What Seating does

Seating Inc. is a privately held, woman-owned custom contract seating manufacturer founded in 1989 by Doug and Judy Hart and headquartered in a 77,000+ square foot historic facility in Nunda, New York. The company designs and produces built-to-order ergonomic chairs serving four primary verticals: Government (federal, state, and municipal), Healthcare, Commercial, and Education. The product portfolio spans 14 series and 107+ products organized into three weight categories (300 lb Everyday, 400 lb Super Duty, and 550 lb Generous Fit), with extensive customization through interchangeable mechanisms, arms, foam, textiles, mesh, and wood/laminate finishes. Manufacturing capabilities include in-house wood part production (since 2007), foam cutting and shaping, and CNC machining (since 2021), with all production using American steel, foam, wood, and labor.

The company monetizes through hardware sales of built-to-order chairs priced on a quote basis, distributed via a dealer network of office furniture dealerships, regional manufacturer representatives, direct factory sales in house territories, and government procurement channels. The GSA Schedule Contract #47QSCA19D000H (valid through September 10, 2029) and 8 state/university contracts provide structured public-sector procurement pathways. Notable customers include NASA, US Air Force, USDA, Veterans Health Administration, SUNY, AT&T, and various state governments. Certifications include BIFMA testing, MAS Certified Green (LEED-qualifying), Buy American Act compliance, and EDWOSB designation. The company operates with a long-tenured workforce, with the first employee still active since 1989 and many staff with 15-25+ years of service.

Name

Seating

Legal name

Seating Incorporated

Website

https://seatinginc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Seating Inc. is a woman-owned, US-based custom contract seating manufacturer producing built-to-order ergonomic chairs for government, healthcare, education, and commercial buyers across 14 series and 107+ products, distributed via dealers, GSA, and state contracts.

Ownership category

akta.pro rank

Product category

Contract Office Furniture / Ergonomic Seating

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127)

SIC

Office Furniture (2520), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

akta.pro secondary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Ergonomic seating manufacturing
• Contract office furniture
• Built-to-order chairs
• Commercial seating solutions
• Institutional seating products

Headquarters

HQ city

Nunda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Chair Sales: Direct sales of built-to-order ergonomic chairs to commercial businesses through office furniture dealerships. Chairs are customized to customer specifications including category, series, mechanism, arms, textiles, and specialty options.
2. Government Contract Sales: Sales to federal government agencies through GSA Schedule Contract #47QSCA19D000H, and to state/university institutions through various state contracts. Simplifies procurement for government buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Seating Inc. manufactures built-to-order ergonomic commercial chairs across 14 seating series and 107 products, offered in three weight capacity tiers (300 lb Everyday, 400 lb Super Duty, and 550 lb Generous Fit). Chairs are customized to customer specifications across mechanisms, arm options, foam types, textiles, and specialty configurations, then sold through office furniture dealers, GSA/state contracts, and manufacturer representatives to government, healthcare, commercial, and education buyers.

Product overview

Seating Inc. is a woman-owned manufacturer of built-to-order ergonomic commercial chairs with 14 distinct seating series and 107 total products. The core product portfolio centers on ergonomic task chairs, guest chairs, stools, and specialty seating organized into weight capacity categories (300 lb Everyday, 400 lb Super Duty, and 550 lb Generous Fit). Key series include the premium Raz (mesh and upholstered task seating), Cobra (heavy-duty 400-750 lb capacity seating), Contour II (adjustable stools and conference chairs), and the Jay/Jay Nest-It mesh back lines. The platform offers extensive customization through interchangeable components: 20+ chair mechanisms (from basic swivel to advanced synchro tilt), adjustable and fixed arm options, multiple foam densities (Open Cell, Molded, TLC Memory), textile program with 3 sourcing options (carded, graded-in, COM/COL), mesh colors, and wood/laminate finishes. Products serve four vertical markets (Government, Healthcare, Commercial, Education) and are sold through GSA contracts, 8 state/university contracts, and dealer networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Advent Chair Series Versatile seating series featuring adjustable height stools (with and without arms), fixed height stools, guest chairs, stackable chairs, and task/work chairs with fully upholstered design.
• Cobra Chair Series Heavy-duty guest, patient, hip, and tandem seating series designed for 400-750 lb weight capacity, featuring fully upholstered construction for healthcare and waiting room applications.
• Contour II Chair Series Adjustable height stools (300 and 400 lb versions), swivel chairs, and conference seating with fully upholstered design and optional heavy-duty 24/7 configurations.
• Dock Chair Series Reception area seating series including bench configurations, designed for waiting rooms and collaborative spaces.
• EDU2 Chair Series Educational seating series designed for classrooms and learning environments, featuring ergonomic design for extended sitting periods.
• Fit Chair Series Customizable seating series with three weight categories: 300 lb Everyday (standard use), 400 lb Super Duty (heavy use), and 550 lb Generous Fit (bariatric), with various arm, comfort, and function options.
• Grid Chair Series Mesh back seating series with grid-pattern ventilation, available in task chair configurations.
• Grid Square Chair Series Mesh back seating series with square grid pattern design, offering enhanced breathability for task seating applications.
• Health Chair Series Healthcare-optimized seating series designed for clinical environments with easy-clean materials and durability for healthcare facilities.
• Hover Chair Series Collaborative seating series designed for modern workspace environments with contemporary styling.
• Indy Chair Series Versatile seating series for various commercial applications including classrooms and collaborative spaces.
• Jay Chair Series Mesh back seating series with options including standard and nesting configurations, featuring breathable mesh in multiple colors.
• Jay Nest-It Chair Series Nesting version of the Jay series, designed for space-saving storage when not in use.
• K Chair Series Compact seating series designed for smaller spaces and specific ergonomic applications.
• Kudl Chair Series Collaborative seating series with wood frame options, suitable for 4-leg configurations in classrooms and meeting spaces.
• Monterey II Chair Series Swivel and stool seating series with ergonomic design for nursing stations, staff areas, and healthcare applications.
• Pearl II Chair Series Seating series designed for exam and treatment rooms with features suitable for healthcare environments.
• Raz Chair Series Premium ergonomic task seating series available with mesh back or upholstered back, designed for 8-hour workdays with adjustable features and lumbar support.
• Saddle Chair Series Saddle-style seating series for specialized ergonomic positioning in commercial applications.
• Tradition Chair Series Traditional-style seating series combining classic design with ergonomic functionality.
• Zon Chair Series Modern seating series designed for collaborative and contemporary workspace environments.

