Unitur

Tourism and Wellness Resortsunitur.eu

Unitur is a Slovenian tourism and wellness company operating two integrated year-round resorts in the Pohorje region — the Rogla ski resort and the Terme Zreče thermal spa and health resort — serving individual leisure and wellness visitors through direct on-site sales and a multi-language online gift-card store.

Company typePrivate
Founded-
HeadquartersZrece, Slovenia
Headcount251–500
GTM typeB2C
OfferingServices

What Unitur does

Unitur is a development-oriented, privately held tourism company headquartered in Zreče, Slovenia, operating two integrated year-round resort destinations in the Pohorje mountain region: the Rogla ski resort and the Terme Zreče thermal spa and health resort. The company serves individual leisure and wellness visitors through on-site hospitality, ski operations, thermal spring spa treatments, health-resort services, and accommodation at both properties, holding international AACI health accreditation for its wellness offerings and operating with 251-500 employees. Unitur's commercial model is direct-to-consumer, combining physical resort sales with a multi-language e-commerce platform (Slovenian, English, German, Italian, Croatian) that sells digital gift cards ("Darilni boni") and resort services directly, bypassing third-party distribution for its primary sales funnel. The business is supported by regional ESG and family-friendly employer certifications (Eko Marjetica environmental standard, Sklad za naravo Pohorje, Family-Friendly Company certificate, Community of Slovenian Natural Health Resorts membership) and targets both domestic Slovenian visitors and inbound tourists from DACH, Italy, and Croatia. No technology platform, AI/ML capabilities, funding events, management disclosures, or financial results are available in the public source material, and the company appears to operate as an independent private entity with no disclosed parent, subsidiaries, or ownership structure.

Unitur firmographics

Firmographics

Name: Unitur
Legal name: Unitur
Website: https://unitur.eu
Company type: Private
Operating status: Operating
Headcount range: 251–500 employees
Short description: Unitur is a Slovenian tourism and wellness company operating two integrated year-round resorts in the Pohorje region — the Rogla ski resort and the Terme Zreče thermal spa and health resort — serving individual leisure and wellness visitors through direct on-site sales and a multi-language online gift-card store.
Ownership category
akta.pro rank

Unitur industry classification

Industry

Product category: Tourism and Wellness Resorts
NAICS: Traveler Accommodation (7211), Skiing Facilities (71392)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry: Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
akta.pro secondary industries: Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

Ski resort operations
Thermal spa services
Wellness tourism
Health resort hospitality
Accommodation services

Where Unitur is headquartered

Location

Headquarters

HQ city: Zrece
HQ country: Slovenia
HQ region: Europe

Offices1 record

Markets served

Unitur business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

Tourism and Wellness Services: Unitur operates tourism and wellness resort facilities at Rogla and Terme Zreče, providing accommodation, spa, and health services to visitors.
Gift Cards (Darilni boni): Sale of gift cards for Rogla and Terme Zreče resorts through the company's online store.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Unitur product offering

Product offering

Core offering

Unitur operates tourism and wellness resort facilities in Slovenia, managing the Rogla ski resort and the Terme Zreče thermal spa and health resort. The company provides accommodation, ski tourism, thermal spa treatments, and wellness/health services to visitors, complemented by an online store selling gift vouchers (Darilni boni) for the resorts.

Product overview

Unitur operates a unified platform offering gift vouchers and online shopping services for its thermal spa and ski resort destinations (Rogla and Terme Zreče). The product portfolio consists of digital gift vouchers (Darilni boni) and an e-commerce shopping cart system that enables customers to purchase these vouchers and related services.

Differentiator

Problem solved

Functional benefit

Brands

Unitur: Parent company managing tourism operations for Rogla and Terme Zreče destinations

Products and services

Rogla Ski Resort Winter ski resort in the Pohorje region of Slovenia offering ski tourism, accommodation, and outdoor recreation experiences to leisure visitors.
Terme Zreče Thermal Spa and Health Resort Thermal spa and health resort in Zreče, Slovenia offering thermal spring water treatments, wellness services, health programs, and accommodation to wellness and health tourists.
Darilni boni (Gift Vouchers) Gift cards sold online for use at Rogla and Terme Zreče resorts, allowing customers to purchase resort experiences as gifts for others.
Online Shop (Spletna trgovina) Online shopping cart functionality on unitur.eu enabling customers to purchase gift vouchers and related resort services.

