Casa Vertigo

What Casa Vertigo does

Casa Vertigo is a privately held historic event venue and filming location in Downtown Los Angeles. The business operates out of a 1926 Beaux Arts and Spanish Revival landmark at 1828 Oak St., originally built as the Independent Order of Odd Fellows Masonic Temple by architects Morgan, Walls & Morgan, and re-established as Casa Vertigo in 2010. The venue spans over 88,000 square feet across four floors and three mezzanines, topped by a 13,000 square foot rooftop with 360-degree panoramic views of Los Angeles, and comprises a portfolio of distinct, bookable spaces including the Chateau Ballroom (10,912 sq ft, capacity 450-800), Hollywood Ballroom (5,553 sq ft), Hollywood Theater, Geisha Room, Crystal Ballroom, Chapel, Vanity Suite, Bridal Vanity, Groom's Room, Celebrity Lounge, Hollywood Lounge, and Sunset Room. On-site amenities include parking, loading docks, elevator access, prep kitchens, multiple greenrooms, and professional staff (security, cleaning crew, venue coordinators).

The company generates revenue through four primary streams on a quote-based, per-booking basis: (1) event venue rentals for weddings, Quinceañeras, Bar/Bat Mitzvahs, corporate events, conventions, private celebrations, and nonprofit fundraisers; (2) filming location rentals for movie productions, television series, commercials, music videos, and photoshoots; (3) rooftop billboard advertising at the I-10 & I-110 interchange; and (4) photography equipment rental. Go-to-market is direct sales-led: customers reach out via website inquiry forms, email ([email protected]), and dedicated phone lines, with named associates Maria Caballero handling event inquiries and Denise Madera handling filming and billboard inquiries. Marketing is concentrated on Instagram (@casavertigola), Yelp, Facebook, and earned media coverage across LA Times, KTLA, CBS Local, LA Weekly, Time Out, and Discover Los Angeles.

Customer segments span individual consumers (couples, families), enterprises (Hollywood studios, networks, consumer brands), nonprofits, and government/education clients. Marquee past productions include films with A-list talent (End of Watch, Saw, Million Dollar Baby, The Wedding Ringer, DodgeBall) and recurring television bookings across CBS, NBC, CW, and Fox, alongside brand commercials for Volkswagen, Converse, Ray-Ban, Pepsi, Snickers, Dos Equis, and Southwest Airlines. The venue was re-opened in 2018 following a Grand Re-Opening event and remains actively operating as of 2024-2025.

Name

Casa Vertigo

Legal name

Casa Vertigo

Website

https://casavertigo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa Vertigo is a privately held, historic 1926 Downtown Los Angeles event venue and filming location offering 88,000+ square feet of distinct bookable spaces plus rooftop billboard advertising, serving weddings, corporate clients, nonprofits, and Hollywood film/TV/commercial production companies.

Ownership category

akta.pro rank

Product category

Event Venue and Filming Location Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

akta.pro secondary industries

Integrated Convention & Expo Complex Hotels (THAGALAE), Observation Decks & Viewing Platforms (THAJACAA)

Keywords

• Event venue rental
• Filming location services
• Historic event venue
• Wedding event space
• Production facility rental

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Venue Rental: Casa Vertigo generates revenue by renting out its various event spaces for weddings, Quinceañeras, Bar/Bat Mitzvahs, corporate events, private events, fundraisers, conventions, and expos. Spaces are rented on a per-booking basis with various sizes and capacities available from 15 to 800 guests.
2. Filming Production Rental: The venue serves as a filming location for movie productions, TV series, commercials, music videos, and photoshoots. Notable clients include major Hollywood films and network television shows. Filming inquiries are handled separately from event inquiries.
3. Billboard Advertising Space: Casa Vertigo offers billboard advertising space on its rooftop, positioned at the I-10 & I-110 interchange. The 13,000 square foot billboard faces one of the busiest interchanges in Los Angeles, visible to hundreds of thousands of daily commuters and tourists.
4. Photography Equipment Rental: State of the art photography equipment is available for rent upon request for photoshoot clients, providing an additional revenue stream alongside venue rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Casa Vertigo is a historic special events venue and filming location in Downtown Los Angeles, occupying a 1926 Beaux Arts and Spanish Revival landmark. The venue rents over 88,000 square feet across four floors and three mezzanines for weddings, Quinceañeras, Bar/Bat Mitzvahs, corporate events, fundraisers, conventions, and private celebrations, while also serving as a filming location for movies, TV series, commercials, music videos, and photoshoots. Additional revenue is generated from rooftop billboard advertising space positioned at the I-10 & I-110 interchange.

