SECHANG INSTRUMENTS
SECHANG INSTRUMENTS is a Seoul-based Korean distributor and e-commerce operator of precision measurement instruments, including water-quality meters, coating/plating thickness testers, flow meters, and environmental monitoring devices, serving water-treatment facilities, electroplating manufacturers, environmental labs, and government procurement customers across South Korea.
- Company typePrivate
- Founded1997
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SECHANG INSTRUMENTS does
SECHANG INSTRUMENTS CO., LTD (세창인스트루먼트(주)) is a privately-held South Korean distributor and e-commerce operator of precision measurement instruments, founded in 1997 and headquartered in Guro-gu, Seoul. The company runs the JEDA Mall storefront at sechang.com, selling water-quality measurement devices (pH, dissolved oxygen, conductivity, turbidity, COD/BOD, SS/MLSS), plating and coating thickness testers (electrolytic, eddy current, DFT), flow meters and velocimeters (electromagnetic, ultrasonic, turbine), multi-parameter meters, surface-treatment inspection devices, electronic balances, and environmental monitoring instruments. Its portfolio is built around authorized distribution relationships with 12+ international manufacturers including Badger Meter (Germany), Sensortechnik (Germany), Elecfine (Japan), TQC (Netherlands), Eutech (Singapore), Broadley James (USA), Insite IG (USA), Elmetron (Poland), Tritex NDT (UK), Automation Dr.Nix (Germany), CKC (Japan), and ITS (USA), supplemented by in-house product development.
The company serves a diversified base of municipal and industrial water and wastewater treatment facilities, electroplating and metal-finishing manufacturers, environmental testing laboratories, automotive paint-inspection services, food and beverage producers, aquaculture operators, and Korean government procurement (조달청). Pricing spans approximately ₩302K for entry-level portable instruments up to ₩17M for premium research-grade systems such as the ACTEON 5000 series, with recurring revenue from proprietary consumables (electrolytes K-46/K-47/K-51/K-54, calibration buffers, replacement sensors) and ISO-certified recalibration and repair services supported by a dedicated after-sales center.
The business model combines direct-to-consumer e-commerce on sechang.com with sales-led enterprise engagement via product inquiry, online quotation, and government procurement channels. The firm holds ANAB-accredited ISO 9001 and ISO 14001 certifications, Korean InnoBiz Technology Innovation SME status, and Venture Business designation. With 11-50 employees, an undisclosed revenue base, and a closely-held ownership structure led by CEO Song Seung-jun (송승준), SECHANG INSTRUMENTS operates as a stable, niche distributor with 27+ years of continuous operation rather than a high-growth technology platform.
SECHANG INSTRUMENTS firmographics
Firmographics- Name
- SECHANG INSTRUMENTS
- Legal name
- SECHANG INSTRUMENTS CO., LTD (세창인스트루먼트 주식회사)
- Website
- https://sechang.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SECHANG INSTRUMENTS is a Seoul-based Korean distributor and e-commerce operator of precision measurement instruments, including water-quality meters, coating/plating thickness testers, flow meters, and environmental monitoring devices, serving water-treatment facilities, electroplating manufacturers, environmental labs, and government procurement customers across South Korea.
- Ownership category
- akta.pro rank
SECHANG INSTRUMENTS industry classification
Industry- Product category
- Scientific Measurement Instruments
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)
- akta.pro secondary industry
- Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)
Keywords
Where SECHANG INSTRUMENTS is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
SECHANG INSTRUMENTS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Scientific Instrument Sales: Sale of precision measurement instruments including water quality testers, flow meters, coating thickness gauges, and environmental monitoring equipment. Products range from portable handheld devices to installed multi-parameter systems with prices varying from budget to premium research-grade models.
- Consumables and Reagents: Ongoing sales of measurement reagents, standard solutions, calibration solutions, sensors, electrodes, and replacement parts for the measurement instruments. Products like K-46 (zinc plating reagent), K-54 (nickel), K-51 (chrome) and other electrolyte solutions for plating thickness testers.
- After-Sales Service and Calibration: Professional repair, calibration, and maintenance services for instruments. Warranty service for main units (1 year) and sensors (6 months), with minimum 3-year parts availability guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level/portable instruments |
| Unit Pricing | Pay-as-you-go | Mid-range professional instruments |
| Other | Multi-year contract | Premium research-grade systems |
| Unit Pricing | Pay-as-you-go | Reagents and consumables |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
SECHANG INSTRUMENTS product offering
Product offeringCore offering
SECHANG INSTRUMENTS distributes and sells precision scientific measurement instruments including water quality testing devices, flow meters, coating and plating thickness gauges, and environmental monitoring equipment. The company operates the JEDA Mall e-commerce platform (sechang.com) and serves as an authorized distributor for over 12 international brands including Badger Meter, Sensortechnik, Elecfine, TQC, Defelsko, Insite IG, Elmetron, Eutech, Broadley James, CKC, Tritex NDT, and Automation Dr.Nix.