Companies that use Unitur

Customer profile

Segments1 record

Ideal customer profiles1 record

Unitur technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Unitur partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

RoglacoreOthersRogla is a ski resort managed alongside Terme Zreče under the Unitur company, forming an integrated year-round tourism destination in the Pohorje region of Slovenia.
Terme ZrečecoreOthersTerme Zreče is a thermal spa and health resort managed alongside Rogla under the Unitur company, offering wellness and health services with thermal spring water.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Unitur competitors and assessment

Company assessment

Direct peers

Terme Čatež: Major Slovenian thermal spa complex with hotel and wellness offerings. Directly competes for domestic and regional wellness tourism demand alongside Terme Zreče.
Terme Ptuj: Slovenian thermal spa resort combining wellness, health programs and accommodation. Comparable product offering and Slovenian/regional customer overlap with Terme Zreče.
Terme Olimia: Slovenian thermal wellness resort in Podčetrtek offering accommodation, spa treatments and health programs. Closely comparable to Terme Zreče's wellness/health positioning and customer base.
RTC Kranjska Gora (Kranjska Gora Ski Resort): Operator of the Kranjska Gora alpine ski resort and supporting lodging/F&B. Comparable to Rogla on ski-resort operations, mountain lodging, and Slovenian winter tourism demand.
Sava Turizem d.d. (Sava Hotels & Resorts): Largest Slovenian hotel and tourism operator with multiple resort hotels and thermal/wellness properties. Directly comparable to Unitur on geography, product mix (resort hotels + spa), and target markets.
Mariborsko Pohorje (Ski resort operator): Operates the Maribor Pohorje ski area adjacent to the same Pohorje mountain range as Rogla. Direct peer for ski operations, lift/season pass dynamics, and regional winter sports tourism.

Broad incumbents

Therme Group: Large developer/operator of flagship thermal wellness resorts across Europe. Competes for the same European wellness-tourism wallet and sets the benchmark on facility scale and programming for spa-focused assets like Terme Zreče.
Therme Erding: Germany's largest thermal spa/resort complex. Comparable destination-thermal-spa model serving international wellness travelers from DACH — a core feeder market for Unitur.

Others

EuroParcs / Roompot (European holiday parks): Large European operators of holiday parks and short-stay resorts adjacent to nature/wellness destinations. Tangentially comparable as a substitute lodging option for families driving alpine/wellness trips in Central Europe.

Regional players

Falkensteiner Hotels & Residences (FMTG): Austrian/Central European hotel and wellness resort group. Comparable in geography and mid-scale alpine/spa resort positioning, though it does not directly overlap Slovenia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Unitur compliance and trust

Trust signal

Compliance1 record

Unitur financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Unitur leadership team

Management profile

Number of profiles

Unitur funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Unitur M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unitur

What does Unitur do?

Is Unitur a public or private company?

Unitur is a private company. It is classified as unknown and is currently operating.

When was Unitur founded?

Unitur was founded in -1. It employs 251 to 500 people.

Where is Unitur based?

Unitur is headquartered in Zrece, Slovenia, in the Europe region.

How does Unitur make money?

Two revenue lines are on record. Tourism and Wellness Services are the primary driver. The others are gift Cards (Darilni boni).

Who are Unitur's main competitors?

Direct peers on record are Terme Čatež, Terme Ptuj, Terme Olimia, RTC Kranjska Gora (Kranjska Gora Ski Resort), Sava Turizem d.d. (Sava Hotels & Resorts) and Mariborsko Pohorje (Ski resort operator). Broad incumbents are Therme Group and Therme Erding. EuroParcs / Roompot (European holiday parks) is listed as an others. Falkensteiner Hotels & Residences (FMTG) is listed as a regional player.

Does Unitur have an API?

No public API is recorded for Unitur.

What industry is Unitur in?

Unitur's product category is Tourism and Wellness Resorts. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 7211 and its SIC code is 7000.