Product overview

Casa Vertigo is a multi-functional event venue and filming destination located in Downtown Los Angeles, occupying a historic landmark building originally constructed in 1926 as the Odd Fellows Masonic Temple. The venue offers a portfolio of environments across over 88,000 square feet with four floors and three mezzanines, topped with a 13,000 square foot rooftop. The product portfolio includes distinct venue spaces (Chateau Ballroom, Hollywood Ballroom, Hollywood Lounge, Celebrity Lounge, Chapel, Sunset Room, Hollywood Theater, Geisha Room, Crystal Ballroom, Vanity Suite, Bridal Vanity, Groom Room) plus premium outdoor spaces (Rooftop with 360° panoramic views, Billboard Space at I-10 & I-110 interchange). Core services encompass event venue rentals for weddings, Quinceañeras, Bar/Bat Mitzvahs, conventions, corporate events, and private celebrations, as well as filming location services for movie productions, TV series, commercials, music videos, and photoshoots. The venue is positioned as an all-in-one solution for events and productions requiring versatility, historic charm with modern amenities, and central Los Angeles location.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venue Rental Services Multi-functional event hosting service offering over 88,000 square feet across four floors and three mezzanines for weddings, Quinceañeras, Bar/Bat Mitzvahs, conventions, corporate events, showers, galas, proms, graduations, and private celebrations with capacity from 15 to 800 guests.
• Filming Location Services Production services for movie productions, TV series, commercials, music videos, and photoshoots, offering versatile spaces and modern technical equipment with separate handling from event inquiries.
• Chateau Ballroom A 10,912 sq ft grand ballroom on the first floor featuring hand-painted gold detailing, custom chandeliers, and regal ambiance. Capacity: 450-800 guests. Includes Mezzanine level.
• Hollywood Ballroom A 5,553 sq ft venue on the second floor paying homage to old Hollywood charm, the largest ballroom in the vicinity. Capacity: 200-300. Features two mezzanine levels.
• Hollywood Lounge A 2,613 sq ft classic setting with white walls, natural light, wooden floors, and silver accents. Can be used as its own event space or for cocktails before the Hollywood Ballroom. Capacity: 100.
• Celebrity Lounge An exclusive 2nd floor lounge space designed for VIP experiences and celebrity hosting.
• Chapel A 1,569 sq ft onsite wedding chapel with classic white chairs under high ceilings. Capacity: 100.
• Sunset Room A 2,022 sq ft naturally lit space with large windows and golden accents, featuring soft ambient lighting. Capacity: 100.
• Rooftop 360-degree panoramic rooftop with views of Los Angeles, the ocean, Downtown, and Hollywood Hills. Includes a secret loft penthouse space. 13,000 square feet.
• Hollywood Theater A 3,183 sq ft theater space with a magnificent stage designed for premieres, performances, stand-up comedy, concerts, panel presentations, award ceremonies, board meetings, and parties. Capacity: 157.
• Geisha Room An intimate space wrapped in rich red tones with Japanese-inspired decor, ornate vases, dramatic chandeliers, and built-in table booths. Capacity: 150 cocktail only. Features private access to rooftop.
• Crystal Ballroom A 2,299 sq ft versatile blank-slate venue designed for corporate events, photo shoots, and video production. Capacity: 100.
• Vanity Suite A custom-designed 425 sq ft private space for relaxing and preparing for events, featuring a champagne bar and attached kitchen. Capacity: 15.
• Bridal Vanity A private vanity room for brides, Quinceañeras, performers, or hosts to get ready with plush seating, good lighting, and mirrors for photo moments. Available for third floor spaces.
• Groom Room A stylish and comfortable space for grooms and their party to get ready with ample seating, mirrors, and sleek masculine design.
• Billboard Space Iconic rooftop billboard space positioned at the I-10 & I-110 interchange, one of the busiest in Los Angeles. 13,000 square feet of rooftop with two billboard spaces, plus Wi-Fi, elevator access, and secret loft.
• Photography Equipment Rental State of the art photography equipment available for rent upon request for photoshoot clients, providing production support alongside venue rental at naturally lit, versatile studio spaces.