Product overview
SECHANG INSTRUMENTS (세창인스트루먼트) is a Korean scientific instrumentation company operating the JEDA mall e-commerce platform, specializing in precision measurement instruments for water quality analysis, coating/thickness testing, and environmental monitoring. The product portfolio centers on physical scientific instruments rather than software platforms, comprising: (1) Water quality measurement devices including multi-parameter meters (CPC-401-Multi), SS/MLSS analyzers (SS-3150-35), and various water test kits for testing pH, DO, conductivity, turbidity, COD, and other parameters; (2) Coating and plating thickness measurement equipment including electrolytic thickness testers (GCT-311), eddy current plating thickness gauges (CMI243-Zn), and DFT coating thickness gauges (MG-411-F series) for quality control in electroplating, automotive, and industrial coating applications; (3) Surface treatment inspection instruments including surface roughness meters, pinhole detectors, and adhesion testers; (4) Flow measurement devices including electromagnetic, ultrasonic, turbine, and positive displacement flow meters; (5) Environmental monitoring instruments including electronic balances, wind speed meters, temperature/humidity loggers, sound level meters, and radiation detectors. The company distributes internationally branded products (Elecfine, Defelsko, Insite IG, Elmetron, HITACHI HIGH-TECH) alongside its own offerings, providing instruments for water treatment, wastewater management, electroplating, semiconductor, automotive, construction, and environmental monitoring industries. The business model combines e-commerce sales with technical support, calibration services, and after-sales service (AS) for the Korean and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Quality Measurement Devices (수질계측기)
- Water Test Kits (수질측정키트)
- Flow Meters / Velocimeters (유량/유속계)
- Plating Thickness Testers (도금두께측정기)
- Coating Thickness Gauges (도장검사측정기/도막두께측정기)
- Surface Treatment Inspection Devices (표면처리검사기)
- Multi-Parameter Meters (다항목 측정기)
- SS/MLSS Meters (Suspended Solids/Mixed Liquor Suspended Solids Meters)
- Electronic Balances (전자저울)
- Weather Instruments / Wind Speed Meters (기상관측기/풍속계)
- Environmental Measurement Devices (환경계측기)
- GCT-311 Electrolytic Coating Thickness Tester
- CMI243-Zn Portable Eddy Current Plating Thickness Tester
- SS-3150-35 Suspended Solids Meter
- CPC-401-Multi Multi-Parameter Meter
- MG-411-F Coating Thickness Gauge
Companies that use SECHANG INSTRUMENTS
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
SECHANG INSTRUMENTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SECHANG INSTRUMENTS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Badger MetercoreExclusive distributor for Badger Meter products in South Korea. Badger Meter is a German flow meter manufacturer established in 1905, specializing in industrial flow measurement solutions.
- Broadley JamescoreAuthorized distributor for Broadley James (USA), a specialized manufacturer of water quality measurement sensors.
- CKCcoreAuthorized distributor for CKC (Japan), offering integrated solutions for measurement instruments, technology, and services.
- EutechcoreAuthorized distributor for Eutech (Singapore), manufacturer of pH, DO, turbidity, conductivity and other water quality measurement instruments.
- Insite IGcoreAuthorized distributor for Insite IG (USA), specializing in wastewater treatment measurement instruments. Products include SS/MLSS meters like the SS-3150 series.
- ITScoreAuthorized distributor for ITS (USA), manufacturer of patented water quality test kits.
- SensortechnikcoreAuthorized distributor for Sensortechnik (Germany), manufacturer of high-performance water quality sensors and measurement instruments.
- ElecfinecoreAuthorized distributor for Elecfine (Japan), specializing in traditional plating thickness measurement instruments including the GCT and CT series electrolytic coating thickness testers.
- ElmetroncoreAuthorized distributor for Elmetron (Poland), manufacturer of measurement instruments with excellent price-performance ratio. Products include CPC-401 multi-parameter meters.
- TQCcoreAuthorized distributor for TQC (Netherlands), a world-leading manufacturer of paint testing instruments including coating thickness gauges and paint testing equipment.
- Tritex NDTcoreAuthorized distributor for Tritex NDT (UK), manufacturer of high-tech ultrasonic thickness measurement instruments.
