifying community members.
• AnthemcoreChannel Partner/ Reseller/ DistributorAnthem is a contracted private insurance provider whose members can access CLA's care solutions and wellness services through their coverage.
• InclusacoreChannel Partner/ Reseller/ DistributorInclusa is a Wisconsin-based managed care organization providing long-term care program services. As a partnered organization, Inclusa refers members to CLA for personal care and support services.
• Wisconsin Forward HealthcoreChannel Partner/ Reseller/ DistributorWisconsin Forward Health is the state's Medicaid managed care program. CLA is a contracted provider serving Forward Health members who require personal care and community supports.
• Veterans AdministrationcoreChannel Partner/ Reseller/ DistributorThe VA partners with CLA to provide healthcare services to eligible veterans in Dane County, including behavioral health supports and service coordination.
• Aging and Disability Resource Center (ADRC)coreStrategic or Co-development PartnerADRCs serve as the front door to long-term care resources for older adults and people with disabilities in Wisconsin. CLA partners with ADRCs to serve shared clients.
• Community Care of WisconsincoreChannel Partner/ Reseller/ DistributorCommunity Care is a managed care organization serving individuals with long-term care needs in Wisconsin. CLA provides contracted services to Community Care members.
• MHS (Managed Health Services)coreChannel Partner/ Reseller/ DistributorMHS is a Wisconsin-based health insurance plan. CLA is contracted with MHS to provide covered behavioral health and community support services to members.
• iCarecoreChannel Partner/ Reseller/ DistributoriCare is a Wisconsin-based health plan providing coverage for long-term care programs. CLA accepts iCare insurance for covered services including personal care and wellness supports.
• Park BankminorGTM or Marketing PartnerPark Bank is listed as a sponsor of Community Living Alliance, providing financial support for the organization's mission and events.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorUnited Healthcare is a national health insurance provider. CLA is contracted to provide services to United Healthcare members requiring personal care and support services.
• HumanacoreChannel Partner/ Reseller/ DistributorHumana is listed as a sponsor and contracted insurance provider. CLA provides covered services to Humana members in Wisconsin long-term care programs.
• DBL (Disability Benefits League)minorStrategic or Co-development PartnerDBL is a Wisconsin-based organization supporting individuals with disabilities. CLA partners with DBL to serve shared clients in Dane County.
• Wispact FoundationminorGTM or Marketing PartnerWispact Foundation supports individuals with disabilities in Wisconsin through charitable giving. CLA is listed as a partnered organization receiving foundation support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bayada Home Health Care: Large nonprofit home health and personal care provider serving pediatric, adult, and senior populations. Offers both clinical and non-clinical home care - directly comparable to CLA's integrated dual-product model.
• Aveanna Healthcare: Home health and private duty services provider with pediatric, adult, and senior home care segments. Comparable in private-duty personal care services and Medicaid HCBS exposure.
• Home Instead (Honor Technology): Franchise-based home care provider focused on companionship, personal care, and dementia care for seniors. Comparable in personal care and companionship services offered through CLA Care Solutions.
• Addus HomeCare: Public personal care and hospice provider serving Medicaid and dual-eligible populations across multiple states. Operates a personal care segment directly comparable to CLA's non-medical home care services.
• Senior Helpers: Home care franchise specializing in Alzheimer's/dementia care, personal care, and companionship for seniors. Comparable to CLA's senior-focused care solutions and chronic-condition support services.
• Mosaic: National disability services nonprofit providing residential, day, and community-based support for individuals with intellectual and developmental disabilities. Mission-driven model closely aligned with CLA's nonprofit, independent-living approach.
• Sevita Health (formerly The MENTOR Network): National provider of home and community-based services for individuals with intellectual and developmental disabilities. Directly comparable to CLA's disability services segment and HCBS case-management model.
• BrightSpring Health Services: Diversified home and community health platform offering HCBS, pharmacy, hospice, and personal care services. Comparable in personal care and community-based services for elderly and disabled populations.
• Visiting Angels: Franchise-based home care provider offering personal care, companionship, and respite services for seniors and disabled adults. Comparable to CLA's non-medical personal care and chore services line.
• Help at Home: Large national provider of Medicaid-funded home and community-based services for seniors and individuals with disabilities. Operates personal care, homemaker, and respite services under HCBS waivers in multiple states - directly comparable to CLA's Care Solutions line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Living Alliance