FUTURE FOCUS

What FUTURE FOCUS does

AVENIR FOCUS (operating reference: FUTURE FOCUS) is a privately held French market research fieldwork company headquartered in Tassin-la-Demi-Lune, near Lyon. Founded in 2007 by Lambert VINCENT, the firm runs an end-to-end fieldwork operation spanning qualitative and quantitative methodologies—including focus groups, mystery shopping, product testing, UX/UI testing, sensory testing, online communities, ethnography, CATI, CAWI, and CAPI—supported by a proprietary panel of approximately 150,000 French consumers and professionals across major, medium, and rural locales. A 30-person team delivers more than 1,300 projects per year for around 600 clients, comprising tier-1 research institutes (IFOP, Ipsos, BVA, CSA, OpinionWay), UX/UI and communication agencies, and direct brand advertisers such as L'Oréal, Danone, Decathlon, IKEA, Crédit Agricole, SNCF, and Celio.

The technology stack is built around two proprietary platforms—STUDIO ONLINE for online qualitative research (questionnaires, creative exercises, forums, chats, blogs, diaries, with AI-assisted tagging and multi-format export) and AVENIR WORDING for transcription and translation services backed by 70 linguists operating 24/7. An internal panel management application handles qualification (100+ questions), deduplication, reliability scoring, and a 2-3 studies-per-year participation cap designed to limit respondent professionalization. An Espace Visio module supports remote UX/UI testing.

The business model combines professional-services fees for fieldwork (recruitment, project management, logistics, study execution), subscription/transaction fees on STUDIO ONLINE, and per-job billing on AVENIR WORDING, with project-based quoting and centralized invoicing. Distribution is sales-led, with dedicated account managers per client and channel flows through research institutes and an international partner network. Certifications include ESOMAR and MRS corporate memberships, QRC and AQR partnership, and GDPR compliance with a DPO registered with the French CNIL in November 2022.

Name

FUTURE FOCUS

Legal name

AVENIR FOCUS SAS

Website

https://avenirfocus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AVENIR FOCUS, founded in 2007 and headquartered near Lyon, France, is a privately held market research fieldwork company. It serves around 600 research institutes, agencies, and brand advertisers through a 150,000-household proprietary panel, two platforms (STUDIO ONLINE and AVENIR WORDING), and a 30-person team delivering 1,300+ projects annually.

Ownership category

akta.pro rank

Product category

Market Research Fieldwork Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research fieldwork
• Qualitative research services
• Panel recruitment
• UX research testing
• Consumer insight studies

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research Fieldwork Services: End-to-end fieldwork services for qualitative and quantitative studies including participant recruitment, project management, logistics, and data collection. Revenue generated through project-based fees for recruitment, logistics coordination, and study execution.
2. AVENIR WORDING Platform: Transcription and translation services delivered through proprietary platform. Clients pay per transcription/translation job with firm quotes before work begins.
3. STUDIO ONLINE Platform: Online qualitative research platform with recruitment, setup, training, data consolidation, and administrative services bundled. Revenue from platform access and study management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AVENIR FOCUS provides end-to-end qualitative and quantitative market research fieldwork services for B2B clients, including panel recruitment from a 150,000-household proprietary database, project management, logistics (venue booking, product shipping, expense handling), and study execution via CATI/CAWI/CAPI, focus groups, UX/UI testing, mystery shopping, sensory testing, ethnography, and online communities. Delivery is supported by two proprietary technology platforms: STUDIO ONLINE for online qualitative research with AI-powered analysis, and AVENIR WORDING for 24/7 transcription and translation services across 70+ linguists.

Product overview

AVENIR FOCUS provides a comprehensive market research fieldwork service combining a proprietary digital platform ecosystem with recruitment and logistics capabilities. The core offering includes STUDIO ONLINE (an online qualitative research platform with AI-powered analysis) and AVENIR WORDING (a transcription and translation platform), supported by a panel of 150,000 consumers and professionals across France. Services span qualitative methodologies (focus groups, mystery shopping, product testing, UX testing, sensory testing, online communities, ethnography) and quantitative studies (CATI, CAWI, CAPI), with full-service recruitment, project management, and logistics support.