Named customers37 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Casa Vertigo Grand Re-Opening Event SponsorsminorOthers · 1 January 2018Various event suppliers and vendors who sponsored the venue's Grand Re-Opening celebration 'All That Glitters is Gold' in 2018. Sponsors include Events by Jules, Town & Country, Colette's Catering & Events, California Wedding Day, Form Decor, Good Gracious!, Jay's Catering, Smilebooth, The Kitchen for Exploring Foods, Paris Baguette, Liv Entertainment Group, Tend Exchange, Alex Mak Photography, Balloon Monster, Vox Djs, Perfect Hydration Water, V Tequila, Mireya's Flowers, Supercool Creamery, SmartSource Rentals, Sprinkles Cupcakes, DJ Krisp, Professional Disc Jockeys Inc, Jorge Flores Photography, NES Events, Jose's Floral Couture & Design.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vibiana: Historic Downtown LA event venue (former cathedral) operating as a premier wedding, corporate, and filming location. Direct competitor for high-end event bookings and film shoots in the same Downtown LA market.
• Greystone Mansion: Iconic Beverly Hills historic mansion used for weddings, fundraisers, and film/TV productions. Closely comparable as a landmark venue monetizing the same high-end wedding and Hollywood production segments.
• The Ebell of Los Angeles: Historic Mid-Wilshire clubhouse hosting weddings, galas, corporate events, and filming. Competes for the same culturally significant, architectural-led event segment in LA.
• Park Plaza Hotel (MacArthur): Historic Downtown LA event venue (former Park Plaza Hotel) known for grand weddings and filming. Direct architectural and use-case competitor in the Downtown LA historic event space market.
• The Paramour Estate: Historic LA mansion estate hosting weddings, corporate events, and film/photo productions. Comparable mix of historic architecture, premium pricing, and dual event + filming revenue model.
• Hollywood Athletic Club: Historic Hollywood social club hosting private events, weddings, and productions. Comparable historic venue positioning with strong Hollywood brand cachet.

Emerging players

• SmogShoppe: Downtown LA event venue known for weddings, brand activations, and productions with a modern-industrial aesthetic. Partial overlap on event and filming business with a different visual positioning.

Regional players

• Raleigh Studios: Long-established Hollywood filming studio lot hosting film and TV productions. Overlaps with Casa Vertigo's filming-location revenue stream as a regional LA production-services competitor.
• Sunset Las Palmas Studios: Hollywood production facility with stages and event-friendly spaces used for film, TV, and brand shoots. Comparable as a Los Angeles-based filming location serving similar production clientele.

Broad incumbents

• Millennium Biltmore Hotel: Iconic Downtown LA historic hotel whose ballrooms host large-scale weddings, galas, and film productions. A broader incumbent with overlapping event and filming use cases but operating as part of a full lodging business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/casavertigo_la
• Facebookfacebook.com/CasaVertigoOfficial
• Instagraminstagram.com/casavertigola
• LinkedInlinkedin.com/company/casa-vertigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Vertigo