- Automation Dr.NixcoreAuthorized distributor for Automation Dr.Nix (Germany), specializing in high-functionality coating thickness measurement instruments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SECHANG INSTRUMENTS competitors and assessment
Company assessmentBroad incumbents
- Emerson Process Management: Global industrial measurement and automation supplier (Rosemount, Micro Motion, Branson). Competes with Sechang's flow meter and industrial process instrumentation offering in Korean process industry accounts.
- Xylem Analytics: Water-focused instrumentation portfolio (WTW, SI Analytics, YSI, Aanderaa) covering lab and field water quality plus flow. Overlaps directly with Sechang's water and wastewater customer base.
- Endress+Hauser: Global leader in industrial process measurement instrumentation (flow, level, pressure, water analysis). Competes with Sechang's flow meter and water quality lines in Korean process industry accounts.
- HORIBA: Japan-based analytical and process measurement company covering water quality, flow, and scientific instruments. Similar Asian-headquartered competitor with overlapping laboratory and industrial water quality product lines.
- Hach (Danaher): World-leading water quality analysis brand spanning portable, lab, and online instruments. Competes head-on with Sechang's water quality and SS/MLSS meter lines and is a benchmark for Korean municipal/industrial market positioning.
- Thermo Fisher Scientific: Global laboratory and scientific instrument incumbent (including the Fisher Scientific distribution channel). Sets the benchmark for broad-spectrum e-commerce and catalog distribution that Sechang's JEDA mall model is emulating at SMB scale.
- Yokogawa Electric: Industrial measurement and control leader with strong Korean presence; competes in flow meters, water quality analyzers, and process instrumentation channels that overlap with Sechang's enterprise/government accounts.
Direct peers
- Hanna Instruments: Global manufacturer of water quality measurement instruments (pH, DO, conductivity, turbidity) selling directly and through distributors. Highly comparable to Sechang's core water quality meter portfolio and an obvious online-marketplace competitor.
- Cole-Parmer (Antylia Scientific): Multi-brand catalog and e-commerce distributor of scientific instruments, fluid handling, and laboratory supplies. Closest direct comparable to Sechang's model of distributing third-party brands through an online store with technical/calibration support.
- Mettler-Toledo: Precision instruments manufacturer covering balances, pH/conductivity meters, and process analytics. Directly comparable product overlap with Sechang's electronic balance and multi-parameter meter categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SECHANG INSTRUMENTS social profiles
Digital presenceSECHANG INSTRUMENTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SECHANG INSTRUMENTS leadership team
Management profileNumber of profiles
Profiles1 record
SECHANG INSTRUMENTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SECHANG INSTRUMENTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SECHANG INSTRUMENTS
What does SECHANG INSTRUMENTS do?
SECHANG INSTRUMENTS distributes and sells precision scientific measurement instruments including water quality testing devices, flow meters, coating and plating thickness gauges, and environmental monitoring equipment. The company operates the JEDA Mall e-commerce platform (sechang.com) and serves as an authorized distributor for over 12 international brands including Badger Meter, Sensortechnik, Elecfine, TQC, Defelsko, Insite IG, Elmetron, Eutech, Broadley James, CKC, Tritex NDT, and Automation Dr.Nix.
Is SECHANG INSTRUMENTS a public or private company?
SECHANG INSTRUMENTS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SECHANG INSTRUMENTS founded?
SECHANG INSTRUMENTS was founded in 1997. It employs 11 to 50 people.
Where is SECHANG INSTRUMENTS based?
SECHANG INSTRUMENTS is headquartered in Seoul, South Korea, in the Asia region.
How does SECHANG INSTRUMENTS make money?
Three revenue lines are on record. Scientific Instrument Sales are the primary driver. The others are consumables and Reagents and after-Sales Service and Calibration.
Who are SECHANG INSTRUMENTS's main competitors?
Broad incumbents on record are Emerson Process Management, Xylem Analytics, Endress+Hauser, HORIBA, Hach (Danaher), Thermo Fisher Scientific and Yokogawa Electric. Direct peers are Hanna Instruments, Cole-Parmer (Antylia Scientific) and Mettler-Toledo.
Does SECHANG INSTRUMENTS have an API?
No public API is recorded for SECHANG INSTRUMENTS.
What industry is SECHANG INSTRUMENTS in?
SECHANG INSTRUMENTS's product category is Scientific Measurement Instruments. Its primary akta.pro industry code is EUANAJAC, Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers), with a secondary code of EUAEAFAC, Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering). Its NAICS code is 334513 and its SIC code is 3823.