Differentiator

Problem solved

Functional benefit

Brands

• STUDIO ONLINE: Online platform dedicated to qualitative research studies, offering innovative activities that can be combined, fostering participant creativity and simplifying results analysis through AI.
• AVENIR WORDING

Products and services

• STUDIO ONLINE Online qualitative research platform enabling innovative activities such as questionnaires, creative exercises, forums, chats, blogs, and diary entries that can be combined. Stimulates participant creativity and simplifies results analysis through integrated AI tools (tagging, annotation, multiple export formats including PDF, HTML, Excel, and CSV). Used by research institutes, agencies, and brand clients commissioning qualitative studies.
• AVENIR WORDING Transcription and translation platform providing access to a team of 70 transcriptionists and translators, offering 24/7 service with secure file upload. Supports real-time or full verbatim transcription in 24, 48, or 72 hour timeframes. Delivered to research institutes, agencies, and brand clients needing multilingual study processing.
• Market Research Fieldwork Services End-to-end market research fieldwork services for B2B clients, including participant recruitment, project management, and logistics (venue booking, product shipping, expense management). Spans qualitative methodologies (focus groups, mystery shopping, product testing, UX/UI testing, sensory testing, online communities, ethnography) and quantitative methodologies (CATI, CAWI, CAPI). Delivered to research institutes (IFOP, Ipsos, BVA, CSA, OpinionWay), UX/UI agencies, communication agencies, and brand advertisers (L'Oréal, Danone, Decathlon, IKEA, SNCF, Crédit Agricole, Celio).

Quantifiable outcome

• 150,000 households on panel
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• International Fieldwork PartnerssupportingChannel Partner/ Reseller/ DistributorQualified international partners enabling AVENIR FOCUS to conduct fieldwork and recruitment beyond France for studies requiring global geographic coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dynata: One of the world's largest first-party data and market research fieldwork providers, offering panels, sampling, and data collection globally. Competes with AVENIR FOCUS for enterprise research buyers but at much larger scale and broader geographic footprint.
• Kantar Profiles: Global panel and audience-profiling business within Kantar, providing first-party research panels and sampling services worldwide. Overlaps with AVENIR FOCUS's panel and recruitment offering but as part of a much broader insights portfolio.
• Qualtrics: Enterprise experience management and research platform with DIY survey, panel management, and qualitative research capabilities. Competes with AVENIR FOCUS by enabling clients to run studies in-house, threatening traditional fieldwork service revenue.

Emerging players

• Prolific: Online participant recruitment platform for academic and commercial research, with vetted panelists and self-serve study setup. Comparable to AVENIR FOCUS's panel recruitment capability but operates a fully self-serve, tech-first model without traditional project management.
• Respondent.io: Marketplace for recruiting research participants for B2B and consumer studies, especially professional and hard-to-reach segments. Overlaps with AVENIR FOCUS's high-rate professional panel recruitment use case via a digital-first, lower-touch delivery model.

Direct peers

• Bilendi: France-based operator of proprietary consumer panels and online fieldwork services for market research. Directly comparable to AVENIR FOCUS in panel ownership, B2B research-institute customer base, and European geographic focus, though larger and publicly listed.
• Schlesinger Group: One of the world's largest qualitative market research fieldwork providers, offering recruitment, focus group facilities, and online qualitative platforms. Closely mirrors AVENIR FOCUS's core qualitative fieldwork service, with broader geographic reach.
• FieldworkHub: Network of qualitative market research fieldwork agencies across multiple countries, providing recruitment, focus group facilities, and project management. Direct overlap with AVENIR FOCUS's qualitative fieldwork services and institute client base.
• Toluna: Global online panel and survey technology provider serving market research buyers with automated respondent recruitment and project delivery. Comparable panel-based, B2B fieldwork model with a heavier technology and self-serve orientation than AVENIR FOCUS.
• Rep Data: US-based market research sample and panel provider serving research agencies and brands with high-quality respondent sourcing. Comparable B2B, panel-driven service model to AVENIR FOCUS, focused on sample quality and project management rather than owned software.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Avenirfocus
• LinkedInlinkedin.com/company/avenir-focus
• Instagraminstagram.com/avenirfocus
• Facebookfacebook.com/panelavenirfocus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUTURE FOCUS