PROSPORT

What PROSPORT does

PROSPORT PRAHA s.r.o. is a Czech privately held wholesale distributor of sporting goods, founded in 1992 and headquartered in Prague, operating exclusively in the Czech Republic and Slovak markets. Its core business is B2B wholesale supply of premium outdoor footwear and care products to sporting goods retailers across both countries, conducted under long-standing exclusive distribution agreements with three brands: LOWA (German premium outdoor footwear), ATSKO/SNO-SEAL (American cleaning and waterproofing products), and GEAR AID (American repair and maintenance products, formerly McNETT). The LOWA relationship originates from a January 1991 agreement with LOWA Sportschuhe GmbH and underpins the entire business.

The company runs a secondary direct-to-consumer channel through its own e-commerce platform (prosportshop.cz) and a single physical retail store at Ke Mlýnu 1, Prague 4, supplemented by a loyalty card program for repeat buyers. It also operates an authorized service center providing warranty and above-standard repairs for LOWA products (sole replacement ~2,750 CZK / ~110 EUR, heel replacement ~1,400-1,500 CZK / ~55-60 EUR), plus a network of certified/authorized LOWA retail dealers it trains. Marketing is built around the LOWA brand via a content-rich website, branded social channels (@lowaCZ on Facebook, @lowa.cz on Instagram), and sponsorship of prominent Czech outdoor athletes and a Dakar Rally competitor.

Revenue is generated almost entirely from one-time wholesale and retail sales of branded physical goods (footwear, care products), with a small ancillary service-repair revenue stream. The company has 1-10 employees, no disclosed funding, no parent company, and no subsidiaries; ownership is private and undisclosed. There is no proprietary technology, software, or AI/ML capability — the competitive position rests entirely on territorial exclusivity, brand portfolio, and authorized service capability.

Name

PROSPORT

Legal name

PROSPORT PRAHA s.r.o.

Website

https://prosport.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

PROSPORT PRAHA s.r.o. is a Czech wholesale distributor that exclusively represents LOWA, ATSKO/SNO-SEAL, and GEAR AID outdoor footwear and care-product brands across the Czech Republic and Slovakia, supplying sporting goods retailers and operating its own e-commerce store and Prague retail outlet.

Ownership category

akta.pro rank

Headquarters

HQ city

Kreslice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution: Bulk wholesale supply of outdoor footwear and care products (LOWA shoes, ATSKO/SNO-SEAL cleaning and waterproofing agents, GEAR AID repair products) to sporting goods retailers across Czech Republic and Slovakia. This is the core business activity.
2. Retail sales (e-commerce and physical store): B2C sales through prosportshop.cz e-commerce platform and company-owned retail store at Ke Mlýnu 1, Prague. Consumers can purchase branded products directly.
3. Warranty and post-warranty service: Authorized service center providing warranty repairs, above-standard LOWA service (free repairs for wear-related defects), and paid repairs (sole replacement 2,750 CZK, heel replacement 1,400 CZK) for products they import.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PROSPORT is a Czech wholesale distributor specializing in outdoor footwear, principally the LOWA brand of hiking and outdoor boots, and footwear care and repair products including the ATSKO/SNO-SEAL and GEAR AID lines. The company supplies sporting goods retailers across the Czech Republic while also operating a physical retail store and e-commerce channel selling directly to end consumers, complemented by warranty and post-warranty service for the brands it represents.