Quantifiable outcome

• Ergonomics programs can increase productivity by as much as 25%
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor.

• ANEW (A New End), formerly known asminorOthersPartnership with ANEW end-of-life recovery program that helps end users recycle their old office furnishings. ANEW provides a sustainability solution for chair disposal at end of product lifecycle.
• Arc ComminorStrategic or Co-development PartnerGraded-in textile supplier partner. Arc Com fabrics available for Seating Inc. chairs as part of the textile customization program.
• Pallas TextilesminorStrategic or Co-development PartnerGraded-in textile supplier partner. Pallas Textiles products available for Seating Inc. chairs.
• Culp ContractminorStrategic or Co-development PartnerGraded-in textile supplier partner. Culp Contract fabrics available for Seating Inc. chairs.
• Momentum TextilesminorStrategic or Co-development PartnerGraded-in textile supplier partner. Momentum Textiles products available for Seating Inc. chairs.
• DesigntexminorStrategic or Co-development PartnerGraded-in textile supplier partner. Designtex fabrics available for Seating Inc. chairs.
• Stinson (CF Stinson)minorStrategic or Co-development PartnerGraded-in textile supplier partner. Stinson products available for Seating Inc. chairs.
• Mayer FabricsminorStrategic or Co-development PartnerGraded-in textile supplier partner. Mayer Fabrics products including Supreen and Cambridge Coordinates available for Seating Inc. chairs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KI (Krueger International): Contract furniture manufacturer specializing in seating, tables, and casegoods for education, healthcare, government, and commercial markets. Comparable to Seating Inc. in vertical mix, contract-furnishings go-to-market, and emphasis on durable institutional seating.
• Allseating: Canadian contract seating manufacturer focused on ergonomic task, conference, and guest chairs. Comparable to Seating Inc. in product category, customization depth, and contract-channel go-to-market, though Allseating pursues a larger private-sector mix.
• Office Master: Ergonomic office seating manufacturer with task, conference, and 24/7 heavy-duty lines. Comparable to Seating Inc. in ergonomic task chair specialization and emphasis on weight-capacity tiers and intensive-use applications.
• Global Furniture Group: North American manufacturer of seating, tables, and casegoods for commercial, healthcare, and education markets. Comparable to Seating Inc. in vertical segmentation and built-to-order seating capabilities.
• SitOnIt Seating: Task and conference seating manufacturer offering ergonomic and heavy-duty lines through dealer networks. Comparable to Seating Inc. in product overlap (task, conference, 24/7) and reliance on office furniture dealers for distribution.
• National Office Furniture: Contract seating and casegoods manufacturer serving government, education, and commercial markets through dealer and contract channels. Comparable to Seating Inc. in institutional/government vertical emphasis and dealer-led distribution.

Broad incumbents

• MillerKnoll: Herman Miller and Knoll combined entity covering ergonomic task seating (Aeron, Mirra) and broader workplace furnishings. Comparable to Seating Inc. in targeting ergonomic commercial and institutional seating but operates at significantly greater scale and brand recognition.
• Steelcase: Largest North American office furniture manufacturer offering broad seating, casegoods, and architectural product lines. Comparable as an institutional seating competitor with deep government and education contract presence, though far larger and more diversified than Seating Inc.
• Haworth: Family-owned global office furniture manufacturer with strong contract furniture, architectural interiors, and government/healthcare vertical focus. Comparable in family-ownership profile and institutional/government contract emphasis to Seating Inc.
• HNI Corporation: Parent of The HON Company and Allsteel, supplying office seating, casegoods, and workstations across commercial and government channels. Comparable as a large-scale competitor pursuing the same institutional buyer base that Seating Inc. serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seatinginc
• YouTubeyoutube.com/@seatinginc.4775
• Facebookfacebook.com/seatinginc
• LinkedInlinkedin.com/company/seating-inc-
• Instagraminstagram.com/seating_inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seating