Product overview

PROSPORT PRAHA s.r.o. operates as an exclusive distributor of outdoor and sporting goods across Czech Republic and Slovakia, offering two main product lines: premium footwear under the LOWA brand (German manufacturer founded 1923, producing mountaineering, trekking, hiking, military, professional, and children's footwear), and specialized care products from ATSKO/SNO-SEAL and GEAR AID (formerly McNETT) brands including waterproofing impregnations, laundry detergents, leather treatments, and repair solutions for outdoor equipment. LOWA footwear is categorized by use case (MOUNTAINEERING, TREKKING, ATC, ATS, EVERYDAY, KIDS, COLD WEATHER, PROFESSIONAL, and the newer ATR trail running line), with complementary care products like Active Cream and WaterStop Pro spray treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• LOWA outdoor footwear wholesale distribution Wholesale supply of LOWA-brand hiking, trekking and outdoor footwear to sporting goods retailers and outdoor shops across the Czech Republic. Targets retail partners stocking premium outdoor footwear.
• ATSKO/SNO-SEAL footwear care products wholesale Wholesale supply of ATSKO/SNO-SEAL-brand waterproofing waxes, conditioners and care products for outdoor and leather footwear. Sold to retailers and outdoor shops.
• GEAR AID repair and maintenance products wholesale Wholesale supply of GEAR AID-brand repair kits, adhesives, seam sealers and gear maintenance products for outdoor footwear and equipment. Distributed to retailers and outdoor shops.
• PROSPORT retail store Physical retail store at Bynina 198 (Valašské Meziříčí) selling LOWA footwear, ATSKO/SNO-SEAL care products and GEAR AID repair products directly to end consumers and outdoor enthusiasts.
• E-commerce retail sales Online store selling LOWA footwear, ATSKO/SNO-SEAL care products and GEAR AID repair products directly to consumers, complementing the physical retail store.
• Warranty and post-warranty service Authorized warranty and post-warranty service for LOWA footwear and the other distributed brands, providing repair, replacement and customer support to end consumers.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ATSKO Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive representation of ATSKO/SNO-SEAL brand for cleaning and waterproofing products since 2016. Products include Sport Wash, Permanent Water-Guard, Silicone Water-Guard, and Sno-Seal wax-based waterproofing.
• COGHLAN's Ltd. (GEAR AID)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Distribution of GEAR AID repair and maintenance products (formerly McNETT) for outdoor, diving, and fishing equipment including adhesives, waterproof patches, cleaning and waterproofing agents.
• LOWA Sportschuhe GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 1991Exclusive distribution agreement since January 1991 for Czech and Slovak markets. PROSPORT supplies LOWA outdoor, mountaineering, military, and hunting footwear to sporting goods retailers and provides warranty and repair services.
• NORDISKminorStrategic or Co-development PartnerPartnership for glamping tent projects. PROSPORT supplies NORDISK cotton tents for glamping camps and projects, providing climate comfort through breathable cotton canvas.
• 30SEVENminorChannel Partner/ Reseller/ DistributorSupply of 30SEVEN heated socks for sponsored athlete Lucie Hrozová's winter climbing activities.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sportisimo: Largest Czech sporting goods retailer with a broad multi-category assortment and own private labels. Comparable as a domestic multi-channel sporting goods incumbent competing for the same Czech consumer basket as PROSPORT's retail and e-commerce operations.
• INTERSPORT Czech Republic: Global multi-brand sporting goods retailer operating in the Czech market and listed as an authorized LOWA dealer. Comparable as a broader sporting goods incumbent with overlapping outdoor assortment, but at much larger scale.
• Decathlon Czech Republic: Global sporting goods retailer with own-brand and branded assortment operating in the Czech market. Comparable as a broad sporting goods incumbent in the same geographic market; competes with PROSPORT on price-positioned footwear and outdoor gear.
• Sport 2000 Czech Republic: International sporting goods buying group and retailer network operating in the Czech Republic. Comparable as a multi-brand sporting goods retail network sharing the same wholesale-to-retail ecosystem that PROSPORT serves.

Direct peers

• ROCK POINT: Czech outdoor and lifestyle retailer with multi-channel operations (stores plus e-commerce), also an authorized LOWA dealer in PROSPORT's distribution network. Comparable as a domestic outdoor specialty peer with overlapping customer base.
• 4camping: Czech outdoor retailer with strong e-commerce operations in camping, hiking, and trekking equipment. Comparable in product categories (outdoor footwear, care, accessories) and CZ-based multi-channel approach, and competes with PROSPORT's prosportshop.cz for the same consumer.
• Northfinder: Outdoor specialty retailer focused on hiking, mountaineering, and ski-touring categories, active in Slovakia and the Czech Republic. Comparable in product mix (premium outdoor footwear and apparel) and target consumer to PROSPORT's retail and e-commerce channels.
• HANIBAL: Czech outdoor specialty retailer carrying premium trekking and mountaineering brands, listed as an authorized LOWA dealer in PROSPORT's network. Comparable in customer base, product mix, and outdoor specialty positioning.
• HUDYsport: Czech outdoor and mountaineering retailer and brand distributor, and an authorized LOWA dealer supplied by PROSPORT. Directly comparable as a CZ-based outdoor specialist combining multi-brand distribution with own retail and e-commerce.

Others

• LOWA Sportschuhe GmbH: German premium outdoor footwear manufacturer and PROSPORT's principal partner since 1991. Not a competitor but the counterparty supplier; included because any structural change in LOWA's distribution strategy directly determines PROSPORT's upside and downside, making it the most strategically connected entity to the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/lowaCZ
• Instagraminstagram.com/lowa.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROSPORT